• Brilliance

2021 CUSTOMER CHOICE AWARD

Brilliance

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Overview

Brilliance has a rating of 4.1 stars from 422 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Brilliance most frequently mention customer service, engagement ring, and wedding band. Brilliance ranks 4th among Diamond sites.

  • Service
    89
  • Value
    88
  • Shipping
    90
  • Returns
    44
  • Quality
    89
Positive reviews (last 12 months): 50%
Positive
1
Neutral
0
Negative
1
56
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How would you rate Brilliance?
Top Positive Review

“Tom knocked it out of the park”

J P.
3/23/24

Thank you for your help and answering my questions. We now have an exceptional stone I get to build a ring for my wife to be. Thanks again Tom

Top Critical Review

“Don't shop here”

Brian M.
6/27/18

The fine print is a huge reason to avoid this place. The rules for return are strategically designed so that if anything goes wrong you will not be able to return within the refund time limit and you will not be getting your money back. The time period actually starts from the date of the order not when you actually receive and see the diamond. They also refuse to help you shop for alternatives if you try to prepare for the narrow time frame of exchange. If you're comfortable risking your ring budget then it's no big deal. But if you are like me and it is an investment then avoid this fine print trap.

Reviews (422)

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Reviews that mention popular keywords

customer service (119) engagement ring (108) wedding band (38) custom ring (18)
Thumbnail of user joshk61
Indiana
1 review
1 helpful vote
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October 18th, 2017

Don't be shy... Buy a $5000 diamond online? I would have told you a month ago you were crazy for even thinking something like that.
My mind is changed. Thank you Brilliance.com My wife is super happy.

Thumbnail of user thomasb539
Michigan
1 review
6 helpful votes
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August 6th, 2018

I was skeptical at first but wow what a great experience. She loves the diamond and setting. I will recommend everyone to Brilliance.com. Very happy with my purchase. Great customer service. The process was simple and easy.

Thumbnail of user joshh63
California
1 review
1 helpful vote
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February 18th, 2016

I do a lot of online shopping, but something about buying an engagement ring online made me the slightest bit uncomfortable. However, after speaking with Anthony, I felt as if I were in great hands and decided to move forward with the purchase. Not only was I impressed with the sheer brilliance of the diamond and setting, but more importantly, my fiancée is absolutely in love with it. Thank you for everything!

Thumbnail of user randyp93
Colorado
1 review
3 helpful votes
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August 3rd, 2018

When I first began ring shopping, I went to many stores. What I wanted just was not there. A few stores had horrible service that they didn't want to take the time to help me with a custom ring, others were helpful but just too expensive. I found Brilliance and found what I wanted instantly. I worked with someone to help me pick the right diamond and make the setting perfect. They were very helpful in informing me more on diamond grades and what to look for. I paid about half the price as what I would have paid for a custom ring from another store. The only hiccup I had was delivery of the ring took a bit longer than I hoped, but everything turned out brilliant.

Tip for consumers:
When picking a diamond, consult with a sales rep. Some may not be available or may be a long lead time to ship.

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Value
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Thumbnail of user williamd2620
Pennsylvania
1 review
0 helpful votes
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January 25th, 2022

I've had nothing but a Great experience dealing with Brilliance. From customer service to the ease of using their site. The Customer Service is above any other I've dealt with.
I Highly recommend choosing Brilliance

Tip for consumers:
Ask Customer Service if you have any Questions or Concerns.

Products used:
Engagement Ring

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Value
Shipping
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Thumbnail of user yitzf
Florida
1 review
0 helpful votes
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October 22nd, 2015

We recently worked with Jonathon at Brilliance to create a custom engagement ring.
We were a bit wary of buying such a high dollar item from an online company but the experience was nothing short of fantastic and we are extremely happy with the final product.
Jonathon worked with us every step of the way and effortlessly handled countless revisions to create a dazzling ring that was truly a dream come true. We were shocked at how much better the ring looked in person than in our minds. The service, support, and payment process was fantastic throughout. We will definitely be back in future and have been highly recommending Briliance.com to all our friends and colleagues in the market for a truly exceptional ring.

