business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Sweden
1 review
0 helpful votes
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Catastrophe
May 29, 2020

Please don't buy from Asos. I repeat: please don't buy from Asos. I repeat it again: PLEASE DON'T BUY FROM ASOS!

Date of experience: May 29, 2020
Kentucky
1 review
2 helpful votes
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Exasperating!
December 19, 2016

Promised delivery by 11/14, did not show up! Tried to contact CS, no results ( still waiting for email response NEVER AGAIN!

Date of experience: December 19, 2016
Mauritius
2 reviews
6 helpful votes
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Excellent!
November 18, 2015

Best online shopping store ever. Excellent customer service!

Date of experience: November 17, 2015
GB
2 reviews
3 helpful votes
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Love the choice on their website! Delivery times are a bit disappointing though

Date of experience: July 31, 2014
GB
1 review
1 helpful vote
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Waste my time
September 5, 2016

Still saying thats its been delivered when i havent signed for anything

Date of experience: September 5, 2016
Latvia
4 reviews
6 helpful votes
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Love it!
September 3, 2014

Love it! Absolutely no problems with returns, always get what I expect, nice customer support.

Date of experience: September 3, 2014
GB
4 reviews
3 helpful votes
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Great website i get some t-shirts from here every now and then.

Date of experience: October 21, 2014
GB
1 review
1 helpful vote
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Wicked
October 4, 2016

Nice selection, cheap, sizes are sometimes a pain but I shop here all the time!

Date of experience: October 3, 2016
GB
1 review
0 helpful votes
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Zwroty czesto są brudne,,obrzygane i śmierdzace,,, czyści sie je na miejscu przez pracowników,,wyciera i ponownie wysyła jako nowe,, ludzie pisza tutaj prawde słaba jakośc made in china.bangladesz,indie,, to sa produkty najniższej jakości,,, pracownice w zwróconych rzeczach znajduą brudne majtki,,,podpaski,,,skarpety,, jednak wyciagają te syfy i produkt jest znowu przeznaczony do wysyłki,,,pozdrawiam

Date of experience: March 24, 2023
GB
1 review
0 helpful votes
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Llevo 3 semanas esperando recibir un pedido. El transportista del producto miente diciendo que ha sido entregado y Asos responde diciendo que espere otra semana y que después ya verán... Pésima atención al servicio. No recomiendo esta página, nada fiable.

Date of experience: March 31, 2022
France
1 review
0 helpful votes
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Je commande des articles qui doivent normalement venir le 31 juillet, j'ai commandé le 29 juillet aujourd'hui le 06 aout =, je demande ce qu'il en est au SAV on me dit que ma commande est perdu, ok dans ce cas la renvoyer la moi sachant que je voyage ils ne peuvent mm pas me garantir la date à laquelle je vais la recevoir, genre je leur demande de faire leur boulot et ça à l'air hyper compliqué pour eux, j'suis juste choqué par leur manque de professionnalisme

Date of experience: August 6, 2021
Canada
1 review
0 helpful votes
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J'ai reçu mon colis dans un délai acceptable, mais j'ai dû payer un extra de 15$ pour recevoir une robe de grandeur 12 alors que j'avais demandé taille 8! Pour le retour et le remboursement j'ai encore dû payer, pour une erreur qui n'était pas la mienne...

Date of experience: November 11, 2020
Canada
1 review
0 helpful votes
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Service à la clientèle terrible. J'ai dû payer 13,00 à la réception puis 22.40$ pour les retourner. Le service à la clientèle m'avait assurer 3 fois que le 22,40$ me serait rembourser j'ai donc procédé au retour. Lors du remboursement, on me dit que ce n'est plus possible et que même si l'employée m'avait dit oui et que nous le voyons bien dans les archives de la conversation, elle s'était trompée. Donc, de plates excuses et aucun remboursement. SVP si vous êtes du Canada (à moins d'être vraiment désespéré de trouver un morceau de linge) NE COMMANDEZ JAMAIS LÀ-BAS.

Date of experience: July 8, 2021
California
2 reviews
15 helpful votes
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C’est une bonne enseigne. Par contre, je ne suis pas toujours satisfaite de la qualité des produits. Le site n’est pas très clair non plus.

Date of experience: September 2, 2014
Brazil
3 reviews
0 helpful votes
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Site agréable.
August 15, 2022

Site agréable. La recherche doit être améliorée. J'aime les remises - je préférerais une option pour une expédition plus rapide.

Date of experience: August 15, 2022
France
1 review
0 helpful votes
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I received 2 pairs of shoes instead of 7 clothing articles. They asked me to create a return and send it back and re order the initial items while waiting to be reimbursed. Ironically: I had purchased the ASOS Premier option. Useless customer service.

Date of experience: February 28, 2025
California
1 review
0 helpful votes
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I don't normally express my opinions, but this time I feel compelled to. After defrauding me of my investment, this firm disappeared. Thankfully, C // O //V // S // E // C // L // T assisted me in receiving my complete reimbursement. If you have also been impacted, please get in touch with them for assistance.

Date of experience: February 12, 2025
Jordan
1 review
0 helpful votes
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Asos = scam
December 14, 2023

Ewwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww

Date of experience: December 14, 2023
Belgium
1 review
0 helpful votes
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Compte bloqué
Commande annulée
Bons bloqués
Asos: Tout est bloqué!
Compte bloqué
Commande annulée
Bons bloqués
Asos: Tout est bloqué!

Date of experience: May 5, 2021