• Brilliance

2021 CUSTOMER CHOICE AWARD

Brilliance

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Overview

Brilliance has a rating of 4.1 stars from 422 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Brilliance most frequently mention customer service, engagement ring, and wedding band. Brilliance ranks 4th among Diamond sites.

  • Service
    89
  • Value
    88
  • Shipping
    90
  • Returns
    44
  • Quality
    89
Positive reviews (last 12 months): 50%
Positive
1
Neutral
0
Negative
1
56
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How would you rate Brilliance?
Top Positive Review

“Tom knocked it out of the park”

J P.
3/23/24

Thank you for your help and answering my questions. We now have an exceptional stone I get to build a ring for my wife to be. Thanks again Tom

Top Critical Review

“Don't shop here”

Brian M.
6/27/18

The fine print is a huge reason to avoid this place. The rules for return are strategically designed so that if anything goes wrong you will not be able to return within the refund time limit and you will not be getting your money back. The time period actually starts from the date of the order not when you actually receive and see the diamond. They also refuse to help you shop for alternatives if you try to prepare for the narrow time frame of exchange. If you're comfortable risking your ring budget then it's no big deal. But if you are like me and it is an investment then avoid this fine print trap.

Reviews (422)

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Reviews that mention popular keywords

customer service (119) engagement ring (108) wedding band (38) custom ring (18)
Thumbnail of user joshm109
Arizona
1 review
0 helpful votes
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February 17th, 2016

I had a custom engagement ring made through brilliance.com, and had a very positive experience. I was initially leery of making such a large purchase online without actually feeling the product in my hands first, but a friend had recommended it, their pricing was good, and the custom design process was very easy. I had a specific date that I needed the ring by, and Anthony worked with me to make sure that I had a quality ring by the time that I needed it. My (now) fiance absolutely loves it, so I couldn't be more pleased!

Recap of my custom design process: I simply sent in some pictures and a few descriptions of changes I wanted to the ring. We went through a few iterations of me seeing a Brilliance.com rendering, me asking Anthony for specific tweaks, Anthony relaying my requests to a designer, the designer sending me a new rendering within about 2 days, and repeating. There was a bit of a miscommunication at one point where I don't think that my intentions and/or the designer's limitations were clearly communicated, and I think that me getting on the phone to speak directly with the designer likely would have brought more clarity sooner, but an understanding was eventually reached. Ultimately, I had to adjust my original vision a bit in order to reach a design that the brilliance.com designer said was feasible, but after we did reach a final design and I put the rest of my money down, I had a beautiful ring in my hands 2 weeks later.

Thumbnail of user jilliana9
New York
1 review
1 helpful vote
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July 24th, 2018

I absolutely love my diamond and couldn't be happier. I will always choose brilliance! I purchased a 3 carat emerald diamond to die for! Ty so much brilliance

Thumbnail of user chipl17
New Jersey
1 review
0 helpful votes
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October 21st, 2020

Anthony Cappola helped me throughout the entire process. They were able to custom make a ring and have it delivered in a week and a half which normally takes 5 weeks, UNBELIEVABLE. I received the ring a day prior to my request, opened the box and the ring was REMARKABLE. I gave the ring to my wife for our 20th Wedding Anniversary, she LOVED IT! Truly appreciate the effort by Anthony to make our Anniversary one of our best. Thank you so much!

Thumbnail of user khaleda26
Singapore
1 review
0 helpful votes
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April 9th, 2016

Engagement ring review brilliance
[] Very good service. We delt with a guy called Marc Frankel. He was very professional and helpful
[] Honest and helpful staff
[] They got us the diamond that we wanted. A heart shaped one that we found on another website. It turns out they had access to the stone and got it for us at the same price as the other company
[] Engraved the message to the ring as we wanted
[] The ring is a masterpiece
[] The diamond is a legend.
[] Delivery was timely via fed ex (we received it on our engagement day, right before the party started)
[] We were too busy to write a review after that; we thought we better do it late than never:)
[] We received the diamond with the GIA cert specifying exactly as agreed
[] The market price of the diamond as mentioned in the GIA cert is higher than we actually paid for. We found that we actually got it from brilliance at a very good price.
[] They offered a 3 month period of return with full refund if we disliked the ring( of course we loved it!)

Thumbnail of user alexr33139
New York
1 review
4 helpful votes
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January 24th, 2024

I'm usually not one to pen negative reviews, but my recent experience with briliance.com compels me to share a cautionary account that others might find instructive.

