• Brilliance

2021 CUSTOMER CHOICE AWARD

Brilliance

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Overview

Brilliance has a rating of 4.1 stars from 422 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Brilliance most frequently mention customer service, engagement ring, and wedding band. Brilliance ranks 4th among Diamond sites.

  • Service
    89
  • Value
    88
  • Shipping
    90
  • Returns
    44
  • Quality
    89
Positive reviews (last 12 months): 50%
Positive
1
Neutral
0
Negative
1
56
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How would you rate Brilliance?
Top Positive Review

“Tom knocked it out of the park”

J P.
3/23/24

Thank you for your help and answering my questions. We now have an exceptional stone I get to build a ring for my wife to be. Thanks again Tom

Top Critical Review

“Don't shop here”

Brian M.
6/27/18

The fine print is a huge reason to avoid this place. The rules for return are strategically designed so that if anything goes wrong you will not be able to return within the refund time limit and you will not be getting your money back. The time period actually starts from the date of the order not when you actually receive and see the diamond. They also refuse to help you shop for alternatives if you try to prepare for the narrow time frame of exchange. If you're comfortable risking your ring budget then it's no big deal. But if you are like me and it is an investment then avoid this fine print trap.

Reviews (422)

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Reviews that mention popular keywords

customer service (119) engagement ring (108) wedding band (38) custom ring (18)
Thumbnail of user vincentp24
Colorado
1 review
0 helpful votes
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May 16th, 2016

Like anyone else I was very skeptical to give someone 1000s of dollars over the phone, but I couldn't be happier with the choice. Anthony was excellent at fielding every one of my questions and being patient with my skepticism throughout the process. Originally I wished to only purchase the stone through Brilliance, but Anthony explained to me that he could make a copy of any ring I wanted and that he would send me drawings/computer designs for approval before making them. He then found a FedEx location near me to send the ring to so my girlfriend wouldn't open it by accident. Overall I am very happy with how things went and even happier with how the ring turned out. Would definitely recommend to anybody searching for the perfect ring.

Service
Shipping
Thumbnail of user ianc161
Maine
1 review
7 helpful votes
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October 18th, 2018

In May I ordered a Celtic knot engagement ring with a. 89 caret diamond. Being new to ordering jewellery (especially online) i was worried that what I saw in pictures would not stand up when I received the product. I was relieved when the Engagement ring was exactly what I wanted. The Brilliance engagement ring was easy to order and the selection of diamonds was extensive to say the least.

I did have an issue when ordering the ring. After waiting several weeks to receive the ring I called Brilliance to see if there was any issue with my order. I was told that the phone number I gave them didn't match my Bank's records and they couldn't release my ring for shipment until they did. It was an easy issue to fix but my one complaint with the company was I was never notified there was an issue with my order in the first place. (To their credit Brilliance did include a free engraving to my order after this.)

End of story: I got the ring, it was amazing, she said "Yes!"

Thumbnail of user bonnieb107
New Hampshire
2 reviews
0 helpful votes
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March 8th, 2018

My first purchase was in 2012 when I bought my wedding ring. Second purchase was when I bought the matching paver band a few years later. My third purchase was Christmas of 2017, when I bought a daimond for my right ring finger. The two Diamond purchases were very enjoyable with the customer service and the guidance for the diamonds. I am very satisfied with both diamonds. My pavers that match my wedding ring Sparkle wonderfully. I felt very confident with my two purchases after my wedding ring because of the quality and the customer service. I get compliments all the time on how brilliant my diamonds are. If there are diamonds in my future... I will be purchasing them from brilliance.

Thumbnail of user denisem93
Illinois
1 review
0 helpful votes
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December 6th, 2016

My fiance and I ordered our matching wedding bands the night we were engaged. Our wedding was 2 months away, and we were hopeful oue rings would arrive on time, and they did! They were in nice packaging, and the sizes were perfect! I would recommend Brilliance to everyone!

Thumbnail of user williamb2895
South Carolina
1 review
0 helpful votes
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April 7th, 2021

I had a very great experience with brilliance. As soon as I contacted them they were very quick to get back to me. They did a great job with customer service, and making the ring. The ring is beautiful and my fiancé loves it

Service
Value
Shipping
Returns
Quality
Thumbnail of user tonyc5
Florida
1 review
5 helpful votes
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July 12th, 2010

Great selection and amazing pricing. I saved hundreds on a certified loose diamond vs. a local jeweler and I even get a great price on a ring setting. Best of all diamond came set in the ring and a full Gem Appraisal came with the Order!

