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    ASOS

ASOS

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Overview

ASOS has a rating of 1.4 stars from 2,057 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about ASOS most frequently mention customer service, post office, and next day problems. ASOS ranks 377th among General Apparel sites.

  • Service
    629
  • Value
    586
  • Shipping
    625
  • Returns
    554
  • Quality
    544
Positive reviews (last 12 months): 7.1%
Positive
3
Neutral
1
Negative
38
View ratings trends
464
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How would you rate ASOS?
Top Positive Review

“Good looking is enough”

Jason S.
6/12/24

Bought a sweater and a cardigan, frankly the price was very cheap and the pictures looked good. The actual items received were good, but they don't last. The sweater lost its shape after one wash, and the cardigan seems to be polyester, which easily gets static electricity.

Date of experience: 6/12/24
See positive reviews
Top Critical Review

“Experience”

DV g.
12/9/24

I have never had a worse experience with online shopping. I placed an order on November 28, expecting prompt shipping. I contacted customer service multiple times, only to be told to wait because the parcel was allegedly on its way. However, the delivery service Inpost never received the package. Finally, today, December 9, I was informed that the order won't arrive, and I was offered a refund. No apology was provided, and now the prices for all the items I ordered during the Black Friday sale have increased. Thank you for this "amazing" experience. I will not recommend ASOS to anyone and will avoid shopping here myself in the future.

Date of experience: 12/9/24
See critical reviews

Reviews (2,057)

Rating

Timeframe

Other

Reviews that mention popular keywords

post office (117) phone number (87) delivery date (54) day delivery (59) customer service (867)
Thumbnail of user donec23
Poland
1 review
0 helpful votes
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December 9th, 2024

I have never had a worse experience with online shopping. I placed an order on November 28, expecting prompt shipping. I contacted customer service multiple times, only to be told to wait because the parcel was allegedly on its way. However, the delivery service Inpost never received the package.

Finally, today, December 9, I was informed that the order won't arrive, and I was offered a refund. No apology was provided, and now the prices for all the items I ordered during the Black Friday sale have increased.

Thank you for this "amazing" experience. I will not recommend ASOS to anyone and will avoid shopping here myself in the future.

Date of experience: December 9, 2024

Thumbnail of user ganesans
Georgia
3 reviews
3 helpful votes
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December 6th, 2024

I ordered a Blue color winter jacket on sale. ASOS shipped a wrong color jacket. Contacted customer service and they advised me to return the item to get refund and order the original Blue color jacket again with the current higher price. They refused to send the replacement item. Order No.: *******.

Tip for consumers:
I ordered a Blue color winter jacket on sale. ASOS shipped a wrong color jacket. Contacted customer service and they advised me to return the item to get refund and order the original Blue color jacket again with the current higher price. They refused to send the replacement item. Order No.: 956502589

Products used:
Jacket - Refused the honor the ordered item

Service
Shipping
Returns

Date of experience: December 5, 2024

Thumbnail of user reeree0020
California
1 review
0 helpful votes
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November 5th, 2024

Bought a pair of Dr Marten shoes which are supposed to be one of the best for leather and longevity. When the shoes arrived they were farrrrr from new! They were battered! They had clearly been worn for several weeks and returned or worn by an ASOS member of staff that decided to exchange their battered pair for my new pair upon dispatch!
I have attached photos as the shoes' battered state on delivery have to be seen to be believed!
AVOID this company, they no longer care about their customers.

Products used:
None

Date of experience: November 5, 2024

Thumbnail of user louloumatthews15
Nevada
1 review
0 helpful votes
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December 26th, 2024

O not shop here. First time customer, I ordered a pair of shoes for my daughter for Christmas. Ordered them November 14th, she received them yesterday for Christmas. They are not the right size - we put them next to her other Addidas size 9 and these shoes are clearly significantly larger (we think they sent a man's size 9 or they changed their sizing, but they are not a w9 despite them adamantly confirming they are - they are not, we are holding the physical proof). They will not return or exchange them despite an hour on chat, showing them a photo of the clear size difference between the two shoes, etc. We are 3 days past their ridiculously short return window which I honestly did not see when I ordered, or I wouldn't have ordered from them. Most places allow a longer return window, especially at the holidays. The customer service was unsympathetic and not helpful at all. Horrific return policy and customer service. These shoes were $110. Not the way to treat customers you value. Buy from the manufacturer direct, skip this awful distributor. We are also writing a letter to the manufacturer - as someone who works for a manufacturing company, I'd never want this company for a distributor if this is how they treat their customers.

