• Brilliance

2021 CUSTOMER CHOICE AWARD

Brilliance

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Overview

Brilliance has a rating of 4.1 stars from 422 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Brilliance most frequently mention customer service, engagement ring, and wedding band. Brilliance ranks 4th among Diamond sites.

  • Service
    89
  • Value
    88
  • Shipping
    90
  • Returns
    44
  • Quality
    89
Positive reviews (last 12 months): 50%
Positive
1
Neutral
0
Negative
1
56
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How would you rate Brilliance?
Top Positive Review

“Tom knocked it out of the park”

J P.
3/23/24

Thank you for your help and answering my questions. We now have an exceptional stone I get to build a ring for my wife to be. Thanks again Tom

Top Critical Review

“Don't shop here”

Brian M.
6/27/18

The fine print is a huge reason to avoid this place. The rules for return are strategically designed so that if anything goes wrong you will not be able to return within the refund time limit and you will not be getting your money back. The time period actually starts from the date of the order not when you actually receive and see the diamond. They also refuse to help you shop for alternatives if you try to prepare for the narrow time frame of exchange. If you're comfortable risking your ring budget then it's no big deal. But if you are like me and it is an investment then avoid this fine print trap.

Reviews (422)

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Reviews that mention popular keywords

customer service (119) engagement ring (108) wedding band (38) custom ring (18)
Thumbnail of user lorin50
Florida
1 review
0 helpful votes
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December 6th, 2016

The ring was lovely and everything worked out great. I would recommend Brilliance to anyone who wants a worry free experience buying an engagement ring.

Thumbnail of user shawnac53
Canada
1 review
0 helpful votes
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October 8th, 2020

I want to start off by saying I almost never write reviews… However these guys and gals deserve it because they did such a great job on my ring!

To make a long story short, my boyfriend of 6 years and I decided to get engagement (and married) in May. We originally tried shopping locally but with the pandemic and store closures in our area we quickly felt going online would save us a lot of money and be safer.

A cousin of mine suggested another online retailer that starts with a ‘B' and we found a stunning ring design and center diamond. Right before we were about to complete our order a family friend suggested we try Brilliance.com and see what they have to offer.

While I was apprehensive at first I contacted one of their experts and immediately felt at home. Beyond helping me choose a nicer (and larger) center diamond they were able to custom design a ring which saved me an additional 30 over the other online retailer (plus it has a couple of unique design features that no one has).

When I got the ring I was very impressed with the quality and craftsmanship. All my family members absolutely love my ring and I am the envy of all my friends.

Thank you Brilliance!

Thumbnail of user benjaminb81
Texas
2 reviews
0 helpful votes
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November 16th, 2017

I was nervous at first making such a large purchase online, but the staff and vast selection of brilliance set me at ease. My engagement ring arrived on time and looked as beautiful as ever.

Thumbnail of user ellenx1
South Carolina
1 review
1 helpful vote
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December 22nd, 2017

Very easy to select the diamond you wish for, and it does a great job customize your ring! Lead time is a little longer than expected, other than that, it's good service and price!

Thumbnail of user desirael8
Ohio
1 review
0 helpful votes
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August 29th, 2020

From the very first phone call that I made to Brillance.com I was wowed but the service received. I personally worked with Maegan, who was amazing. She was very patient and explained things in great detail. I'm very pleased with the BEAUTIFUL diamonds I received. I will definitely shop with Brilliance.com again in the future.

Thumbnail of user heatherr58
Ohio
1 review
0 helpful votes
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September 28th, 2016

We purchased a diamond then sent it back to be set in a setting from the website and had a band hand crafted to match. Absolutely stunning quality on all 3 pieces!

Thumbnail of user danm123
New York
1 review
0 helpful votes
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January 21st, 2016

I'm not sure how their prices are so low, but the amount of quality of stones they have for the price they sell them for is unbeatable. I will definitely be buying from this site again.

Thumbnail of user ashleym828
Missouri
1 review
1 helpful vote
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November 24th, 2020

Ordered a custom wedding band for my husband based on a photo I saw online. It was created as requested with a quick shipping time! Not our first purchase from Brilliance, will not be our last!

Thumbnail of user shawnp169
Louisiana
1 review
13 helpful votes
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July 29th, 2020

I ordered a. 75 ct loose diamond from Brilliance for a replacement stone for my wifes wedding ring.
I had to have it before our 10th wedding anniversary so was a bit worried with the time schedule.
Maegan Vogel kept in touch with me from the moment of ordering til it arrived to me on the date
That it was promised. They even overnighted it to make sure I got it in time.
Very pleased with the the stone and my wife LOVES it. Kudos...

