I too enjoy Bonanza"s free listings. I have had no problems getting my eBay listings to come over to Bonanza. I like that you can use your tokens to pay your fees. Those fees are on sales only. There is no insertion fee for Bonanza. I like it for keeping track of my sales and every once in a while I do sell something. Yeah, since I have no money invested.

I have been an online seller for more than half a decade now. I had 2 bonanza stores for last 2 years. I could come up with a few different answers for your question with my experience with Bonanza.
01. Amazon and eBay need as many competitors as possible as competition lead to provide those companies a better service. Bonanza is by far one of the best marketplaces that can challenge them.

02. I have over 10,000 SKUs. I could list all of them very easily on Bonanza for FREE. Imagine how much it will cost to list those on eBay?

03. They offer different advertising options, and web-stores that can help you to avoid fees. But They really have to make some serious changes to their web store feature to help sellers make their stores look professional.

04. Yes, you are NOT going to make many sales on Bonanza as you would on eBay or amazon for sure, but having a free marketplace where you can list ALL your merchandise for FREE is only adding extra revenues even if it is very small.

05. When ever I google, I could see my products there, so bonanza is doing a great Job advertising my product on google.

06. You can easily import your amazon and eBay listings to your bonanza store for FREE. And you can sell your bonanza items on eBay. Isn't it great?

05. I am sure Bonanza too will start providing a way better service as they grow. So give it a try, IT IS FREE.