• Ulta

Ulta

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Overview

Ulta has a rating of 2.8 stars from 532 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Ulta most frequently mention customer service, credit card, and order online problems. Ulta ranks 14th among Skin Care sites.

  • Service
    109
  • Value
    93
  • Shipping
    88
  • Returns
    73
  • Quality
    81
Positive reviews (last 12 months): 23.1%
Positive
3
Neutral
0
Negative
10
40
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How would you rate Ulta?
Top Positive Review

“Trails wilderness program death”

Arman g.
1/16/24

Over the past few years, Carolin Trails has been surrounded by controversy about their wilderness therapy program death where a young teenager named Alec Lansing lost his life while camping at their program. Which shocked every parent whose kids were in that program for treatment.

Top Critical Review

“Terrible online customer service”

BEcca K.
8/16/24

I was online adding to my cart when my app glitches. I noticed my shopping cart had suddenly been cleared. So I closed app and opened thinking it would reset. Nope. So I added items back into my cart. Then I purchased. I receive 2 emails saying 2 orders were placed. Both were duplicate. So, immediately I texted customer service (within 5 min) to have them cancel 1st order. I explained my situation and was told by 6 different people they couldn't cancel my order. All of them assured me they could help, wasted my time just to tell me their bs system wouldn't allow them to cancel my order that hasn't been shipped. I have been a customer for years and they just lost one due to bs policies and incompetent agents.

Reviews (532)

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Reviews that mention popular keywords

customer service (144) phone number (6)
Thumbnail of user dianaz11
Texas
1 review
0 helpful votes
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April 8th, 2017

This is my second time going to Ulta and both experiences were horrible, left the store mad. Employees are very antisocial. I went today for the clinique sale so I went up to some female in a pixie cut and simply asked "excuse me, Ma'am where are the Clinique sets that are on sale?" and her response was literally "I don't know". What in the world are you working here for then is what I wanna know now?!? Never going back!

Thumbnail of user staceym204
Michigan
2 reviews
5 helpful votes
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July 15th, 2019

Listen to your valuable loyal customers. If something is an easy fix to make a customer (who is a diamond status credit card holder) happy, just do it! I have a 2 year old and an 8 month old who has cleft palate and I'm going through a treatment myself while my children's father abandoned us earlier this year. The only thing I get to do for myself that makes me smile is my makeup. I NEVER received the birthday gift in June. I checked everywhere in my email. I activated everything I was supposed to. Ulta doesn't care one bit that I didn't receive it. Yes, I understand it's a few days into July but I never received anything! It's not like I received it and just didn't use it. It's a $15 item that could SOMEHOW be sent to me but Ulta refuses to leave me satisfied. No one took any extra steps. They basically said "sucks to be you!"

Thumbnail of user nijam
Washington
1 review
4 helpful votes
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December 7th, 2021
Verified purchase

I ordered a bunch of items worth a lot of money online for gifts, ulta has still yet to refund me my money or even send out my package that I still never received. The customer service is horrible when you call. Still waiting for them to investigate my stuff and I just keep waiting and waiting even after paying for all my items. I much rather shop at Sephora they are a lot nicer.

Tip for consumers:
Ulta is horrible

Products used:
Cosmetics

Service
Value
Shipping
Returns
Quality
Thumbnail of user marys2886
South Carolina
1 review
0 helpful votes
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February 28th, 2021

I used to love Ulta Beauty, and could count on great packing and prompt shipping times. My last two orders contained items in bottles. They were shipped in bubble mailers, and the plastic bottles a little dented. I won't shop there again, and don't recommend them.

Thumbnail of user nicolel1424
Florida
1 review
1 helpful vote
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April 25th, 2022

So me and my step mom have been trying to place an order and it says card info is wrong so I put in my credit card again and it say unable to fulfill order so I just said whatever apparently those two times it took money from my credit card and I still have yet to get it back. And best part is I'm just getting the run around this store is not my favorite anymore. I'll take my business elsewhere!

Tip for consumers:
Don’t use the online

Thumbnail of user joannr231
Oklahoma
1 review
2 helpful votes
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November 3rd, 2022

Ulta sent a catalog to my address for someone who moved away about 10 years ago. Customer Service would not allow me to stop the mailings, because I am not the customer. They wanted MY account data, which I refused. I have gone through live chat, emails and messages on Facebook, but after DAYS, no one will remove the person from the mailing list for such a simple request. This is the worst business practice I've ever run into.