Thumbnail of user ag1146
Texas
1 review
0 helpful votes
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February 1st, 2018

I wanted something unique... something that wasnt mass produced. Something I wouldnt find on the hands of someone else. I wanted something affordable. I wanted something different and I wanted something brilliant. I searched online and found Brilliance.com. The prices are unbelievably affordable and with so many choices youre free to be creative as you want to be. I will purchase with them again. Written by customer: A. F. Gipson

Thumbnail of user davidb544
New York
1 review
0 helpful votes
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August 20th, 2016

I was unsure of buying a ring online but they went above and beyond to meet my expectations! Great and trustworthy company! They will work with you what er you need!

Thumbnail of user joseh45
California
1 review
0 helpful votes
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July 9th, 2016

I had my doubts, but I researched the company and read the reviews, so I took a chance, so happy I did, beautiful ring, beautiful diamond, elite customer service, I swear they have angels working there

Thumbnail of user sunnyk14
California
1 review
2 helpful votes
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June 22nd, 2017

At first I was a bit skeptical to order online but Brilliance was a great choice, the ring looks beautiful and the diamond is more than I expected so I would give it a 5 star. Firstly, the prices are absolutely genuine and Brilliance price match made it easier. Secondly, the quality of the ring is absolutely phenomenal. The main issue with brilliance.com is the communication, which was HORRIBLE! When I placed my order, Anthony was assisting me, but once I made the payment, I felt forgotten and left out. I needed the ring on a certain date and I requested Anthony if it was possible to process the order swiftly and he replied "I'll get back to you in couple min" those min never came for 3 weeks. I exchanged several emails but I did not receive any reply from Anthony. Out of nowhere Jennifer began communicating with me and she was kind enough to reply to my emails but the problem really is that they never commit themselves to the date of delivery. They usually say the order will be delivered within 10-15 business days and I did not receive my order even after 15 business days and when I tried contacting them, they did not commit. Brilliance.com needs to improve with their communication, as simple as that.

Thumbnail of user tarau13
California
1 review
13 helpful votes
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April 14th, 2020

This company has been very responsive and communicative during the process.

Product was delivered on time and was high quality. Would use them again.

Thumbnail of user carlas460
New Hampshire
1 review
0 helpful votes
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January 26th, 2022

The prices and selections are very good. I put based 2 pair of diamond earrings. LOVE them! They aren't also very responsive to questions. I'll go back.

Tip for consumers:
Be patient for time to delivery, it's so worth it!

Products used:
Diamond earrings

Service
Value
Shipping
Quality
Thumbnail of user robertd1403
New York
1 review
0 helpful votes
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April 29th, 2020

Compared to all other prices of men's palladium rings, Brilliance offered the best rate by far. They also helped us resize after it didn't fit comfortably and made it an easy process.

Thumbnail of user alexs1203
GB
1 review
11 helpful votes
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August 18th, 2020

I would strongly recommend using Brilliance. Their staff are amazing! Maegan my diamond expert could not have been more helpful or kind. Very satisfied with my diamond. Now the difficult part!

Thumbnail of user christys24
Ohio
1 review
0 helpful votes
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May 23rd, 2016

Superb in every step of the process. From the research aspect of the diamond that I wanted, to finally actually ordering my STUNNING diamond! I had many e-mails to and from Anthony. (Almost a month's worth!) He ALWAYS answered every question VERY promptly. I saw photos and video on my diamond, and received Anthony's expert advice. All of which made me very confident of my purchase. EXCELLENT diamond and EXCELLENT service!

Service
Value
Shipping
Quality
Thumbnail of user flaviok2
GB
1 review
0 helpful votes
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September 29th, 2019

The system works well, products are excellent. If something does go wrong Hesimple customer service intervenes and fixes things quickly. Prices are great and I shop here regularly

Thumbnail of user alm509
Washington
1 review
0 helpful votes
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July 13th, 2023
Verified purchase

The only reason I'm giving this a 5 star is because I can't give it a 10 star!

I ordered from here and honestly it's the best choice I made I didn't propose yet I will be doing it on the 28th. Now I will tell you that it did take about a month to receive the ring due to fitting/sizing and polishing and all that good stuff, but you can't rush perfection so plan ahead. I'm not going to lie, I was a little skeptical at first just cuz of the amazing pricing and there are some bad reviews about the customer service but honestly I have no complaints what so ever. They contacted me back if I called and they missed it. I liked that they would personally send me text updates. Shout out to the owner for creating such a great company that made me feel so relieved and pressure free and shout out to Shannon and Fellisse for keeping me updated on my order and telling me that I can count on them and that they got me and not to worry, they deserve a raise ;). Everything showed up on the day they said it would and got next day shipping after it was finished and couldn't be any happier with the result. I broke down when I saw it and I can't wait to share it with my future wife. I posted the message from Fellisse just to show you guys how she made me feel a lot better about it. Also the video doesn't do it as much Justice because it looks greater in person. Every place I saw a bad comment on this company I am going to try and post this on that page too. People need to know how great they did and are doing!

