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    BHLDN

BHLDN

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Overview

BHLDN has a rating of 1.7 stars from 80 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about BHLDN most frequently mention customer service, wedding dress, and return policy problems. BHLDN ranks 262nd among Wedding Dresses sites.

  • Service
    12
  • Value
    11
  • Shipping
    10
  • Returns
    10
  • Quality
    9
View ratings trends
6
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How would you rate BHLDN?
Top Positive Review

“The Best Shopping Experience!”

Charlotte C.
9/22/18

This was the best shopping experience I have ever had. The workers are so friendly and made us feel very welcome and were helpful without being pushy. The best part is that they don't only sell wedding dresses, they sell dresses for almost every occasion, so I'm pretty sure I'll be coming back.

Date of experience: 9/22/18
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Top Critical Review

“Lairs”

Ella C.
3/15/18

Promote a brand but I received "BHLDN" brand wedding dress. I asked why but BHLDN is ignoring my email and phone calls. When I call they say only email team can answer that kind of questions. Its been one month and still no reply. The email team is tossing my question and keep saying "we have escalated and sent to correct department to answer so please wait." If my wedding was not in short time, I would of returned the dress. BHLDN= poor communication and liar. Once they sell the item... they don't care afterward. I don't want future brides to suffer like me. Make sure you get the brand you purchase! The website advertised it is not BHLDN brand but my wedding dress tag had BHLDN tag... and I asked why... and still no reply... Also, their sizing is not true. So, international buyers please be aware of wasting shipping costs or big alternations cost.

Date of experience: 3/15/18
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Reviews (80)

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customer service (46)
Thumbnail of user ellac42
Canada
1 review
5 helpful votes
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March 15th, 2018

Promote a brand but I received "BHLDN" brand wedding dress. I asked why but BHLDN is ignoring my email and phone calls. When I call they say only email team can answer that kind of questions. Its been one month and still no reply. The email team is tossing my question and keep saying "we have escalated and sent to correct department to answer so please wait." If my wedding was not in short time, I would of returned the dress. BHLDN= poor communication and liar. Once they sell the item... they don't care afterward. I don't want future brides to suffer like me. Make sure you get the brand you purchase! The website advertised it is not BHLDN brand but my wedding dress tag had BHLDN tag... and I asked why... and still no reply... Also, their sizing is not true. So, international buyers please be aware of wasting shipping costs or big alternations cost.

Date of experience: March 15, 2018

Thumbnail of user malkix
AE
1 review
2 helpful votes
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December 7th, 2019

I've ordered a dress worth 900$ for internationals al shipment. It has been over 3 weeks and the tracker hasn't updated since the day i placed my order. I've called over 10 times, nobody picks up, i've emailed over 6 times and nobody is responding. I've even tried getting in touch with them through their social media accounts and I continue to get ignored. Please advise if anybody has any experience on how to get a hold of them? My wedding is in 4 weeks.

Date of experience: December 7, 2019

Thumbnail of user am1022
Michigan
1 review
2 helpful votes
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May 12th, 2022

BHLDN could not care less about their customers. They misrepresent what items they have in stock and don't inform you when they back order your wedding dress that you paid expedited shipping for you, so it ends up being a surprise you may or may not find out about that your dress isn't coming in 5 more months. Customer service does not care. No one will reach out to you. Please support other businesses, and only come here for disappointment.

Date of experience: May 12, 2022

Thumbnail of user katjas6
New York
1 review
1 helpful vote
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June 15th, 2019

Yesterday, I placed an online order at bhldn.com. I went through the checkout process, put in my card, received a confirmation page (didn't have time to write down the number, thinking I'd get a confirmation email), and saw that the money was deducted from my account. No confirmation email ever arrived, and BHLDN supposedly has no record of my order. I told them that I had proof that my card was charged, and they said that cannot be the case. Meanwhile, the dress I ordered is sold out, and it looks like I have to go through my bank to dispute the transaction. BTW, here is a screenshot to prove that my account was charged for $316.35.

Date of experience: June 15, 2019

Thumbnail of user kortnik
Tennessee
1 review
2 helpful votes
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September 10th, 2019

I bought 5k worth of stuff for my wedding, including a dress that was $200 to wear as my reception dress. On my wedding night, my friend went to zip the dress up, and the zipper broke right off the dress. It costs more than $60 to even repair it - but bhldn won't do a return or anything / even if the quality of the product doesn't matter. They got your money and give you a crappy product. They don't stand behind their products.

