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    ASOS

ASOS

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Overview

ASOS has a rating of 1.4 stars from 2,054 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about ASOS most frequently mention customer service, post office, and next day problems. ASOS ranks 474th among General Apparel sites.

  • Service
    626
  • Value
    584
  • Shipping
    622
  • Returns
    551
  • Quality
    542
Positive reviews (last 12 months): 10.2%
Positive
6
Neutral
2
Negative
51
View ratings trends
463
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How would you rate ASOS?
Top Positive Review

“Good looking is enough”

Jason S.
6/12/24

Bought a sweater and a cardigan, frankly the price was very cheap and the pictures looked good. The actual items received were good, but they don't last. The sweater lost its shape after one wash, and the cardigan seems to be polyester, which easily gets static electricity.

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Top Critical Review

“ASOS Sent me old worn shoes!”

Ree M.
11/5/24

Bought a pair of Dr Marten shoes which are supposed to be one of the best for leather and longevity. When the shoes arrived they were farrrrr from new! They were battered! They had clearly been worn for several weeks and returned or worn by an ASOS member of staff that decided to exchange their battered pair for my new pair upon dispatch! I have attached photos as the shoes' battered state on delivery have to be seen to be believed! AVOID this company, they no longer care about their customers.

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Reviews (2,054)

Rating

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Reviews that mention popular keywords

post office (117) phone number (86) delivery date (55) day delivery (60) customer service (862)
Thumbnail of user haifah
Bahrain
2 reviews
4 helpful votes
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April 21st, 2021

Worst company ever! Their delivery takes forever and if you don't pay the 30£ extra for Express shipping you can't track your parcel! I contacted the customer service and I'm asked to wait for an extra month! Meanwhile my mom pregnancy is almost over! Last time I'm ordering from them

Products used:
Maternity clothes that I’m still waiting for

Service
Value
Shipping
Returns
Quality
Thumbnail of user carolinel183
Australia
1 review
2 helpful votes
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April 15th, 2021

I ordered 4 items. 2 were faulty. A silky top had a hole, and shoes arrived with thoroughly dirty shoelaces. Still haven't received a refund for the top and have waited a long time. Have wasted a precious hour chatting to Asos customer service. The first staff member literally ended the chat instead of answering my question, and the second person told me there's nothing they can do. There were other details but it would take too long to write them all down - the summary is they are a terrible business and there is nowhere on the website where you can make a complaint against the customer service team. Literally the only option is the live chat resolution, which is a very frustrating experience that will get you nowhere. They didn't offer me anything.

Tip for consumers:
Be prepared to part with your money and to not have justice or for Asos to hold accountability.

Service
Value
Shipping
Returns
Quality
Thumbnail of user vladyslavt1
Texas
1 review
6 helpful votes
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April 21st, 2022
Verified purchase

Don't deal with this store. They stole my money. Have returned my order to them 2 months ago and still haven't get my money back. Wrote to them many times and every time they said we will do everything, wait 2 days. And only after learning about my intentions to go to court, they decided to return the money.
This store has a terrible attitude towards customers. I do not recommend.

Tip for consumers:
Never use.

Products used:
Nothing.

Service
Value
Shipping
Returns
Quality
Thumbnail of user alexc503
Ohio
1 review
3 helpful votes
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October 22nd, 2019

ASOS is a scam they send out terrible quality products, usually damaged in some way or another. Their customer service reps are short and pretty much ignore what you're saying and respond very scripted without any acknowledgement to your concerns. Their only solution is to had you return the items so they can have a "warehouse guy, inspect the items to see if they're truly defected and at their discretion can process a refund". Absolutely terrible. Save yourself the money and headache and the dispute with your cc company!

Thumbnail of user elsar1
Italy
4 reviews
17 helpful votes
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October 2nd, 2014

If you ever have a problem with refunds or missing shipments, God help you because Customer Service won't. It simply doesn't exist:

- Emails addressed to *******@asos.com bounce back

- There is no telephone contact listed anywhere

- The so-called Help portal on site addresses only the most typical problems: if your problem isn't listed, you have no way to communicate with Asos.

OCT 2014:
- I am still vainly trying to receive a refund for €138... for an order made in May.
- I haven't received another order but cannot learn why, or where it is.
- I have just discovered a Paypal payment to Asos for an amount that doesn't correspond to any order.

Tip for consumers:
Shop somewhere else.

Service
Value
Shipping
Returns
Quality
Thumbnail of user andrewh216
GB
3 reviews
1 helpful vote
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November 10th, 2020

First and last time shopping with Asos. Ordered £730 worth clothes. My delivery was due in 3 parcels and only 2 arrived. They wanted me to itemise everything that arrived and send them a list so they could refund the rest. They didn't even appear to know what was in the missing parcel! I spent 4 hours trying to sort it out with customer services, who took 2 days to respond to me each time. When they finally found the contents of the missing parcel, it turned out that a further two items were missing from the parcels that were delivered to me. What is going on with this company? They're an absolute joke. I'm a busy business owner, and Asos have offered not so much as a voucher or discount code for all the hassle they've caused me. Disgraceful! I'm well aware that mistakes happen, but not to make any effort to rectify or make amends for them is inexcusable. Needless to say I won't ever be shopping with them again.

