• Ulta

Ulta

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Overview

Ulta has a rating of 2.8 stars from 532 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Ulta most frequently mention customer service, credit card, and order online problems. Ulta ranks 14th among Skin Care sites.

  • Service
    109
  • Value
    93
  • Shipping
    88
  • Returns
    73
  • Quality
    81
Positive reviews (last 12 months): 23.1%
Positive
3
Neutral
0
Negative
10
40
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How would you rate Ulta?
Top Positive Review

“Trails wilderness program death”

Arman g.
1/16/24

Over the past few years, Carolin Trails has been surrounded by controversy about their wilderness therapy program death where a young teenager named Alec Lansing lost his life while camping at their program. Which shocked every parent whose kids were in that program for treatment.

Top Critical Review

“Terrible online customer service”

BEcca K.
8/16/24

I was online adding to my cart when my app glitches. I noticed my shopping cart had suddenly been cleared. So I closed app and opened thinking it would reset. Nope. So I added items back into my cart. Then I purchased. I receive 2 emails saying 2 orders were placed. Both were duplicate. So, immediately I texted customer service (within 5 min) to have them cancel 1st order. I explained my situation and was told by 6 different people they couldn't cancel my order. All of them assured me they could help, wasted my time just to tell me their bs system wouldn't allow them to cancel my order that hasn't been shipped. I have been a customer for years and they just lost one due to bs policies and incompetent agents.

Reviews (532)

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Reviews that mention popular keywords

customer service (144) phone number (6)
Thumbnail of user cinderellas
California
2 reviews
0 helpful votes
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April 24th, 2017

Good service but helpful too... i love Ultra alot that i never i have time to shop there...
I love the perfrume section too and i never tried their lip gloss section too

Thumbnail of user brittb59
Pennsylvania
1 review
0 helpful votes
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May 18th, 2022
Verified purchase

So I ordered some conditioners and shampoos that they had a sale on only online so I really don't like ordering things online but the products we're obviously cheaper. So I order online they tell me that my shipment won't be here until the following Wednesday didn't mind it. So the order came in this Wednesday I was happy went to go check for the order that they ship through LaserShip and they said that my package was delivered and it wasn't so I emailed LaserShip and they told me to get in contact with the seller which is Ulta. So I did get in contact with Ulta. They're going to tell me it might not be delivered it might still be in transit so I proceeded to ask why would they put delivered if it's not delivered I never heard of that before I order off Amazon and other sites sometimes and when they put delivered it means it's delivered so she proceeds to tell me that I have to wait one more day to see if they're going to deliver the package I have never heard of that before. I guess I'll just wait until tomorrow. I wish they would get another company to deliver their items because the best sales are online but until they fix this problem I think I won't order from Ulta online anymore I'll just have to wait for in-store sales.

Thumbnail of user ginac222
Florida
3 reviews
20 helpful votes
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February 2nd, 2022

Great store for every need from beauty to hair skin or nails and even a salon! I love ulta. Always coupons to use too.

Service
Value
Shipping
Returns
Quality
Thumbnail of user johng454
Louisiana
5 reviews
1 helpful vote
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April 14th, 2017

Reasonable prices on many brands of high end cosmetics, hair & skin care products! Love that you can sample the makeup before you buy it!

Thumbnail of user nancih3
Massachusetts
7 reviews
9 helpful votes
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September 15th, 2017

I've been happy with everything I've bought at Ulta. A bit more pricey, but worth it. They also have great deals around the holidays.

Thumbnail of user harryc132
Pakistan
2 reviews
0 helpful votes
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May 24th, 2019

Company has a fine ratio of making products and selling them on very comfortable price. All beauty products have same effect which also positive.

Thumbnail of user emmag349
Canada
2 reviews
0 helpful votes
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October 3rd, 2021

Joined as an affiliate, the payout is OK, wide selection - my followers are happy. If the commission can increase a bit, that'd be perfect.

Thumbnail of user lisam2271
California
1 review
0 helpful votes
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September 27th, 2020

Very Good Customer Service... I've ordered from them several times and every single time my items come packaged really well and protected.

Thumbnail of user patriciab200
Indiana
5 reviews
1 helpful vote
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July 14th, 2017

Ulta is always a fantastic way to check out new products for your hair, nails, fragrance, and appliances for anything beauty related.