Service
Thumbnail of user paulw1468
California
1 review
0 helpful votes
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April 20th, 2021
Verified purchase

Good luck dealing with any issues if you contact them via chat. When you have to ask 4 times for their location, this should give you a clue of what you are dealing with. They play dumb, answer questions you didn't ask and ignore the questions you need answered. Maria in "Guatemala" is so far beyond unhelpful. It is hard to imagine someone can be so uninformed and unhelpful you almost think they are pranking you. Unfortunately it is real! My 4 year old nephew can provide more help than these chat reps. Maria is the 4th rep like this so it is not just a fluke. Sad what companies will do to save a few $$$ and hire idiots. No chat option is far better than these reps.

Tip for consumers:
Make sure you won’t need to return it!

Service
Returns
Thumbnail of user darlab
Wisconsin
2 reviews
1 helpful vote
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December 3rd, 2014

HORRID customer service! Ordered online and was sent the wrong item. Was told I need to either make the 30 minute drive to the nearest store and hope they have the correct item to exchange or pay for both shipping and tracking to return it. They would request a prepaid label but it will take 2-3 days to learn if it has been approved. Speaking with a supervisor is another 24 hour wait. Seriously? I was sent the wrong item so why is it this difficult to get what I ordered and paid for?

Service
Value
Thumbnail of user janees9
Texas
1 review
0 helpful votes
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May 4th, 2023

Just stop with the catchy emails and coupons. You exclude all the brands everyone wants to purchase from your 20% off. If you offer a coupon, make it valid for what your customers want to purchase. Trust me, there are many other places to shop for beauty products.

Products used:
None, they didn't qualify for the coupon

Service
Value
Thumbnail of user sherryw382
Texas
1 review
0 helpful votes
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February 6th, 2022

Don't order for delivery if you need your items soon. Always excuses as to why order hasn't shipped. Will not order online for delivery anymore. 3 strikes Ulta delivery is OUT! Only shopping in store, if that. May use Amazon Prime or product sites.

Tip for consumers:
Go to the store if you need the products.

Service
Value
Shipping
Returns
Quality
Thumbnail of user sabrinas255
California
1 review
6 helpful votes
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April 22nd, 2021

Worst customer service! False advertising of delivery time (not due to a delay, just advertised fraudulently) and when i requested a refund for my expedited shipping they refused! I provided documentation (screenshot) of the advertised shipping and they still denied me a refund. I will NEVER shop here again! Disgusting!

Tip for consumers:
Shop somewhere else!

Service
Value
Shipping
Returns
Quality
Thumbnail of user caseys375
Alabama
1 review
2 helpful votes
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October 22nd, 2022

This company is awful. They give away "free gifts" but NEVER have enough for everyone. Not to mention their "birthday discounts" and coupons that never work for anything. Go to Sephora instead. Ulta is horrible. And if you contact their "customer service" they literally just STOP responding to you and ignore you, even when you're polite. They're rude AF.

Products used:
I have spent SO MUCH money here, just to be treated like crap.

Service
Value
Shipping
Returns
Quality
Thumbnail of user marionn5
South Carolina
5 reviews
2 helpful votes
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August 14th, 2017

I went to the Mt. Pleasant SC store and they nearly ripped the skin off my face. You sit in a chair in the middle of the store and have no privacy and when you have aging skin, gravity makes it tough to rip your skin sideways! Also, for a classy town there was not enough staff and they always seem "bothered" or ignorant when you ask about a product... I also had a hair cut & Color but that is a whole other review

Thumbnail of user rosar316
Pennsylvania
1 review
0 helpful votes
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July 19th, 2022

I received an email asking me to come in for a free beauty product for my birthday. I went into the Ulta store and was told they were freshly out of the birthday products, but that they were re-sticking on Tuesday and I should come back then. Today is Tuesday, so I stopped in on my way home from work. The first thing out of the cashier's mouth was, "We're out of the birthday items. Our shipment comes in on Wednesday and we'll be restocking then." I responded that since they lied to me, I would never be back. I think it's just a scam to get people to come into the store, thinking that they will shop. I'm done with Ulta.

Products used:
Makeup and hair care

Service
Value
Returns
Quality
Thumbnail of user tinah94
Alabama
1 review
0 helpful votes
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July 19th, 2017

I was in ULTA store in at Bridge Street Huntsville,. Alabama. Beauty Adviser's was a black Male he was helping two black ladies with their make-up so me and my Daughter(we are white) Waited patiently for 30 minutes. So when he finished up with the 2 black ladies. I ask him could he help Find the right shade of make-up for my daughter. He said Let me take this makeup to the service Desk. When he came back he had the 2 black ladies again helping them put on their make up. There stood me and my daughter waiting on him. We waited there for just a few minutes as his proceeds to roll his eyes up to me and my daughter. So after 5 mins I left the store. You need to make sure that your Employees are not races to the opposite race. I will never be back in a ULTA store ever again.

