• Ulta

Ulta

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Overview

Ulta has a rating of 2.8 stars from 532 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Ulta most frequently mention customer service, credit card, and order online problems. Ulta ranks 14th among Skin Care sites.

  • Service
    109
  • Value
    93
  • Shipping
    88
  • Returns
    73
  • Quality
    81
Positive reviews (last 12 months): 23.1%
Positive
3
Neutral
0
Negative
10
40
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How would you rate Ulta?
Top Positive Review

“Trails wilderness program death”

Arman g.
1/16/24

Over the past few years, Carolin Trails has been surrounded by controversy about their wilderness therapy program death where a young teenager named Alec Lansing lost his life while camping at their program. Which shocked every parent whose kids were in that program for treatment.

Top Critical Review

“Terrible online customer service”

BEcca K.
8/16/24

I was online adding to my cart when my app glitches. I noticed my shopping cart had suddenly been cleared. So I closed app and opened thinking it would reset. Nope. So I added items back into my cart. Then I purchased. I receive 2 emails saying 2 orders were placed. Both were duplicate. So, immediately I texted customer service (within 5 min) to have them cancel 1st order. I explained my situation and was told by 6 different people they couldn't cancel my order. All of them assured me they could help, wasted my time just to tell me their bs system wouldn't allow them to cancel my order that hasn't been shipped. I have been a customer for years and they just lost one due to bs policies and incompetent agents.

Reviews (532)

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Reviews that mention popular keywords

customer service (144) phone number (6)
Thumbnail of user brittanyh49
New Mexico
2 reviews
0 helpful votes
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December 10th, 2019

Ordered over $200 worth of items on the Ulta website on Nov 22. On Nov 27 I got a call from them saying there was a "problem with my package and it was damaged." They asked if I wanted them to resend it. I said yes and was told it would arrive after Thanksgiving. (Note, they did not expedite the shipping as most reputable companies would. They just put it back in standard shipping.) On Dec 8, (still no package) I emailed them to ask the status. Dec 9th, I get an email saying my entire order was refunded.? No response to my question, no explanation for their crap service, just arbitrarily refund the order I've been waiting for since Nov 22. I will never ever ever shop here again. Rather pay more for better service at sephora.

Tip for consumers:
Never shop ulta

Products used:
None

Service
Value
Shipping
Returns
Quality
Thumbnail of user ceciliaf11
California
1 review
0 helpful votes
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February 17th, 2018

My order was late for more than 2 weeks. And now they sent me email saying my order got lost in transit and has issue me a refund and told me to reorder. So that means after waiting 2 weeks I have to wait for refund which take at least 5 days and wait for my order for another 2 weeks.
That is 5 weeks in total. Thank you for wasting my time and money.

The customers services is the worst and your representatives will hung up on you. Even the supervisor is not professional and do not seem concern with the customer's case. At the end, I do not get my order nor my refund. My problem is not solved at all.

Tip for consumers:
Just pray for your order to get on time.

Service
Value
Shipping
Returns
Quality
Thumbnail of user debg38
Arizona
3 reviews
2 helpful votes
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June 21st, 2017

Love that you can try anything in their store and can return for refund if you don't like it! They have all the great names as Nordstrom type stores and live that I don't have to go to a mall to purchase. Even have a benefit Brow bar!

Thumbnail of user heathera581
Virginia
1 review
1 helpful vote
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April 28th, 2022
Verified purchase

I have spent thousands of dollars at Ulta over the years. Now I am canceling my credit card account and giving up my rewards and shopping on Amazon instead. I placed an order on 4/15 and it still said awaiting carrier pickup on 4/27. So obviously something was wrong. I called on 4/27 and they said they wouldn't do anything until 8 business days had passed. 4/27 was the eighth day so I had to call back on 4/28. By then of course my free gift was sold out and I wasn't going to get the birthday gift I had ordered in time. The whole experience ruined the fun of shopping and has left a bad taste in my mouth with regards to Ulta.

Tip for consumers:
Don't.

Service
Value
Shipping
Returns
Thumbnail of user jaimeb125
India
4 reviews
1 helpful vote
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April 9th, 2021

Waaooo! So many different brands are available at ultra beauty website. I really liked this site provides high quality cosmetics, skin care, fragrances and so many products at very reasonable cost. Offers some great deals and discounts along with some freebies. Some of amazing beauty tips, tricks and blogs are also included. So i am happy with ultra beauty.

Thumbnail of user tessag28
California
2 reviews
0 helpful votes
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September 10th, 2021

I have never had a bad experience with ordering online! I have never paid for shipping and have always had the packages within the week! Their products are always in excellent condition, if I buy at the store or online! I would always recommend ULTA!

