• Brilliance

2021 CUSTOMER CHOICE AWARD

Brilliance

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Overview

Brilliance has a rating of 4.1 stars from 422 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Brilliance most frequently mention customer service, engagement ring, and wedding band. Brilliance ranks 4th among Diamond sites.

  • Service
    89
  • Value
    88
  • Shipping
    90
  • Returns
    44
  • Quality
    89
Positive reviews (last 12 months): 50%
Positive
1
Neutral
0
Negative
1
56
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How would you rate Brilliance?
Top Positive Review

“Tom knocked it out of the park”

J P.
3/23/24

Thank you for your help and answering my questions. We now have an exceptional stone I get to build a ring for my wife to be. Thanks again Tom

Top Critical Review

“Don't shop here”

Brian M.
6/27/18

The fine print is a huge reason to avoid this place. The rules for return are strategically designed so that if anything goes wrong you will not be able to return within the refund time limit and you will not be getting your money back. The time period actually starts from the date of the order not when you actually receive and see the diamond. They also refuse to help you shop for alternatives if you try to prepare for the narrow time frame of exchange. If you're comfortable risking your ring budget then it's no big deal. But if you are like me and it is an investment then avoid this fine print trap.

Reviews (422)

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Reviews that mention popular keywords

customer service (119) engagement ring (108) wedding band (38) custom ring (18)
Thumbnail of user jacobp805
North Carolina
1 review
0 helpful votes
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March 23rd, 2024

Thank you for your help and answering my questions. We now have an exceptional stone I get to build a ring for my wife to be. Thanks again Tom

Products used:
Diamonds

Service
Value
Shipping
Returns
Quality
Thumbnail of user jackj304
Florida
1 review
22 helpful votes
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August 7th, 2020

Let me start off by saying I am the biggest skeptic there could ever be, especially buying on the internet. Was I mistaken. Brilliance went far beyond my expectations. Natasha the manager put up with my skepticism in stride, could not have been nicer, more patient and professional. And Johnathan the owner went way out of his way with his search for me.He not only found the perfect diamond but upgraded at no extra charge. Talk with them they are first class. I unquestionably would use them in the future. For the record my wife could not be happier. Jack J

Thumbnail of user mollyw50
Oklahoma
1 review
17 helpful votes
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June 8th, 2019

I was very nervous spending $$$$$ of dollars on something that you can't see or touch. The team at Brilliance put all my worries aside. We looked through hundreds of diamond in my budget looking for the perfect diamond to fit all my needs. They are beyond patient & very knowledgeable! I would recommend them to anyone that wants to get more for your money. You are wasting money & quality buying diamond at a brick and mortar store. That's it! Plain and simple. Brilliance offers quality & the lowest pricing available. Don't be scared to buy online. You won't regret it. Best decision I made.

Thumbnail of user chelseas23
Texas
1 review
0 helpful votes
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March 18th, 2016

Brilliance has the best customer service I have ever dealt with. My fiance bought just my engagement ring without the diamond through Brilliance. I wanted to purchase the matching band. After doing some research and finding a cheaper band elsewhere, I figured i'd contact customer service on their website. I was matched with Jennifer C. She had all the specs. And told me how they two rings differed. A couple days later she emailed me asking if I needed any additional assistance. I was sold! Not only are the rings absolutely beautiful and solid, the customer care is phenomenal! I would recommend Brilliance to everyone!

Service
Value
Shipping
Quality
Thumbnail of user roberta1539
Illinois
1 review
17 helpful votes
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April 14th, 2020

Wonderful customer service and helped me design a beautiful ring just as I needed it. Being able to view my order status in its phases of design was a nice touch without the need to call. All my needs and expectations, including a Very fair price, were met and I'd absolutely consider a visit again in the future. Top notch job at Brilliance.

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Value
Shipping
Quality
Thumbnail of user davidd2797
Wisconsin
1 review
0 helpful votes
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April 16th, 2021

Ordered a ring for my daughter's wedding and I came super fast and was absolutely perfect! We had the size off by 1/2 and they were there to take care of me and always got a live person that was kind and courteous! 100% will be back again

Tip for consumers:
It's all self-explanatory and there's always a live person there to help you

Products used:
Ring purchase

Service
Value
Shipping
Returns
Quality
Thumbnail of user kadeemmccord
Curacao
1 review
1 helpful vote
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June 14th, 2023
Verified purchase

Exceptional service and product. When the ring arrived it exceeded my expectations! I felt like I got the best deal and even better than that, when I actually proposed a month or so later, she was even more impressed! Great warranty. They took care of resizing and cleaning with no problems. I worked with Johnathon and he got everything I needed with no question and they were expedient in getting everything back to me! Highly recommend for quality and value!

Products used:
Selected a center stone 2.23 radiant cut
Platinum band
Free diamond stud earrings with purchase

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Value
Shipping
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Thumbnail of user jonathono2
Meira D. – Brilliance Rep

Thank you for sharing your positive experience with us, Kadeem. We are glad that your bride-to-be loves it!

