Theoretically the site is for gay guys to meet others. In reality it is mainly populated by guys who like to fantasise about meeting guys whilst not having the ba11s to actually meet. Or those who get off on making arrangements to meet and then disappear before actually meeting. It is a largely frustrating experience for genuine guys.
I guess that to the site owners they still make their advertising revenue whether the site gets the necessary views from guys genuinely looking to meet, or fantasist picture lookers.