Tip for consumers:
I hope people read this and do not shop here. Their return policy is not adequate, and the customer service is horrible. There are much better options than this place.

Products used:
We can't use what we bought because it is not the right size.

Service
Value
Shipping
Returns
Quality

Date of experience: December 26, 2024

Thumbnail of user girlgotglow
Texas
1 review
0 helpful votes
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November 18th, 2024

HORRIBLE SCAM COMPANY! I RETURNED A DRESS WELL WITHIN THE RETURN WINDOW. THEY WERE SUPPOSED TO REFUND ME BUT INSTEAD THEY POSTED A STORE VOUCHER WHICH THEY CANCELLED AND STOLE MY MONEY! THEY HAVE NO PHONE NUMBER OR EMAIL AND ONLY A CHAT FEATURE. AFTER MONTHS OF TRYING TO GET HELP THROUGH THEIR JOKE OF A "CUSTOMER SERVICE" THEY NEVER FIXED IT. THEY STOLE $120! BEWARE AFTER THIS SITUATION I FOUND MANY OTHER REVIEWS ON SOCIAL MEDIA SAYING THE SAME! THIS COMPANY IS A TOTAL SCAM IF YOU NEED A REFUND. THEY WILL JUST KEEP THE ITEM AND YOUR MONEY AND RUN YOU IN CIRCLES UNTIL YOU GIVE UP.

Service
Value
Shipping
Returns
Quality

Date of experience: November 18, 2024

Thumbnail of user emilyj1456
GB
1 review
0 helpful votes
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December 2nd, 2024

Disgraceful customer service.
I placed an order on the 29th where it stated delivery would be 1st of December. I didn't receive any emails or confirmation until today (2nd December) where it stated I wouldn't receive my order until the 9th! I PAY FOR PREMIER. Because it took so long for them to inform me of this I'm unable to cancel my order. Wasted over an hour on the live chat for them to just keep telling me they couldn't cancel the order. I know full well they are able to cancel orders they just don't want to because it affects their figures. It's disgusting, I've been a customer for YEARS and I am suffering because of their lack of communication and inability to help.
I went from speaking to an agent to having a 'manager' doing absolutely nothing to help me further. Waste of time, money and stress.
Also, just to top it off, he decided to forward me my email confirmation I never received stating delivery was due on the 9th. Great! Thanks! Further proving that if I received it in the first place I could've cancelled the order immediately.

Date of experience: December 2, 2024

Thumbnail of user crystalveg
New York
1 review
0 helpful votes
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October 24th, 2024

I ordered Nikes, they sent me Crocs. I sent the Crocs back and instead of refunding me, they closed my account for "fraud". I have all the tracking from UPS stating that they got my return. They just don't want to refund me. I'm filing a claim through Paypal and if they don't refund me, my Discover card will. Never do business with this deceitful company!

Tip for consumers:
They are liars and thieves!

Products used:
None

Service
Value
Shipping
Returns
Quality

Date of experience: October 24, 2024

Thumbnail of user martine.n.mulder
Netherlands
1 review
0 helpful votes
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September 15th, 2024
Verified purchase

I live in NL and the website mention they have a 28 day retour policy. Apparently this is not true because you have to create a return label within 14 days. This is not mentioned everywhere and 14 days is very short. T seems like this is intended to take advantage of customers. If you let customer service know you have missed this extra information they are very unwilling to help.

Service
Value
Shipping
Returns
Quality

Date of experience: September 15, 2024

Thumbnail of user remi.clermont
AE
1 review
0 helpful votes
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November 9th, 2024

J'ai vécu une expérience déplorable avec ASOS, le pire site auquel j'ai eu affaire. J'ai reçu des informations trompeuses qui m'ont fait croire que ma commande était perdue, alors j'ai demandé un remboursement. Une heure plus tard, en réalisant mon erreur, je les ai contactés en toute honnêteté pour annuler la procédure. On m'a répondu qu'il était impossible d'annuler et que je devais renvoyer la commande. C'est inacceptable! Pour moi, ce sera la dernière fois avec ASOS, et je ne recommande absolument pas ce site.

