• Brilliance

2021 CUSTOMER CHOICE AWARD

Brilliance

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Overview

Brilliance has a rating of 4.1 stars from 422 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Brilliance most frequently mention customer service, engagement ring, and wedding band. Brilliance ranks 4th among Diamond sites.

  • Service
    89
  • Value
    88
  • Shipping
    90
  • Returns
    44
  • Quality
    89
Positive reviews (last 12 months): 50%
Positive
1
Neutral
0
Negative
1
56
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How would you rate Brilliance?
Top Positive Review

“Tom knocked it out of the park”

J P.
3/23/24

Thank you for your help and answering my questions. We now have an exceptional stone I get to build a ring for my wife to be. Thanks again Tom

Top Critical Review

“Don't shop here”

Brian M.
6/27/18

The fine print is a huge reason to avoid this place. The rules for return are strategically designed so that if anything goes wrong you will not be able to return within the refund time limit and you will not be getting your money back. The time period actually starts from the date of the order not when you actually receive and see the diamond. They also refuse to help you shop for alternatives if you try to prepare for the narrow time frame of exchange. If you're comfortable risking your ring budget then it's no big deal. But if you are like me and it is an investment then avoid this fine print trap.

Reviews (422)

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Reviews that mention popular keywords

customer service (119) engagement ring (108) wedding band (38) custom ring (18)
Thumbnail of user ariar7
Germany
3 reviews
1 helpful vote
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June 3rd, 2019

I hold good regard towards Brilliance. My husband bought me a bracelet and a ring from from them. They're so beautiful. Just wondered how he came across this site. But from the Reviews, just realized the company is popular.
Good job Brilliance

Thumbnail of user kylec16
Texas
1 review
18 helpful votes
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January 22nd, 2014

Don't normally complain because I know that there are lots to deal with when running a business however I would never recommend these guy to anyone! I cancelled an order and it took a month and 9 days to receive a refund. The amount being significant is besides the point... also I understand there can be a delay when they are having to deal with third parties but this was an absurd amount of time to wait for a refund when they state that refunds will be made in 5-15 business days from time of cancelation. We exceeded that and it started to feel like I was in the middle of some sort of scam. Sorry guys but you did this one to yourselves.

Thumbnail of user angelc318
North Carolina
1 review
0 helpful votes
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June 29th, 2021

My experience with Brilliance was amazing. Their customer service is top tier. Representatives were in contact with me throughout the whole process. The engagement ring I purchased came on time and the quality exceeded my expectations. Will definitely recommend and do business with them in the future.

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Value
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Quality
Thumbnail of user danr1136
Georgia
1 review
0 helpful votes
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August 17th, 2021

I've tried the rest, these guys are the best!

I wanted to take a moment to express the service and quality of product I received from Brilliance. These guys treated me like family (they even gave out their personal numbers so I could text them direct) and delivered on a ring that exceeded all my expectations. They also came in thousands less then stores or "reputable" jewelry stores in my area.

These guys are the real deal and do yourself a favor and give them a call. You will no be disappointed.

Tip for consumers:
Connect with one of our experts

Products used:
Custom ring and diamond

Service
Value
Shipping
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Quality
Thumbnail of user jaredl26
Michigan
1 review
0 helpful votes
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July 14th, 2016

I did a custom engagement ring and they made the process very easy. The staff were great with getting me educated on the three c's! The custom was a gamble because well, your going on a rendering, and it rendered the now wife speechless. She also gets plenty of compliments on it, and I get a lil ego boost each time because she's tells them I designed it (well kinda I sent a few pictures of ideas and they made it happen) and all are impressed. Any way great place for quality GIA certified diamonds at a price real people can afford. So yeah, don't be dim and go with Brilliance!

Thumbnail of user erend10
Texas
1 review
0 helpful votes
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October 5th, 2020

From beginning to end, I had the help of a representative throughout the entire process. My representative helped with finding the exact color, size, and shape of ring. I was previously having a hard time finding the right setting I wanted for the engagement ring but these guys could design your concept to exactly what you want. They have a team of designers that will alter the design if it doesn't suit you. I wish only all company's had this type of service when ordering. I would strongly recommend nd will use these guys again for jewelry purchases.

