• Ulta

Ulta

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Overview

Ulta has a rating of 2.8 stars from 532 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Ulta most frequently mention customer service, credit card, and order online problems. Ulta ranks 14th among Skin Care sites.

  • Service
    109
  • Value
    93
  • Shipping
    88
  • Returns
    73
  • Quality
    81
Positive reviews (last 12 months): 23.1%
Positive
3
Neutral
0
Negative
10
40
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How would you rate Ulta?
Top Positive Review

“Trails wilderness program death”

Arman g.
1/16/24

Over the past few years, Carolin Trails has been surrounded by controversy about their wilderness therapy program death where a young teenager named Alec Lansing lost his life while camping at their program. Which shocked every parent whose kids were in that program for treatment.

Top Critical Review

“Terrible online customer service”

BEcca K.
8/16/24

I was online adding to my cart when my app glitches. I noticed my shopping cart had suddenly been cleared. So I closed app and opened thinking it would reset. Nope. So I added items back into my cart. Then I purchased. I receive 2 emails saying 2 orders were placed. Both were duplicate. So, immediately I texted customer service (within 5 min) to have them cancel 1st order. I explained my situation and was told by 6 different people they couldn't cancel my order. All of them assured me they could help, wasted my time just to tell me their bs system wouldn't allow them to cancel my order that hasn't been shipped. I have been a customer for years and they just lost one due to bs policies and incompetent agents.

Reviews (532)

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Reviews that mention popular keywords

customer service (144) phone number (6)
Thumbnail of user bettyg141
Wisconsin
1 review
0 helpful votes
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December 10th, 2019

I ordered Items for Christmas on Black Friday. Checked shipping status Evey day with no updates. I attempted to contact Ulta by email with no response. Today I called and they appolagized that item had never shipped. Stated they could reship would be up to 9 days, which at this point I don't have. I asked for help with purchasing it and having it held in a store to pick up on our way to our sons. Response was only if I can get there is 5 days. I asked for expedited shipping, response was, cant do that. I asked if the gifts that were included from my Black Friday order were available yet. Response was no they are gone. What is to love about doing business with Ulta?

Thumbnail of user renees46
Texas
1 review
1 helpful vote
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December 21st, 2016

I received an empty box in the mail, well except for sample called to see if there was another box informed no it was in that box. Then told well we are out of the free gift didn't offer substitution or explanation how they didn't pack a box for shipment. Then received nasty email that it would not be refunded. Hold time to speak with Penny the supervisor was 45 minutes so apparently a lot of complaints and Amanda C. Guest services sent the nasty email. Do not bother shopping here pay the extra dollar or two for good service. They are very combative and accusatory to the customers. They even said they couldn't guarantee Christmas delivery if they resent what they had left even though I was on their very site and you had to midnight to order to guarantee delivery I guess that didn't apply to their own screw ups.

Thumbnail of user ellag58
India
7 reviews
8 helpful votes
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July 1st, 2021

For cosmetics, Ulta is my go-to store. Ulta has some excellent exclusive brands and products. They provide incredible discounts. They always provide a free gift and a voucher with every purchase. Overall, an excellent experience with timely delivery and pick-up orders.

Thumbnail of user lisab390
Texas
5 reviews
4 helpful votes
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September 12th, 2017

The prices on a lot of their products are comparable to the drug store and they do have a wider selection of the products than in the grocery stores. My Ulta locations have very helpful employees who are willing to help customers compare products and help select the best for my needs. So I'm very happy with Ulta.

Thumbnail of user marianns12
New Jersey
1 review
2 helpful votes
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December 14th, 2020

This was a HORRIBLE experience. Ulta removed all of my rewards and said simply, "Oh they expired". I never got an email about it, regardless that they kept insisting that I did. This is a shame that people are getting their rewards taken away in a pandemic that had stores closed and some people are not comfortable shopping online. What a way to make a customer who has probably spent over $5,000 in the past few years feel valued. This is a DISGRACEFUL thing to do to people in general BUT especially now. I was looking forward to using my rewards this week for Christmas gifts as my wallet has shrunk with the pandemic. This is really wrong and I will think twice before I shop at a company that has such little regard for people and the tough times that they are going through now. Shameful and I am disgusted by this!

Service
Quality
Thumbnail of user joshuas231
New Zealand
1 review
0 helpful votes
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September 20th, 2018

I was a little skeptical but after taking a whirl at shopping here. I have come to find that this is one of the finer stores. I have to admit the samples and reward program is better than Sephora but the downside is that they lack a lot of key luxury products.

