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    Ashford

2024 CUSTOMER CHOICE AWARD

Ashford

Corporate Values

Overview

Ashford has a rating of 4.6 stars from 3,763 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Ashford most frequently mention great price, customer service, and fast delivery. Ashford ranks 2nd among Watch sites.

Proactively asks for customer feedback

This company responds to reviews on average within 23 days

Positive reviews (last 12 months): 90.5%
Positive
1,644
Neutral
55
Negative
117
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Instant Feedback

11,055 reviews

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How would you rate Ashford?
Business's Favorite Review

“Excellent transaction.”

Ed S.
8/4/21

Purchased 8 watches at one time for gifts to friends. Watches arrived promptly and in perfect condition. I was very satisfied with the watches and the service. Friends liked the watches very much and no one has had any problems with them. Excellent transaction.

Date of experience: 8/3/21
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Top Positive Review

“Very good”

Tamilselvan W.
6/1/22

Very good. I would recommend everyone to choose ashford.

Date of experience: 6/1/22
See positive reviews

Reviews (3,763)

Rating

Timeframe

Other

Reviews that mention popular keywords

shopping experience (110) customer service (340) quality watches (36) thanks ashford (16) warranty card (20)
Thumbnail of user tonyw1822
Australia
1 review
0 helpful votes
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December 10th, 2024
Verified purchase

Very disappointed as above this continues to happen that your company does not post out filled in warranty scans, very upsetting. I have been told they have been sent but that was 23 days ago and still no signs after waiting 2 months from purchase.

Reason I chose this business:

I did, I purchased another mido automatic watch which should come with a filled in warranty card we'll wait and see? Order number w*******591,.

Date of experience: November 30, 2024

Thumbnail of user jacobh965
Jacob H. – Ashford Rep

Hi Tony,

We apologize for the issues you're experiencing. We are currently investigating the situation, as we can confirm that the cards were sent.

Thank you for your patience, and we’ll keep you updated as we look into this further.

Thumbnail of user kristinat237
California
1 review
0 helpful votes
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December 3rd, 2024
Verified purchase

I've purchased items from Ashford several times over the years and every time I've had a great experience! Quality watches, authentic and quick shipping! Will continue to use this company! Thank you for always living up to my expectations!

Reason I chose this business:

Online many years ago

Date of experience: November 23, 2024

Thumbnail of user martins1735
GB
1 review
0 helpful votes
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November 11th, 2024
Verified purchase
• Updated review

Great prices... just wish I lived in the States!:-) Import charges and VAT add a juicy surcharge to your purchases if getting delivered to the UK, but overall they are still worth it! That says a lot about the unbelievable value Ashford are able to create in their pricing of a seriously strong range of sunglasses. If you are looking for some of their rarer items - like Montblanc - then there is nowhere cheaper on the web.

Reason I chose this business:

Brilliant range of sunglasses at a great price.

Date of experience: November 1, 2024

Great prices...
October 31st, 2024
Verified site experience
• Previous review

Great prices... just wish I live in the States!:-)

Reason I chose this business:

So much cheaper and great range.

Date of experience: October 21, 2024

Thumbnail of user bulentk4
California
1 review
0 helpful votes
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December 13th, 2024
Verified purchase
• Updated review

Just placed an order first time about 2 min. Ago. I shop extensively with Jomashop (Bought 20 watches from them past 6 months). I hope my experience with Ashford will be just as good or better. Thank you

Reason I chose this business:

Ashford had the exact Edox model I was looking for. Delfin

Date of experience: December 14, 2024

Great Company
December 17th, 2024
Verified purchase
• Previous review

Greta company for watches, I usually shop Jomashop for my watch collection, but I discovered Ashford and I am very happy with Ashford. They respond to my e mails right away and explained clearly about my concerns, which was only to find out the delivery time. I just put in a new order and I am very happy with Ashford

Reason I chose this business:

Great selection, great customer service and great prices.

