I have switched to another brand, as this is not how you REWARD valuable customers.Hit them where it hurts QUIT BUYING their products!
Answer: I still buy Coke products... but I've starting buying other brands and now split my Coke product purchases by 50%! If more customers did that, maybe Coke will wonder where their fizz went.
Answer: I'm not sure. I know prior to the change I was getting a lot of emails announcing they were updating the program with new rewards, etc. it seems like they either upped the points on my favorite rewards and/or put more restrictions on point submissions. "Update" seemed to actually mean "downgrade" the program.
Answer: They're arrogant and think that they are too big to fail.
MyCokeRewards has a rating of 1.6 stars from 381 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with MyCokeRewards most frequently mention new program, coca cola and gift cards. MyCokeRewards ranks 11th among Sweepstakes sites.