Thumbnail of user missanonymouss
New Jersey
1 review
1 helpful vote
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June 21st, 2022

First let me start off by saying I'm an employee in the location in Clifton and the customer service I received in Kearny was shocking. The manager was so rude and started whispering to the other coworker. She literally kicked us out of the store and turned off the lights. She also refused to check if they have back stock of a product. Told me to quit my job and work at their location which is ridiculous. Didn't even tell me I became a platinum member when I got my receipt. I'll

Service
Thumbnail of user maryp494
Georgia
3 reviews
11 helpful votes
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March 8th, 2019

I was excited to go in for a color and a cut. The website offers a discount for 1st time customers. When i went for the appointment, the ulta employee seemed ok. I told her about why i hate going to salons. They push you toward what they want. She went on and on about how awful that is. It wasnt until after i left that i realized that same thing happened again. She talked me out of a cut that i wanted and she simply did a trim. I also wanted a lighter color, but she really just ended up doing my roots. She said that SHE liked the color that it already was. I feel so stupid, but that is what happened. When i left and paid at the register i realized that i was charged for a full cut, full color and there was no discount. I wont return of course.

Thumbnail of user natalyw
Italy
3 reviews
0 helpful votes
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August 8th, 2019

I love buying my makeup kits over here the formula and the quality of the products is way too awesome and these products last for so long, the skin care products are also amazing I truly recommend Ulta

Thumbnail of user minam21
Alabama
19 reviews
85 helpful votes
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January 6th, 2018

I ordered some makeup and it took almost 3 weeks to get. To me this is unacceptable. I usually buy from another online site, but the site I usually go to didn't have what I needed (out of stock). So I decided to try Ulta. I would've been better off waiting for what I needed to get back in stock. It took them forever to even process my order and then when it was finally shipped it was 3 weeks later. The packaging was ok and everything I needed did arrive, but 3 weeks?

Thumbnail of user rutha97
Oregon
8 reviews
22 helpful votes
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July 24th, 2017

So what's the deal? No sales, no discounts, just standard products. Their own line, which is value priced, is awful. None of their makeup products stay on for more than an hour and packaging is misleading. The gals who work the store don't care. Guess they are not treated well and have no incentive to treat customers well. They just try to upsell or 'force' the most expensive products on you. I'd rather go to a drug store with no service. At least the drugstores have a return policy.

Thumbnail of user cliffordm138
India
2 reviews
3 helpful votes
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August 4th, 2021

Great store and great people who work there. Savannah was amazing and very helpful, she explained to us everything and made us have a comfortable and enjoyable shopping experience! Will definitely return!

Thumbnail of user robeccaj
Rhode Island
1 review
0 helpful votes
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January 26th, 2021

Just checked the status of my order. A delivery was not even attempted and never received any communication from Ulta... just says returned to sender. My address is correct and I have received package no problem from Ulta in the past. My last three online orders have have the same return to sender without any communication. This is not the kind of service I expect for a Diamond status client. I don't want my goods returned and I don't want a refund to pacify my aggregation. Why can't my goods, that I have paid for, be sent to my local store for my pickup if Ulta can't follow through on their end of the deal? Shame on you Ulta for such poor service. Sephora is calling my name.

Tip for consumers:
I would give negative stars if available. Ulta needs to get it together.

Products used:
None! Three orders never showed up!

Service
Value
Shipping
Returns
Quality
Thumbnail of user jennifers351
Indiana
12 reviews
5 helpful votes
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January 15th, 2018

I am a platinum member. I love how fast they ship the orders to your home. I love how the customer service helps at a timely manner. They have very great selection of makeup brands yo choose from. I love when they send samples also.

Thumbnail of user dariad13
New York
1 review
1 helpful vote
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October 30th, 2020

Unfortunately, I lost my money with this company. I ordered something for the first time, paid for delivery and nothing. I received nothing. They suggested me to check it with the delivery company and that's all. They don't care and have nothing to do about your order since the money were paid. But why? I ordered the package via Ulta Beauty. They should take care of my delivery.

Thumbnail of user patriciac3370
Arkansas
1 review
1 helpful vote
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March 14th, 2023

I wouldn't call myself a regular Ulta customer but Ive popped in several times to pick up a few items. There's a new store in Olive Branch Ms n I stopped by there a couple of times. Both times, I was asked by multiple staff if they could help me. Meanwhile, they didn't approach white customers to ask them if they need help! I'm a nice person and iit took a lot for me to not curse out the staff today! I don't steal! It's not my fault if some black people steal, believe it or not, we r not all the same! While they r watching me, I hope the white customers r robbing them blind!