Thumbnail of user mikea137
New Zealand
1 review
0 helpful votes
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August 14th, 2016

I just wanted to drop you a quick note to say thank you very much for an amazing ring. My wife is very very happy, and in fact she has not stopped smiling since she put it on. The ring has surpassed our expectations. Thank you again for all your help and guidance during this process, you were excellent to deal with. Sometimes you never know when purchasing online who you are dealing with, but Jennifer was fantastic.

Thumbnail of user zaidac4
Tennessee
1 review
0 helpful votes
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June 30th, 2020

The ease of placing orders and peace of mind that you will receive high quality jewelry is unparalleled. The ring I purchased was stunning. My husband loved it & I got major "honey" points. Their customer service was excellent.

Thumbnail of user danb122
California
1 review
0 helpful votes
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November 4th, 2015

Great customer service to in helping me find the perfect diamond and easing my jitters about making such a large purchase online. My engagement ring arrived exactly as I wanted it, and cost a fraction of what local retailers charge. I would highly recommend Brilliance to anyone who wants a quality jewelry purchase that maximizes your budget.

Oh, and she said yes. She loves the ring and tells me everyday!

Thumbnail of user lrj1
New York
1 review
0 helpful votes
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December 25th, 2020

I'm usually not big on reviews. But Brilliance has earned every bit of attention and praise that I will mention here. Quality, Professionalism and Service exceeded all my expectations. Ms. Natasha has guided me from the start, helping me with choices and updated me every step of the way on the progress of my jewelry piece being made. When it came time to receive my purchase I was given a tracking number it came just as promised beautifully packaged with all the necessary documents. This site, their service and their workers are outstanding. Thank you Natasha! Thank you Brilliance.

Service
Value
Shipping
Quality
Thumbnail of user amys172
California
1 review
0 helpful votes
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July 17th, 2016

Anthony was attentive and prompt in responding to inquiries as we picked out a Emerald cut diamond and Platinum setting. They sent the GIA certificate via email so we could review it, along with photos and a video of the diamond we had selected. It was appraised locally for close to the amount of the appraisal included with the ring, which confirmed we got a GREAT deal from Brilliance.
Anthony also rushed processing so that it would arrive before we traveled out of town.
Most importantly we love the ring! Will definitely be looking at wedding bands, and other jewelry from Brilliance.

Service
Value
Shipping
Quality
Thumbnail of user nj28
Florida
1 review
22 helpful votes
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February 9th, 2019

I searched many sites and stores looking for an engagement ring. I came across Brilliance and was pleasantly surprised with the price, quality, and support provided by the staff. Erin especially. She answered all my questions promptly and was extremely knowledgeable. Never once was I pressured to make a purchase or did she try to sell me anything. She just made the whole process easy. Oh and the site is very easy to use. Highly recommended!

Thumbnail of user chadl64
New Jersey
1 review
0 helpful votes
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March 8th, 2018

I ordered a custom Engagement ring from brilliance. It is an easy site to navigate and very competitive prices, I looked on many many different sites and they had the best around. I highly recommend checking them out.

Thumbnail of user elizabethz7
California
1 review
1 helpful vote
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April 19th, 2014

This site offers diamonds at wholesale prices and they offer free shipping! I purchased a loose diamond as I wanted to use my Mother's band. They have a great selection and made the entire process seamless - satisfied customer!

Thumbnail of user kimberlyc220
Florida
1 review
17 helpful votes
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August 28th, 2018

My husband got my engagement ring from Brilliance and spoke volumes about his great experience, particularly with Erin. She was patient in showing him options and working within this price range. Erin helped us to create a custom engagement ring that turned out absolutely beautiful and extremely unique. When we were looking for our wedding bands, we both looked no further than Brilliance. My husband chose one the rugged and beautiful Koa ring and Erin helped me select a band that complemented my engagement ring perfectly. Thanks so much to Erin and the whole team!

Thumbnail of user captainr10
Texas
1 review
0 helpful votes
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March 22nd, 2022

They went about and beyond for me.

As an active military man shopping for a ring was not easy to say the least. Being deployed all the time and having a crazy schedule certainly doesn't help either. When we found out a little one was on the way I wanted to marry my lifelong sweetheart before the new addition came and when I was set to be home next.

