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  • Ashford

2024 CUSTOMER CHOICE AWARD

Ashford

Corporate Values

Overview

Ashford has a rating of 4.6 stars from 3,038 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Ashford most frequently mention great price, customer service, and fast delivery. Ashford ranks 2nd among Watch sites.

Proactively asks for customer feedback

This company responds to reviews, but usually not within the first month

Positive reviews (last 12 months): 89.9%
Positive
1,117
Neutral
30
Negative
96

Instant Feedback

9,549 reviews

50
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How would you rate Ashford?
Business's Favorite Review

“Excellent transaction.”

Ed S.
8/4/21

Purchased 8 watches at one time for gifts to friends. Watches arrived promptly and in perfect condition. I was very satisfied with the watches and the service. Friends liked the watches very much and no one has had any problems with them. Excellent transaction.

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Top Positive Review

“Very good”

Tamilselvan W.
6/1/22

Very good. I would recommend everyone to choose ashford.

Reviews (3,038)

Rating

Timeframe

Other

Reviews that mention popular keywords

shopping experience (219) customer service (262) quality watches (52) quality product (61) thanks ashford (22) warranty card (20)
Thumbnail of user seanh1001
1 review
1 helpful vote
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October 29th, 2024
Verified purchase
• Updated review

For 30% of original cost, sometimes 40 or 50 but if you know what you like you can be a little patient and a nice watch your style will be on sale. Watches are classy. People that use their phones as a watch during the day are useless with no class.

Reason I chose this business:

I wanted a Swiss Automatic with a green face.

Great Watches with great prices
October 24th, 2024
Verified purchase
• Previous review

I've always recieved the NEW watch that I attempted to buy. This goes back years and they are still a excellent place to get a great brand, model, with the things that must be in the watch that make a watch your style and brand. Now that I'm not a newbie anymore and been collecting certain brands and certain models for a few / several years I know exactly what I want. Usually Swiss made, automatic with a nice bracelet for a band. Although I do have one solar powered ecodrive watch that is nice but it's becoming my work watch.

Reason I chose this business:

They had the brand and model I wanted with a extra 7% off so I only paid about 30% of the original price.

Would of been 5 but I never got 10% off. I don't care though, and your goods and quick service are A
September 27th, 2024
Verified purchase
• Previous review

I've got some great Tissot. Everything was fast and the goods were new as promised.

Reason I chose this business:

The price was great for the goods you sell.

Nice watches for a great discount
September 19th, 2024
Verified site experience
• Previous review

Nice watches for a great discount. Well see what comes in the mail.

Reason I chose this business:

It had Tissot watches and that's what I wanted. And it was 65% off.

Thumbnail of user mutis
2 reviews
3 helpful votes
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October 21st, 2024
Verified purchase

I used to do such purchases with Ashford and drill my shop. Make real my shop has absolutely abhorrent customer service. They don't care at all about their customers. I easily spent at least $20,000 with them over about 6 or 7 years. Thus far, Ashford has not given me a problem. I hope I don't run into run if I ever need to return anything, but as for now, I'm strictly with Ashford

Reason I chose this business:

Best prices best selection

Thumbnail of user jacks2412
1 review
0 helpful votes
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September 24th, 2024
Verified purchase

Nice easy transaction and found what I wanted at a great price. Shipping to the UK was pretty quick with only a minor let down due to the UK shippers taking more time than they needed. This is no reflection on Ashford or the service they provided.

Reason I chose this business:

I chose Ashford because they had what I wanted at a great price.

Thumbnail of user randyp763
1 review
0 helpful votes
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October 22nd, 2024
Verified purchase

I recently ordered a gold and purple watch for my son-in-law. He really liked it and some of his college friends were envious, so I ordered two more watches that he can sell to them. My first order was seamless and I hope that order number 2 goes as well. Thank you.