Products used:
Make up, fragrance, hair tools

Service
Value
Shipping
Returns
Quality
Thumbnail of user lauronh
Missouri
5 reviews
2 helpful votes
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November 27th, 2015

I absolutely love Ulta. In store and online. I am never disappointed by the prices of the amazing cosmetics and I absolutely love their customer service in stores. The only place I'll buy my "designer" makeup!

Thumbnail of user sherill1
Florida
1 review
0 helpful votes
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February 24th, 2020

Recently I opened to myself the world of online cosmetics and I totally like it. I unusually don't have much time so I prefer shopping online now. I liked the quality of the products and the terms of delivery so I would recommend this service.

Thumbnail of user als129
New York
2 reviews
10 helpful votes
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July 24th, 2017

Products are actually really good, but the employees in every store so far I have stepped into believe they are Mary J Blige or Lady Gaga and treat you like you don't belong if you are not caked up like them. Remember who pays your bills.

Thumbnail of user michaelac47
Pennsylvania
1 review
0 helpful votes
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June 7th, 2021

Horrible customer service, no help. Order was marked as delivered when it was not and I contacted customer service by email and got no response then used their chat function and was met with absolutely no help.

Service
Value
Shipping
Thumbnail of user mistyw75
North Carolina
1 review
0 helpful votes
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April 6th, 2021

As a valued costumer with other places I have received help for packages delivered to the wrong address that should have been forwarded. Often the shipper is able to help! I received zero and no attempts. I receive so much more other places and I that's where my loyalty will go! Sephora and amazing have been amazing In Similar situations.

Service
Value
Shipping
Returns
Thumbnail of user ashleym1162
New Jersey
18 reviews
3 helpful votes
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September 27th, 2021
Verified purchase

This is my go to serum when it comes to my skincare routine. I have acne prone skin and the simple ingredients in this target my problem ares perfectly and reduce the redness and breakouts I have. I notice a difference in my skin whenever I am not using this.

Thumbnail of user mohammedg30
Yemen
4 reviews
0 helpful votes
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April 4th, 2020

I bought a makeup stuff for my wife two months ago and she is happy with quality of the makeup. And she told me that she is the first time she is using a makeup stuff with this amazing high quality.
Big thanks for this wonderful service

Thumbnail of user betsyb66
South Carolina
1 review
2 helpful votes
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December 6th, 2019

ULTA has now started offering gifts with purchase but when the actual purchase takes place, the gift is not included, and the order doesn't ship for at least 10 days (more in some cases). If you attempt to resolve an issue, ULTA sweeps it under the rug every single time and twists the situation to make it appear that the customer was either negligible or confused, even when the facts clearly show ULTA is at fault and should offer a remedy. Money is the bottom line with this company. Do not order for this company. If something goes wrong, ULTA absolutely will NOT take responsibility and will find ways to keep your money.

Thumbnail of user leondreaf
Texas
3 reviews
13 helpful votes
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March 12th, 2019

My Ulta shopping experience was amazing! I was able to find everything that I needed without any trouble! I even enjoyed how they recognized me on my birthday and gifting me a birthday gift! That shows how well In detailed they are with their customers! Thank you so much Ulta for such an amazing shopping experience I definitely will be back very soon!
Xoxo Cosmogirl24k

Thumbnail of user helenar3
Connecticut
7 reviews
15 helpful votes
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May 1st, 2017

Whether you want a drugstore brand and a high end companion, you can find what you need here and use discount codes, ebates and gain free stuff. They have the biggest selection on the planet and usually at the best price going. They also have a few exclusives. I like shopping here because in store, I can test out whatever I want to, get samples and make sure I am getting what I really need. Kind of like Sephora but they do not require you to limit yourself to higher end brands only. Hair, bath and body, skin and makeup and fragrances on every degree on all price ranges plus a lot of BOGOs keep it fun and thrifty.

Thumbnail of user susanm1362
California
1 review
0 helpful votes
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December 17th, 2019

I ordered a product that was suppose to come with a free gift with purchase. The product arrived and no free gift. I innocently thought it was just an oversight. BOY WAS I WRONG! ULTA had more excuses on why I did not receive nor would I receive the free gift with purchase. They are rude and dishonest. They offer nothing to rectify THEIR mistake and suggest maybe next time it will work. There will not be a next time. I will deal with an honest company that cares about their customers.

