• Ulta

Ulta

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Overview

Ulta has a rating of 2.8 stars from 532 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Ulta most frequently mention customer service, credit card, and order online problems. Ulta ranks 14th among Skin Care sites.

  • Service
    109
  • Value
    93
  • Shipping
    88
  • Returns
    73
  • Quality
    81
Positive reviews (last 12 months): 23.1%
Positive
3
Neutral
0
Negative
10
40
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How would you rate Ulta?
Top Positive Review

“Trails wilderness program death”

Arman g.
1/16/24

Over the past few years, Carolin Trails has been surrounded by controversy about their wilderness therapy program death where a young teenager named Alec Lansing lost his life while camping at their program. Which shocked every parent whose kids were in that program for treatment.

Top Critical Review

“Terrible online customer service”

BEcca K.
8/16/24

I was online adding to my cart when my app glitches. I noticed my shopping cart had suddenly been cleared. So I closed app and opened thinking it would reset. Nope. So I added items back into my cart. Then I purchased. I receive 2 emails saying 2 orders were placed. Both were duplicate. So, immediately I texted customer service (within 5 min) to have them cancel 1st order. I explained my situation and was told by 6 different people they couldn't cancel my order. All of them assured me they could help, wasted my time just to tell me their bs system wouldn't allow them to cancel my order that hasn't been shipped. I have been a customer for years and they just lost one due to bs policies and incompetent agents.

Reviews (532)

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Reviews that mention popular keywords

customer service (144) phone number (6)
Thumbnail of user micheller1993
Colorado
1 review
0 helpful votes
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April 5th, 2022

I placed an order online because in the store they said their system was down. After placing my order, I NEVER received my packaged I called FIVE TIMES and the customer service stated that they cannot reprocess anything until and will call me back. The promise to call back was happen 2 time with NO call back. Finally, I demanded I get my items that I paid for it's been almost 4 weeks and nothing. To top it off I am going on vacation and don't have my items. NEVER AGIN WILL I EVER SHOP HERE. Don't waste your money. ONLY SHOP AT SEPHORA!

Thumbnail of user verbial
Tennessee
3 reviews
2 helpful votes
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October 2nd, 2017

When you cant find products anywhere else you will find them at Ulta. I love the buy one get one half off sales they have and i can always count on getting my items really fast.

Thumbnail of user myraw48
India
8 reviews
11 helpful votes
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January 6th, 2021

I love all beauty products of Ulta. Results are amazing. Quality is great. Worth the money. Recommended to friends to use it once. Customer service is helpful and good. Happy customer.

Thumbnail of user blinkinc
Missouri
1 review
1 helpful vote
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July 28th, 2022

I have Ordered for Kylie's lip kits about couple of weeks ago and I have got them timely. Really it has a great experiences. Their packaging system is excellent and lucrative.

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Value
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Returns
Quality
Thumbnail of user juliaf220
New York
2 reviews
2 helpful votes
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December 15th, 2021
Verified purchase

One of my orders from Ulta.com was stolen at some point after delivery. It was left by UPS downstairs in the building where anyone could take it, it wasn't brought up to my apartment. I was out that day, and by the time I got back the package was no longer there.

I have lived in this apartment for over a decade now, and must have had at least 20 packages stolen over the years, and NOT ONCE did the retailer handle it in such a deplorable fashion. Every single retailer refunded me for the missing order. After all, they have insurance for losses like that - I do not.

The week this Ulta order went missing two of my Amazon deliveries were stolen as well (it was right after Black Friday), Amazon refunded me immediately, but Ulta gave me the runaround for over two weeks with probably 15 different "supervisors" emailing me the exact same canned response - that UPS tracking information shows the item as delivered, and thus they cannot provide a refund. It is completely irrelevant what UPS shows - *I* did not receive the order! I am out $125 of my own money!

Like I said, this wasn't the first time I had a package stolen, but it was the first time for me that it happened to be an *Ulta* package. I was shocked and dismayed to witness that such a major corporation doesn't even have a process in place for handling cases of this nature. I was a Diamond customer up until that point, but Ulta has now lost my business forever. I hope they choke on my $125.

