• Brilliance

2021 CUSTOMER CHOICE AWARD

Brilliance

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Overview

Brilliance has a rating of 4.1 stars from 422 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Brilliance most frequently mention customer service, engagement ring, and wedding band. Brilliance ranks 4th among Diamond sites.

  • Service
    89
  • Value
    88
  • Shipping
    90
  • Returns
    44
  • Quality
    89
Positive reviews (last 12 months): 50%
Positive
1
Neutral
0
Negative
1
56
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How would you rate Brilliance?
Top Positive Review

“Tom knocked it out of the park”

J P.
3/23/24

Thank you for your help and answering my questions. We now have an exceptional stone I get to build a ring for my wife to be. Thanks again Tom

Top Critical Review

“Don't shop here”

Brian M.
6/27/18

The fine print is a huge reason to avoid this place. The rules for return are strategically designed so that if anything goes wrong you will not be able to return within the refund time limit and you will not be getting your money back. The time period actually starts from the date of the order not when you actually receive and see the diamond. They also refuse to help you shop for alternatives if you try to prepare for the narrow time frame of exchange. If you're comfortable risking your ring budget then it's no big deal. But if you are like me and it is an investment then avoid this fine print trap.

Reviews (422)

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Reviews that mention popular keywords

customer service (119) engagement ring (108) wedding band (38) custom ring (18)
Thumbnail of user ericp211
Jamaica
1 review
10 helpful votes
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July 26th, 2018

I was dreading the whole idea of shopping for an engagement ring in stores so I figured I would try online first. This site made it incredibly easy and a lot more affordable than I expected. Every part of the process was easy, including education, selection of diamond and setting, expediting the order (free of charge!) to get it in time for the surprise proposal, re-sizing, and finding the matching wedding band a few months later. I truly cant recommend it enough!

Thumbnail of user jonathana185
Florida
2 reviews
17 helpful votes
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February 16th, 2020

I needed help in deciding the perfect gift for my girlfriend (because she has an extremely unique taste). When calling Brilliance, I was a little scared because I wasn't sure if I could find specifically what I was looking for anywhere, but Jonathon honestly worked throughout the day with me to get an amazing gift at the end! Beautiful packaging and amazing customer service! Thanks for all the help you gave!

Tip for consumers:
You can pretty much find any kind of jewelry here. They are able to customize pieces to your liking, and extremely affordable (that was my main concern).

Products used:
I ended up purchasing a necklace.

Service
Value
Shipping
Returns
Quality
Thumbnail of user joshd56
New York
1 review
0 helpful votes
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December 10th, 2016

I was referred to Brilliance.com by a friend who had recently proposed to his girlfriend. Although hesitant at first about making such an expensive purchase without first seeing the diamond in person, I decided to go with Brilliance.com because of their high-quality products and great prices. Jonathon and everyone at Brilliance was a pleasure to work with, helpful and professional every step of the way. My fiancee is thrilled with her ring and I would not hesitate to refer others to Brilliance.

Service
Value
Shipping
Quality
Thumbnail of user johnnag
California
1 review
0 helpful votes
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May 13th, 2016

Building an engagement ring was a simple process through the brilliance website. After my order was placed and payment was received, the ring arrived in 14 days. It was hard to imagine what it would look like in person but the result was far beyond what I imagined. The customer service is superb. Email replies were prompt. I'm very happy and in hindsight, would not do anything differently.

Thumbnail of user stephanies1742
Arizona
1 review
0 helpful votes
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May 5th, 2021

Recently lost one of the screw backings to my stud earrings purchased from Brilliance back in 2015. I contacted Brilliance to take advantage of the lifetime warranty, and was immediately provided all the necessary documentation and steps for sending in my jewelry to have a new backing made/provided. Called in this week as it has been a few weeks without any update. Turns out I had an old phone number listed on my account and Brilliance had been reaching out to the old number for a weeks! Danielle was super friendly and helpful in updating my phone number, confirming my new address for returning my jewelry to me, and answering some other miscellaneous questions. It honestly felt like I was chatting with an old friend, Danielle was casual and genuine, while remaining completely professional. This has been such an easy process to get my earring backing replaced and I know my jewelry is in good hands with Brilliance!

Products used:
Diamond Stud Earrings, lifetime warranty

Service
Value
Shipping
Returns
Quality
Thumbnail of user williamb3847
Massachusetts
1 review
0 helpful votes
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January 27th, 2022

Had a great experience with Brilliance. Checked their website, used the chat feature to answer my questions, and called and spoke directly with them. With very short notice, I ordered 3/4 Carat Diamond Studs for a gift for Christmas and they arrived just in time. She loves them!

