• Ulta

Ulta

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Overview

Ulta has a rating of 2.8 stars from 532 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Ulta most frequently mention customer service, credit card, and order online problems. Ulta ranks 14th among Skin Care sites.

  • Service
    109
  • Value
    93
  • Shipping
    88
  • Returns
    73
  • Quality
    81
Positive reviews (last 12 months): 23.1%
Positive
3
Neutral
0
Negative
10
40
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How would you rate Ulta?
Top Positive Review

“Trails wilderness program death”

Arman g.
1/16/24

Over the past few years, Carolin Trails has been surrounded by controversy about their wilderness therapy program death where a young teenager named Alec Lansing lost his life while camping at their program. Which shocked every parent whose kids were in that program for treatment.

Top Critical Review

“Terrible online customer service”

BEcca K.
8/16/24

I was online adding to my cart when my app glitches. I noticed my shopping cart had suddenly been cleared. So I closed app and opened thinking it would reset. Nope. So I added items back into my cart. Then I purchased. I receive 2 emails saying 2 orders were placed. Both were duplicate. So, immediately I texted customer service (within 5 min) to have them cancel 1st order. I explained my situation and was told by 6 different people they couldn't cancel my order. All of them assured me they could help, wasted my time just to tell me their bs system wouldn't allow them to cancel my order that hasn't been shipped. I have been a customer for years and they just lost one due to bs policies and incompetent agents.

Reviews (532)

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Reviews that mention popular keywords

customer service (144) phone number (6)
Thumbnail of user tinab10
Minnesota
4 reviews
10 helpful votes
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November 16th, 2011

The store itself is a great beauty supply store. You have the best of both worlds when it comes to high end and low end brands. Though I wish their high end selection had more to offer the fact that they offer hair supplies and much more makes up for this.

This would be my second time ordering from Ulta and I couldn't be more please. The first time I ordered the UD Naked palette and some items from Tarte. Nothing was broken (did I mention you get 3 free samples with your order?). Second time around I ordered a curling iron. It came with a big box which I was please to see was packaged with plastic air bags. So nothing would be damaged.

This is a great place to get deals from especially since I don't have one in my city. You can always find awesome coupons like 3.50 off a 10 dollar purchase 10 off 60. Higher end products sometimes come with free gifts, lower end products buy one get one half off or even free! They also when ordering at the right time have a free extra 10 sample bag with a 25 purchase/more. They also offer the ULTAmate rewards program where you receive points for every purchase you make which you can then redeem for some cash off another future purchase.

Would highly recommend, I've never had to deal with the customer service so far but I know it would be good even just from the experience of being it the store itself.

Thumbnail of user andreah303
Mississippi
1 review
0 helpful votes
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February 27th, 2020

I generally never write a bad reviews as I have spent 30 years in the cosmetics business and I know how tough it is to deal with the public. But after today I have decided to mark the Ulta store in Florence Alabama off my list of stores to shop. I have been a platinum member since the store opened so I spend a fair chuck of change in there. To this very day I have never had one soul ever ask me if they could help me. Last week I was in and looking for something I normally didn't purchase. 4 associates, including the manager were huddled up by the benefit bar gossiping. After walking by 4or 5 times. I finally interrupted them and asked where the Bare Minerals were and the manager looked up and pointed "over there, where it says Bare Minerals" and then proceeded to continue her conversation. Today I went in to purchase some DryBar products. The sign said free gift with a 30 dollar purchase. Upon checkout I had to ask the associate for my gift and she came back mumbling we are out. I said do you have anything to replace it with "No we are just out". I suggested taking the sign done if you are out. She replied"well it's says while supplies last" and walked away. The manager was directly behind her and never said a word. I am perfectly aware of the whole aupplies last notion but if you have no supplies, why not take the sign down? Seems like common sense to me. So I guess I will have to take my business to another Ulta location. Kinda of a shame!

Thumbnail of user deboraha13
California
5 reviews
38 helpful votes
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August 22nd, 2017

I just got a deal for 20% off my entire order, including an item that is normally excluded from coupons. I was also able to use a $14 reward, so I got about $58 off my order.

Thumbnail of user debj13
Illinois
4 reviews
18 helpful votes
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December 26th, 2017

If the products worked so great, they wouldnt have such a large selection. Glad they have high and low quality pricing, love the store, but cant afford them.

Thumbnail of user shirleyn98
California
2 reviews
9 helpful votes
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June 2nd, 2020

Absolutely terrible! I received a shredded square of the makeup eraser. I never received my "free gift" the items are less than the value of an ipsy bag! Worst subscription ever!