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Value
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Quality
Thumbnail of user jaclynl
Washington
8 reviews
25 helpful votes
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July 29th, 2014

I love this place. They have a diverse mix of products, but I do wish they had a bit more to choose from on the high end side. I shop here for nearly all of my beauty supply needs.

Thumbnail of user asiaj16
Nevada
1 review
0 helpful votes
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November 5th, 2020

I ordered my Milani setting spray and it said on the site that I would receive a free gift with any order over $15. When the package came today, I was surprised to see that there wasn't a gift in the box along with the product I ordered. I started a live chat on the website and spoke with a "person" named Jacqueline. She informed me that the GWP (gift with purchase) is supposed to be applied to your bag prior to checkout. When I went back to the site, there wasn't an option to add the gift to my bag before checking out. When I get to my bag to see if it had been automatically applied, it had. So if it automatically gets applied to checkout, shouldn't I have the gift along with the other products I ordered?

Tip for consumers:
Dont.

Products used:
MILANI - Make It Last Matte Charcoal Setting Spray and the MILANI - Make It Last Setting Spray Prime + Correct + Set

Service
Value
Shipping
Returns
Quality
Thumbnail of user jeremyh764
Kentucky
1 review
1 helpful vote
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November 5th, 2022

Ordered a product, arrived broken. Asked for replacement. They sent the wrong item. Called them and they were very little help. I'd order from a different site for their products

Tip for consumers:
Do not order fragrances

Products used:
Fragrance sampler

Service
Value
Shipping
Returns
Quality
Thumbnail of user normam458
California
1 review
0 helpful votes
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August 3rd, 2023
Verified purchase

I shop at ulta all the time and I've never had a problem with workers are always super friendly and helpful But the store in El Segundo was a horrible first bad sign was nobody said hello or welcome went up to counter to ask for help I was pointed in the direction where I needed to look for it myself still couldn't find it the girl at counter said I will send someone over I waited more than 5 minutes I still got no help I gave up went to pay my stuff I mentioned to cashier about poor service she just sorry charged me and sent me on my way I left upset

Thumbnail of user tonyat12
Texas
6 reviews
8 helpful votes
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August 23rd, 2017

I love shopping at Ulta. I love getting free items when purchasing a certain amount of goods. They have all the name brand makeup and sale for a great price.

Thumbnail of user celestez4
Germany
1 review
0 helpful votes
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November 30th, 2020

I moved to Europe with my husband because he's in the military and I got my order sent out twice and I never received it. Then ulta said they'd send me a gift card with the amount I spent that I can used in stores or online, the problem is that there isn't any ulta here in Europe that's the reason I ordered online and why would I use it online if they didn't deliver my order twice? I was also told to wait 3-8 business days for my package to deliver AFTER my delivery date had passed because they couldn't give me my refund before that but I had waited a month already and I never received my order. I got my refund after all that mess but Ulta needs to do better with over seas delivering. Not that they care that they're losing a customer but it convinced me not to shop at any Ultas any more

Thumbnail of user angelicaj57
California
1 review
2 helpful votes
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March 8th, 2023
Verified purchase

On my daughter's 16th birthday, she wanted to spend her birthday money at her favorite store, Ulta. She drove us happy as can be to Ulta at Delta Shores Sacramento CA. Horrible experience, we sat in the car after leaving shocked and upset, I kept apologizing to my daughter. I wish I would have read the many reviews on here of customers with similar experiences, guess my Platinum Rewards status should be tattooed on my forehead to be treated well at this store. Store staff followed my daughter and I around while we shopped. It was so obvious, lol, at one point I had two employees pretending to scan fully stocked shelves next to me. I was asked twice if I needed help, now based on the reviews, I understand it's because they were/are watching you. Then were extremely rude when we checked out. Considering the store employees are primarily MY COMMUNITY of ethnicity, very shocking to be treated like a criminal for shopping. A child only turns 16 once and today was ruined thanks to the "great staff" at this store. I will tell everyone I know to not go to this store.