Service
Value
Shipping
Returns
Quality

Date of experience: November 9, 2024

Thumbnail of user richardk3048
GB
1 review
0 helpful votes
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September 5th, 2024

Suspended my account for requesting a refund on items they didn't deliver - been shopping for 10 years with them and they have refused to refund due to "suspicious" activity

Service
Value
Shipping
Returns
Quality

Date of experience: September 5, 2024

Thumbnail of user joyssilva11
Ireland
1 review
1 helpful vote
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July 4th, 2024

I placed an order and never received it. After two weeks it was cancelled without any explanation and refund given.
There's no email address available and I had to spend a lot of time talking to a robot and then to a customer service representative who didn't help me at all. She only explained and apologised.
The only assurance I needed was that if I placed a new order I would receive it by the end of the week.
I asked for an email address as I wanted to make a complaint and was not given one. Instead, I was advised that someone would contact me in 24 to 48 hours but that never happened.

Products used:
Never received my order

Service
Shipping

Date of experience: July 4, 2024

Thumbnail of user clairebrett.mbpss
GB
1 review
3 helpful votes
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June 5th, 2024

Terrible customer service. Overseas chat/call centres with no complaints team. What company has no complaints team? ASOS has really gone down hill and I will never go through the hassle of shopping with a company with no adequate customer service. I was told incorrect information after being on chat with them for two hours and then the manager "Rafael" cut off the chat when I informed him that the information was incorrect. There is no recourse for customers.

Tip for consumers:
I didn’t know that ASOS now has no complaints team just overseas call/chat centres that are not helpful nor do they understand of the situation. Very robotic. The service is fine until there is a problem then there’s no recourse.

Products used:
Jackets

Service
Value
Shipping
Returns
Quality

Date of experience: June 5, 2024

Thumbnail of user jasonxu173
California
3 reviews
3 helpful votes
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June 12th, 2024

Bought a sweater and a cardigan, frankly the price was very cheap and the pictures looked good. The actual items received were good, but they don't last. The sweater lost its shape after one wash, and the cardigan seems to be polyester, which easily gets static electricity.

Service
Value
Shipping
Quality

Date of experience: June 12, 2024

Thumbnail of user mariumatu
Spain
1 review
1 helpful vote
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June 13th, 2024
Verified purchase

Package was lost in the DHL local department, which DHL confirmed, however ASOS claiming that wasn't the case as they were told by DHL otherwise. Essentially Asos has blocked my account and ignored the emails.
~400$ lost. Continuing on the legal pastern and suggesting others to avoid this company. It's first time experience in my life, not sure how they still exist.

Service
Value
Shipping
Returns
Quality

Date of experience: June 13, 2024

Thumbnail of user lolar95
Colorado
1 review
1 helpful vote
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May 6th, 2024

I'm not really sure how some of these reviews that I'm reading are able to get a hold of a customer service person. I was told there was no phone number. Chat but that said getting a person but the answers to everything were so scripted I do not believe there was an actual person. I will never do business with this company again only companies that have phone numbers so you can talk to an actual person. Unfortunately it cost me $300 to find this out. ASOS hates their customers.

Products used:
I have been buying clothes and shoes from this company for six years. I have three daughters. Because of the horrible customer service I will never purchase another thing from this company.

Service
Value
Shipping
Returns
Quality

Date of experience: May 6, 2024

Thumbnail of user rachels1470
Ohio
3 reviews
5 helpful votes
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March 8th, 2024
Verified purchase

I order a pair of Nike air max Bella shoes. I got some high chunky heel black and white converse. Customer service is literally not helpful at all. Says they can't locate my real item. I am so confused on how these people shipping orders are so dumb. Like how do you mess up THAT BAD. Now I have to go out of my way to package it up print the label and drop off to UPS. Meanwhile still not have any idea what's going on with what I ordered. I guess I won't even be getting the correct item. She offered nothing for all this hassle.

Tip for consumers:
Do not order from here.

Products used:
None

Service
Value
Shipping
Returns
Quality

Date of experience: March 8, 2024

Thumbnail of user njnymassage
New Jersey
1 review
3 helpful votes
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January 16th, 2024

I bought tow items that were scheduled to arrive on Wednesday Jan 17th, I then received an email today saying my package was being held due to insufficient postage funds. Is this a scam or just a normal way for this company of conducting business by trying to extort money out of customers.

Shipping

Date of experience: January 16, 2024

Thumbnail of user tianimccarthy
Maryland
1 review
3 helpful votes
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January 15th, 2024

They shipped me the wrong size shoe after I paid extra for shipping. They ask for 21 days to process a refund. I haven't received it yet, we'll see what happens. I would never ever order from ASOS again.