Thumbnail of user maggieg83
GB
1 review
3 helpful votes
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October 18th, 2020

Appalling company, they sell cloths not clothes. The quality is rubbish and nothing looks like on the pictures. Better quality you will get in Tesco or even Asda for a fraction of their prices. I have been waiting 2 weeks already for my refund and I've found out today I have to wait for another 10 days. Their customer service is rubbish. They don't have phone number to speak with someone like other companies, have only online chat which is another rubbish. Only one star because I cannot give minus 5 star.
Update: I paid by PayPal and now they are in charge of my case!

Thumbnail of user lilam9
New York
4 reviews
26 helpful votes
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June 15th, 2020

I looked through their online store, because I had seen some of their maternity wear and thought the dresses looked cute. Well, to make a long story short, the package was damaged and the clothes were the lowest quality I have ever seen. Read all of the reviews on here, because trust me these reviews are accurate. There is zero customer service- they just don't care. Please, do not waste your money or energy shopping here.

Thumbnail of user karenm310
Colorado
1 review
1 helpful vote
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February 23rd, 2017

Company is a scam and words can't express how absolutely horrible they treat their customers as well as take your money and don't give you the merchandise. There packaging is horrible and has arrived town to pieces in the in plastic bags they use so it is very likely part or most of your order will be missing. There is no way to co tact this company other than live chat which I believe is all machine generated and the responses you receive through the live chat are identical. This has given me nightmares of having robots oversee my concerns and multiple issues I have had with this company. Buyer beware! You will be extremely sorry that you ever gave a penny to his company! I am in the process of filing multiple claims to the authorities regarding their unethical and extremely

Thumbnail of user heidiw21
California
1 review
0 helpful votes
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May 8th, 2017

My package from ASOS is over a week late from its supposed delivery date and customer service is absolutely terrible in trying to solve this problem. Multiple times after telling the customer service representative the issue through live chat, they immediately log off as if they are trying to ignore this problem. In addition, when I was able to have a representative respond, the only thing they ever say is "You will be contacted by our delivery team within 48 hours". As expected, no delivery team contacts me and I am still waiting for my package not knowing what has happened to it.

Thumbnail of user missm91
Ukraine
1 review
0 helpful votes
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May 26th, 2021

They send wrong items( I received a tee of wrong size), but never want to pay for their mistakes and customers have to pay for their returns by post(what's the point if my tee was 12 pounds?). Very poor customer service, unhelpful managers and total disaster with size guide, so that you receive clothes that fit an elephant. So, it is high risk to buy from asos.

Tip for consumers:
To evaluate risks, and better buy cheap items, but I might recommend the brand « reclaimed vintage »

Products used:
Tees

Service
Value
Shipping
Returns
Quality
Thumbnail of user madmuasels
Armenia
1 review
0 helpful votes
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March 1st, 2022

Never can use promo code they promise to send, when I asked about it they promise to contact my email, but never get back answer in email since 2 months, and today is second time I have bad experience with them! I make order yesterday, everything were ok at first, today I checked my order as they said it will be delivered by 03/03 and guess what I check? They write me that unsuccessful and they cannot process my orders, on my question what was wrong? They said it technical and cannot explain why, what about my money? They hold them for 10 days! But why? No real answer! Don't use them, if you don't need the same problems and loose your money! Have a good day and thank you for your time.

Products used:
Cloths

Service
Value
Shipping
Returns
Thumbnail of user ryans1778
GB
1 review
0 helpful votes
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December 31st, 2022

ASOS are a complete waste of time and their online chat is utterly useless. I placed an order 24 days ago and have still not received it, 19 days after the delivery date. The carrier Evri have 'lost' i.e. Stolen the parcel TWICE. I have requested a refund multiple times and get told to wait and wait. You cannot phone or email, you can only speak to them through an online chat. They are not interested in any previous chats and you end up repeating yourself over and over. Each time I login to the chat I am told to wait even longer. This is stalling and ASOS are holding onto my money.

Tip for consumers:
Do not use. They will stall and not issue a refund.

Products used:
Shoes

Service
Value
Shipping
Returns
Quality
Thumbnail of user maxr83
Portugal
1 review
5 helpful votes
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February 21st, 2019

Horrible return process. Ordered a jacket which did not fit properly.

First of all they don't offer an exchange only a refund and then you have to order again. Which is not a great service but would be OK if the refund would happen in a timely manner. Which it doesn't.
I am waiting for the refund since 5 weeks now - even though it says in their website that it can take up to 10 days. It's a joke.
Will never order again.