Thumbnail of user shaheryarj
Virginia
1 review
0 helpful votes
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September 29th, 2020

Wife and I ordered a Meteorite ring. The first one had some rusting issues which was quickly resolved with a replacement ring. The new ring has been great this past year, very good quality and very comfortable. Always gets questions and looks from the boys. Also there lifetime policy is great for when my ring size may change. Great customer service and quick delivery!

Thumbnail of user andrewg1801
New York
1 review
1 helpful vote
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February 15th, 2023

The ring and diamond are absolutely beautiful and the cheapest place I found for a Lab Grown Diamond. It was a bit disappointing that my order came in 10 days after estimated delivery, but the owner texted me and informed me there was an issue getting the diamond delivered to them. Some people on here are complaining about refunds; I ordered a ring and changed my mind the next day. They had my money refunded within 3-4 days and were very understanding about it.

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Thumbnail of user jonathono2
Meira D. – Brilliance Rep

Thank you for your feedback, Andrew. We will take this into consideration to make sure that we can serve you better in the future.

Thumbnail of user billh747
California
1 review
0 helpful votes
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September 2nd, 2020

I had bought a tungsten wedding band with blue dinosaur inlay, and not long after receiving the ring it was beginning to show signs of damage, Quite possibly inflicted by not being gentle while wearing. They, as they advertise, quickly replaced the ring for just the price of shipping! Good quality company that stands behind their warranties and has fast responses and solutions when an issue arises is A pleasure to do business with let alone their quality pieces at value pricing.

Thumbnail of user chrystinat
Pennsylvania
1 review
0 helpful votes
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November 7th, 2015

Anthony and his staff were so helpful during the selection of our delightful rings. We are super pleased with this company and the rings are amazing. Each ring has careful attention to detail. Quality workmanship and completely wonderful customer service. Highly recommended... a trusted seller. Thanks again!

Tip for consumers:
Very happy with our diamond fingerprint heart rings. Beautiful design and quality workmanship. Trusted seller of fine quality jewels. Thank you!

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Value
Shipping
Returns
Quality
Thumbnail of user amyj73
Wyoming
1 review
0 helpful votes
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December 6th, 2016

Brilliance.com was so amazing! We had to exchange my husbands ring because it was too big and they were very respectful of our wedding date and returned everything in time! Correspondence was easy! Love this company!

Thumbnail of user shelbyk22
Texas
1 review
2 helpful votes
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June 7th, 2019

It was great working with Brilliance. We picked the mahogany ring so my husband could always say "it's mahogany!" Because he is a nerd. The turn around time was fast and was delivered prompt! Very well packaged! They also did great at confirming it was coming to me and made all efforts to avoid it being stolen. Will definitely use them again.

Thumbnail of user amys576
New York
1 review
17 helpful votes
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February 9th, 2019

My husband and I found his unique laser engraved tree wedding band on the Brilliance website and could not be happier with it! From the customer service, fantastic communication and quality product, we definitely recommend new brides and grooms shop at Brilliance! They communicated with us through the whole process and our ring arrived in plenty of time before our ceremony. A+!

Thumbnail of user debrap411
Minnesota
1 review
19 helpful votes
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June 23rd, 2020

I recently helped my son purchase a loose diamond from Brilliance for an engagement ring. I'm always a little cautious about making such a big purchase, sight unseen, on line, but the process was wonderful and Natasha took care of us every step of the way. She found us the perfect stone and was so patient as my son looked at the different options. I know we saved significant money over buying this stone from a local retailer, and we will definitely use Brilliance again when it comes time to buying the wedding band!

Thumbnail of user patrickf121
Florida
1 review
18 helpful votes
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September 12th, 2018

My fiance is so happy with our experience with Brilliance. First, the navigation and filters on the site let you waste no time in finding what you're looking for. After our purchase, the customer service at Brilliance was top notch. One of the most smooth and professional purchases we ever had online. I would highly recommend Brilliance and we will be back again soon!

Thumbnail of user kavant
Connecticut
1 review
0 helpful votes
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December 12th, 2015

One of the best buying experiences I've had - online or off. Their incredibly personable, patient, knowledgeable and client focused staff were a pleasure to work with. While Brilliance is a website I can 100% assure you that you will receive as much person to person attention as you need. I will use them for all my high end diamond / jewelry purchases and I can't recommend them enough.

Tip for consumers:
Work with Anthony - very, very, very good guy.

Service
Value
Shipping
Quality
Thumbnail of user davidm1523
Florida
1 review
17 helpful votes
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August 6th, 2018

Even though I was new to buying diamonds, I had done a significant amount of reading on my own in an attempt to be more efficient with my money online. Even though I was picking out what I thought was going to be a beautiful diamond, the people at Brilliance helps me understand the fine details that really matter when it comes to such an important purchase. After being sent an email with a few to choose from, and no pressure to choose anything outside of my budget, I found the perfect engagement diamond! I got my GIA certified diamond about 2 weeks later that was twice the size but still only half the price of the local big name diamond store! Oh, and she said yes!

