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Coca-Cola's customer feedback reveals a significant decline in satisfaction regarding its rewards program, which was once celebrated for offering tangible benefits. Customers express disappointment over the shift from exciting rewards to a focus on charitable donations, leading to feelings of frustration and disengagement. Many feel that the program lacks accountability, transparency, and genuine rewards, resulting in a diminished sense of value for their efforts. While the brand maintains a strong presence in the market, the negative sentiment surrounding its customer engagement strategies indicates a pressing need for Coca-Cola to reevaluate and revitalize its rewards offerings to restore customer loyalty.
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Ask any Coca-Cola representative that has any say on the new My Coke Rewards program why they changed to the new rewards system, and they'll all say "it's what the customers wanted"... But ask any Coca-Cola fans that loved the older rewards program, and you won't find one single customer that even asked for such a decline! If you have an issue or complaint and try to take it up with any Coca-Cola representative, rather than listen to the feedback on the new rewards system, they keep trying to bend over backwards to convince everyone "it's what everyone was wanting, and we hope you enjoy the new rewards system", thus completely forcing themselves to be oblivious to any and all complaints or valuable feedback from Coca-Cola fans. This new rewards program sucks, it's all about contests nobody is going to ever win, donations to give your points away to charity (which I don't even believe it's of any help either... after all, they lie to the customers about how "wonderful" this new rewards system is, they can easily lie and say that your coke points are going toward donations for your local schools.) I used to save up every Coca-Cola code I got to apply toward Amazon credit. Now I couldn't care less! Coca-Cola does not listen to any feedback whatsoever, they have automated and inaccurate responses whenever you voice your concerns on their Facebook page, and furthermore, they certainly don't care what you think about the new rewards system, so why should we care to continue supporting them? Do yourself a favor and don't clutter your living space with useless Coke points. You're not going to get any reward out of them anymore.
The one star review is correct - it doesn't get any worse than this! I saved all my old codes that I didn't use before and kept saving more - what for? There are no rewards I want - oh wait, let me rephrase that - there are no rewards period - they are all contests! Like I'll ever win. What the hell is this? I even called them twice to complain - well apparently I was the only one each time. Even though I did it once before... so how can I be the only one? Anyway, once in a while, if you catch it right, you can put in codes for a $5 Amazon code or a movie ticket. Big whoop. What happened to the hundreds of actual rewards to choose from? Now it's 99% contests or give to charity. There is no reason to continue to specifically drink Coke anymore.
This new evolution of the Coke "rewards" program is worthless. Sure, I can donate them to charity but I prefer to donate on MY terms. At least the old version of Rewards would allow you to get a small coupon towards buying more coke. Now you get NOTHING. Not technically a REWARD.
What was once a great customer rewards program has been ruined. I don't want to enter sweepstakes. That is basically all it is now. Listen to your customers and change it back.
I love this website personally because I drink a lot of coke products and i can get rewards for doing so.
2018 second quarter earnings for KO (Coca-Cola) down 8% while PEP (Pepsi) is up 2.5%. Hopefully KO will collapse, get bought out by the Chinese and the new Chinese executives will know how to market this dying product.
Pepsi Stuff is back and yes, you use its codes to actually earn tangible merchandise. What a concept!
First, before the new program rolled out, we were told that our codes would no longer be valid, so once I used my max amount, I threw the rest away, only to find out when the new program came out that I could still use the codes... I probably threw out 20 codes. Now, with the new program, all I"m offered are sweeptstakes I won't win and a very occasional Shutterfly or AMC product. With the old program, I would regularly get Shutterfly books and prints and AMC tickets. Now you get that like once every three months. I have piles and piles of codes now not being used because I don't want to waste them on a contest I won't win. So disappointed.
The old program was amazing! The new one is nonexistent. All they really needed to do was add the option that codes could be scanned with a phone in addition to manually entering them. Instead, they got ride of EVERY good reward they offered. Now, you can only enter contests? No thank you! I spent a lot of money on coke. Thirty-five years worth, to be exact. This is what they do for their loyal customers? I'm happy to say I quit drinking coke after this happened. I haven't had one since. I used to drink 5 a day too. I feel so much better. I guess I should be grateful.
Her school did not get the check?
Coke stated some Boy's or Girl's club gets the money if the school does not cash the check! Coke never called or E - Mailed about this. I should have been notified?
Note: Check and make sure your school is getting the " MONEY " This took me weeks to find this out? Coke Co. Was very slow in informing me of this.
My family all love Coke. We remember the time in about 1980 when there was no old Coke but only new. We all have been loyal drinkers of this great product.
We all saved our reward points to find out the rewards points program has been terminated. Our plan was to each take a portion and input them then all go make some great memories.
Now we just have garbage bags of cardboard cutouts. Everyone is sad.
So I've saved all the codes since the last program ended. I was on today entering codes waiting for some sort of ''you've reached your limit for today'' entering just sweepstakes (that's pretty much all it is), when I just stopped and googled ''coke rewards suck''. Now here I am to pile on how I'm done with Coke and their stupid rewards that don't reward anymore. Loyalty for Coke ends when I ''submit my review''. Summer refreshment will no longer be with Coke products. RC cola, Pepsi, Canada Dry, whichever is on sale will be the go-to now.
Coke rewards are pathetic now. Are they even listening to these reviews? Havent heard anything positive only very disappointed customers. Someone really needs to pay attention, this is a joke!
I used to be really into My Coke Rewards, but haven't participated in a long time. Recently saved up several codes and returned to the site, hoping to find some fun items to save up for. Instead, I saw the new model of only sweepstakes. Disappointing and not worth it. Please consider going back to a merch catalog.
I don't bother anymore either. After it became I joke, I switched to water. Hell of lot cheaper and I don't buy their brands either.
I tried to enter 16 codes with 14 digit codes from bottle caps on 20 oz bottles I just purchased, and get the message saying the codes are expired. I contacted the office and they gave me two codes! Big deal! Two for 16? Bad business!
Now all they have are sweepstakes, I don't want to waste all of my rewards on those. I miss being able to get something, I miss the fun of collecting the tops. I'll still keep them, but I am hoping the program will change back.
Come on coke, why would you revamp the rewards program and give away nothing. What is the point? I drink diet coke because I LOVE diet coke, certainly not for the rewards but they have been alot of fun over the years to save and enter to receive alittle something. I recently entered 3 different color codes to receive a 20 oz coke. Yep,. I got it but I could only use it at 2 different stores that was not even near my home. Really, am I supposed to drive and hour to get a free beverage? Coke, you know you can do better with these rewards. PLEASE bring the old coke rewards back.
Thanks,
Elizabeth
Your new coke rewards program is horrible! Please go back to old program with an easier way to enter codes
Can't maneuver site, stop buying coke products, what else is there to say!@@@@@!@@@@@! It's bull crap!@@@@@@@@@@@
Answer: I still buy Coke products... but I've starting buying other brands and now split my Coke product purchases by 50%! If more customers did that, maybe Coke will wonder where their fizz went.
Answer: I'm not sure. I know prior to the change I was getting a lot of emails announcing they were updating the program with new rewards, etc. it seems like they either upped the points on my favorite rewards and/or put more restrictions on point submissions. "Update" seemed to actually mean "downgrade" the program.
Answer: They're arrogant and think that they are too big to fail.