Thumbnail of user claires76
Texas
2 reviews
8 helpful votes
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September 12th, 2017

Very consistent service, great shipping and friendly help in stores. Always a good variety of products with well-packed shipping when ordered online.

Thumbnail of user beckyw125
GB
2 reviews
0 helpful votes
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February 22nd, 2020

Just love everything about this website! Everyone in online are so very nice and considerate! The website itself is easy to navigate!

Thumbnail of user lisam3303
New York
2 reviews
1 helpful vote
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July 22nd, 2021

Great selection, reasonable prices, and fast shipping. What more can you ask for. I would recommend them for any beauty shopper.

Thumbnail of user gingec
Singapore
2 reviews
3 helpful votes
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November 15th, 2013

A good site handed down from mother to daughter. Always keep up with the latest trend and not let you down.

Thumbnail of user karissam3
Canada
6 reviews
26 helpful votes
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May 30th, 2017

Best selection for brand name beauty products! Helpful reviews and great product descriptions make buying products online with confidence easy

Thumbnail of user psulm
Texas
4 reviews
22 helpful votes
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July 15th, 2017

Competitive prices. Nice, helpful staff.

I find their inventory to have more choices than other perfume stores and department stores.

Thumbnail of user kakii
Philippines
3 reviews
1 helpful vote
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December 6th, 2018

Delivery is fast and easy transaction. Items are really great. Will definitely make another transaction with them. Thanks a ton.

Thumbnail of user mariont30
North Carolina
1 review
10 helpful votes
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July 1st, 2020

Very poor customer service. Very rude and are not helpful at all. Gave me the run around for a month.

Thumbnail of user hankb30
GB
1 review
0 helpful votes
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June 29th, 2019

Delivery is fast and easy transaction. Items are really great. Will definitely make another transaction with them. Thank you guys!

Thumbnail of user samanthan65
Illinois
2 reviews
1 helpful vote
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November 12th, 2019

Ulta is always a fantastic way to check out new products for your hair, nails, fragrance, and appliances for anything!

Thumbnail of user marleneo15
India
4 reviews
5 helpful votes
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January 27th, 2020

I recently ordered Kylie's lip kits! The delivery is very fast as compared to Kylie's official website! Will buy again!

Thumbnail of user jasminev14
Florida
3 reviews
2 helpful votes
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November 21st, 2017

I love going to ultra they are so helpful and I also find what I'm looking for.It also helps that you get points on every dollar spent there.

Thumbnail of user sarahb181
Virginia
1 review
0 helpful votes
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December 26th, 2015

I went in knowing what I was looking for so I grabbed what I wanted and went to the register to check out. The woman helping me did not say good morning or ask how I was doing, she looked miserable. I didn't say a word I just handed all my stuff over she asked if I had a rewards card so I handed my phone over with the card up on the screen I told her I had a coupon and i wanted to use my points because I had a fairly large order. She rang everything up and the total was off I told her the one item was on sale, she asked where I saw the sign so we walked over then she rudely said that I grabbed the wrong palette, I apologized and asked where the correct one was and she looked even more annoyed; she looked around and couldn't find it (because they didn't put them out) one of the other girls went into the back to grab one and brought it up. We went back to finish the transaction and she didn't use the coupon or then rewards points. She was very rude and unprofessional. I've never had a bad experience at Ulta and this completely put me off. You shouldn't get mad at a customer because your staff didn't stock the displays properly. I've worked in many customer service positions for many years and if any of my managers or higher ups would have seen me treat a customer that way I wouldn't have a job. You are a high end cosmetic retailer please have your staff act accordingly. I don't enjoy spending hundreds of my hard earned money to be treated so horribly. If I wanted to be treated badly I would've gone to Sephora

Thumbnail of user mariaa162
California
1 review
0 helpful votes
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May 16th, 2017

They have great customer service! And good products! If your not happy with item they're happy to accept returns.

Thumbnail of user sonap1
California
2 reviews
4 helpful votes
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November 23rd, 2017

Excellent, great customer service. We get our haircuts there, wonderful associates and products, they have almost everything we need.

Thumbnail of user yoanaj
Bulgaria
1 review
0 helpful votes
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October 8th, 2020

I tried cuticle eraser. It helps remove cuticle easily without any extra effort. And its price is really good.

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About the business

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. BareMinerals, Smashbox, Murad & more.

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