Thumbnail of user camerons54
Wisconsin
1 review
0 helpful votes
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June 28th, 2018

I wanted to get a custom ring for my fiancé and they were able to provide that over the phone with their expert advisors. After they took my ideas on the ring, they were able to send a digital rendering of the ring about a week later and in about 2 months, they were able to recreate that digital rendering into the ring I wanted! I would highly recommend this company in comparison to James Allen due to: their customer service, the quality of the ring, and the more affordable prices for the ring and diamond.

Tip for consumers:
If you are to make a custom ring, give them time to create the rendering and the ring itself. From start to finish, I ordered my ring 02/01/2018 and received it 04/09/2018. Also, they if you want to keep your ring under warranty, Brilliance only allows you to get your ring cleaned by them only and it takes about 2-3 weeks until you get it back and you have to pay for shipping. This also includes if you get the ring re-sized like I had to do.

Service
Value
Shipping
Quality
Thumbnail of user lukeh51
Rhode Island
1 review
11 helpful votes
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March 16th, 2017

They sold the diamond I purchased to someone else. The Ring shipped past the projected date. Ring looks good but it was a nerve wracking process waiting for it, I was not sure if I had been scammed or not until I actually received the ring. All the five star reviews seem fabricated to me. You will notice alot of them are in batches of 2 if you look at the dates.

Thumbnail of user jonathono2
Meira D. – Brilliance Rep

Thank you for your feedback Luke. We pride ourselves on making every ring right here in our Workshop and back every ring with a Lifetime Warranty. While making every ring in-house insures the highest quality control, the completion time of certain rings can take a bit longer (especially customized rings such as the setting you purchased).

Lastly regarding your diamond, our staff works incredibly hard to secure every diamond ordered by our valued customers. Because we source diamonds from the best priced and most aggressive Diamond Cutters around the world, diamonds can sell very quickly (even simultaneously).

Thumbnail of user patrickp125
Florida
1 review
0 helpful votes
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July 14th, 2018

I purchased my wifes engagement ring and wedding band at Brilliance and had a great overall experience! Jonathon and his staff at Brilliance were awesome to work with. They made the process extremely enjoyable and stress free (which says a lot because buying an engagement ring and/or wedding band can be very stressful). Jonathon worked with me to design the perfect rings for my wife and she loves them! You also cant beat their prices. I compared their prices with several other jewelers (including a jeweler located in the Diamond District in NYC) and they were considerably lower. If youre in the market for an engagement ring, wedding band or a special piece of jewelry (I also bought my wife a nice pair of earrings at Brilliance), I would highly encourage you to check out Brilliance! Ive already referred a few of my friends to them. Do yourself a favor and check them out!

Thumbnail of user mattp196
Minnesota
1 review
16 helpful votes
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June 7th, 2019

I purchased both my engagement and wedding band for my wife through brilliance. The website was easy to navigate, being able to request video, images of hearts and arrows, etc really helped make it simple for me. I found the stone I wanted, bought, and they held onto it for me until I found the band to match. I worked directly with a saleswoman who was very helpful and quick to respond. After the ease of purchase, the evaluation being 7k over what I paid, and happiness it brought my wife, it was a no-brainer to return for a matching wedding band.

Thumbnail of user stephend209
Georgia
1 review
4 helpful votes
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August 3rd, 2018

A year and a half ago I bought my fiancée a wedding ring from brilliance.com. When we bought the ring we got an exceptional price, great customer service, quick turnaround (it was a custom ring), and when the ring came in it was perfect! It was so perfect we decided to buy the wedding ring from them also.

Service
Value
Shipping
Quality
Thumbnail of user justinl506
Texas
1 review
0 helpful votes
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January 14th, 2021
Verified purchase

This ring was perfect. The team worked with me from start to finish. Natasha took the pictures I had and turned my vision into something really beautiful.

Thumbnail of user hectorr23
New Jersey
1 review
0 helpful votes
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January 22nd, 2016

Had a 40th wedding anniversary ring to purchase for my wife.It was last minute purchase. Looked around alot but when I found Brilliance website, Diamond & Jewelry Expert Anthony Cappola was very helpful in recommeding the right set for me. Great price, beautiful ring, helpful no pressure sales and prompt delivery. Thanks, will continue being a client!

Thumbnail of user amandah1172
Arizona
1 review
0 helpful votes
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May 2nd, 2021

When searching for a wedding band for my fiancé, I found it to be very difficult to find a ring that was both great quality and very well priced. Brilliance was able to exceed both of those expectations, on top of resizing the ring for us with unbelievable speed and ease. Definitely recommend working with them to get your dream ring! Danielle was great to work with when it came to getting the ring by the date needed and shipping it overnight.