Tip for consumers:
You can chat directly with them

Products used:
Diamond Earrings

Service
Value
Shipping
Quality
Thumbnail of user davel101
Nevada
1 review
0 helpful votes
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May 9th, 2016

It's so easy to pick exactly what you want. You also receive a certificate of authenticity. Self explanatory system but, need you have to call for help. Anthony was very helpful and knowledgeable. Thank you, Dave

Thumbnail of user clintons35
Texas
1 review
0 helpful votes
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March 19th, 2018

The customer service was wonderful, prices competitive, and turnaround was quick. They always had someone ready to answer questions and quickly and easily solved a small problem we had with my ring. Would certainly recommend again!

Thumbnail of user tylerc133
Florida
1 review
5 helpful votes
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March 29th, 2019

For me getting engaged was a snap My girlfriend knew the ring style she wanted and it was super easy to work with Brilliance and their experts. However, when our wedding got closer I started to panic. I never wore a ring before and I didn't want to wear a band that looked like my Fathers (no offense Dad!). Because I was so satisfied with my ring experience with Brilliance they were my first call. When I expressed my concern on the band style with Jonathon (my expert) he opened up a world of styles from Meteorite to Wood Inlays. I zeroed in on a Cobalt ring with meteorite inlay and a red wood sleeve. It took about 3 weeks to make as it was custom but I was completely blown away when I got it.The ring is so unique and is a conversation started everywhere I go. I have worn the ring for 9 months and it looks just like the day I got it. Thank you again for working with me Brilliance! You have earned my business for life!

Thumbnail of user simonec50
New York
1 review
10 helpful votes
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February 19th, 2020

Our experience with Brilliance has been excellent! We purchased a customized Cinderella Ribbon engagement ring and matching wedding band and both were stunning and exactly as pictured. The diamond we choose was the exact one provided in the photos and even got a 360' video of the diamond before purchase. My fiancee has been wearing the engagement ring for over a year and there are no indications of wear. Can't wait for our wedding so she can show off the wedding band as well! Service was great, all our questions were answered quickly and the whole process was simple.

Thumbnail of user denniss129
Texas
1 review
1 helpful vote
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January 5th, 2017

I searched many online stores to buy an engagement ring and kept coming back to Brilliance. Post purchase, I had a few concerns I wanted addressed after reading some very negative reviews. Contacting their customer service was a pleasant experience and they did a great job both listening to my concerns and alleviating my worries. The ring I purchased turned out to be exactly how it was described, and my fiancee absolutely loves it!

Thumbnail of user kurte100
Wisconsin
1 review
1 helpful vote
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December 15th, 2022

With Brilliance you get to look at hundreds of diamonds and the IGA reports to go with them. Take a good look at those reports and take the time to know what you are looking at. You can find an excellent diamond at an excellent price. Next you need to be prepared to wait. This is not a last minute decision site as it will take 30 days or so for your purchase to show up. Customer service was responsive and made sure to notify me of delivery. Delivery was by Fedex and someone has to sign for it. You need to make an arrangement for that, which should bring you peace as these are high dollar items.

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Thumbnail of user jonathono2
Meira D. – Brilliance Rep

We truly appreciate you taking the time to leave us an awesome feedback, Kurt.

Thumbnail of user shannonb177
Delaware
1 review
4 helpful votes
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August 3rd, 2018

I really did my homework before buying a diamond. I was looking For us down to replace A center stone in a ring that I already had.The folks at brilliance were so patient with me. The ring turned out perfect.

Thumbnail of user marcyn
Wisconsin
1 review
0 helpful votes
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January 7th, 2016

I was looking to purchase a diamond eternity band and when checking different websites, to get an idea of a price range, I came across Brilliance.com. Their jewelry was beautiful and very reasonably priced.

I decided to live chat to see if I could get some questions answered. The representative's name was Anthony. He answered all my questions and assisted me in getting the best possible price.

After buying the ring, Anthony went above and beyond to make sure my ring was delivered to me before Christmas. His customer service was outstanding!

I had my ring appraised since receiving it and it is everything they said it would be. I highly recommend buying from Brilliance.com. I so look forward to dealing with them again.

Thumbnail of user marthaa409
Virginia
1 review
0 helpful votes
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April 16th, 2021
Verified purchase

I was looking for a round diamond for a ring I was having made. I had a budget, but still wanted the stone to meet certain criteria as far as color, size, clarity and fluorescence. Representatives at Brilliance worked with me to get me good clear photos, and even 360 videos of some of the stones I was considering. I got a lovely diamond, and it was carefully shipped, and all paperwork included. I could not be happier and now have the ring that have wanted for so long!