Date of experience: September 10, 2019

Thumbnail of user nikkis119
Florida
1 review
1 helpful vote
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April 19th, 2019

You get charged a $75 restocking fee if you return your dress. Do not order from this company! I returned my dress in perfect condition 5 days after receiving it-tags on and everything. $75 fee. Ridiculous.

Date of experience: April 19, 2019

Thumbnail of user shawnam14
California
1 review
2 helpful votes
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December 2nd, 2016

The gowns are generally alright, but that's all you should be buying off of this site.
Apparel is low quality Chinese knock offs, they look, smell and feel cheap and when you're paying top dollar, it's hard to justify the prices. Their return policy is rigid and customer service is not very accommodating even when you're doing a perfectly legitimate return within the 30 day window.

One of my products arrived completely damaged beyond repair. I don't know what they were trying to pull, as the dress was packaged in a sealed plastic bag like usual.

Disappointed, wouldn't recommend for online shopping because quality is all over the place and impossible to tell before you have the product in hand.

Date of experience: December 2, 2016

Thumbnail of user stefs25
Florida
1 review
2 helpful votes
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March 29th, 2022

I swear it's built into their business model to make money off of shipping costs while you try to find a dress that fits. The dresses run so much bigger than their sizing chart says. I don't know how you mess up measurements that bad. Feels so scammy. Also material feels cheap af

Service
Value
Shipping
Returns
Quality

Date of experience: March 29, 2022

Thumbnail of user mg303
Utah
1 review
0 helpful votes
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April 13th, 2019

This company is dishonest, and I would not recommend them at all. They don't list that items are final sale on their website and then expect you to interpret it from the end of their pricing on items. Even after a pre-purchase in-writing email from their support staff saying that I could return an item if I didn't like it, no listing on their product detail page saying that the item was non-returnable, and no mention in their return policy of the non-returnable items... they wouldn't let me return it. I would never use this company or recommend them. Plus, their dresses--even the expensive ones--are horrible quality.

Date of experience: April 13, 2019

Thumbnail of user mariad414
GB
1 review
0 helpful votes
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January 11th, 2020

Do not order anything from them. I order 3 small tops and 1 full wedding skirt. They arrived in 4 huge separate boxes, shipping charges for all 4 oversized boxes came to £200. Quality of garment were poor. It cost £250 to return the items. I ordered the items in october and only now have I recieved a refund. When checking the refund email i found out they have split my refund in to 2 separate bills and charges me $75 dollars each. Absolute disgrace.

Date of experience: January 11, 2020

Thumbnail of user jeanc25
Pennsylvania
16 reviews
13 helpful votes
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May 22nd, 2019

The description of the pearls were way off.
It's a good thing they were not for a wedding.
I ordered earrings. They were huge 10 balls with
Long stems and ugly. Definitely not as described nor
Do they look as in the picture.
I couldn't believe it.
They covered the entire ear.
So disappointed I was and are.
Sent back ASAP. Most companies give the refund
Right away. Instead I was being stalled with the
Refund. It took no time to take the money out, but to
Get back a refund to purchase another pair through
Another company? I was told it would be three
Weeks later. Bad Business. It's a good thing I didn't
Rely on these earrings for a wedding.
Over priced and no regard to the satisfaction to their
Customers.

Date of experience: May 22, 2019

Thumbnail of user kimberlys1589
New York
1 review
0 helpful votes
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September 21st, 2021

We had a one hour appointment and we were rushed, we only tried on THREE dresses
And all the saleswoman
Would ask is if we were saying yes to the dress! When I asked her if my daughter
Might be able to try on just one other veil (she only had one offered) she was in the
Middle of writing a sales slip! We weren't even done! She told my daughter she only
Had two hands. WOW we went to another bridal shop in town... awful

Service
Value

Date of experience: September 21, 2021

Thumbnail of user annai23
California
1 review
0 helpful votes
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May 22nd, 2019

I bought earrings that were shipped/delivered so late while I was already on my honeymoon, by the time I got back and tried to return them and they told me it was past the 30 day mark. Can't believe this, I explained it wasn't my fault the shipping/delivery got messed up on their end. Supervisor was so rude on the phone! Stuck with the low quality earrings that were way overpriced. Never shopping here again. Disappointed and frustrated.

Date of experience: May 22, 2019

Thumbnail of user briannab9
Illinois
5 reviews
8 helpful votes
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December 15th, 2016

Poor customer service in-person, via phone, and email. Takes more than two weeks to respond via email and the services in store are subpar. I recommend going elsewhere with greater selection of dresses most importantly and better service overall.