As a seasoned patron of briliance.com since 2021, my journey with them had been marked by the acquisition of nine distinct diamonds. My latest endeavor involved two separate purchases: a 1.7 ct diamond and a 1.5 ct diamond, each unique in its characteristics. However, an unexpected turn occurred when Ariel McMullen from briliance.com informed me that both my orders were being treated as final sales under a policy against 'comparison purchasing'. This policy was misapplied in my case, as my intention was to purchase two distinct items, not to compare them.

Adding to my dismay was Ariel's approach. Without seeking to understand my intentions or clarify my needs, I was unceremoniously told that my second order was canceled and was prompted to return the first diamond, bearing the return shipping costs. This was all conveyed in a message ending with a smiley face, an element I found both inappropriate and somewhat mocking.

This situation isn't about the financial burden of return shipping, but about the principle and apparent lack of customer insight. Consequently, I decided to return the item I initially intended to keep and to seek my future diamond purchases elsewhere, even at a higher cost.

After packaging and sending back the diamond, I reached out to COO Jonathon Ohayon, hoping to highlight what might not be an isolated issue. The lack of response was disheartening. It seems that the loss of one customer might be insignificant to them, but I believe they should consider the broader implications of such service experiences. To those considering a purchase from briliance.com: buyer beware.

Thumbnail of user johnw7
Pennsylvania
2 reviews
0 helpful votes
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December 7th, 2016

Brilliance.com was a very user friendly site! It was a great experience purchasing from them, because they were easy to talk to about everything. I ordered my ring and needed it by a certain date in order to propose and so they were able to move a little faster I guess then they are use to, to accommodate my need. That being said it took them 15 business days on a rush I think it would have be 20 "business days" I put a quotation over business days because it was longer that all in all. Weekends didn't count. What I wasn't too fond of about that is they basically give you ten days to return the ring and get your money back on their 30 day return policy, since it starts the day of purchase online. I think it should start the day you receive it in hand. The ring and diamond itself were legit and looked wonderful you shouldn't have to worry on if you are getting a fake one, especially if you have a certificate of authentication along with the diamond. Lastly, I probably wont work with them to have my ring cleaned or fixed, because it bothers me a little with all the news out there about people shipping their rings off to be fixed or cleaned and not actually getting the diamond the bought back. That hurts and online jeweler the most I think. Luckily my local jewelers clean for free and fix for a small fee.

Thumbnail of user ceyland
New York
1 review
0 helpful votes
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May 4th, 2020

I got my Fiancé's wedding band here and I'm so glad I did! The band looks great thanks to Natasha who took the time to find the perfect band and update me throughout the whole process!

Thumbnail of user sherryw11
Florida
2 reviews
3 helpful votes
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September 1st, 2015

I usually don't leave reviews online (who actually takes the time to leave a good review) but I wanted to share my experience working with Brilliance.com When it came time to get engaged my fiancé wanted me to pick out my setting and diamond. Naturally I started my hunt looking through different styles online and in magazines. When I finally settled on a unique ring I took the design to a Local Jeweler (he made my brothers ring) to have made. My fiancé and I were able to look at center diamonds in the store and choose one we liked. At the time we believed we were getting a great price and gave our approval for the jeweler to get started. When I came back 6 weeks later (yes it actually took him that long) to pick up my ring the quality was poor, it looked nothing like the design I wanted and our engagement was ruined.

After spending the better part of 3 weeks getting the jeweler to return the ring and diamond we found Brilliance.com! The experience was completely different from the communication on the design to the value of the center diamond. They worked with us to understand what we wanted and took the time to make multiple revisions to the design until we were satisfied.

Beyond the design the center diamond was a much better value and actually came with a GIA report. Brilliance has earned our business and trust for life!

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Thumbnail of user azamora111920
Texas
1 review
0 helpful votes
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May 4th, 2023

If you're in the market for a Quality Lab Grown Diamond, look no further. You cannot find similar Diamonds elsewhere without paying significantly more.

Products used:
Bridal Diamond Set

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Value
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Thumbnail of user jonathono2
Meira D. – Brilliance Rep

Thank you so much for supporting Brilliance, Angelica!

Thumbnail of user davidp449
Kentucky
1 review
0 helpful votes
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March 10th, 2018

I bought both my wedding band and my wofe's engagement ring from brilliance. I was really pleased woth both! Great prices, beautiful pieces. I would definitely recommend to a friend.

