business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,278 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1960th among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
Texas
1 review
68 helpful votes
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I recently ordered this puffer jacket for my daughter as a Christmas present. She saw it on the site and loved it but when we received the jacket it looked nothing like the picture. The jacket looks and feels like a trash bag and does not have even a slight bit of the puff look. One wrong move and its going to shred into pieces. Highly disappointed, especially considering it was almost $60 after shipping. Would not recommend.

Date of experience: December 2, 2020
Maryland
2 reviews
0 helpful votes
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Scam
February 8, 2022

I ordered 8 items and received 2. When I contacted them they insisted that all items were packaged together and their solution was to tell me to check the bag again. As if I overlooked SIX missing items of clothing. Total scam. No customer service. Steer clear.

Date of experience: February 8, 2022
GB
1 review
7 helpful votes
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Wow - poor, poor, poor
July 21, 2022

Wow, what can I say, do not use if you want to return goods. I sent a package, have a receipt from the post office and the screen shot from Royal Mail confirming boohoo's warehouse is in receipt of my package but…apparently they've not received even though they've part credited?! They are now refusing to issue a full refund as they are still claiming they've not received? Honestly guys, do yourself a favour and spend a little more for piece of mind, rather than the cheap crap from Boohoo

Date of experience: July 21, 2022
GB
1 review
5 helpful votes
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Ordered a dress for next day delivery. A week later it had not arrived. Contacted them for a refund. Basically ignored my request until I started shouting loud. Finally told the refund was being processed but it would take 5 working days? Why Boohoo? The item never arrived at destination. It was with YOUR courier all along.

Date of experience: December 19, 2019
Georgia
1 review
3 helpful votes
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Did not receive item
November 16, 2022

I ordered two pairs of boots, received one pair. I reached out to customer service, and they said they'd check the footage of when it was packed. They came back to me saying both pairs of boots were indeed packed and subsequently delivered, so they would not refund me.? I sent them PROOF of what I received, which was a package that would ONLY fit 1 pair of boots. I asked them to show me this so-called footage they reviewed. No response. They are complete and absolute liars. I've never seen customer service this bad anywhere. I followed up several times and never received a response. The good thing is that I'm only out about $30. But it's the principle of it more than anything. I will never ever shop at Boohoo again.

Date of experience: November 16, 2022
Canada
4 reviews
15 helpful votes
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Would not recommend
June 13, 2021

I ordered from the Canadian site (ca.boohoo.com) and I thought I was ordering Canadian sizes which makes sense but then it converts to UK sizes? It says in the email size 12 so why did I receive a 14 or 16? So everything I received was way too big. Customer service is awful. I think their sizing should be more clearly explained because it makes NO sense. Plus have to pay $15 to return all the items.

Date of experience: June 13, 2021
California
1 review
1 helpful vote
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I'm 5'8", 176 lbs (curvy) and I wear a U.S. womens size 12. I purchased 11 maxi dresses and the quality of 9 were really great. The other 2 were 100% cotton maxi dresses and the material was super thin and totally see-through (just like the 3 wide leg pants I purchased prior also 100% cotton.)
I've worn 2 of the dresses, one for a outdoors baby shower (strappy double layer maxi dress in orange) n the other (tie shoulder plunge maxi dress in yellow) for my birthday dinner. I received so many compliments both times and got asked where I purchased them. It did take about 2 and a half weeks to get here to the U.S. from the UK but definitely well worth the wait.
I will definitely be ordering from them again.

Date of experience: August 23, 2022
Arizona
1 review
4 helpful votes
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Pleasantly surprised
August 24, 2022

I had very low expectations based on the reviews I read on this site, but they had a dress that looked exactly like what I wanted and at less than $30 it seemed worth the risk. I'm so glad I went for it! I followed their size guide and the fit was perfect, it feels well made and the fabric is good quality. This is my first experience with them so maybe I just got lucky, but I'm very happy with it!

Date of experience: August 22, 2022
Florida
2 reviews
2 helpful votes
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Unauthorized price
February 4, 2024

I placed an order using a promo code which brought my total to $36. Once o entered my card info and pressed "pay" I received an error saying " please check shipping and try again" nothing was wrong with my addy but I entered it again then pressed pay and when I received the order confirmation it said $61. I reached out to customer service spoke to 3 different people bc each person kept sending me an automated msg and stopped responding. The last person said they can't cancel my order and once I receive my order after Valentine's Day (which defeats the whole purpose of my order) then I can return it and wait 15 days for a refund. Fraudulent and unprofessional bc that is not the amount I agreed to. If the promo code wasn't acceptable why didn't the site say that instead of saying something was wrong with my shipping. I will NEVER order from them again

Date of experience: February 4, 2024
Canada
1 review
3 helpful votes
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Liked everything
May 2, 2021

First time ordering from this site, was a bit nervous seeing the reviews. I have no complaints I liked everything! Ordered a sweat suit fits true to size, bathing suit also really like and shoes bit higher than I thought but still very cute.
Shipping was pretty long but I was expecting that.
I'll order again.

Date of experience: April 30, 2021