I got a recommendation from a friend of mine that used Brilliance and contacted them. From the first time I reached out they treated me like family. Their team worked with me under a tight "ring" deadline and worked around my crazy schedule. I chose to go with a Lab diamond to save money on my purchase and their team helped me from A to Z.

I can't thank the whole staff at Brilliance for all their help - the sales rep I worked with even gave me their personal cell number to contact them for updates. You just don't see that much anymore.

THANKS!

Tip for consumers:
Work with their diamond experts - they really helped me out!

Products used:
Lab Grown diamond plus custom ring.

Service
Value
Shipping
Returns
Quality
Thumbnail of user scottm143
Mississippi
1 review
0 helpful votes
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February 16th, 2016

I was a little wary about purchasing an engagement ring online - however, the process with Brilliance.com exceeded my expectations. Anthony went above and beyond sending videos of the diamonds and offering advice. He made sir to stay within my budget. When I received the ring I was thoroughly impressed. I will definitely be a customer again for additional items.

Thumbnail of user matthewb1270
Illinois
1 review
0 helpful votes
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September 5th, 2021

I had to buy our wedding rings during the pandemic in 2020, so I searched many places online. I'm so happy I found Brilliance because my husband and I love our titanium and meteorite wedding rings! They are original and beautifully crafted and engraved. The professional service is another reason I am happy with Brilliance. Let Brilliance design your jewelry! You will love it too!

Thumbnail of user gwendolynw37
Texas
1 review
12 helpful votes
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June 18th, 2020

I purchased my husband's band for our wedding back in December. It is a beautiful piece & very durable. I had to speak with customer service & it was a very pleasant experience! They had payment options that were convenient. Thank you so much, I will do business again!

Thumbnail of user tracyd115
California
1 review
0 helpful votes
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June 28th, 2018

I needed a certified diamond short notice and my regular supplier couldnt make it happen. I found Brilliance and not only received the diamond on time, but at a price lower than anyone elses. The customer service is phenomenal. I will definitely be using them regularly in the future.

Thumbnail of user cv27
Canada
1 review
2 helpful votes
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October 29th, 2014

Being a Canadian customer I was very hesitant throughout the whole process. Jennifer had a lot of patience and answered all my questions. I ordered five GIA diamonds and got them to set it in Platinum. It did take four weeks until I got it, however Jennifer assured me if something was wrong with it I could return it even if it's past their one month return policy. I appraised the ring and it all checked out. I love Brilliance and will definitely order from them again.

Thumbnail of user luisg36
Florida
1 review
0 helpful votes
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December 15th, 2015

Great experience! Real straight shooters! Kept their word thru the whole process, everything I got was just as it appeared on their web-site. Picked up my rings in person and they took all the time in the world to make sure I was happy and informed with my purchase! Would not hesitate to use them again or to recommend them. Thanks Anthony! Thanks Brilliance!

Thumbnail of user ricks692
Florida
1 review
0 helpful votes
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August 29th, 2019

Brilliance did an amazing job on my wedding rings and got them to us in time for the wedding. Even though both rings were heavily customized they rushed both rings to us and made our date!

Knowing these rings are made right in their workshop and they back each product with a lifetime warranty was a huge selling point for me.

A special thanks to Jon! We drove him nuts but came through and communicated throughout the process.

Tip for consumers:
Work with one of their experts. They are very helpful and extremely knowledgeable

Products used:
Wedding Rings

Service
Value
Shipping
Returns
Quality
Thumbnail of user erinj26
Texas
1 review
0 helpful votes
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December 8th, 2016

Like many others, I was skeptical of buying a diamond ring online without having seen or touched it. After speaking with Erin, I was confident it was the right place to buy. The price was right. The ordering process was easy and I was updated along the way. I let them know I had a specific date I'd like the ring (our 5 year anniversary) and they made sure it arrived on time. It came very well packaged. The quality is outstanding and I've received many compliments on it. It's a lot of money to invest in something that you've never seen, but trust me, buying from Brilliance.com is worth it!

Thumbnail of user jordanw28
Indiana
1 review
0 helpful votes
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April 6th, 2016

Brilliance was the perfect place for me. I knew nothing about jewelry in any way shape or form and they made the process simple. I had them design a custom ring and it turned out just as I imagined. I would recommend Brilliance to anyone.

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Meira D.
Customer Satisfaction

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