Reason I chose this business:

Selection, Price, Previous Purchase

Thumbnail of user mc1426
1 review
0 helpful votes
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October 21st, 2024
Verified purchase

The GO Senator Excellence is beautiful. Jacob with customer service at Ashford was very responsive and provided prompt answers and service. Only downside is that watch does not come with all of its original boxing. Papers and warranty are present. 4 star review in context of box.Otherwise wouldn't hesitate to buy again.

Jacob promptly responsive.

Service
Thumbnail of user tiagok5
1 review
0 helpful votes
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September 19th, 2024
Verified purchase

Super comfortable watch, gives me go anywhere do anything g-shock vibes but in a more stylish way in my opinion. The size is just right for my slightly under 7" wrist. When purchasing I was a little concerned the 22mm strap was going to be too "thick" but it looks and feels amazing. Again, very comfortable and great looking watch. Purchasing through Ashford was quick and easy. Got delivered a day ahead of the initial estimated date. Great experience overall, highly recommend.

Reason I chose this business:

Great products at amazing prices.

Thumbnail of user tinak663
1 review
0 helpful votes
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September 10th, 2024
Verified purchase

Shopping with Ashford was easy and the overall packaging was very very good. I received my Longchamp frames and original case in perfect condition. Would absolutely order from Ashford again but would upgrade my shipping for sure. USPS takes forever to get to us!

Thumbnail of user tanishag28
1 review
0 helpful votes
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September 24th, 2024
Verified purchase
• Updated review

All the luxury brand sunglasses I have purchased have been easy and run smoothly in transacting. I had to return one pair I didn't like once I received them and the return process was just as quick and easy.

This place is a hidden gem of products

Reason I chose this business:

Luxury brands at deep discounted prices.

Easy and quick
January 13th, 2024
Verified site experience
• Previous review

Easy and quick. Thank you for making that happen on your site. However, your Gucci Sunglasses are not as direct to find if you don't know how. They aren't listed under Sunglasses in your menu and when you use the search bar and type Gucci, you get two categories. The one for Gucci Sunglasses pulls no result and you get a message saying could not find. When selecting Gucci as the choice of the two categories, it pulls up the sunglasses and opticals. You are likely missing traffic and sales because of this. I am a UX Designer and UAT by trade, and I hope this helps.

Thank you

Reason I chose this business:

Looking for Sunglasses, I love them and buy a lot. A sale is always helpful for me, along with variety.

Thank you

Pretty easy to navigate
September 4th, 2022
Verified site experience
• Previous review

Pretty easy to navigate. Thank you

Reason I chose this business:

I wanted new sunglasses

Thumbnail of user taraj303
1 review
0 helpful votes
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October 14th, 2024
Verified purchase

I had never heard of this website. It popped up on Google when I was searching on a pair of sunglasses (not the ones I purchased). So, I looked around and I really liked the selection and prices. I'll be back for sure. Thanks!

Thumbnail of user bobv745
1 review
0 helpful votes
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October 4th, 2024
Verified purchase

I placed an order over the weekend to the wrong address. Left a message and was contacted first thing Monday morning with a solution. Perfect.

Watch arrived to the right address within a few days.

Great price too.

See above

Service
Thumbnail of user faisalq12
1 review
0 helpful votes
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September 19th, 2024
Verified purchase

I was happy that the watch was available at a discount. However, when the watch finally came, the import duties were higher than the price I paid. I could have bought the watch cheaper locally from an AD.

It would be helpful if Ashford added the import taxes at the time of purchase, an option that Jomashop offers which is quite helpful.

The contact was on feedback e-mail on receipt of purchase. The shipment was still in the US at the time so could not evaluate the delivery experience at the time.

Reason I chose this business:

Low prices of good quality watches.

Service
Thumbnail of user kelseyg246
1 review
0 helpful votes
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August 30th, 2024
Verified purchase

The website is very straight forward and easy to use. They offer lots of discounts on top of the reduced prices the watches are already listed for. So glad I was introduced to this website where I can buy great watches at an even greater price point.

