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RakutenReviews 2,125

3.1
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Rakuten Reviews Summary

Rakuten has a rating of 3.1 stars from 2,125 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Rakuten most frequently mention customer service, shop online and quick response. Rakuten ranks 5th among Cash Back sites.

service
190
value
152
returns
64
quality
122
This company does not typically respond to reviews
Texas
1 review
0 helpful votes
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I placed two Lightbox Jewelry orders through Rakuten yesterday morning, expecting 3.5% cashback as advertised. However, Rakuten failed to track both purchases. When I attempted to manually add the orders later in the day, I found that Lightbox Jewelry had been completely removed from Rakuten's site — no store page, no link, nothing. I contacted customer support multiple times, but the responses were vague, unhelpful, and ultimately useless. This experience reflects poorly on Rakuten's reliability and integrity. Removing a store without warning right after a promotion, then refusing to honor cashback, is unacceptable. Very disappointed.

Date of experience: June 26, 2025
New York
7 reviews
3 helpful votes
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Thieves
December 11, 2024

They never pay what you actually earned. I have yet to have a single transaction pay what was advertised. Even after purchases have been verified they just delete the payout for no reason. 100% scam!

Date of experience: December 1, 2024
France
1 review
0 helpful votes
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Les vendeurs professionnels sur ce site ne sont pas fiables. Un vendeur pro (jinliangshop) m'a vendu un téléphone qui est tombé en panne deux mois après l'achat. Je lui ai renvoyé le téléphone pour réparation, mais depuis, il fait silence radio, et il m'est impossible de porter plainte. Rakuten se désiste de toute responsabilité. A absolument éviter si vous voulez avoir une garantie.

Date of experience: November 6, 2024
New Jersey
9 reviews
10 helpful votes
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They boast a 25% cashback if I buy something from Temu, which I did. I was sure the system activated this cashback just before purchase. However, they never sent me this cashback, despite my multiple attempts to claim it. First they tried to play stupid by simply repeating the info I already submitted a few times, then they didn't even bother to reply in the end. I will let both Temu and other customers know how dishonest and unreliable they are.

Date of experience: May 21, 2024
Florida
1 review
0 helpful votes
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Amazing Rakuten! Thanks so much Susan!
May 7, 2024

Rakuten team are the best service I've come across in the US. We are refugees from Ukraine and we are very grateful to Rakuten for such joy as excellent service, impeccable work, patience, respect for the client and professionalism.
I will be happy to buy everything only through the Rakuten service. This is a great savings and a great pleasure to know them! Thank you Susan!

Date of experience: May 6, 2024
Washington
8 reviews
2 helpful votes
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Rakuten doesn't pay
March 20, 2024

I used to have good results getting my cash back but it's changed. I had a purchase on 9/2/2024 and it was supposed to be $15.90 cash back and for 2 it says pending they never got it confirmed even though I got an email showing I received my rewards. I've sent probably 15 messages and they just reply someone will get back to yo and they never do. I wouldn't even fool with Rakuten anymore it's not worth the frustration.

Date of experience: March 20, 2024
Washington
2 reviews
3 helpful votes
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Great Customer Service
February 23, 2024

Following this issue, Rakuten customer support promptly sent a response. I then received my cashback and will continue to recommend their site and services.

Date of experience: February 21, 2024
New York
1 review
0 helpful votes
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I've been adding up all my cash back and now that I'm at a certain amount it is no longer allowing me into my account, allowing me to reset my password, or even submit a claim for this issue to be resolved. DO NOT USE! SCAM TO GET YOUR INFO!

Date of experience: February 8, 2024
Minnesota
1 review
0 helpful votes
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So annoying!
January 30, 2024

This is the most annoying app ever. Crap pops up every time I visit a website. My credit card company does a much better job of finding deals, without the constant interruptions.
They make is impossible to cancel the service. I had to contact customer service several times, each time replying to stupid questions like "what country do you live in?". Why does it matter? I gave you my account number and you verified! Then they walk you through a ridiculously long process to "request" cancellation.
All that BS and now it says it could take up to 45 days.Give me a break. Just have a delete button like everyone else.

Date of experience: January 30, 2024
Colorado
2 reviews
4 helpful votes
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Awful company
January 28, 2024

Unbelievable. I'm still in disbelief. I racked up quite a bit using Ebates and was diligent every time. Went through their website and most times I had to manually fill out their form with all the info, including the subtotal, merchant, order confirmation email. When it came time to pay the "big fat cheque" they literally shut down my account and refused to pay me claiming that the orders weren't placed properly

Date of experience: January 28, 2024
Massachusetts
4 reviews
8 helpful votes
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Predator, if not a scam
January 26, 2024

The company uses vague and unfair terms to their advantage. Here are the problems:
1 They do not pay you the promised amount on time. I will receive less than 50% of the promised amount next month. I also did not receive my cash back on time last month.
2 They tell you the difference will roll over because some transactions were confirmed after the cut off date even when your portal shows otherwise. There is no way to tell what was confirmed or what was not on your end.
3 It takes a long time for their customer service team to respond, and they always provide useless information. They copy and paste the vague terms listed on their website.
2 Data collection and privacy problems. Given their unethical practice and unfair terms, you are selling your data cheap.Yes, they track. They make up excuses and alter terms and conditions liberally.
I almost forgot to mention that some confirmed transactions magically disappeared from my account (especially those with a higher rebate).
I am going to deactivate my account to cut the loss.

Date of experience: January 26, 2024
New York
1 review
0 helpful votes
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Rakuten sucks
January 12, 2024

I was a loyal Rakuten member until they terminated my account out of nowhere. I asked for proof of the reasonings and they said they didn't have to provide any. Their terms and conditions say they can terminate "for any reason or no reason." So basically for no reason your account can be terminated.

