• Ulta

Ulta

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Overview

Ulta has a rating of 2.8 stars from 532 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Ulta most frequently mention customer service, credit card, and order online problems. Ulta ranks 14th among Skin Care sites.

  • Service
    109
  • Value
    93
  • Shipping
    88
  • Returns
    73
  • Quality
    81
Positive reviews (last 12 months): 23.1%
Positive
3
Neutral
0
Negative
10
40
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How would you rate Ulta?
Top Positive Review

“Trails wilderness program death”

Arman g.
1/16/24

Over the past few years, Carolin Trails has been surrounded by controversy about their wilderness therapy program death where a young teenager named Alec Lansing lost his life while camping at their program. Which shocked every parent whose kids were in that program for treatment.

Top Critical Review

“Terrible online customer service”

BEcca K.
8/16/24

I was online adding to my cart when my app glitches. I noticed my shopping cart had suddenly been cleared. So I closed app and opened thinking it would reset. Nope. So I added items back into my cart. Then I purchased. I receive 2 emails saying 2 orders were placed. Both were duplicate. So, immediately I texted customer service (within 5 min) to have them cancel 1st order. I explained my situation and was told by 6 different people they couldn't cancel my order. All of them assured me they could help, wasted my time just to tell me their bs system wouldn't allow them to cancel my order that hasn't been shipped. I have been a customer for years and they just lost one due to bs policies and incompetent agents.

Reviews (532)

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Reviews that mention popular keywords

customer service (144) phone number (6)
Thumbnail of user greenq1
Nebraska
3 reviews
16 helpful votes
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July 21st, 2017

When items are on sale, it's usually a good deal. BOGOs and buy one get one half off is great. Especially if they are items I use frequently, or are expensive at the regular prices. It's a hit or a miss with packaging. Mostly not enough bubble wrap is wrapped around products in glass containers and makeup palettes. The only thing that saves serious breakage of stuff, is because my orders were put in little shipping boxes, so the items I ordered did not have much round to be bouncing around the sides of the boxes.

Service
Value
Shipping
Quality
Thumbnail of user sues289
New York
1 review
1 helpful vote
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July 26th, 2018

As a former rewards customer for many, many years - I tried returning some cosmetic gifts for upgraded products without a receipt. The snooty Ulta manager offered me a $5.00 credit - she said the policy is to offer the lowest price ever paid for the products --- ridiculous! Returned the products to another store & received a $65 credit & bought $150 worth of new cosmetics. Ulta lost a good customer & poor "word of mouth" review.

Thumbnail of user jenniferh306
Oklahoma
5 reviews
0 helpful votes
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September 10th, 2017

I love Ulta, but they are quite pricey. I can go to my local beauty supply store and find my nail polish about $2-$3 cheaper. Not sure about big ticket items. I did get my flat iron CHI from Ulta and it was a good price around Christmas time. Will continue to go to Ulta for those items that my small town beauty supply store doesn't carry!

Thumbnail of user bellaa14
Texas
3 reviews
8 helpful votes
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August 16th, 2017

I walked right in and fell in love with everything, it's kinda pricey but pretty much worth it! The staff is great and they, ve got everything to help make your experience nice, easy, affordable, and of course, totally worth it.

Thumbnail of user kalac7
New Mexico
1 review
5 helpful votes
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September 25th, 2020

Disappointed. I went into Ulta in Albuquerque off of Paseo Del Norte last week and I was ready to drop some bills. I went in looking casual because during Covid, I wear sweats every day. I picked up a new pallet from Urban Decay and walked around looking at other stuff. The security guard and an employee kept following me around and I came very close to telling them off. I think it is rude as hell to judge someone and I will not be going back. I will go to Sephora.

Thumbnail of user tiffanym157
Georgia
9 reviews
11 helpful votes
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March 27th, 2022
Verified purchase

Ulta is the best site for me in terms of beauty products. With sales, promos and discounts that happen at least every other day, what's not to like? I've purchased so many amazing products that I've been bumped up to Platinum status which comes with some amazing perks like 5X the points, birthday discounts and exclusive access. Plus, customer service is available in more ways than one and I've never had an issue with a product that couldn't be fix.

Products used:
Beauty products such as lip gloss, blush, eyeshadow palettes etc.