Service
Value
Shipping
Returns
Quality
Thumbnail of user scottm1479
Florida
1 review
1 helpful vote
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December 9th, 2020

Such a great experience working with Brilliance and Maegan Lahti. She guided me through the whole process and helped me narrow it down to the perfect ring. My fiancé loved it and is obsessed with how it turned out. Thank you Maegan and Brilliance team!

Thumbnail of user kenl60
California
1 review
0 helpful votes
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December 1st, 2016

A friend referred me to brilliance for our engagement/wedding rings. I was hesitant about purchasing something so important from an online company. I was surprised by the selection of diamonds, rings, and the ease of the purchase. The staff member(Jennifer Chiarello) that helped me was great! The diamond I chose is spectacular, near flawless and colorless. My wife couldn't be happier! And my pocket book is feeling pretty good too!
All in all a really good experience. The company so far is great to work with. The only thing we got a bit anxious about was the time in which it took to receive the rings. That was do to OUR fast wedding plans. Brilliance however was right on time. So give yourselves ample time select the best one for you and enjoy! The reason for 4stars is because its online.

Thumbnail of user kaseyr26
Louisiana
2 reviews
0 helpful votes
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January 15th, 2021

I bought a flawless diamond ring for my wife. The diamond was incredibly cheap compared to generic jewelry stores. Great customer service and fairly fast shipping. No complaints glad I bought it!

Thumbnail of user steveh2243
Maryland
1 review
0 helpful votes
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November 13th, 2020

My fiancée is thrilled with the engagement ring I purchased for her from Brilliance! They have a great selection and very affordable prices. Maegan at Brilliance was a great help with the process and was always very responsive whenever I had a question. I would absolutely recommend Brilliance!

Thumbnail of user kennys114
New Mexico
1 review
7 helpful votes
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May 2nd, 2021

Ordered a ring in a size of 5.5 but received a ring at a 5.25. Had to pay $80 to buy insurance and ship back for resizing only to be told after it was fixed it was going to cost me another $80 to send it back unless i want to write a review for $50 off shipping cost. Costumer service was good and the people I spoke to was nice but don't like spending up to $2000 for a ring and told i get a free resizing for the first 90 days but cost my an additional $100 or more to get it correct.

Thumbnail of user michaelm673
Germany
1 review
0 helpful votes
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October 18th, 2017

Well I've made several purchases from Brilliance over the past 4 years and I haven't been disappointed at all! First of all, every diamond I purchased when taken to a jeweler the first thing the jeweler said was Wow nice diamonds and then wanted to know what I paid for them. Well I had them appraised and all he could say was "you got a get deal and they are beautiful diamonds with the GIA certs! Now Ms "J" took great care of me all through the process from answering questions to offering suggestions to getting me exactly; y what I wanted and more importantly what I asked for! She was great. I actually had her again on a second purchase and the results were the same OUTSTANDING! And not to mention the wife was titled pink. Happy wife, happy life!

Thumbnail of user adairh
California
1 review
0 helpful votes
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March 15th, 2018

Brilliance.com
I was looking around to purchase my fiancé's engagement ring, and then I came across brilliance. I was looking at different sites, and honestly, Brilliance caught my attention as soon as I enter their website. It was so simple to navigate and tons of information to help you make the process easy. They were accommodating with the purchase process and always kept in contact with me. The ring arrived just how it looked on the website. It was amazing, and I couldn't have chosen a better ring. My fiancé loved her ring, and I couldn't be happier. Thank you Brilliance, and I would highly recommend it to anyone. Please give them a try I know. I guaranteed you wouldn't be disappointed.

Thumbnail of user brianh1336
South Carolina
1 review
0 helpful votes
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September 17th, 2020

Best shopping experience I have ever had! I am not exaggerating! Brilliance helped me find the perfect engagement ring in my budget! Customer service is A++

Thumbnail of user donm497
Australia
1 review
0 helpful votes
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June 21st, 2020

We purchased our rings from this place a ways back, could not be more pleased with their products and their service was great. Fast shipping no issues at all.

Thumbnail of user melw34
Illinois
1 review
0 helpful votes
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November 16th, 2017

What gorgeous earrings, never thought I can afford one full carat Flawless diamonds, but thank you for making that possible. The wife loves it and so do I save me thousands

Thumbnail of user ethanb60
Idaho
1 review
0 helpful votes
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June 28th, 2018

They sold me a reasonably priced diamond that shipped and delivered very fast. The customer service was perfect and I recommended them to friends of mine

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Meira D.
Customer Satisfaction

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