Date of experience: January 12, 2024
California
1 review
2 helpful votes
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Horrible
January 8, 2024

HORRIBLE AND A RIPOFF. I referred 9 people and 3 signed up plus made qualifying purchases. No referral has been sent. They send links to click that are broken. When asked for a representative it says " due to covid they don't want to risk employees therefore they can't have a rep call you nor leave voice messages" Huh!? I'm so annoyed that I warned everyone else that I referred to NOT use them nor my referral for this reason. BEWARE! Also you have to keep track of your own account to file your missing funds.

Date of experience: January 8, 2024
Illinois
2 reviews
5 helpful votes
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They heavily push their customers to refer people and offer referral bonuses. Using their advertised programs I got up to $130 in referral bonuses and was feeling pretty good! However, soon before it was time to pay up the bonuses just disappeared from my account. I contacted customer service vial email. 5 days later all they sent back was a link to their public facing referral bonus page. I tried to call customer service and they have a message saying they cant take calls. I tried the chat. It requires me to verify my account by clicking a link, but the link leads to a dead page.

They clearly do not want their customers to have access to someone who can address issues like this. Further, its pretty underhanded to dangle a carrot, get me to talk people into making an account and buying something, only to take away the small benefit I was supposed to get.

Below is proof of ne of the bonuses that was taken away. It was awarded on November 22 and taken away over a month after being reflected on my account. The same thing happened with the three other referral bonuses that disappeared.

Date of experience: January 5, 2024
France
1 review
0 helpful votes
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I ordered an iPad for my son for Christmas. The text messages I received informing of the delivery did not accept my postcode. Something was off. Then I received an email on the day that my parcel was on its way, then it showed as delivered. I was at home and no one rang the bell. It was supposed to be hand delivered with signature. I never received it. I wrote to Rakuten and they ask me to file a complaint with the police that my parcel was stolen! I will use Rakuten again, they use dishonest transport companies to save on cost. The iPad was stolen by a company called Okeyparcel - never use them!

Date of experience: December 20, 2023
Arizona
3 reviews
1 helpful vote
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TLDR: They gave me 2$ instead of 10, never let me cash out and then tried to charge my card

I applied the rakuten browser extension before checking out. After I bought something, I checked the rakuten balance and it said it needed to verify with the merchant that I actually made the purchase. Several days later I asked support why the cash back still said pending. They had a promotion going on at the time that said you would get a 10$ "welcome bonus" if you spent more than 10$ with rakuten, but when I check the pending status it says less than 3$ is pending, so I asked about that too.

Another day later the support emailed me telling me to screenshot the entire order confirmation email I got from the merchant. I did, and emailed it to them. Another day later I saw that the cash back was done pending! But it was less than the amount they owed. It was like 2$, and the order price listed had changed as though they manually edited the amount I had spent? I said whatever, and had to figure out how to input my card info to get the money but I was already suspicious of the site now.

I found the wallet tab where I could put my card info to receive the money, but I gave it my cashapp card which has no money in it because I didn't trust it. The second I finished putting in my card's number, before I put in my billing address or ever hit enter, I got an alert on my cash app that someone tried to charge me money. Thankfully there's no money in my cashapp! Anyway, then it said I'd need to "earn" 5$ worth of cashback to cash out which I should've already had but they scammed me out of it and tried to charge me money.

Date of experience: December 13, 2023
Louisiana
1 review
1 helpful vote
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BE AWARE THIS WEBSITE
November 22, 2023

This company has the worst customer service and whatever percentage cash back they're showing on the website isn't true and never happened. I've shopped lots of times using priceline through rakuten and they said I can get cash back 3 months after staying at the hotel. However even after 3 months,I couldn't get any cashback, the reason they said if I purchased exclusive item or canceled,exchanged or returned. For hotel I wish I could do that. They just don't want to give cashback for big money because $700 or more total price for one time of priceline shop and I did 5times. Not only this, even you got the cashback it's wrong percentage of cash. When I shopped jcrew through rakuten it was 10% and I just got 4% bc when they added cashback the percentage already changed. That means how much % you get back depends on when they add cash to your account.
It's total scam and socialhelp email thing never worked either. So, do not waste your time for solve your issues.

Date of experience: November 22, 2023
Illinois
10 reviews
7 helpful votes
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Not happy I keep having issues with stores confirming my orders and cash back not getting added to my account within the time frame it says. I'm tired of reaching out to Rakuten bc of that. Also don't like some of Rakutens agents being unfriendly or not helpful. I also have expected a few checks to be larger than they they are. Feel like there is some kind of mistake happening to where I am not getting the right amount.

Date of experience: November 15, 2023
California
1 review
3 helpful votes
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Scam
November 11, 2023

It is totally a scam as it shows you got new account bonus and referral bonus and cash back from the purchases then they suddenly inactive your account without any explanation, and this rakuten account is the only cash back account I have.

Date of experience: November 11, 2023
California
1 review
3 helpful votes
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After 12 months, they will debit you $5 until your balance is 0. I did not see this in the initial terms... I feel maybe they retroactively added it, or I may be confused? Either way they took my cashback and made it disappear.

Date of experience: September 30, 2023

From the business

Rakuten is the new Ebates! Rakuten is the premier Cash Back shopping site that pays you. Join today and start earning Cash Back at your favorite stores. How does it work? We pay members Cash Back when they shop at over 2,500 stores, plus find them the best deals and coupons. With over 12 million members and $1 billion in Cash Back paid out, Rakuten is the easiest and most rewarding way to shop. Become a member today and start shopping smarter. Follow us for the latest sales, member-exclusive offers and more.


rakuten.com
Founded in 1997
San Mateo, CA
+61