Thumbnail of user maggiec94
Colorado
1 review
2 helpful votes
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July 21st, 2020

Don't shop here. If by any chance you need help with an order getting in touch with customer service is impossible. No phone number. They don't respond to emails. No chat option. I ended up Facebook messaging them and they would take 3 days between each message to respond.

Thumbnail of user jayb859
Canada
1 review
2 helpful votes
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May 15th, 2021

Substituted leather footwear, described on website, for cheap faux-leather fake and ugly copy (not on website) and one size smaller. The are worth, at best, half the paid price. Horrendous cost to return and they know this very well. Absolutely dishonest business. This was the last time for me. With the current amount of bad reviews, they will undoubtedly soon go out of business. Don't get sucked in at helping them to clear their junk.

Service
Value
Shipping
Returns
Quality
Thumbnail of user taniam5
Australia
5 reviews
27 helpful votes
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March 4th, 2015

I have been buying ASOS clothing/accessories over the past 5 years and find their website very easy to search@ size, colour, items etc. ASOS is a British online fashion and beauty store. One asset they do have is the visual/video of the model, modelling the clothing on a cat walk. So you can see how well clothing sits on her in preference to yourself. There is a break down description of materials used, size and height of the model. Processing orders and turn around delivery time as promised, is excellent. What more can I say……This is one online company I will continue to use indefinitely.

Service
Value
Shipping
Returns
Quality
Thumbnail of user michaela2582
Illinois
1 review
0 helpful votes
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November 29th, 2020

Asos "glitch" lost my order. I'd reorder, but my original order had a discount code, that expired on the date of my order. After a multitude of e mail. Still no discount code. All I've gotten is lip service. I've been a great customer... more than 30 orders this year. I'm truly disappointed but you leave me no choice but to just plain quit buying from asos. I'm appalled by what I've gone through with this order... feel free to make it right. Although I doubt that will happen. Nobody wants to help me.

Thumbnail of user deborahm38
Ireland
1 review
2 helpful votes
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July 30th, 2015

Why is there no customer care phone number for customers from Ireland bloody disgrace why would anyone want to deal with a company that wont communicate directly should a customer have problems in other words you couldnt give a $#*!e

Thumbnail of user jackf570
Germany
3 reviews
1 helpful vote
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December 16th, 2021

To be honest, I'm not a fan of online shopping, as I prefer to see, touch, try on everything before buying. However, I still make purchases on the Internet, very rarely, but aptly. One of my favorite stores is Asos.

Thumbnail of user simonef4
Australia
1 review
2 helpful votes
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May 2nd, 2014

I do love this site, range is brilliant from casual, corporate or formal there is something to suit exactly what you are looking for. My only negative about the site is the 'asos' brand itself, I have given it a couple of chances and unfortunately never been satisfied with the goods, the quality isn't great and not quite how the picture depicts. Never mind everything else is fab and it hasn't stopped me from returning.

Thumbnail of user felir
Canada
1 review
20 helpful votes
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June 12th, 2020

Ordered from them weeks ago, when delivery date was missed contacted their customer service immediately but it took then 3 days till contact me back. They responded with that I should check behind bushes and whatnot... as if I haven't been home for weeks... then I messaged back with no response. So I messaged on their Facebook and it takes at least a day between responses. Still no help.

Thumbnail of user sarahb2986
Canada
1 review
1 helpful vote
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December 13th, 2022
Verified purchase

Sarcastic staff, lies told about when your package will arrive. If your package is lost of delayed they will open a query with the carrier but still leave you waiting weeks for a refund and only give generic responses. Do not honor delivery dates etc. Over priced for the quality of items and sizes are often incorrct. You pay to return items! Avoid!

Tip for consumers:
Avoid!

Service
Value
Shipping
Returns
Quality
Thumbnail of user anad310
Croatia
2 reviews
0 helpful votes
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August 27th, 2022
Verified purchase

Never got a refund for an order I proved to have returned. Talking to their customer service is a waste of time, all they do is insult your intelligence and repeatedly lie to your face until you get tired of it and let them just have your money. Extremely disappointed

Thumbnail of user jodiey
GB
1 review
2 helpful votes
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October 25th, 2018

ASOS lost my parcel worth over £150, Hermes confirmed the parcel was lost, ASOS refused to act on the missing parcel until 10 days later! And I'm still waiting!
The customer service team are rude and to be honest do not care in the slightest. The use templates for their email replies and do not even bother to look trough your previous emails before replying. They also assure you they have escalated your complaint and will send you another parcel for another member of staff to then tell you, after you contact them again(!), this has never been done and their not allowed to do it. So basically tell you lies!

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About the business

ASOS brands itself as a "global online fashion and beauty retailer" and sells a variety of women's and men's fashion clothing through its website.

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