Service
Value
Shipping
Returns
Quality
Thumbnail of user irfhank
India
2 reviews
15 helpful votes
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April 9th, 2020

I am from a more established age and shopping on the web isn't something that falls into place without a hitch for me nor is it something I'm OK with however when I discovered this organization it gave me confidence in the entire requesting item online issue I was having. Above all else, they have a telephone number so you can call them, of which is actually what I did. Their hours are restricted and they were not open when I called so I left a message thinking about whether they would truly return to me.

Thumbnail of user dianat326
New York
2 reviews
1 helpful vote
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October 20th, 2021

Best of luck managing any issues in the event that you reach them through talk. At the point when you need to ask multiple times for their area, this should provide you with some insight into what you are managing. They act ignorant, answer questions you didn't ask, and disregard the inquiries you need to be addressed. Maria in "Guatemala" is so a long way past pointless. It is difficult to envision somebody can be so ignorant and pointless you nearly think they are tricking you. Shockingly it is genuine! My 4-year-old nephew can give more assistance than these talk reps. Maria is the fourth rep like this so it isn't only an accident. Tragic how organizations will deal with saving a couple and recruiting nitwits. No visit choice is far superior to these reps.

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Value
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Thumbnail of user hannahz3
Colorado
2 reviews
0 helpful votes
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January 21st, 2016

I have been buying all my make up here forever. Great store, great products, great people. Always very helpful. They have a fabulous rewards system and even give out samples to try. I highly recommend shopping here.

Thumbnail of user elliem64
Germany
4 reviews
1 helpful vote
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June 3rd, 2019

Rates from this site tend to be heavy for my wallet but I seem not to have a choice. This site has fantastic goodies and even better service. Customer service is well knowledgeable and helpful. Thumbs up

Thumbnail of user britneyk10
Illinois
1 review
10 helpful votes
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February 27th, 2020

The products of your brand have helped me to emphasize my features. The products are quality and very easy to apply to the skin, there were no allergic reactions which means that this manufacturer can be trusted.

Thumbnail of user micheles77
Illinois
4 reviews
17 helpful votes
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April 19th, 2017

I love shopping auto.com you can find just about anything you are looking for and a lot of times they have online only sales which are completely worth the time to go on and look for something that you need because let's face it ladies there's always something that we need especially when they sell make up and other accessories to beautify yourself but I love auto and I actually just got done shopping them buying acrylic storage containers to hold all my make up my lip liners and such and they were such a good price I really couldn't beat it

Thumbnail of user madonnak6
Florida
1 review
1 helpful vote
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November 3rd, 2020

Walked in to buy my Kat Von. Wanted advice on beach foundation. She couldn't help. Didn't try to advise. Miserable. All that product in a store sales don't know product. Went to Sephora. They helped, advised, ooh la la... sorry Ulta... spent 350.00!

Thumbnail of user meaganm39
Maryland
3 reviews
1 helpful vote
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September 29th, 2020

I started using the app before I ever stepped foot in a store because there wasn't one in my area. But there is now and I could spend HOURS in there and have. The ambiance of the whole store layout is just perfect and draws you in. The app also has great exclusive sales and the free membership for points has so many extra perks too! I suggest using the app, where you can live yet on any and all makeup they sell on your phone and get a feel for what you want before you head to the store. I've also used their salon services and had my hair colored twice with fantastic results! All in all, a great company for all things beauty.

Service
Value
Shipping
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Thumbnail of user davidc2862
Hong Kong
2 reviews
13 helpful votes
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March 24th, 2020

When you're in the chair, you have our complete attention. We love nothing more than getting to know you, then unleashing our artistry to make you look and feel your absolute best.

Their stylists (Designer, Master, and Elite) have experience at a range of levels, and we invite you to choose the one that's right for you.

Thumbnail of user melaniew393
Illinois
2 reviews
0 helpful votes
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April 2nd, 2022

I tried to order the Bobbi Brown Vitamin Enriched face moisturizer for the online promotion, they were out of stock so I called customer services and although the person i was speaking to was very nice, i ask to be connected to a manager which i was and she said that they could not issue a rain check on any of the items on the 21 days steal deals. There were stores near me that had this item they would not honor the 50% off. This is an awful policy of Ulta and a big reflection on what they think of there consumers. I will now pck up my products from Sephora.