Products used:
None

Service
Value
Shipping
Returns
Quality
Thumbnail of user jennifera1830
Florida
1 review
1 helpful vote
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August 8th, 2022

I walked into Ulta Beauty at Wellington, Florida for the first time and the staff was knowledgeable and helpful. I came across Israt and she recommended a special facial that will help my face. I booked a facial with her and she remembered me right away. WOW! Israt did the best facial I have ever had. I could not believe the difference right after. I was so happy, I booked another one with her. She is a HUGE asset to Ulta Beauty. Thank you Israt and I will see you soon.

Service
Value
Shipping
Returns
Quality
Thumbnail of user huldad
Iceland
49 reviews
95 helpful votes
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June 15th, 2017

I love shopping online with Ulta Beauty. They are always so nice and really to help and you can find so many cool things on there website and I'm always so happy with the things i get and the ship really fast to...! What more can you ask for ;)

Thumbnail of user donnas223
Delaware
3 reviews
0 helpful votes
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September 14th, 2017

I do most of my shopping for skin and hair products at Ulta as they have a fabulous selection at reasonable prices. I also get Microdermabrasion, Use the hair salon, and the Brow Bar. They also have a wonderful rewards program. I'm always receiving free gifts and samples, and a special birthday gift every year

Thumbnail of user mandig4
Michigan
2 reviews
2 helpful votes
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May 21st, 2018

I absolutely LOVE Ulta! Their brand of makeup is awesome for the price and they have the best points system! They collab a lot with Urban Decay and always carry the exclusives online before released in-store. Ive never had issues with online ordering, shipping takes a little long but Ive always received what I ordered and never any damages. Never had issues with their return or exchange policies. I wish they were better staffed in their stores but other than that, I will always shop Ulta over Sephora any day!

Thumbnail of user makaylam29
Indiana
1 review
0 helpful votes
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December 3rd, 2020

I ordered close to $300 worth of products on Black Friday, and the order was placed. I checked my email and received a confirmation email and all. When I checked the app on the following Sunday to check the status, my order was cancelled. I called Ulta that same day and was told a supervisor would call me and I would receive a gift card. Four days later I still have not received a call.
I decided to call Ulta and upon the agent answering the phone, they kept cutting me off and provided a horrible experience. They would not transfer me to a supervisor or would not even attempt to transfer me when asked.
Overall the experience with Ulta has been terrible, I have been a loyal customer and I spend a lot of money when there. I will never shop with Ulta again, and I would recommend that anyone else save their breath when calling the customer service line. Anyone is better off going to Sephora!

Thumbnail of user klr3
Illinois
1 review
0 helpful votes
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August 25th, 2021

Totally disappointed with the order I received today. The website said the shampoo I wanted was in stock at the Bolingbrook store. Drove all the way over there to find out "the website is not updated" and the shampoo was not in stock. So they ordered 2 bottles for me with free shipping. I received the order today and it was a hot mess. The shipping envelope was sub-standard and inappropriate for the product. The top broke off one of the bottles, leaking shampoo everywhere. The package was completely saturated, and my mailbox was filled with shampoo. I have learned my lesson; if the product is not in the store, do not buy it under the guise of "free shipping." Ulta, please pay attention to these reviews. I'm not the only one who has experienced issues with your shipping and packaging

Tip for consumers:
Do not let them rope you into "free shipping." If they don't have the product in stock, go elsewhere.

Service
Value
Shipping
Quality
Thumbnail of user konstantiap
Illinois
2 reviews
0 helpful votes
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November 30th, 2020

I was trying to make an online order with a gift card and their system was asking me for a credit card. When I talked with a representative, he confirmed that to make an online purchase with their gift card, you need to put your credit card too. Or, as he informed me I could go to their store. During the pandemic it is ridiculous to advise customers to visit a store. And it is more ridiculous to ask for a credit card to make a purchase with gift card. Which I don't even know if this is legal

Thumbnail of user marlaw7
California
2 reviews
12 helpful votes
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July 10th, 2017

I am a makeup lover and found that my makeup taste are quite expensive, so once I found Ulta and there selection, I was thrilled. They have excellent prices and selection as well as great coupons and deals in store and online.

Thumbnail of user veronicak15
California
2 reviews
0 helpful votes
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February 3rd, 2018

It always delivers after it shipping date but i wait for that because the product i get from here does not available any where else. So i have to wait but after the delivery i satisfied with that... good value for money..

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About the business

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. BareMinerals, Smashbox, Murad & more.

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