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Value
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Thumbnail of user stevenl84
Pennsylvania
1 review
0 helpful votes
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July 14th, 2016

My fiancé wanted a heart shaped solitaire engagement ring, which is impossible to find in jewelry stores in this part of the country. I went online and vetted three companies that had good reviews and reputations. After many conversations I decided on Brilliance. Best decision I could have made. They were extremely helpful in finding me the perfect diamond and setting, and I know that I received the best value for my money. She loved the ring, and is now my bride. I highly recommend Brilliance.

Thumbnail of user lef1
Texas
1 review
6 helpful votes
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October 18th, 2018

The process was easy & they answered all of our questions promptly. The stone was flawless, great pricing, & the work completed on a very sentimental 30 year+ wedding ring stone upgrade was excellent. So glad we went with Brilliance!

Thumbnail of user chrisl287
Colorado
1 review
0 helpful votes
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March 8th, 2018

Ordered my wedding band to give my husband. Exactly what I wanted, at an amazing price. The laser engraving was well done, and it was shipped and arrived to me within days of my order. I could not be happier.

Thumbnail of user jeffreyb796
New Jersey
1 review
0 helpful votes
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September 7th, 2020

I love jewelry and I like to make presents. Together, It makes a great memory for all my friends and relatives. Ths company has a wide choice of jewelry so any customer will find his or her special gift as I did.

Thumbnail of user rashmis41
Illinois
1 review
20 helpful votes
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July 27th, 2020

I ordered a Square Contour Solitaire Engagement Ring in Yellow Gold and a Petite Scallop Diamond Wedding Ring with Brilliance. I was very happy with the customer care. Natasha was so kind and patient with me in helping me change my order couple of times. I had to wait for 6 weeks for the rings, but I must say that it was worth the wait. The rings are amazing and love the making. They are brilliant and elegant. Love the team at Brilliance for making me such beautiful rings. Will definitely go back to them if I have to buy more diamond jewelry.

Thumbnail of user trinityw14
New Mexico
1 review
0 helpful votes
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January 20th, 2021
Verified purchase

I ordered a Damascus steel ring and it came out beautifully. The diamond sparkled and I've not seen a more unique steel. It was made with love, I can tell. The engraving was perfect, no issues whatsoever. It took a while to receive, but it was worth the wait!

Products used:
Ring

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Value
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Thumbnail of user meirar
Washington
1 review
2 helpful votes
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May 7th, 2015

I ordered a loose diamond from brilliance that I am thrilled with! I was very nervous about making such an important purchase online, but Jenn guided me through each step in my search until I found exactly what I was looking for. The diamond shipped on time and is as described on the site and certificate.

Thumbnail of user jasonn52
California
1 review
0 helpful votes
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December 15th, 2016

I previously worked with John Rios in custom designing an engagement ring for my Fiance. Now I have returned to design a custom fit wedding band for my wife. From this experience, the customer service with John was superb... the shipping was fast and secure... and most importantly, my wife and I are happy with the final product! Thank you once again Brilliance!

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Thumbnail of user ryann85
Arizona
1 review
0 helpful votes
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July 19th, 2018

I have had a great experience with Brilliance. I worked with Erin W. She is great, she even sent me amplified pictures of the stone. She was there answering all my hundreds of questions on top of her very knowledgeable advice. Brilliance has great prices and they will help you all the way. Mt now finance and I are very happy with them.

Thumbnail of user mattd55
New York
1 review
0 helpful votes
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January 17th, 2016

I have to admit I was a little hesitant at making such a big purchase online without seeing the diamond first, but their great customer service and ability to quickly speak with an expert put my mind at ease. The diamond was way better than expected and I was able to get a 3 carat diamond for the price of a 2 carat at the local Jewelers. Thanks brilliance!

Thumbnail of user brettr16
California
1 review
1 helpful vote
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February 10th, 2018

This was my first experience buying a ring online and Brilliance made the entire process extremely smooth. They were knowledgeable and very professional about their business... because of this they made me very comfortable entrusting them with one of my most important purchases I have made.

