• Brilliance

2021 CUSTOMER CHOICE AWARD

Brilliance

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Overview

Brilliance has a rating of 4.1 stars from 422 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Brilliance most frequently mention customer service, engagement ring, and wedding band. Brilliance ranks 4th among Diamond sites.

  • Service
    89
  • Value
    88
  • Shipping
    90
  • Returns
    44
  • Quality
    89
Positive reviews (last 12 months): 50%
Positive
1
Neutral
0
Negative
1
56
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How would you rate Brilliance?
Top Positive Review

“Tom knocked it out of the park”

J P.
3/23/24

Thank you for your help and answering my questions. We now have an exceptional stone I get to build a ring for my wife to be. Thanks again Tom

Top Critical Review

“Don't shop here”

Brian M.
6/27/18

The fine print is a huge reason to avoid this place. The rules for return are strategically designed so that if anything goes wrong you will not be able to return within the refund time limit and you will not be getting your money back. The time period actually starts from the date of the order not when you actually receive and see the diamond. They also refuse to help you shop for alternatives if you try to prepare for the narrow time frame of exchange. If you're comfortable risking your ring budget then it's no big deal. But if you are like me and it is an investment then avoid this fine print trap.

Reviews (422)

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Reviews that mention popular keywords

customer service (119) engagement ring (108) wedding band (38) custom ring (18)
Thumbnail of user rona1458
Connecticut
3 reviews
16 helpful votes
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September 13th, 2019

I have purchased 2 items from brilliance, the 1st being my wife's replacement engagement ring after she lost it. I was a little hesitant to do business via Internet without seeing the actual diamond, however as it was a GIA certified stone I felt confident in purchasing. Brilliance did not let me down. My local jeweler said he could get me that same exact stone but he was charging me almost 20% more! Needless to say, I purchased from Brilliance.

When it was time to get my wife her present for our 15th anniversary I turned again to brilliance to get her a diamond pendant necklace, Again, brilliance did not let me down. This time I did not even bother going to my jeweler I just went straight to Brilliance!
Thank you again for providing beautiful stones at great prices with super service!

Thumbnail of user jamesd324
Maine
1 review
4 helpful votes
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May 29th, 2017

Paid for. 35 loose diamond online with Brilliance.com on 5/10/17 and was patient for two weeks. After two I began to follow up with company representatives. They gave me excuses like, 'it is being held up in customs'. I asked for follow up and they did not return my calls. For the next week they gave no excuse after another and did not end up having the diamond up til this Friday the 26th

Thumbnail of user louisv29
Florida
1 review
0 helpful votes
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October 21st, 2017

This was my second time around, I decided to go with Brilliance. Took about a month looking at different diamonds and finally decided on one. I was so pleased at how beautiful the diamond was and perfect the setting was. The great thing was that their office is about an hour from my house so I was actually able to go pick it up when it was ready, but I wouldn't worry if you have to have it shipped, Great quality and great service.:-)

Thumbnail of user tyc96
Tennessee
2 reviews
0 helpful votes
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November 9th, 2015

I am a repeat customer and they have always done an excellent job. The quality of the jewelry is excellent and the customer service is superb.

Brilliance.com is my first choice for shopping for diamond jewelry.

Thumbnail of user coltonh2
Texas
1 review
0 helpful votes
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September 25th, 2017

I liked the prices I saw, but I was still apprehensive about buying a diamond online. The only reason I gave it a shot was because of their 30-day return policy. The diamond I originally ordered was purchased right before my order was completed, so about an hour after I ordered I got a call back and a free upgrade to another diamond selected by their gemologist. Shipping was prompt, and the diamond ended up being appraised for about 150% of what I paid for it :) Highly recommended as long as you can get an independent appraisal done quickly!

Thumbnail of user matthewj283
Georgia
1 review
0 helpful votes
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November 3rd, 2020

The process of creating and purchasing the custom engagement ring was super easy. The ring was even more beautiful in person and I will definitely be purchasing more jewelry from brilliance in the future!

Thumbnail of user carlisec2
New Jersey
1 review
0 helpful votes
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January 14th, 2021

I have had a great experience on my purchase. It was beautifully made and engraved. Have not had a chance to get it back to them for resizing due to Covid and being a essential worker. The owner was very helpful with extending the warranty which I appreciated but we still have not gotten shipped back yet.