Thumbnail of user eliotl14
Texas
1 review
18 helpful votes
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August 4th, 2020

I really had an incredible experience buying my girlfriend's(now, fiance's) diamond through Brilliance.com. All the people I worked with were tremendously helpful and courteous. I picked the exact diamond we wanted, and paid quite a bit less than any of the other online vendors. They also worked with me on payments to both secure the diamond, then pay the remaining balance. It was all so easy! They say a diamond is forever, but if I am ever in the market for another diamond, I will certainly purchase it from Brilliance.com.

Thumbnail of user angelc318
North Carolina
1 review
0 helpful votes
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June 29th, 2021

My experience with Brilliance was amazing. Their customer service is top tier. Representatives were in contact with me throughout the whole process. The engagement ring I purchased came on time and the quality exceeded my expectations. Will definitely recommend and do business with them in the future.

Service
Value
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Quality
Thumbnail of user danr1136
Georgia
1 review
0 helpful votes
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August 17th, 2021

I've tried the rest, these guys are the best!

I wanted to take a moment to express the service and quality of product I received from Brilliance. These guys treated me like family (they even gave out their personal numbers so I could text them direct) and delivered on a ring that exceeded all my expectations. They also came in thousands less then stores or "reputable" jewelry stores in my area.

These guys are the real deal and do yourself a favor and give them a call. You will no be disappointed.

Tip for consumers:
Connect with one of our experts

Products used:
Custom ring and diamond

Service
Value
Shipping
Returns
Quality
Thumbnail of user domr4
New Mexico
1 review
0 helpful votes
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July 31st, 2017

Customer Service: Erin was awesome and answered all my questions without hesitation. She sent me photos and videos of all the diamonds that I wanted to see. She also provided other diamond options within my budget that were better quality than the diamonds that I was viewing. I highly recommend her if you're going to purchase from Brilliance.

Price: Brillance had the best prices for loose diamonds that I could find. They beat out my local jewelers as well as online retailers.

Packaging: Brilliance lags in this department as they send your merchandise in a cardboard box with "Brilliance" written across. Of course, the ring is in its own box, but I would have liked a box for all of my documentation. The cloth provided is also very small and ineffective for cleaning.

Overall: Due to their pricing, customer service that I received and beautiful ring, I rated Brilliance a 4 out of 5. As I mentioned, their packaging needs improvement.

Service
Value
Shipping
Returns
Quality
Thumbnail of user brianm651
Georgia
1 review
10 helpful votes
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June 27th, 2018

The fine print is a huge reason to avoid this place. The rules for return are strategically designed so that if anything goes wrong you will not be able to return within the refund time limit and you will not be getting your money back. The time period actually starts from the date of the order not when you actually receive and see the diamond. They also refuse to help you shop for alternatives if you try to prepare for the narrow time frame of exchange. If you're comfortable risking your ring budget then it's no big deal. But if you are like me and it is an investment then avoid this fine print trap.

Service
Value
Shipping
Returns
Quality
Thumbnail of user jonathono2
Meira D. – Brilliance Rep

Thank you Mr. Mann for your review and feedback. While we greatly appreciate you taking the time to leave your review, we must humbly disagree with the facts you’ve presented. As a timeline, your order began processing on January 31 and was delivered on February 15. That same day you confirmed receiving your engagement ring and inquired about getting an extension on an exchange. You were granted an additional 30 days to exchange the diamond/ring (60 days total) to which you responded “That would be great”. While our return period starts from the time an order is placed, you are incorrect about how much time you had to send back your diamond for an alternative option. Brian, we genuinely care about you and your experience. If you are not completely satisfied with your diamond (even after 6 months), we would love to help you with a new diamond, setting or both.

Thumbnail of user senyil
Minnesota
2 reviews
15 helpful votes
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February 15th, 2022
Verified purchase

They were quick to accept payment for a $15k ring but when I asked to return it for a refund they have been really slow in trying to process the refund. I waited the full 20 business days that they stated on their website it could take to process the refund and finally called them to see what was going on. The person seemed disinterested in my concerns and was dismissive of me. He quickly cut me off when I tried to ask questions. He made a poor excuse stating they don't have enough workers. But they were so quick to take my money at the beginning. They also take down negative reviews on their website because I posted a review last month about the buying experience and now when I go back to their site I do not see my review at all. Buyers beware.

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Value
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Thumbnail of user gregoryb384
Florida
1 review
0 helpful votes
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October 13th, 2020

Searched for years to find (upgrade) wife's original radiant cut diamond engagement ring, and finally found the perfect setting. Shipped her ring under their insured service and reset was beautiful. All went flawless, and was updated all through process, as to reset and delivery dates. Never received and answering machine or was put on hold as to questions. 0nly problem experienced was engraving wasn't accomplished, which I can have redone at another time. Great quality at very good prices. I will use them again!

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Thumbnail of user jonathono2
Meira D.
Customer Satisfaction

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4.1
422 reviews
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