They can have better customer service representatives and policies that align with their customers. I suspended my membership a year ago because of an injury, I was not aware that my membership for private coach lessons was reactivated by IFIT, I began to incur monthly charges of $40 and just noticed them on my credit card. When I called and asked for a refund for at least this month that I just got charged for, they said no. I never used the coach lessons but paid anyway, then when I ask for 1 month to get credited, for what they see in the system I have not used in over a year, the answer is, NO. I will never use this company again or any other company that is associated with them for their horrible service policies.