Thumbnail of user sarai11
Virginia
1 review
1 helpful vote
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August 3rd, 2018

It was amazing how they beat the price for me once I found the diamond i'm looking for on a different site, delivery was on time and the best part was their customer service ( very nice and professional) I definitely will be buying from them again!

Service
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Quality
Thumbnail of user coreyb52
Georgia
1 review
0 helpful votes
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December 8th, 2016

Anthony was the rep that I dealt with and he was great. From the get go he answered any and every question and I had and he also sent me pictures of any diamond I asked for. Once I decided on which diamond I was buying he stayed in constant contact with me about shipping so I could get it shipped to the correct place at the right time. Brilliance is hands down the best company to buy your diamond rings from if you want the best price and customer service!

Thumbnail of user stephanied216
New York
1 review
8 helpful votes
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September 12th, 2018

I was a little nervous about ordering an engagement ring, and a wedding online. But it was the best option! Great have as qualitly Never had any problems with the rings. Shipping was super fast!
Stephanie Davis

Thumbnail of user arielh51
Florida
1 review
0 helpful votes
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September 7th, 2020

Fantastic Fantastic!
Thank you Brilliance! This is the first time buying a engagement ring of the caliber. You guys made me a ring that is beyond my expectation! Guidance, customer support and price! Like I said Fantastic!

Thumbnail of user rodericke5
Georgia
1 review
0 helpful votes
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December 8th, 2016

I was a little hesitant ordering an engagement ring online but I received expert advice. I did use the chat feature only to have a request to talk by a rep over the phone. They were so knowledgeable and made sure I understood what kind of diamond I was getting and even made setting suggestions.

The result is a beautiful pear shaped diamond ring that rivals rings 3 times the carat size. And wow this diamond shines and sparkles more than I've ever seen. I am elated at my purchase and when that bling hit her eye yes was the only thing out of her mouth.

Buying process was smooth. Had the ring appraised and it even appraised for more than what the certificate indicated.

The ring arrived early. I received a personal call after ordering asking when I wanted it to arrive. It arrived three days early.

Of course I couldn't wait and went on and popped the question. Very happy!

Thumbnail of user kellys1463
Illinois
1 review
0 helpful votes
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January 27th, 2022
Verified purchase

I bought an engagement ring just prior to a trip to Italy. Natasha helped me choose the stone that was in my budget and met my requirements (5C's) and what I thought was the perfect design. The ring arrived on time and was beyond my expectations. Unfortunately due to unforeseen circumstances the proposal could not happen. But in the interim I found out that my design was not completely in line with her dream design. So Natasha helped me correct that. I returned my stone, they have reset it in the new setting and it will no doubt will arrive as a gorgeous ring that meets her dreams and in time for a Valentine's Day proposal!

Tip for consumers:
Be sure to reach out and speak to someone in to help in your selection and design. It makes it easier and ensures you get what you are looking for. Natasha was of great help to me!

Products used:
Engagement Ring

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Shipping
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Thumbnail of user danielw181
Illinois
1 review
3 helpful votes
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February 7th, 2018

I was not looking forward to buying an engagement ring as I have a negative view on the diamond industry as a whole. I went to all the local brick and mortar stores for rings and was, as I expected, disappointed with how far your money goes when buying a diamond. I then started to compare online stores and really was skeptical about Brilliance because the prices were so different. Your money does really go further, and the money back guarantee if I didn't like it in person made me feel secure in my purchase. I hope I never have to shop for an engagement ring again, but if I did I'd go straight back to Brilliance.com and skip the stores.

Thumbnail of user brianr1302
California
1 review
0 helpful votes
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August 17th, 2021

I purchased an engagement ring from brilliance.com. At first i was skeptical because i could not see the diamond in person. After speaking with members of their sales team i felt much more comfortable. They were able to send me magnified videos of the diamonds as well as the certifications to review. They were available by phone for all the questions that i had and gave me advice as well. This was extremely helpful! They even expedited the process so that i could get it in time for the date i wanted to propose. I received the ring and am very happy with how it turned out!

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At Brilliance we are all about Better Diamonds, Lower Prices. Discover a better way to buy diamonds, design a unique ring or create that perfect jewelry gift.

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Meira D.
Customer Satisfaction

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