I have purchased from Amazon many times. If prime membership was a little less expensive it wold be more worth it to me considering I have two kids and purchase many items for them along with items for my home, spouse, self, etc. The website can be overwhelming at times but being able to drag items to a list bar to save for later is great and reminds me of items I had been viewing or searching prior. I really would love to be a prime member with all the added benefits for tv now and now that I'll probably be purchasing tablets for my kids now if might pay off in the end. I'll post again at a later date with more info and insight. So far Amazon is convenient and is capable of finding or atleast leading to something I'm looking for and even inspiring me to buy, create, or look into things I wouldn't have normally considered before.