Date of experience: December 17, 2024

Thumbnail of user mutis
Pennsylvania
2 reviews
3 helpful votes
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October 21st, 2024
Verified purchase

I used to do such purchases with Ashford and drill my shop. Make real my shop has absolutely abhorrent customer service. They don't care at all about their customers. I easily spent at least $20,000 with them over about 6 or 7 years. Thus far, Ashford has not given me a problem. I hope I don't run into run if I ever need to return anything, but as for now, I'm strictly with Ashford

Reason I chose this business:

Best prices best selection

Date of experience: October 9, 2024

Thumbnail of user josec3591
Chile
1 review
0 helpful votes
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December 20th, 2024
Verified purchase

I received my Luminox watch and am generally satisfied with the product. However, I noticed that the package did not include the user manual, which I consider important for a new product. I only received the Luminox warranty certificate. It would be ideal if future purchases ensure that all necessary items are included to provide a complete customer experience.

Thank you for your attention and for offering quality products.

Reason I chose this business:

I choose Ashford because they offer high-quality watches, fast shipping, and excellent customer service. Communication with the support team is quick and efficient. I’ve had the pleasure of speaking with Nick, and his service is truly a 10/10.

Thank you for consistently delivering a great experience!

Date of experience: December 10, 2024

Thumbnail of user kirstend137
Michigan
1 review
0 helpful votes
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December 23rd, 2024
Verified purchase

Ashford did great! Never ordered from them before this, which always makes me nervous. I'm very happy with the service. I love that I need to sign for the delivery and they don't leave it on the front porch. I had to go to UPS to pick it up. I'd rather do that than a porch pirate have a merry Christmas!

Date of experience: December 13, 2024

Thumbnail of user rodneyb935
Texas
2 reviews
0 helpful votes
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November 23rd, 2024
Verified purchase

Fast, easy convenient shopping experience. Nice selection with some great prices. I found Ashford through another retail site and so glad I did! They have a nice inventory to choose from, many with excellent pricing. Delivery for the product I ordered was surprisingly fast and it came well-packaged. I will definitely put Ashford at the top of my list when shopping for accessories.

Reason I chose this business:

Directed to Ashford from Brad's Deals.

Date of experience: November 13, 2024

Thumbnail of user jacks2412
GB
1 review
0 helpful votes
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September 24th, 2024
Verified purchase

Nice easy transaction and found what I wanted at a great price. Shipping to the UK was pretty quick with only a minor let down due to the UK shippers taking more time than they needed. This is no reflection on Ashford or the service they provided.

Reason I chose this business:

I chose Ashford because they had what I wanted at a great price.

Date of experience: September 14, 2024

Thumbnail of user oljab
BA
1 review
0 helpful votes
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November 6th, 2024
Verified purchase

The product details on this website are thorough with high-quality images. The descriptions of products are very detailed. Checkout was quick and secure, and I appreciated the multiple payment options available. The shipment was great, and the package arrived at my doorstep on time. In conclusion, I recommend Ashford for anyone looking to buy watches or sunglasses.

Reason I chose this business:

I chose Ashford today to buy a watch, and I have found that your prices are absolutely unbeatable.

Date of experience: October 27, 2024

Thumbnail of user randyp763
Missouri
1 review
0 helpful votes
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October 22nd, 2024
Verified purchase

I recently ordered a gold and purple watch for my son-in-law. He really liked it and some of his college friends were envious, so I ordered two more watches that he can sell to them. My first order was seamless and I hope that order number 2 goes as well. Thank you.

Reason I chose this business:

Selection, Price, Previous Purchase

Date of experience: October 12, 2024

Thumbnail of user derekk435
GB
1 review
0 helpful votes
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December 14th, 2024
Verified purchase
• Updated review

This order was a joy from start to finish. Ordered a Hugo watch from Scotland on a Sunday morning, and had the watch in my hand by the Friday afternoon! Absolutely fantastic service, and could watch the tracking details all the way. The watch itself was less than half the price of UK sellers, and that included the international delivery. I will 100% be ordering from Ashford again.

Reason I chose this business:

Cheapest price on the web for the item i wanted, even including the international shipping.

Date of experience: December 4, 2024

Good price and easy to order, only 4 stars at the moment...
December 4th, 2024
Verified site experience
• Previous review

Good price and easy to order, only 4 stars at the moment as i need to see how the international shipping to the UK goes.