Thumbnail of user shanem46
Ohio
1 review
0 helpful votes
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November 2nd, 2015

The diamond expert that I dealt with was awesome, she tracked down pics of the stones I was interested in, and gave me her honest professional opinion on the direction that I should go

Thumbnail of user johnk933
Pennsylvania
1 review
4 helpful votes
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August 28th, 2018

Anthony was great - excellent communication and made sure he would beat any competitive offer

Product arrived on time and setting was great;
I would certainly shop here next time I need a diamond

Thumbnail of user daniels240
New Jersey
1 review
0 helpful votes
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December 6th, 2016

I had a great experience with Brilliance; quick, helpful support from the team, speedy delivery and they gave me a deal. I love my wedding ring!

Tip for consumers:
If you look or ask you can usually get a discount

Service
Value
Shipping
Quality
Thumbnail of user angelaw802
Ohio
1 review
0 helpful votes
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January 16th, 2021

Ordering with simple, and the customer service was top notch! My ring is amazing! Custom designed and flawless

Thumbnail of user annaa1117
California
1 review
10 helpful votes
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January 17th, 2023

I placed order for Diamond engagement ring on Dec 8,2022 and I was promised that they would be deliver Engagement ring no later than Dec 24th. I did not expect delays so I requested to cancel my order FOLLOWING DAY and But I was told, "we can not cancel your order and it would be shipped to you and then you can return, I would have ship it back to get credits". I did not understand their return policy." They never delivered the order past 24th either. I called them and Lady name Shannon told me that oh someone would contact you from management. After several days of calling to track delivery information. I told that I must get refund, They finally cancelled my order and send me confirmation on Dec 29th.

Brilliance management CEO /Owner Jonathan Ohayon sent me email claiming that he cancelled the order. I have no money credited back to my credit card till date ( January 16,2023). I am disputing with credit card company.

Overall, I had a bad experience with this company. Do not fall for other reviews on this site or other site. They do not sound legit. This company is doing unfair business practices with consumers. I had paid the Ring for engagement and it delayed our event due to this sad situation with Brilliance.

Thumbnail of user marvinh92
Virginia
1 review
0 helpful votes
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October 2nd, 2020

Customer service was great, and the product was flawless. Could not have asked for a better experience.

Thumbnail of user hameda27
Maryland
1 review
0 helpful votes
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January 16th, 2021
Verified purchase

I bought my wife ring from them and so happy. They did great job and she loves it. Quick response and on time delivery.

Products used:
Jewelry

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Thumbnail of user britnic6
Florida
1 review
0 helpful votes
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January 21st, 2022

Bought a wedding ring for my fiancé and he loved it. Fit perfectly and looked elegant, would purchase another item from brilliance in future

Products used:
Wedding band

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Value
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Thumbnail of user danal248
Switzerland
2 reviews
0 helpful votes
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February 21st, 2021

I am contented to order here. I bought a pair of rings for my sister. She is obsessed with your jewelry. It looks so stylish.

Thumbnail of user mickeyc23
Texas
1 review
5 helpful votes
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October 18th, 2018

Brilliance has been my only trusted fine jewelry provider for nearly 5 years now. I'm more impressed with each purchase I make. Thank you! Brilliance

Thumbnail of user jackm1164
Louisiana
1 review
0 helpful votes
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January 25th, 2022

The best- customer service answered all my questions in a timely matter. It was everything we could've asked for! Made the day exciting!

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Value
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Thumbnail of user aarons238
Pennsylvania
1 review
0 helpful votes
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May 23rd, 2018

Will buy from again. Very happy. Came as described and when.

**************. Texting numbers to get to 100 so i can leave feedback

Thumbnail of user macs46
Illinois
1 review
0 helpful votes
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January 19th, 2022

Started out working with CJ but ended the transaction with Jen. Was seamless and easy throughout. I have no complaints at all.

Thumbnail of user codyk6
New York
1 review
1 helpful vote
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September 21st, 2017

They were so helpful in creating my personal ring. I will be using this company more and referring them to my friends.

Thumbnail of user evank25
Alabama
2 reviews
0 helpful votes
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March 8th, 2018

My fiancee loved the ring and it was a great value. I will definitely be doing business with them in the future.

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Meira D.
Customer Satisfaction

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