Reason I chose this business:

My husband had ordered another watch prior to this gift purchase and I was extremely impressed by the authenticity and quality of the watches on this site.

Thumbnail of user alanz259
1 review
0 helpful votes
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October 15th, 2024
Verified purchase
• Updated review

Ordering was easy. Watch shipped promptly, and was delivered well packaged. The watch was as advertised and expected. The only thing I don't like is the end of the watch band which is square rather than pointed/tapered…makes it a little awkward to feed through the clasp.

Reason I chose this business:

I’ve purchased a few watches from Ashford…always a good price and the watches were as advertised.

Check out was awkward...
August 27th, 2024
Verified site experience
• Previous review

Check out was awkward...something about how the phone number was entered the system did not like.

Reason I chose this business:

Good prices. I have had good luck with Aashford in the past.

Thumbnail of user brianm4842
1 review
0 helpful votes
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October 15th, 2024
Verified purchase
• Updated review

I previously ordered a Mido men's automatic "dress" watch- at a very reasonable price. Less than 48 hours later, it was on my wrist. Only had it 5 days but keeping time excellently; was able to register it at Mido. NOW ordering a second 'tool' watch, based on the excellent experience I had with my first purchase...

Reason I chose this business:

Great price, quick shipping, authentic product. Wonderful!

Great prices fast shipping!
October 11th, 2024
Verified purchase
• Previous review

Good selection, great price, easy to navigate! Vast selection compared to many other online watch shops…

Reason I chose this business:

Price, authorized dealership, local company, good rpice.

Thumbnail of user richards6957
1 review
0 helpful votes
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October 9th, 2024
Verified purchase

This experience was one of the best I've had ordering a watch. The watch came exactly as described. Also the watch was at an unbeatable price. Plus, that watch came faster then I expected. I certainly enjoyed shopping here and plan to shop here more.

Reason I chose this business:

They offered the best price on the watch.

Thumbnail of user chrisw3186
1 review
0 helpful votes
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September 27th, 2024
Verified purchase

I found a beautiful Swiss automatic GMT watch from Ashford at a great price. Their shipping was very fast and l'll definitely be a return customer. I've already recommended them to a network of watch enthusiasts I belong to on the Watches subreddit.

Reason I chose this business:

I found a Watch model I was looking for at a great price

Thumbnail of user lucass422
1 review
0 helpful votes
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October 27th, 2024
Verified purchase

I have ordered a few watches now from Ashford and have been very impressed with the selection and pricing of the watches they offer. The over night shipping is really fast and I plan to get other watches from this site.

Reason I chose this business:

I ordered a watch for my girl friend and was so impressed with it that I wanted to get one similar to it for my self.

Thumbnail of user charanp3
1 review
0 helpful votes
  • Send Message
September 1st, 2024
Verified purchase
• Updated review

I recently ordered a watch from this website and was pleased with the deal I got. However, I was disappointed to find that the manufacturer's box in which the watch came was completely damaged. It's clear that the damage didn't occur during shipping but rather that the watch was shipped in this condition. While the watch itself seems fine, receiving a damaged box detracts from the overall experience, especially if the box is meant to protect or present the watch. I hope the company improves its quality control in the future.

Reason I chose this business:

Better price

Website needs some fixes while checkout process
August 22nd, 2024
Verified site experience
• Previous review
Reason I chose this business:

Better price

Thumbnail of user felipep98
1 review
0 helpful votes
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September 5th, 2024
Verified purchase

The color of fine watch was a bit brighter on the Ashford website Van the watch received. For more accurate depictions of the watch color I recommend people go directly to the website of the Watch brand (in this case Glycine).

Purchase was seamless and delivery was fast

Reason I chose this business:

Better price than Glycine official site

Thumbnail of user bruces1455
1 review
0 helpful votes
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October 9th, 2024
Verified purchase

I placed my order and about 20minumits later saw that I placed the order for a silver body watch not the gold body one that I wanted. Called to get the order changed and was told it was already pulled and in shipping. But the customer service agent did tell me that I could request a return and exchange once I Received my order.