Products used:
Engagement ring

Service
Value
Shipping
Returns
Quality
Thumbnail of user jonathono2
Meira D. – Brilliance Rep

Thank you so much for sharing your positive experience with us. We are sincerely grateful for your kind words. Thank you so much for trusting Brilliance and we hope to serve you again soon. :)

Thumbnail of user dwainec2
Virginia
1 review
1 helpful vote
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August 3rd, 2018

Erin was so helpful and educated me on making the right decision. She didn't just let me buy any diamond but guided me based off what my fiancée wanted. Thank you so much!

Thumbnail of user annem1404
California
1 review
0 helpful votes
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June 29th, 2022
Verified purchase

I recently made a purchase of diamonds and was treated well and with excellent personal customer service. All my questions were answered promptly by both on-line chat, phone calls, and email. I felt supported through every step of my purchase. I compared many sites before deciding to make my purchases through Brilliance.com and they stood out because of the excellent prices, and the fact that each diamond came with a report. Brilliance checked each diamond to verify the report was accurate and I was getting the value I expected. The beautiful package was presented at my door and I had to sign to verify I had received the package securely. The diamonds were beautifully packed, each in a GIA Magnetic Presentation Case with a lighted box and ring holder to see what the diamonds look like in a ring and on one's hand. I bought each of my grandchildren a one carat cushion cut diamond. I am pleased with each and every one of the diamonds I purchased from Brilliance and appreciate the personal service and attention to detail I received.

Tip for consumers:
If you have questions, use the chat and phone calls. I was treated as a valued customer through every step of the purchase and my questions were all answered throughly and promptly. Compare other sites prices, I came to Brilliance after seeing they had the best prices, a large inventory to choice from, and all their diamonds have reports from reputable sources. They have pictures and videos of the diamonds with clearly stated prices. You get a discount for a bank wire, which is easy to set up.

Products used:
Diamonds

Thumbnail of user scottk208
Arizona
1 review
0 helpful votes
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July 14th, 2018

The time had come for me to "pop the question"! I was SO nervous about even thinking of purchasing an expensive, loose, diamond stone from an on-line store. Nowadays, people are scammed all the time, and to no fault of their own. I was VERY skeptical about going in to something like this..."The advertised diamonds are just way to nice to be priced as low as they are and something has to be up" kept going through my mind. Also, I kept remembering the phrase, "If it sounds too good to be true then it actually is". So, I finally did decide to reach out to the sales team at Brilliance.Com. I think they understood my skepticism right away. They were more than just internet sales people. Theses individuals really knew their stuff. They took me step by step through the process, took time to answer all of my questions and even one time had spent over an hour on the phone with me going over the details of a diamond and listened to what I was looking for. We had had multiple telephone and email / chat conversations, without the high pressure of selling added in to it. They were very pleasant to work with! After I had decided to order the sales team was in touch with me everyday as they knew that I was nervous about receiving such a small, but very expensive item that was shipped to me versus walking into a store and being given it hand-to-hand. I am definitely going to use them again in the future when needed and without a doubt I will recommend them to family and friends!

Thumbnail of user chrisb223
Illinois
1 review
0 helpful votes
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January 11th, 2016

Anthony from brilliance helped me with every step of the process and I was able to get a great deal on a loose stone. I would absolutely use them again or recommend them to a friend or family member.

Thumbnail of user hansm34
California
2 reviews
0 helpful votes
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December 8th, 2016

As a man, it's difficult to find a good pair of diamond stud earrings especially if you were raised by a mom who knew her bling. By the time I was in fifth grade, I had already known the 4Cs of diamond quality by heart. I thought I found the perfect website in (competition) only to be half-impressed by the goods they sold. And then, I found Brilliance. It not only has the best pricing for the best diamonds, it also offers the best customer service.

Consider my case: I bought a pair of diamond stud earrings from Brilliance a couple of years ago. One summer night this year, I came out of the shower and belatedly realized that I had dropped an earring in the tub and had kicked it down the drain by mistake. The next day, I went to the Brilliance website and had a chat with one of their customer representatives and explained my situation. No problem, he said, I could buy half a pair to replace that piece which ended up in the sewer. So I promptly placed an order. And I'm much happier now. I have never come across nicer people. And yes, I will be getting another pair for my birthday this January, and a few more pairs down the line.

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Thumbnail of user jonathono2
Meira D.
Customer Satisfaction

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