Date of experience: December 15, 2016

Thumbnail of user hollyp47
California
2 reviews
4 helpful votes
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September 12th, 2018
• Updated review

This is the worst experience in my life. My return package was delivered to the warehouse in April. I've followed up multiple times via email. They always assure you to wait a couple billing cycles for the refund to process. I've been patiently waiting. Upon my last inquiry last month, customer service has opened an investigation into the status of my refund. THEY CAN'T LOCATE MY GOWN AT ALL. Please believe it: All the negative reviews are true. Now I'm out of a huge chunk of money, AND they have the dress. Avoid this place.

Date of experience: September 12, 2018

Returns are horrible; avoid this store
May 14th, 2018
• Previous review

BHLDN hosts an entire webpage about how to host an in-home bridal fitting. I thought it would be easy to order, try on, and return gowns so long as you're careful with them and keep a clean home. Wrong wrong wrong. I've returned three gowns, and I've had to send multiple emails to ask about refunds. Each time, a different agent replies and I have to explain all over again with my order number and the UPS tracking info showing I mailed the gowns back. This morning, I received a refund notification for ONE dress, with no mention of the other two. I'm now paying credit card interest for these gowns, and customer service is not forthcoming with what is going on with my return status. I would not recommend ordering gowns online from BHLDN.

Tip for consumers:
Do not order online from BHLDN because the return process is not as easy as they make it sound. Save yourself the grief, anxiety, and credit card interest.

Service
Value
Shipping
Returns
Quality

Date of experience: May 14, 2018

Thumbnail of user lucyl78
California
2 reviews
1 helpful vote
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December 2nd, 2019

Echoing many others' complain. BHLDN order is Not to be trusted. First they mislabeled the dress, so the tag was right but the dress in the bag was wrong. Then the return tracking was a scam! I checked the tracking and it only reported that the item was delivered to the agent. That's it. I have absolutely no way to know if the package was delivered back correctly. I am waiting with blind faith that somehow I will get my refund... Side note, customer service number is disconnected.

Date of experience: December 2, 2019

Thumbnail of user jillg47
Massachusetts
1 review
6 helpful votes
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April 13th, 2018

Obviously I'm not alone... I sent my dress back on March 26 and 2 weeks later BHLDN is still telling me they don't have it. I'm frantic, thinking I'm out more than $700. I called UPS, who were kind enough to send me the tracking info, WITH the signature of the receiver at BHLDN on March 28. BHLDN knew they had the dress, but lied. They thought they would keep the dress and my $$. Customer Service is rude and could not care less. I will tell all my friends to steer clear of BHLDN. What a scam! Save yourself the pain.

Date of experience: April 13, 2018

Thumbnail of user lilis15
California
1 review
0 helpful votes
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April 11th, 2019

Here are the reasons BHLDN is horrible:

1. My first gown was days late and I paid for to be overnighted.
2. I was told by customer service that they'd refund the overnight charge & that never happened
3. When the gown came, it was completely too big for me (and I had gone in for a fitting)
4. Ordered 8 other gowns online & ended up picking one (ended up paying a non-refundable $15 for each dress and overnight charges which totalled over $200)
5. Sent all but one of them back EXACTLY as I received them; they charged me a $75 fee for restocking because they said one of the dresses wasn't sent back the same; didn't tell me which dress or why
6. Asked for the reason for the charge and they would not tell me
6. They didn't refund ~$8K for days over their return policy; i had to email them again to ask them to give me my money back
7. They don't care about their customers, they ruined the experience of buying my wedding dress which was suppose to be fun and memorable

Date of experience: April 11, 2019

Thumbnail of user katet205
Australia
1 review
0 helpful votes
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May 1st, 2022

- 2 of 4 dresses shipped with stains
- 1 dress shipped in the wrong size. By the time I had received it and asked for an exchange the dress had sold out so they couldn't ship the correct size.
- Incorrect communication about shipping fees and taxes

Date of experience: May 1, 2022

Thumbnail of user shohamb
Israel
1 review
1 helpful vote
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August 29th, 2020

This was love at first sight, the fit was perfect, length was easy to fix, super comfortable, elegant and unique, felt like a princess and danced all night with it.

Date of experience: August 27, 2020

Thumbnail of user stephaniem943
Ohio
1 review
0 helpful votes
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December 19th, 2019

PLEASE BE CAREFUL before ordering from BHLDN. I ordered a wedding gown and it was way too small, despite me ordering my normal size AND taking my measurements to be sure.

I returned the dress and waited weeks for a refund, but none came. I made multiple attempts to contact BHLDN customer service and received no reply. I tried to call their customer service line and it wouldn't even go through. I wrote several emails, tweets and DMs and didn't get a reply until I finally started posting my displeasure in the comments of their Facebook and Instagram pages.