Thumbnail of user elizabethf1576
Washington
1 review
0 helpful votes
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April 7th, 2022

Placed an order online. Was told my card could not be accepted. Got ahold of someone and was told the site was down and try again in an hour. Tried again and same thing happened. Call the credit card company and was told Ulta charged me both times.Its been 7 days of me calling them for answers. Now I'm being told that even though none of the orders went through my card was still charged. And it will take 5 to 6 business days to refund. That makes no sense. How was I charged but there was nothing ordered? And they were not helpful in trying to fix this either. I basically got the run around.

Thumbnail of user emilyj53
New York
11 reviews
11 helpful votes
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April 6th, 2021

I enjoy shopping at Ulta.com. I live in Manhattan where the local Ulta is always crowded, has long lines, and frequently runs out of product. I've actually placed a few orders from my phone while in the store. I am always able to find what I need on site without hassle, and to compare products without the overwhelm of the store. It there is something that I want right away I can order online and pick it up in store. Otherwise it arrives in 3 to 5 days, always will free shipping. If I don't like what I purchased online, Ulta lets me return it to the store.

The only downside for Ulta (in store and online) is that the product line selection is somewhat limited. For instance, I went to purchase setting lotion recently and they simply don't carry the product. They also don't carry Brazilian Keratin products.

Tip for consumers:
There is always a coupon available somewhere.

Products used:
Mostly hair products and to a lesser degree, cosmetics.

Service
Value
Shipping
Returns
Quality
Thumbnail of user kellyc384
Ukraine
1 review
0 helpful votes
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April 30th, 2019

Hello all the students!) Hope one day I also could write a review here, but now I've got smth to share with you, and it is a link to service which will get ready any assignment for you - catch it, but remember that you should use it only for example of your own!

Thumbnail of user lyraj
Texas
1 review
0 helpful votes
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July 31st, 2020

I was hoping they would add a gift with purchase that I saw after I had placed an order. I saw the email right after I had finalized my order, then immediately pulled up my order, hoping to modify or cancel. Neither option was available. So I sent 2 emails to customer service and told them about my problem and request. Then, they replied with a request for the order number, so I sent it. The response was, you didn't add the gift code on the order, but we will email you offers in the future. I wonder if they even read the first part of my email explaining that their website is not user friendly. Unbelievable!

Thumbnail of user elliota16
Colorado
2 reviews
0 helpful votes
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June 7th, 2017

It's where I bought my lip balm and my cologne. Deals can be found better elsewhere, but Ulta's supply chain and corporate dealing effectively guarantees authentic cosmetics.

I buy my cologne, sunscreen, lip balm and hair gel from Ulta.

Sure, cheaper options exist, but I don't want to treat my skin with counterfeit Clinique.

Thumbnail of user staceyc294
Texas
1 review
0 helpful votes
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September 5th, 2020

Everything they have something that everyone really wants, they sell out. You go intobtheir site the next morning, early like 6 am, and the item is back in stock. What! It just magically appears overnight? I love ulta and their sales and they are fetting new products all the time, but that just irritates the crap out of me.

Thumbnail of user cristinas24
Missouri
3 reviews
3 helpful votes
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December 11th, 2017

Ulta carries The Body Shop products. I'm an avid user of their products at comparable prices to the website. Not to mention I can use a coupon to help with costs. The employees seem to know their stuff and most look like they enjoy their job.

Thumbnail of user ginaf120
Tennessee
1 review
0 helpful votes
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February 15th, 2020

When buying foundation makeup, it is essential to have appropriate lighting. Otherwise, you are matching your skin to a foundation in an environment that doesn't exist outside of the store. Do your customers and yourself a HUGE service. Allow more natural light into your store. Offer better lighting so that customers can actually see how the makeup will look in a variety of lighting. Your store lighting is so subdued and dark that any foundation will look good, because you can't actually see what it really looks like. Perhaps that's your marketing strategy. I stopped going there and purchased the foundation I wanted from a competitor, where the lighting was much better and I didn't have to return to the store numerous times to exchange the product in order to get the best match. I just got so tired of trying to find the perfect foundation in a dark store.

Thumbnail of user myuc
Florida
1 review
1 helpful vote
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August 17th, 2017

My package didn't show up today and I immediately contacted Ulta's customer service. They told me that they couldn't resolve this issue directly and that I had to file a dispute with Paypal (my payment method), which could take days or even weeks. Any other retailer would most likely have resolved this issue directly and immediately, especially during their own sales and promotions. Now I'm SOL if my package doesn't show up because Ulta's sales and promotions would end by then. Thanks a lot Ulta.

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About the business

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. BareMinerals, Smashbox, Murad & more.

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