Reason I chose this business:

Cheapest price on the web for the item i wanted, even including the international shipping.

Date of experience: November 24, 2024

Thumbnail of user lindyg40
Florida
1 review
0 helpful votes
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November 2nd, 2024
Verified purchase

I had a separate order (some sunglasses) that I had to return due to size and fit. No problems - just a simple phone call, print the info and off it went. Kind person in customer service...fast shipping to me for the items. Quality items at a fair price.what could be better?

Very kind person assisted me with returning sunglasses..simple.

Reason I chose this business:

See above..

Service

Date of experience: October 23, 2024

Thumbnail of user tiagok5
Texas
1 review
0 helpful votes
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September 19th, 2024
Verified purchase

Super comfortable watch, gives me go anywhere do anything g-shock vibes but in a more stylish way in my opinion. The size is just right for my slightly under 7" wrist. When purchasing I was a little concerned the 22mm strap was going to be too "thick" but it looks and feels amazing. Again, very comfortable and great looking watch. Purchasing through Ashford was quick and easy. Got delivered a day ahead of the initial estimated date. Great experience overall, highly recommend.

Reason I chose this business:

Great products at amazing prices.

Date of experience: September 9, 2024

Thumbnail of user matthewb4270
Arkansas
1 review
0 helpful votes
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November 21st, 2024
Verified purchase

Watch arrived quickly, working well. Tritium markers have plenty of life left as of this writing 11/11/2024. Luminox tritium is subtle but effective on all 3 I have had previously. This one is no exception. 2nd jomashop purchase, certainly will do business again!

Date of experience: November 11, 2024

Thumbnail of user tinak663
California
1 review
0 helpful votes
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September 10th, 2024
Verified purchase

Shopping with Ashford was easy and the overall packaging was very very good. I received my Longchamp frames and original case in perfect condition. Would absolutely order from Ashford again but would upgrade my shipping for sure. USPS takes forever to get to us!

Date of experience: August 31, 2024

Thumbnail of user jaredb598
New York
1 review
1 helpful vote
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November 28th, 2024
Verified purchase

I believe Ashford to be a reliable retailer with great, rotating inventory and fantastic deals. I have made more than one purchase with them and each time, am satisfied that I am getting genuine goods with value for money.

Date of experience: November 18, 2024

Thumbnail of user tanishag28
Missouri
1 review
0 helpful votes
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September 24th, 2024
Verified purchase
• Updated review

All the luxury brand sunglasses I have purchased have been easy and run smoothly in transacting. I had to return one pair I didn't like once I received them and the return process was just as quick and easy.

This place is a hidden gem of products

Reason I chose this business:

Luxury brands at deep discounted prices.

Date of experience: September 14, 2024

Easy and quick
January 13th, 2024
Verified site experience
• Previous review

Easy and quick. Thank you for making that happen on your site. However, your Gucci Sunglasses are not as direct to find if you don't know how. They aren't listed under Sunglasses in your menu and when you use the search bar and type Gucci, you get two categories. The one for Gucci Sunglasses pulls no result and you get a message saying could not find. When selecting Gucci as the choice of the two categories, it pulls up the sunglasses and opticals. You are likely missing traffic and sales because of this. I am a UX Designer and UAT by trade, and I hope this helps.

Thank you

Reason I chose this business:

Looking for Sunglasses, I love them and buy a lot. A sale is always helpful for me, along with variety.

Thank you

Date of experience: January 13, 2024

Pretty easy to navigate
September 4th, 2022
Verified site experience
• Previous review

Pretty easy to navigate. Thank you

Reason I chose this business:

I wanted new sunglasses

Date of experience: September 4, 2022

Thumbnail of user taraj303
Illinois
1 review
0 helpful votes
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October 14th, 2024
Verified purchase

I had never heard of this website. It popped up on Google when I was searching on a pair of sunglasses (not the ones I purchased). So, I looked around and I really liked the selection and prices. I'll be back for sure. Thanks!

Date of experience: October 4, 2024

Thumbnail of user bobv745
Virginia
1 review
0 helpful votes
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October 4th, 2024
Verified purchase

I placed an order over the weekend to the wrong address. Left a message and was contacted first thing Monday morning with a solution. Perfect.