Tip for consumers:
Give them a try

Products used:
Ring

Service
Value
Shipping
Returns
Quality
Thumbnail of user isaacf28
Massachusetts
1 review
18 helpful votes
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June 9th, 2019

Brilliance helped me buy a diamond ring for my fiancé and it was gorgeous! She loved it and the price was a lot better than competitors! Highly recommended if you don't want to break the bank but want quality jewelry! -Isaac Francischetti

Thumbnail of user jamesh136
India
5 reviews
15 helpful votes
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September 20th, 2014

The Brilliance is not a best service for the customers. I ordering ring for online before month of the Brilliance. I have waiting for lot of month no delivery for my rings. So i think the Brilliance is very poor service to the customers and not quality, delivery is very bad to this Brilliance is very bad service to the customers of online purchases.

Thumbnail of user rodericke6
Georgia
1 review
0 helpful votes
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June 25th, 2017

I was set on getting the perfect engagement ring and I knew I wanted the best diamond I could afford then the right setting to compliment it. I was very appreciative of the experts at Brilliance. A rep was available and answered all my questions and made excellent suggestions. I found the perfect diamond and the most awesome setting for the diamond. Couldn't be more happy and she definitely said yes!

Thumbnail of user elizabethm218
Canada
1 review
0 helpful votes
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June 26th, 2017

Looking for new diamond stud earrings can be a research-intensive experience. Buying on-line certainly could make one nervous and apprehensive as well. After visiting several jewelry stores and looking over numerous websites, we choose brilliance.com as our diamond source. We worked with Erin at Brillance choosing the perfect stones and felt very comfortable with her expertise and friendly demeanour and were assured that our order would arrive safe and sound via FedEx. Lo and behold my geourgous Diamonds arrived and I couldn't be happier with how they look. So, who would buy diamonds on line? I did, and would do it again!

Thumbnail of user jamesd275
Oregon
1 review
0 helpful votes
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December 5th, 2016

I researched a lot of online jewelry retailers before finally choosing Brilliance. As I was leaning toward Ice.com, but their quality has always been questionable. Brilliance showed me many options in various color and style combinations. And to sweeten the deal even further, they gave me a coupon to save $50. It was an ideal shopping experience for something that is often worse than buying a car. I'll be doing my jewelry shopping with Brilliance for a long time. Thank you for the great customer service and overall shopping experience. If possible, I'd like to see the selection of gold above 14K enhanced. The styles are amazing for 14K, but not so much for 18K, but that's just me nitpicking.

Service
Value
Shipping
Quality
Thumbnail of user yonil9
New Jersey
1 review
0 helpful votes
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October 25th, 2015

I am proud to say that I happen to come across brilliance when I was looking for an engagement ring for my wife. My experience with them far better then anything i experienced anywhere else. The quality of the ring was far superior and the price was better then anywhere else. When customizing the ring I really felt like i was being listened to and they helped me along with professional suggestions and guided me every step of the way during the process. They are the only place I buy my wife jewelry from now and I would recommend them to anyone I met.

Thumbnail of user laurenk267
Maryland
1 review
0 helpful votes
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September 3rd, 2020

Brilliance was a great company to work with and I love the loose diamond I purchased. Not only was this GIA certified diamond less expensive than comparable stones I found on other sites and in other stores, they had wonderful customer service. Maegan personally followed up by text after I placed my order to see if there was anything else I needed, her business cards were included in my shipment, and she was very quick to respond when I needed a specific kind of appraisal for my jeweler's insurance. It was SO nice to have one representative helping me throughout the whole process and not being bounced from one customer service rep to another. I know I will make further purchases from Brilliance and could not recommend them enough!

Tip for consumers:
Talk with the customer representatives! They are very helpful and not at all pushy!

Products used:
Bought a GIA certified loose diamond.

Service
Value
Shipping
Quality
Thumbnail of user karil9
California
1 review
0 helpful votes
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December 6th, 2016

Recently purchased an 18k white gold wedding band from brilliance. I have small fingers so they sent a ring sizer to ensure a perfect fit. Online ordering process is easy and product was delivwrdys quickly. I am extremely happy with my beautiful ring and would definitely recommend brilliance!

Thumbnail of user nicoled253
Wisconsin
1 review
0 helpful votes
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September 11th, 2019

I bought my husband wedding band on brilliance and when it arrived it was exactly what the picture showed. I had to send it back to get it resized and they were very helpful with the steps I needed to complete. Would recommend to anyone for sure!