Thumbnail of user rachelc402
Arizona
1 review
17 helpful votes
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February 13th, 2020

I spent an hour shopping on Ulta's website and found several products to purchase, at check out I noticed shipping was $6. My total was $49.48 - free shipping at $50. I reached out to customer service to see if they had any promotions or would be willing to waive the shipping fee given one of the products I was purchasing was only available online - not available in store - so it HAD to be shipped. Otherwise I would have done In Store Pick up. The customer service agent was rude and said to get free shipping I'd need to spend $50 and to enjoy that great offer... I understand its free after $50 and I'm at $49.48... as a first time customer very surprised Ulta would rather lose a customer than lose $6 shipping. Such a small gesture on their part would have made a huge impact to me, resulting in a great experience and a lifelong return customer. As a result of this rude interaction, I see how much Ulta values their customers and I will never shop at Ulta again and have been sharing my experience with all of my beauty product friends who are also not going to shop there anymore. There are plenty of other options for beauty products Ulta - try standing out by taking care of customers.

Thumbnail of user annad1228
New York
2 reviews
0 helpful votes
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May 4th, 2023

I love Ulta, I'm generally always able to find what I'm looking for with relative ease. All of the employees are always so helpful, I've never met an Ulta employee who was rude or judgemental.

Thumbnail of user cooperr1
California
3 reviews
0 helpful votes
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March 22nd, 2019

I got amazing products of Ulta last week. I always use and recommend their products to my close ones. Best thing about them you always get product of your own choice without any trouble.

Thumbnail of user diml3
Ukraine
2 reviews
0 helpful votes
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November 26th, 2020

I want to say thank you! My wife was very happy! She says it's the best shampoo she's ever had. Special thanks to the consultant who skillfully chose a good option for my wife's hair type

Thumbnail of user mikeh332
Louisiana
7 reviews
5 helpful votes
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July 14th, 2017

My wife and I buy all our hair products from Ulta. Cheaper then the other stores and friendly helpful sales people. They carry all my Crew line. Love them.

Thumbnail of user adelinep3
Georgia
2 reviews
3 helpful votes
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October 23rd, 2018

I've been shopping at Ulta Beauty for over 10 years. They offer a variety of beauty products from drugstore to high-end and have some really amazing sales. The stores are few and far between but sometimes worth the trip. The employees that I've dealt with have been rude and often say they don't know something instead of looking for the answers to issues to quickly get to the next customer. I used to exclusively only shop online until my damaged orders got to be out of control. The shipping department seems like they loathe beauty products because the way package things is ridiculous. I have numerous times received items that looked as though they were previously used by others. I stopped ordering online because of this problem for many months until recently when something I wanted was only available online. I shouldn't have been surprised to see my order had been not only damaged but the eyeshadow palette had finger marks in it so it was previously used. Their customer service department is horrible. It takes days and multiple attempts on my part to even get a response and when I do, half the time the representative doesn't even read my email, or comprehend what I said. I love Ulta Beauty, the customer service and shipping department not so much.

Thumbnail of user susana1738
Connecticut
1 review
0 helpful votes
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March 9th, 2022

LaserShip delivered my package to someone else below is Ulta's response to my request for a refund. Basically they are saying I have no recourse and someone else gets to keep my product and I get to pay for it. Never purchasing anything from Ulta again. Customer service is horrible.

After further review, our records indicate that the package was delivered successfully to the address provided per the proof of delivery provided by Lasership. We suggest checking any and all common areas where packages may be left, including entrance areas and mailboxes! We hope it turns up for you!

You can check the following link, there's an icon of a camera which you can use to either click or tap on it to see the picture attached to the order by the carrier.

https://t.lasership.com/Track/1LSCY2Z******* - Proof of deliver.

With this information on hand, we're unable to reship or refund this order, we're so sorry if we cannot further assist you with your delivery not received, we really hope that you can find your goodies.

Please feel free to respond to this email directly if you have any more questions.

Sincerely,

Diego
ULTA Guest Services

Thumbnail of user momoffhermed69
North Carolina
1 review
0 helpful votes
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September 25th, 2023