Watch arrived to the right address within a few days.

Great price too.

See above

Service

Date of experience: September 24, 2024

Thumbnail of user kelseyg246
North Carolina
1 review
0 helpful votes
  • Send Message
August 30th, 2024
Verified purchase

The website is very straight forward and easy to use. They offer lots of discounts on top of the reduced prices the watches are already listed for. So glad I was introduced to this website where I can buy great watches at an even greater price point.

Reason I chose this business:

My husband had ordered another watch prior to this gift purchase and I was extremely impressed by the authenticity and quality of the watches on this site.

Date of experience: August 20, 2024

Thumbnail of user emersonl39
New Jersey
1 review
0 helpful votes
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November 14th, 2024
Verified purchase

Online shopping experience was intuitive and easy. Support section was actually useful. Ashford is a long-established seller with great deals. And they're and authorized dealer for many brands which is a big plus.

Reason I chose this business:

Good deals. Reputable. Authorized dealer.

Date of experience: November 4, 2024

Thumbnail of user susanl5539
Washington
1 review
0 helpful votes
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November 30th, 2024
Verified purchase

Great item for the price. However, the glasses were just put into a small box big enough to fit the glasses. No case for protection or plastic to protect lenses. Terrible shipping practices, if done on a regular basis. I would never buy from them again. Shipping, if it matters, was ultra-fast.

Reason I chose this business:

Advertised price was nice

Date of experience: November 20, 2024

Thumbnail of user jacobh965
Jacob H. – Ashford Rep

Hi,

Thank you for your feedback regarding the shipping issue. We have reported the issue to ensure it doesn't happen again in the future. We’re glad to hear that you’re happy with your purchase and the shipping speed.

We appreciate your understanding and look forward to serving you again.

Thumbnail of user joand1640
Georgia
1 review
0 helpful votes
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November 19th, 2024
Verified purchase
• Updated review

Easy to purchase and delivery was fast but my biggest issue was it didn't come with a manual or warranty. I registered the watch online but said there's warranty information is not available. Also, the manual can be downloaded but it never pushed through, just circling forever. So yes, how will I know how to operate this thing?

Still no response been a week now, so…

Service

Date of experience: November 9, 2024

Excellent and user friendly website
November 6th, 2024
Verified site experience
• Previous review

Date of experience: October 27, 2024

Thumbnail of user johnp11419
California
1 review
0 helpful votes
  • Send Message
November 29th, 2024
Verified purchase

I was not notified that for you had an issue with my payment, so for over two weeks I thought the order had gone through. Prior to contacting your customer service department, which was very responsive, the only correspondence that I had received from your company was an order confirmation message. Last time, I selected paying with my Amazon account. This time I just paid with one of my Visa cards. I realize that this is probably Amazon's fault, but I still should have been proactively contacted.

Reason I chose this business:

I'm too lazy to search on another site for the watch that I had previously selected and tried to buy before the payment snafu messed things up.

Date of experience: November 19, 2024

Thumbnail of user jacobh965
Jacob H. – Ashford Rep

Hi,

We sincerely apologize for the issue you encountered with your order. We're glad to hear that our customer service team was responsive to your concerns. We’ve reported the payment issue to ensure it does not happen again in the future.

Thank you for your valuable feedback, and we appreciate your understanding.

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From the business

Shop luxury watches for men and women at Ashford.com. All high end watches are listed with discount pricing and come with a 2 yr. Warranty and FREE shipping!

Business Highlights

  • Luxury Discounted Watches
  • Luxury Discounted Jewelry
  • Luxury Discounted Sunglasses

Business History

We are headquartered in one of New York City’s most iconic neighborhoods and a hub for all things luxury, Tribeca!
Although Ashford.com has been in business since 1997 and pioneered the sale of luxury timepieces on the web. We take great pride in being one of the pioneers in the watch ecommerce industry and strive to treat each customer with respect and fairness.

Company Representative

Thumbnail of user ashfordw1
Ashford W.
Customer Service Manager
Typically responds within 23 days

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