Thumbnail of user benr388
California
1 review
0 helpful votes
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December 11th, 2020

Such a great experience! Natasha was phenomenal with suggestions and ideas when I was perusing through rings. She has great communication skills and helped me find the ring and diamond that worked with my budget! My fiancé absolutely loves the ring and said "it was everything I wanted in a ring."

Thumbnail of user jacquelineg745
Arizona
1 review
3 helpful votes
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August 29th, 2023
Verified purchase

I purchased a 2.24ct lab grown round Diamond on a 0.31ct baguette ring. It turned out beautifully however, communication after I ordered the ring was not great. When the ring arrived it was packaged beautifully with all the appropriate paperwork. Overall, I am very satisfied with my order.

Thumbnail of user davids883
Maryland
1 review
0 helpful votes
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November 18th, 2017

I bought a loose diamond and their website made it very easy. The filtering allows you to search for very specific criteria and find the perfect stone. There are pictures to see the diamond and access to the certifications allows you to buy with confidence. Shipping was quick and discrete (won't know it's a diamond in there). Fantastic service.

Thumbnail of user dw553
California
1 review
0 helpful votes
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December 1st, 2015

I was searching for a upgrade for the wife. I looked in stores, and online and came upon Brilliance. I did a search ( very easy search engine) and found a stone I liked. I asked for a picture of it and the next day I had it in my inbox. I ended up speaking to Anthony, and he was super helpful. He answered all my questions, over the phone and via email. He also worked with me and what price range i was looking for, and even gave me pointers about GIA and international certs. Based on all the pluses I had dealing with Brilliance I knew they were they place for me. I order my stone, and it came a few days later. I just opened the box, and everything I was hoping for and more. I know Ill be back for more. Be sure to ask for Anthony, he is my go to guy now.

Thumbnail of user brandonc62
California
1 review
0 helpful votes
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July 10th, 2017

The diamond was much better than I imagined. The sales rep talked me out of my original selection and I'll admit I was skeptical at first. I took the reps advice and am a very happy camper.

My fiancé is very happy with the rock.

Thumbnail of user allyw7
California
1 review
0 helpful votes
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May 9th, 2016

I was looking for an ering. First thing I did was to look for a diamond I wanted. I looked at many other websites, but there was many choices to choose from. Then I searched for brilliance.com and I had found a diamond that I was looking for. They also were able to customize my ring in the way that I wanted which was great. It took some time to have the ring done, but it was all worth it at the end. Their customer service is excellent. I was able get through the whole process without hassle. I would really recommend brilliance.com

Thumbnail of user alexl102
Utah
1 review
1 helpful vote
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April 7th, 2016

I will be the first to admit, I was extremely hesitant about ordering loose diamonds online. The thought of not getting to actually see what I was purchasing had me cautious. However, after doing a little research, I settled on a GIA Certified - H color - IF loose diamond to be set in an engagement ring. Brilliance prices beat local markups by at least $1,000.00. The service was fantastic, because I was a little hesitant Anthony provided me with pictures and video of the exact diamond, GIA report, etc. all before I actually purchased the diamond. Upon receipt of the diamond, I verified it independently at a local jeweler and it was exactly what I ordered, and appraised accordingly. The process was very enjoyable, and I plan on doing business in the future.

Thumbnail of user jennyf66
Connecticut
1 review
1 helpful vote
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October 18th, 2017

I was so pleased to be able to have a diamond specialist help me choose the best diamond for my budget! Would highly recommend brilliance.com for quanity of diamonds to choose from in a range of prices!

Thumbnail of user ronnieb26
California
1 review
9 helpful votes
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February 20th, 2017

I would rate zero stars if possible. Merchant never fulfilled entire order, I attempted to return the portion of the order they sent me and they rejected the return. I have attempted to contact several times and never a return call. Do your research, they have many complaints with the BBB compared with their three or four reviews; I wish I would have! Be prepared for trouble and dissatisfaction if you elect to take the risk and deal with "Brilliance" in Boynton Beach, FL.

Thumbnail of user jonathono2
Meira D. – Brilliance Rep

This review is false as Brilliance did fulfill the entire order. The one thing missing from the order, the Original GIA Certificate, was not included with the original packaging as the order was placed as a rush and the report came in a couple days after the given due date. We have attempted to deliver the GIA report multiple times via FedEx express and each time the package is rejected by the client.

Because the client has refused to communicate with us or receive the GIA Report after multiple attempts Merchant Services has advised us to not attempt to contact Mr Barnes again.

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Thumbnail of user jonathono2
Meira D.
Customer Satisfaction

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