In September 1,2023 I placed my monthly Ulta order with some expensive add ons. I had been waiting on a great lip plumper I had my eye on to go on sale, $49 StriVectin Double fix. It was still same price, but they were giving away a free gift with the purchase of the plumper. A StriVectin anti wrinkle trio for the neck, eye, and face came with the $49 StriVectin Double fix purchase. That's all! Great I said! Âdd to cart! Well my package arrived quickly and guess what? No gift! NOTHING! Only the items I ordered that's it. After several texts and phone calls back and forth with Ulta, still nothing. Also, I have been called a liar, not in those exact words but the context and pretty much that my memory is bad. I was told the promo said I had to spend $85 which is what the following weeks promo was running. Then they go and change the add to that new one. I usually screenshot the promos and of this one I forgot to do that. Oh well, stupid stroke. I may have been born at night but it wasn't last night! I have spent a lot of $$$ over the years and I'm done with Ulta! I'm a stand-up comedian and video influencer, I may have a few followers lol and a big mouth. Best and worst advertisement is and always will be word of mouth. Also my birthday is September 13, they're supposed to give a birthday gift. Never received it neither. Thanks Ulta

Tip for consumers:
Take screenshots of promotions! Keep all proof because they'll call you a liar!

Products used:
Cosmetics, skincare

Service
Value
Shipping
Returns
Quality
Thumbnail of user brittanys70
Pennsylvania
2 reviews
0 helpful votes
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June 5th, 2017

I've always had my hair done by the same person, like seriously while she was on maternity leave I didn't get anything done because I simply don't trust other people with my hair. As much as I love her I won't be continuing to use her because she's now an ULTA Beauty employee. Not because her quality went down but because their charge for services is a load of bull. Every company knows in order to attract and retain good employees they have to offer a good wage and promotions which generally also come with raises. Well ULTA likes to promote their salon employees which is fantastic but it's at the consumer cost. Whenever your stylist gets a promotion you can count on your prices to go up too. Retaining good employees is the cost of doing business and comes out of the bottom line not the putting it all back on the consumer. So last week a service would cost X but she got promoted again this week, which good for her, but now she makes more money and ULTA doesn't want to fork out the extra dough so this week the price becomes X*1836n. Not because they're doing anything new or special or haven't learned a different skill they just are moved to the next pay scale and commission scale basically. You can't even budget or figure out your costs because one week it's X and next week it's Y.

Thumbnail of user maryr1654
New Jersey
1 review
3 helpful votes
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December 7th, 2020

They overcharge for everything even when you use a coupon. But at walmart.com you wouldn't believe the difference plus you get 3 times as much. Ulta sucks!

Thumbnail of user lisam4170
Maryland
2 reviews
0 helpful votes
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April 4th, 2022

Desiree was very kind and caring. She showed me what my brow would look like by drawing outside my brows. She took extra time. The Benefit gel excellent. Frlt pampered pads on my

Thumbnail of user teresasydneywalker
Florida
1 review
0 helpful votes
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August 27th, 2023
Verified purchase

I ordered two items. I received one. Mistakes happen. I tried the chat (bot) feature which asked me my name, order number etc. I texted all. It asked me my name (again), I texted it. It asked me my order number. I texted it. Then it thanked me and hoped the problem was solved! I tried this three times with same results. So, the. I emailed customer service with order number, the missing item number, screenshots of my exact order and what was received, all my contact info. I waited two days and received a response.asking me for my name! I responded again with the full information of the order number, all my contact info, and the exact order. Next day I received a response (with my previous email showing with ALL my info) asking my for phone number. Prior email showed it in the reply chain.

Obviously, there is no actual human we are talking or emailing. This is so frustrating. I was a premium customer who spent hundreds at Ulta every few months. Over a simple $25 mascara they have successfully pissed me off. Good job dummies. You lost a customer.

Tip for consumers:
You will never talk to a human or get any kind of follow up to your problem. Good luck

Products used:
Cosmetics

Value
Shipping
Returns
Quality
Thumbnail of user sandil33
Arizona
1 review
1 helpful vote
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April 18th, 2020

I ordered from Ulta online for the first time - shampoo and conditioner during the covid19 pandemic. This has been a terrible experience the website was relatively easy to use however any other communication has been nonexistent. After 9 days I emailed customer service asking for an update. I received a response 4 business days later and all it's said was I see it shipped (I also
Received a shipped email within 1 minute of this email) and then blamed it on Covid19. I have ordered for numerous other stores throughout this pandemic and they are not the only ones with delayed shipping but the are the only ones that were non communicative. NEVER AGAIN WILL I ORDER OR SHOP THERE.

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ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. BareMinerals, Smashbox, Murad & more.

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