Date of experience: January 15, 2024

Thumbnail of user hlittleton05
New Jersey
1 review
7 helpful votes
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June 5th, 2023

Can't speak to a live person. Was put on hold for over 30 minutes with the live chat. Until I finally decided to hang up. I'm certain this was their goal to wait me out. Received items less than 24 hours ago. Fabric was poorly made and I wanted to return it. Didn't realize it was final sale. Asked if I can return and receive store credit at least and they said no. Never again.

Service
Value
Shipping
Returns
Quality

Date of experience: June 5, 2023

Thumbnail of user saip115
Singapore
6 reviews
16 helpful votes
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January 3rd, 2024
• Updated review

I buy regularly from Asos. I live in Singapore. My orders reach me exactly in the time frame that Asos gives me. They also have a free returns policy which I appreciate so much. Unlike websites like Mango.com which often cancels orders after 10 days due to stock non availability, Asos hasn't done that once.in all my 58 orders for my past 4 years.
The prices are good on Asos and there are regular discounts.
The only downside is I don't know the origin of the products before I order...coz sometimes the quality of the products are a bit substandard and it would reduce the inconvenience of a return.

Tip for consumers:
The origin of the products.

Products used:
Cosmetics apparel shoes

Service
Value
Shipping
Returns
Quality

Date of experience: January 1, 2024

Awesome Web store
July 11th, 2023
Verified purchase
• Previous review

I am a super satisfied customer of Asos. I order almost every month from there. Massive discounts. Free shipping for orders above 90 dollars. Free returns and the most awesome thing is they have employed janio service which comes to my doorstep to collect my returns for free. The shipping takes over 10 days. But it's okay. I love this website. My whole family is hooked to Asos now! Thank you!

Service
Value
Shipping
Returns
Quality

Date of experience: July 10, 2023

Thumbnail of user stelutaples
GB
1 review
0 helpful votes
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October 5th, 2023

Clothes quality ios good but...I made a return... I sent the products, but after 6 months still I haven't received any money into my account, I contacted them via email- they blocked me, via vitual assistant it just gives me general info.

Service
Value
Shipping
Returns
Quality

Date of experience: October 5, 2023

Thumbnail of user francesr499
Washington
1 review
4 helpful votes
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July 6th, 2023

Ordered a pair of gold slides I loved online. They came in the wrong size but advertised that my size was available. Reordered the correct size and again the wrong size came, very very disappointed. If my size wasn't available why advertise that they have bigger sizes may or may not try for another pair. Amazon keep looking better and better even tho I want to try other sites.

Tip for consumers:
Advertising the right size availability is important even when buying online from over seas.

Service
Value
Shipping
Returns
Quality

Date of experience: July 6, 2023

Thumbnail of user denialexveres
Romania
1 review
3 helpful votes
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June 10th, 2023

Bought a shirt for 40 euro, used it 4 times, and it's already getting very nappy. The material is simply very bad, it looks terrible.

Most of the time I like to buy from thrift stores/second hand shops and never had a shirt which gets nappy, so this is a first! Wouldn't expect this from a 40 euro shirt, but rather something bought from aliexpress. Even the shirts I bought from Primark with 5 euro they are better quality than this.

It's a pitty because the model and the colors are amazing, but in the end it's just a waste of material.

Tip for consumers:
will not buy from asos again, aliexpress quality priced at $$

Date of experience: June 10, 2023

Thumbnail of user aarona950
California
1 review
2 helpful votes
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January 24th, 2024

I like ASOS. I've been happy with 90% of the things I've gotten here over the last 2 years but it annoys me that I can't see the reviews on items before I purchase them. If I had seen the reviews of this metallic sweater I just bought, I would have already known how TERRIBLY itchy it is AND that it runs about 2 sizes too small. What's the point of reviews if you can't see them before you purchase something?

Tip for consumers:
It’s unacceptable that you can’t see customer reviews of products BEFORE you purchase them to protect you from making bad purchases. After you receive the purchase, only then are the customer reviews open on the product. Not cool.

Products used:
Sweaters, shoes, shirts.

Service
Value
Shipping
Returns
Quality

Date of experience: January 23, 2024

Thumbnail of user andrer3
GB
1 review
1 helpful vote
  • Send Message
September 12th, 2013

Ordered a pair of expensive Levi jeans because they looked top notch, but when I got them they had those really annoying fashion slits in both the knees. The picture on there site certainly didn't have them so I am kind of disappointed with what I got. Gonna think next time before I order a pair of jeans off these guys again.

Date of experience: September 12, 2013

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About the business

ASOS brands itself as a "global online fashion and beauty retailer" and sells a variety of women's and men's fashion clothing through its website.

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