Products used:
Loose Diamond

Service
Value
Shipping
Quality
Thumbnail of user kimberlys393
North Carolina
1 review
9 helpful votes
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September 15th, 2019

Our transactions with Brilliance could not have been better! Anthony was an amazing help! My engagement ring is stunning! We have ordered 3 other rings since our initial purchase and are more than happy with them all. We did have to return a band as we ordered the wrong size but the return process was simple and we had no problems exchanging it for the correct size. We highly recommend Brilliance!

Thumbnail of user mariahm8
Iowa
1 review
0 helpful votes
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December 1st, 2016

I contacted brilliance.com for a ring design for our 10-year-anniversary after hearing great things from my brother. They didn't disappoint. They took a few concept designs and meshed them together for the perfect ring! I love it so much! We are more than impressed with the quality and the price was literally unbearable!

Thumbnail of user kierstyh
Minnesota
1 review
0 helpful votes
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November 15th, 2020

I cannot be more pleased with the stone we bought off of brilliance.com! At first I was kind of leery about spending $5,000+ for a stone off of a website, but I was quickly reassured by my team, Meagan and Jonathan.
They talked me through the purchase, and continued to follow up with me, even providing their cell numbers. I was impressed with how professor they were, yet they took the time to make me feel special.
My stone took about 6 weeks to get to me, as it was overseas.
Pictures do not do it justice! Buy from Brilliance.com, and you will NOT be disappointed!

Thumbnail of user johni231
Alabama
1 review
0 helpful votes
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July 12th, 2016

At first I was skeptical about buying an engagement ring online, but I had a family member recommend me and thought I would give it a try... and I am so glad that I did! Filtering through diamonds was easy and I was able to make it fit my budget. The Sales Reps were extremely helpful and honest in their evaluation of the products. After seeing the low prices, I thought I would compare to local jewelry stores and not one came close to a competitive price. Plus, I was comforted knowing that the stone was GIA certified and appraised. Brilliance ended up giving me a package deal for the stone, setting, and wedding band that I could not refuse. DO NOT pay more for less! Go to Brilliance :)

Thumbnail of user beckys262
Texas
1 review
0 helpful votes
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July 23rd, 2020

The ring I got my soon to be husband was absolutely perfect. He loved it! I really enjoyed working with the customer service people as well. Everyone was friendly and ready to help. This truly makes the ring buying experience so much better!

Thumbnail of user henryl369
Texas
1 review
0 helpful votes
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December 25th, 2020

I was looking for an engagement ring setting with a celtic design. I only found a couple anywhere, and brilliance.com had the one I liked best. It also was available at a great price. But to top it off, the customer service was just great. I think Maegan was more helpful than just about anybody else I have ever worked with. They got me the setting just in time, and I was able to propose. Spoiler alert. She said yes, and she loves the ring. I will definitely be coming back to Brilliance.com when I next want to buy jewelry.

Tip for consumers:
Don't be afraid to ask for help or advice. The customer service is phenomenal.

Products used:
I bought an engagement ring setting (without a diamond).

Service
Value
Shipping
Quality
Thumbnail of user richardj691
Washington
1 review
0 helpful votes
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September 24th, 2020

Meagan really helped us through this process and we ended up building the ring of her dreams at a fraction of the cost we were getting from the retailers. I will recommend Brilliance to all my friends and family.

Thumbnail of user andreg15
Virginia
1 review
0 helpful votes
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January 6th, 2016

First let me say that my wife loved the ring I chose from Brilliance. It arrived before Christmas as promised and the quality was as good as stated by my sales person Anthony. I also appreciated the documents that came along with my purchase. I will use them in the future when purchasing fine jewelry.

Thumbnail of user corinneh86
Florida
1 review
3 helpful votes
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November 12th, 2023

You can't beat these prices anywhere! I searched for months before we purchased my diamond from Brilliance. I wanted a bigger diamond and would never pay the ridiculous prices they charge for natural diamonds. I was able to get a 5 carat diamond for $3,000! The jewelers couldn't believe the price I paid for the awesome quality!

Thumbnail of user juanl51
District of Columbia
1 review
0 helpful votes
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September 8th, 2017

I worked with Anthony to pick out the perfect diamond that was within my budget. He didn't try to "up-sell", in fact, he even suggested certain diamonds that were less expensive (and higher quality) than the one I had originally picked out. He also was very attentive and responded promptly to my inquiries, which were many. I really appreciate all the work you put in, Anthony. As for the ring it self, my fiance loves it! She shows it off to her friends and I feel that it was the perfect design for her. I would highly recommend brilliance.com because they offer lower prices for the same diamonds that I would find at other "well known" jewelers. In fact, I found the exact same diamond for $800 less on brilliance.com.

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Thumbnail of user jonathono2
Meira D.
Customer Satisfaction

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