Thumbnail of user alannad12
Wisconsin
1 review
0 helpful votes
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March 23rd, 2021

I was at Ulta today. I was waiting at the checkout counter and no one was there. After a while I started timing it. I heard someone tell the cashier multiple times that someone was waiting, but no one showed up. Five plus minutes later the girl begins slowly coming over. She is stopping and fixing things on the shelf, not caring that I am there. Even after looking at me and someone telling her again I was waiting. She then grabs another woman's product and takes it around the register to ring her up. She looks at me and says I will be with you in a moment. I say back (nicely) that I have been waiting. The woman's whose product she took says she does not mind waiting til after me. The cashier tells her absolutely not, looks at me and says I can wait. I set my products down on the counter and just walk out. She does not apologize, I just heard her give some comment to me in a very snippy voice. This is not the first time I have waited at the line with no one to check me out. Another employee will always be telling someone I am there and I am always ignored. It is always the same girl who then eventually comes up. This never happens when there is another cashier there. And this specific one never apologizes for my wait. I usually don't care because I understand people are busy. But taking the other woman in front of me, when she suggested that she didn't mind waiting was the last straw for me. I will not go back there.

Products used:
None, I did not make a purchase because of how rudely I was treated. I normally go there for hair care products (mostly Living Proof) and The Ordinary skin care line.

Service
Thumbnail of user aprilw126
Louisiana
1 review
15 helpful votes
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January 16th, 2020

I placed an order through the Ulta app (the 2nd order for me through the app in less than 30 days). I followed the delivery status and it showed it was delivered to front door on Dec 30,2019. It was never received and I checked with my neighbors of which none received it. I contact Ulta and at first I was told they could either credit my account or reship the items. I asked them to please reship as I really wanted these items. The next email I received asked what address my order was to be shipped to and I told them. They then proceed to tell me it was shipped to a different address. The address it was shipped to is one I have not lived at in many years. I have ordered and received at least 6 orders since I moved from that address. Upon looking at my Ulta profile, I see that old address is checked as my default shipping address. I did not choose that option as I obviously do not reside there and have received many packages from Ulta at my correct address. Ulta's customer service then said they could not do anything since it shows it was delivered. They can clearly see my order history and shipping especially since this was the 2nd order in less than 30 days. The total order was $38.08 so I understand it is not a large order but still an order I wanted and paid for and did not receive due to no error on my part.

Thumbnail of user courtneys474
Colorado
1 review
0 helpful votes
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January 4th, 2022
Verified purchase

I will NEVER order from ulta again, i accidentally sent my order to the wrong address and i called a few hours after i purchased it when i noticed that i sent it to the old address to which they refused to cancel my order, change my shipping address, and said it couldn't be returned to the sender and that they were unable to refund my item because it was delivered, BUT IT WAS DELIVERED TO THE WRONG ADDRESS they said there was nothing they could do about it and someone who i don't even know in a different city has my product and i'm out of 50 dollars, AND THEY EVEN HUNG UP ON ME A FEW TIMES, worst customer service in the world, please go somewhere better for your makeup.

Tip for consumers:
please beware and honestly go somewhere else like amazon or sephora, or even just go pick up the makeup yourself, loosing the money that you worked so hard for is so frustrating

Products used:
i never ended up even receiving my items

Service
Shipping
Returns
Thumbnail of user camieb1
Arizona
2 reviews
0 helpful votes
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June 27th, 2017

Great helpful service friendly workers clean environment and products are easy to find. I like shopping here and I will be definitely recommend to family and friends

Thumbnail of user hannahb112
New Jersey
2 reviews
2 helpful votes
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May 14th, 2018

I like them! Really! These guys are pros! Nice name for a store! I was wondering to get Beauty Gifts for Mother's Day and found them, I am really happy!

Service
Value
Shipping
Quality
Thumbnail of user steffanf1
India
7 reviews
0 helpful votes
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February 28th, 2021

Ulta is best to buy cosmetics products. I love all products and always prefer it first. Quality is excellent. Quantity is superb. Price is reasonable. Happy customer. Recommended to friends.

Thumbnail of user lisaq578
California
1 review
0 helpful votes
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August 23rd, 2022

I called comenity bank (the bank ulta issues credit cards through) to get a balance so that I could do a balance transfer. I then initiated a balance transfer from my Ulta credit card to my Discover card. A month later I received a statement showing a late balance due from Ulta. They had given me an incorrect balance amount to be transferred causing points to be lost on my credit score! The whole point of the balance transfer was to increase points on my credit score. I then called Ulta, paid the $45. Balance and closed the card out. Or so I thought. A month later I receive another statement in the mail from Ulta with a $2.78 credit balance. Meaning my credit card has not been closed out. That is some mighty creative accounting! I again call Ulta customer Service! And Of course I'm upset. The customer service representative sounds like a young woman probably 18 or 19 possibly younger if they hire them that young. She is offended at my choice of words damn and I'm pissed off etc. I said I would like the account closed and they can issue a check for the credit balance if that's what they need to do. And the young lady hangs up on me! I call back and get a different customer service representative who understands I am upset and as far as I know has issued a credit for the two dollars and says she has close my account out. I just hope that their accounting department does not get creative this time. That is one hell of a way to keep from losing customers. Worst experience I've ever had with a credit card in my life.