Great kind and understanding just could not fix my issue at the time of the call

Service
Thumbnail of user ah782
1 review
0 helpful votes
  • Send Message
August 13th, 2024
Verified purchase

I have purchased from Ashford a few times and the service has always been excellent. Orders are processed and shipped quickly and usually arrive right on the estimated day. The buying process is simple, fast and you have plenty of payment options.

Reason I chose this business:

Due to my previous experiences with them.

Thumbnail of user abela89
1 review
0 helpful votes
  • Send Message
October 11th, 2024
Verified purchase
• Updated review

Services are great and I love the product I am buying. I just wish that Ashford will give me a special discounts since I bought numerous watches from them and some of them are repetitive from the one I already bought but prices are much lower than when the first time I bought them.

Reason I chose this business:

I had been an Ashford customer for years and have been shopping and looking on this website firs before I look at some other site.

Been shopping here for years...
February 26th, 2024
Verified site experience
• Previous review

Been shopping here for years...very satisfied!

Reason I chose this business:

Been shopping here for years and bought a lot from Ashford!

Thumbnail of user mitchelll188
1 review
1 helpful vote
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September 5th, 2024
Verified purchase

The pacific islander rippler is amazing and tritium is really nice and bright. Only my 2nd week owning it but I am pleased and all my coworkers are wanting to order a luminox and dump the smart watches

Reason I chose this business:

Prices and 100 authentic with returns if not pleased

Thumbnail of user markk3105
1 review
0 helpful votes
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August 16th, 2024
Verified purchase

I ordered several pairs of sunglasses, which were supposedly returned to the warehouse because UPS said something was wrong with the address. I contacted Ashford Customer Support & requested the package be reshipped. I was told that wasn't possible. I would receive a refund & then I could reorder & "As soon as our warehouse receives and processes the package, they will be in contact with you with an update.". No update & no refund, all around horrible experience.

It was good at first, but since then, terrible.

Service
Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,

Thank you for your review. Ashford takes all their customer comments and concerns seriously. We apologize for any inconvenience this may have caused you during your purchase.

We hope you are willing to give us a chance!

Please contact our customer service or sales team for assistance you may need

Thumbnail of user garyr1748
1 review
0 helpful votes
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September 21st, 2024
Verified purchase

Great store, but the check-out web page was tedious and not at all intuitive, no cue, no ding, no arrow, now scroll, just can't get the order button to work. Then, during this confusion, finally, hitting the "Purchase" button for the 29th time and that one clicked the order went through. This as quickly as I could I back-tracked and added the item that Brad's Deals initially hooked me up to, the item rung up first was the #2 item I wanted. Either way, that a minute apart, and for a $30 2 item weighs total about 4 oz, so shipping was $5.99, happens, no complaint, but then charge it again, you mean shipping, that is: I pay $12 shipping on a $27 purchase, that probably costs THEM under a dollar postage. I don't think that's reasonable.

Reason I chose this business:

Brad's Deals. Great selection but...gotta clean up that checkout page, the most un-intuitive coding I've seen in awhile...especially getting charged shipping and handling, already outrageous for the product, but TWICE charged when the total weight i probably 100grams or less, C'mon, now.

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From the business

Shop luxury watches for men and women at Ashford.com. All high end watches are listed with discount pricing and come with a 2 yr. Warranty and FREE shipping!

Business Highlights

  • Luxury Discounted Watches
  • Luxury Discounted Jewelry
  • Luxury Discounted Sunglasses

Business History

We are headquartered in one of New York City’s most iconic neighborhoods and a hub for all things luxury, Tribeca!
Although Ashford.com has been in business since 1997 and pioneered the sale of luxury timepieces on the web. We take great pride in being one of the pioneers in the watch ecommerce industry and strive to treat each customer with respect and fairness.

Company Representative

Thumbnail of user ashfordw1
Ashford W.
Customer Service Manager
Usually responds not within the first month

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