Thumbnail of user k.l.schellhammer
Texas
1 review
1 helpful vote
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July 8th, 2023

Aa a consumer and a woman, I want make up brands to represent women. Having a man dressed up like a little girl to promote the brand is abhorrent. I will be shopping IT cosmetics direct moving forward.

Tip for consumers:
IT cosmetics should probably direct their partnership solely through Sephora who I would buy from. Otherwise I’ll find another brand.

Products used:
It - which i love

Service
Value
Shipping
Returns
Quality
Thumbnail of user susand211
Illinois
2 reviews
3 helpful votes
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October 22nd, 2017

Done going in there to stand in long lines with only 2 people working a register! News flash - you have too much competition now to be ok with customers standing in those kinds of lines! Taking my business elsewhere.

Thumbnail of user zulemac9
California
1 review
1 helpful vote
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November 5th, 2022

I bought 2 products from ulta using my credit card which was over a week ago. I assume Ulta is from Illinois since it showed the payment to go through over there. Woke up today, someone from tried to buy food from El famous burrito in Illinois with my credit card, thankfully declined but still have call in and get some help with my credit card and having to lock it in case it is trying to be used again. First picture is of my purchase and the second is the declined purchase of someone using my card. Also, i'm from california so im 100% im not in illinois getting food from el famous burrito

Value
Shipping
Quality
Thumbnail of user dianar972
Oklahoma
1 review
2 helpful votes
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December 9th, 2022

Don't hurt yourself and trust this company or its bank. You will be constantly asked to payoff an account that is not used. Their collections calls hang up when you answer and no one will help you close the account when you paid it off again. Do not put yourself through the stress, they are not helpful.

Service
Value
Shipping
Returns
Quality
Thumbnail of user marianap80
New Jersey
1 review
0 helpful votes
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September 4th, 2023
Verified purchase

I'm trying to change my address since the day I bought it, they don't have customer support, you call them they don't answer, you send an email they don't answer, you talk to the chat but it's an automatic message, now they're saying no you can cancel because time has passed, before time has passed I tried to get in touch, but no one helped me, I have all the evidences.

They say they'll send you an email but they never do

Service
Value
Shipping
Returns
Quality
Thumbnail of user lakd
Illinois
1 review
0 helpful votes
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August 29th, 2022
Verified purchase

Team does not know how to receive customers. There is no greeting not even "Hi". Team does not respond when questions asked. I tried three different stores and the behavior is the same in all stores. This will be my last visit to this store.

Thumbnail of user lb648
Connecticut
1 review
5 helpful votes
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August 20th, 2020

I'd give negative stars if possible. Horrible. Website doesn't work properly and customer service reps are beyond horrible. Spent over two hours trying to order shampoo. Ended up making 9 (yep you read that right!) calls to customer service because I either got disconnected or their suggestions were useless. Finally got it to work on my own but still can't keep them from saving my credit card info. At their prices, you should be able to at least get descent service. When I asked to speak to a supervisor, I was told there wasn't one. Maybe THAT'S the problem!

Thumbnail of user nadineh51
Virginia
1 review
2 helpful votes
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August 25th, 2020

Worst costumer service! Did not get my 400$ refund even though I provided back return number plus E-mail from UPS which said it got delivered! Many many emails, phone calls which took me 5 months frustration! Never ever again and not recommend to anyone!

Thumbnail of user harriety3
Virginia
5 reviews
20 helpful votes
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May 1st, 2017

I went into the store looking for a red concealer. They showed me a few but I ended up finding one that I like by going on their website while in the store, that is how knowledgeable their staff is about their own products. They must offer no training or be the worst place to work.

Thumbnail of user sues289
New York
1 review
1 helpful vote
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July 26th, 2018

As a former rewards customer for many, many years - I tried returning some cosmetic gifts for upgraded products without a receipt. The snooty Ulta manager offered me a $5.00 credit - she said the policy is to offer the lowest price ever paid for the products --- ridiculous! Returned the products to another store & received a $65 credit & bought $150 worth of new cosmetics. Ulta lost a good customer & poor "word of mouth" review.

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About the business

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. BareMinerals, Smashbox, Murad & more.

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