Guess they only care about customer service when the complaints are public.

Date of experience: December 19, 2019

Thumbnail of user katief150
Arizona
1 review
1 helpful vote
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May 27th, 2019

I loved my experience at this store and this review is not a reflection of the store or of the dresses, rather a review of my experience attempting to exchange my dress for a different size. My story is that I found a dress I LOVE, with the help of very friendly staff, however I was just barely mis-sized. When I called to order a size up one week after I received the dress and firmly within the 30-day return window, I was told the dress had been discontinued so that it was not possible for me to order another size. Well, to my surprise, the dress popped up again on the BHLDN website available in ALL sizes recently (at this point, it has been about two months from the purchase date and from the time I attempted to exchange the dress the first time). When I called to request an exception, I was told that no one, including management, had the power to override their return policy... and my story was questioned, which felt terrible. My only option at this time is to return the dress and hope for an exception and also hope they mail it back without penalty if that exception is not granted. Bottom line: it may be helpful to ask them for a name whenever you talk with someone on their customer service line (per management today, they will only give you their first name and last initial, but this may be worth it just to have proof, as that seems important), to talk with multiple people if you are trying to return an item within the window and are told you cannot for ANY reason, and/or to go the paper trail route via email. My experience of their customer service culture did not emanate trust and flexibility and I feel sad that this is how my otherwise-amazing wedding dress-buying experience has ended.

Date of experience: May 27, 2019

Thumbnail of user brandyc15
New York
1 review
7 helpful votes
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July 3rd, 2018
• Updated review

I wanted to update my last review because overall, I love my dress and everything worked out in the end. I had originally gone to the store to try on and order my dress. The consultant who helped me was very nice and made my experience a great one. She ordered the dress 1 size larger than my actual size in case the dress fit small, however when the dress came in it was too big and needed to be sent back. I was told my dress was low in stock at the store so I was worried about not getting the right size. I followed bhdlns return policy, used their return label and tracking number so when I knew it had been delivered I called to check on my exchange and make sure my correct size was still there. The lady that helped me was super rude. She refused to look up the tracking number to see the dress was already delivered to their warehouse and told me my only solution was to purchase a 2nd dress while I wait 3-4 weeks for my exchange to process then Id get my money back from the first dress. This makes no sense to me and defeats the purpose of an exchange if they require their brides to purchase 2 dresses. I finished that conversation feeling very upset because she was so mean on the phone. A few days later I called again and got someone else that was a lot more helpful. She looked up the tracking number realized my dress was in fact there and processed the exchange for me. Now I have my dress in the right size and I still love it. I wrote my first review right after my terrible phone call with bhldns customer service, I was upset and hurt by how I was treated. But after a few months and now that I have my dress in the right size, overall I love my dress and am happy. I still think bhldn should do a better job at helping their brides with the exchange process because their gowns sell out so fast. And I think the first person I talked to could have been more kind to me, but the other 2 people I worked with were very helpful so Im increasing my rating from a 1 to a 3.

Date of experience: July 3, 2018

Very Disappointing bridal experience
July 3rd, 2018
• Previous review

I really had a nice experience in the store and love my dress. But when it comes to exchanges just beware. Customer service at BHLDN is very bad. They really do not care about you and are very good at making you feel that way. They would rather your gown be sold out during the 2-3 week processing time for exchanges than help you. I have a tracking number that says my gown was delivered to them yet they refuse to exchange it. I will have to purchase 2 gowns from them to prevent my gown from selling out before I receive the exchange. I am coming off the phone with them in tears from the way I was rudely spoken to. It's very upsetting.

Date of experience: December 6, 2017

Thumbnail of user charlottec90
Colorado
3 reviews
3 helpful votes
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September 22nd, 2018

This was the best shopping experience I have ever had. The workers are so friendly and made us feel very welcome and were helpful without being pushy. The best part is that they don't only sell wedding dresses, they sell dresses for almost every occasion, so I'm pretty sure I'll be coming back.

Date of experience: September 22, 2018

Thumbnail of user charleneh75
Texas
1 review
0 helpful votes
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January 28th, 2020

My first purchase from this site and I'm beyond pleased with my dress! I'm glad I didn't read the customer reviews because I would have missed out on a great dress at an affordable price! High quality dress!

Date of experience: January 27, 2020

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About the business

An understated word with significant meaning charmed us. And so began, BHLDN (pronounced beholden). Inspired by the Dutch word for? To keep,? ۝ as well as countless tales from family and friends of the extraordinary weddings they? ۪d been part of, we be...

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