Thumbnail of user hinaa16
Texas
1 review
0 helpful votes
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August 24th, 2021

No i would never recommend to have this ultimate reward master card. They charge you late fee $31 and when you ask them for the courtesy they only give you courtesy for $15 and they are very rude when you speak to thier agents and thier managers and when i tell them nobody informed me about this when i called fews days ago and that agent said that all of my late fee will be refunded. This is pandamic time and every company is giving time for customers to pay back. I strongly do not recommend this card to any one.

Thumbnail of user scb2
Illinois
1 review
0 helpful votes
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December 18th, 2019

They issued a gift card for my order instead of a refund. Lost all black Friday items. They didn't ask me how I wanted it back. They didnt ship out til 1.5 weeks later after I had to message them. I lost all my freebies. Disappointment. Customer service obviously doesnt care about the customer

Thumbnail of user cynthias876
Colorado
1 review
0 helpful votes
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October 21st, 2020

I purchased an item with Ulta online and they never sent it. I have countless emails back and forth with their lousy customer service. They have never provided proof of delivery and told me they hope it shows up. This is the worst company to deal with. They have done nothing to remedy the situation. I reported them to the BBB. They still provided nothing to support their claim that my item was delivered. If you value your money you should go elsewhere. They have the worst customer service I have ever witnessed. You will not get your items and they will do nothing about it. Please beware and take your business elsewhere. You will be happy you did.

Thumbnail of user angryc123
New Hampshire
1 review
1 helpful vote
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December 8th, 2021

I ordered several items one of them being the Dyson airwrap upon opening the package everything was there but that. I thought maybe it was in another package but that wasn't the case. Checked my cameras and nothing was taken. Called Ulta 4 separate times and 3 of them being put on hold just to be hung up on after being told it was in fact delivered. Incredibly frustrating that they can't take responsibility after finally getting in touch with a supervisor the only thing she could offer was a refund and this was after an hour of explaining I NEVER RECEIVED IT. How do you just not ship an item while charging over $600? Unacceptable business ethics.

Service
Value
Shipping
Thumbnail of user cherylp85
Florida
1 review
2 helpful votes
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November 8th, 2017

Ive always had a good experience in the stores so didnt think twice about ordering online with them. I should have checked with Consumer Affairs website and others. 1.5 stars out of 5. They sent an email stating my order was shipped BUT it wasnt actually shipped for another 4 Days (& that was after I called since the tracking number they gave had no tracking). EVERY contact Ive had with their CustomerCare Ive received bad/incorrect information (with a lot of attitude attached). - If you use the free shipping they offer, be prepared to get a condescending attitude (?! Seriously!?) like youre the Cinderella step child. Its silly and immature, let alone unprofessional.
Again, unfortunate.

Thumbnail of user lindseyn114
South Carolina
1 review
0 helpful votes
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May 12th, 2020

I placed an online order for over $300 with Ulta in April. My order was originally shipped with UPS. My order tracking stated my order was delivered to my front porch by USPS. It was nowhere to be seen. I checked all over my property, checked my mailbox and checked with my neighbors. When a supervisor from guest services finally did get back in touch with me, it took 1.5 weeks, they stated that they checked with the shipping company and it was proven to be delivered so they refuse to resend or refund my money. I am a diamond member and have a nice sized credit card with them. I will never again buy from Ulta and I will be cancelling my credit card!

Thumbnail of user bezab
California
1 review
0 helpful votes
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April 30th, 2017

The Ulta at Lloyd Center, in Portland, OR, racislly profiles their customers. I am African American and an employee told the securuty guard to follow me around. The employee was rude, volatile and just plain awful. The manager showed the least bit of concern when I contacted the store to make my formal complaint. Do Not give them ur business. Everyone I know already stopped shopping there! #ultadisgusting

Thumbnail of user alicen338
Mexico
1 review
1 helpful vote
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May 12th, 2023

Glitchy app and same glitchy website. Impossible to connect PayPal to pay - just kicks you back to check-out page. They won't allow you to place an order if you are traveling and trying to do it outside of USA even though it is not mentioned anywhere and even though you try to pay with your American bank cards. Customer support tells lies and many of the "specialists" have no clue what's going on and just give random reasons and excuses that have nothing to do with an actual situation.

Tip for consumers:
Glitchy app and same glitchy website. Impossible to connect PayPal to pay - just kicks you back to check-out page. They won't allow you to place an order if you are traveling and trying to do it outside of USA even though it is not mentioned anywhere and even though you try to pay with your American bank cards. Customer support tells lies and many of the "specialists" have no clue what's going on and just give random reasons and excuses that have nothing to do with an actual situation.

Products used:
None, because it is nearly impossible to place an order.

Service
Quality

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About the business

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. BareMinerals, Smashbox, Murad & more.

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