Service
Value
Thumbnail of user mariaj133
Seychelles
3 reviews
0 helpful votes
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March 10th, 2019

Ulta have some really great products. It has so much to offer. It suits my skin so well. The best skin care products. Their customer service is great too.

Products used:
Skin care

Service
Value
Shipping
Returns
Quality
Thumbnail of user maryh1790
Philippines
2 reviews
4 helpful votes
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December 1st, 2020

Everything was terrible, the website not functioning properly, the worst customer support, the worst shipping delivered the wrong item. I'd give zero stars if I could

Thumbnail of user chelseac131
California
1 review
0 helpful votes
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August 20th, 2020

ulta.com has changed my default address several times. I asked to modify my most recent order so it will be shipped to my current address, they said no. I called OnTrac and they said they could update my address no problem, but then they lost my package. I contacted ulta.com to tell them ontrac lost my order and get a refund. They told me because I changed the address they wont give me a refund EVEN THOUGH THEIR DELIVERY SERVICE LOST MY PACKAGE. Normally, if a delivery service loses a package, the company can file a claim and get the money they had to refund their customer, so i don't understand why they won't give me a refund.

Thumbnail of user victoriad17
Wisconsin
4 reviews
8 helpful votes
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August 4th, 2017

First of all, their "Ultamate Rewards" program is second-to-none now that you no longer have to use your points on selected items. They keep expanding (and sometimes reducing) the beauty/haircare lines they offer which allows you to see and sample a lot of the higher-end lines you're always hearing about or seeing in magazines.

They almost always have a coupon running, most often for $3.50 off a $10 or $15 purchase. Their Golden Ticket promo is a 20% off your entire purchase... of course you won't see them very often. Without a coupon, I'd recommend shopping around online for better prices as Ulta is consistently MSRP (retail price). I really hate to say this but try products in-store and then price shop other places.

Base Minerals, MAC, Clinique, Dr. Perricone, Peter Thomas Roth, Kenra, Joico, OPI, Anastasia Beverly Hills, Urban Decay... if I am "speaking your language," you probably already shop here? If you don't know about them, be very VERY excited when they open in your area. I promise that their signature orange color will become your new favorite color!

Thumbnail of user carolea16
Tennessee
4 reviews
6 helpful votes
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December 29th, 2017

Have some very good products. Prices are a little high when compared to the other stores where some of these same products can be found. They do have a very wide selection of products.

Thumbnail of user ashleyd180
Virginia
4 reviews
1 helpful vote
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May 28th, 2018

Much less crowded and more laid back than Sephora and the employees are a lot less pushy about selling you products and nicer about helping you. The overall environment is very clean and nice

Thumbnail of user camilaf3
Ukraine
6 reviews
21 helpful votes
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September 18th, 2018

Of all the cosmetics that I have, about 60% are products of Ulta. For me, the main thing is the quality, so I recommend this particular company for all my friends.

Thumbnail of user natalies84
Georgia
3 reviews
0 helpful votes
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July 31st, 2017

I order regularly from Ulta and always arrives quickly and in perfect condition. Plus, they always have a coupon and you build points as you buy. Always a great experience.

Thumbnail of user ossamam2
Saudi Arabia
2 reviews
0 helpful votes
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January 25th, 2022

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Thumbnail of user karens1805
Pennsylvania
1 review
1 helpful vote
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August 27th, 2020

I have been a loyal Ulta shopper for years, and am a Diamond member. I often shop in the stores but due to COVID 19 have placed orders on line more frequently.

I placed an order last week. It showed it was shipped on 8/21/2020 and then yesterday 8/26/2020 I received an email that it was returned to the warehouse by the carrier. The email said I was refunded.

I want my items that I ordered, did not request a return or refund but in calling Ulta Customer Service both yesterday and today, which has taken over an hour total, plus added frustration, there is still no resolve.

Ulta does not use/ or did not use in this specific situation, UPS, USPS, FedEx but some off shoot of a company and Ulta can give NO explanation as to why my items were returned.

I am so disgusted at such ignorance for an otherwise decent company yet the voice of Sephora is calling my name. Not that far away and I've never had any issues with delivery.

Come on, Ulta, get your act back together. Simple matter made difficult. You were not able to honor my coupon or the free shipping I had at the time of my original order yet would like me to place my order with you again today?

KJS

Thumbnail of user lorir93
California
5 reviews
3 helpful votes
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October 5th, 2017

The great thing about Ulta is that if you need beauty products, you can walk in to the store and find what you need. It is also a great place to find and try new products and get some advice.

Thumbnail of user carolynm97
Washington
3 reviews
3 helpful votes
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July 24th, 2017

Love this place, buy all my girl stuff there, always friendly and even get my hair done there. Earn points and sometimes get free stuff. And a birthday gift.

Thumbnail of user sherylf4
Missouri
5 reviews
3 helpful votes
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December 27th, 2017

My daughter and I always find a big selection of brand name products at a great price and they have the best selection of the newest products and shades as well as fragrances

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ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. BareMinerals, Smashbox, Murad & more.

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