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  • Ashford

2024 CUSTOMER CHOICE AWARD

Ashford

Corporate Values

Overview

Ashford has a rating of 4.6 stars from 3,047 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Ashford most frequently mention great price, customer service, and fast delivery. Ashford ranks 2nd among Watch sites.

Proactively asks for customer feedback

This company responds to reviews, but usually not within the first month

Positive reviews (last 12 months): 89.9%
Positive
1,124
Neutral
30
Negative
96

Instant Feedback

9,569 reviews

50
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How would you rate Ashford?
Business's Favorite Review

“Excellent transaction.”

Ed S.
8/4/21

Purchased 8 watches at one time for gifts to friends. Watches arrived promptly and in perfect condition. I was very satisfied with the watches and the service. Friends liked the watches very much and no one has had any problems with them. Excellent transaction.

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Top Positive Review

“Very good”

Tamilselvan W.
6/1/22

Very good. I would recommend everyone to choose ashford.

Reviews (3,047)

Rating

Timeframe

Other

Reviews that mention popular keywords

shopping experience (219) customer service (264) quality watches (52) quality product (61) thanks ashford (22) warranty card (20)
Thumbnail of user jimmyr29
4 reviews
4 helpful votes
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December 27th, 2015

100 % real, 100% brand new Bell & Ross BR01.1500 cheaper than anywhere else. Free 2 day shipping, Beautiful presentation case, papers, and a cool patch from Bell & Ross. Stunning, heavy watch. Love It! I could not have afforded this anywhere else. Unbelievable price, Called them up after reading these posts, Answered me on the 3rd ring. I would recommend highly.

Thumbnail of user jingweix
1 review
11 helpful votes
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October 21st, 2015

I bought 3 Charmex watches in one month as the gifts for my family members. However, when I was trying to return one of them, I was told I need a RA#. Then I contacted their customer service dep. Multiple times (two emails and couple of live chats), still couldn't get the RA! No idea how this company is running. Will never buy anything from this site.

Thumbnail of user jamesd402
1 review
0 helpful votes
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March 25th, 2018

Just bought my third (Hamilton jazzmaster) and another great deal! Previously bought bulovas for two family members. No problems whatsoever! Highly recommend! The only negative thing I can say is their website is slow to filter. Better than anywhere else, and I looked!

Thumbnail of user andrewg1545
1 review
2 helpful votes
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June 20th, 2022
Verified purchase

My last purchase from Ashford was my 8th. And it was just as my first. Prompt processing and reliable shipping. I am in Australia and have never had to wait over 2 weeks for my watch to arrive from the U.S. Just about any of the other big sellers take at least 4 weeks if l am lucky.The quality of items is perfect, they are not factory 2nds. Or Chinese knock-offs but genuine brand items that you can register with the maker for warranty for instance.

Reason I chose this business:

I have fallen for the odd scam on Facebook or wherever but like many people when l find a reputable seller with a great range of brands, l stick with them as l am doing and thoroughly recommending with Ashford, Best Regards Andrew Groves.

Thumbnail of user chrisr96
1 review
22 helpful votes
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February 27th, 2015

I live in Australia. I bought a CK watch and it stopped after a couple of weeks. I was told to get an estimate for the repair and once it was approved I would be reimbursed via PayPal. The estimate to repair the watch was $109 but Ashford will only give me $45. The estimate to repair the watch was from an authorised CK repairer. The service from Ashford was good as far as ordering and delivery but I am really disappointed with the way they haven't honoured the warranty. All advertising says that they have a two year warranty but only covering 41% of the cost to repair my watch is not good enough. I would not recommend buying from this company!

Thumbnail of user kevinm3692
1 review
0 helpful votes
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April 16th, 2024
Verified purchase
• Updated review

My shopping experience with Ashford has always been perfect.

My shopping experience is excellent
December 11th, 2022
Verified site experience
• Previous review
Reason I chose this business:

I chose Ashford today for a great deal on a watch.

Thumbnail of user anatoliik6
1 review
0 helpful votes
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April 17th, 2024
Verified purchase

The order was completed very quickly and efficiently.

Thumbnail of user cristianosr
1 review
9 helpful votes
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January 7th, 2019

I bought a Rado watch this Christmas and when receive it, the watch didn't look the same way as the picture shows. I called customer service and they refused to refund the money just because I tried the watch once. I suggest everyone to not buy from this company. If you want a watch, buy it from the original seller website.

Thumbnail of user andrec286
1 review
0 helpful votes
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December 24th, 2022
Verified purchase

Received my watch quickly and as described. Only thing I would wished for is having the shipping cost more competitive, the watch I purchased was $59 and the shipping to Canada $29!
Besides that very happy!

Reason I chose this business:

Bought in the past with no issues

Thumbnail of user zachh48
2 reviews
17 helpful votes
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April 14th, 2019

Attempted to buy a Hamilton watch from this place. The woman in customer service completely messed up the order. She was rude and patronizing when I spoke with her to correct the order. I spoke with * a couple of times regarding the order and we was more professional, but the woman I dealt with was so snotty and condescending that I would never consider giving this place my business in the future.

*Personal information redacted by admin

Thumbnail of user henryt338
1 review
0 helpful votes
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January 27th, 2023
Verified purchase

After making a purchase of 1,600 dollars apox I expected such an expensive product in a box presentation that highlights the investment and not in a cheap plastic and leather bag.
You did not send also the Guarantee of authenticity of the Jewel
Take for example how they sell their watches is an exceptional presentation.

Reason I chose this business:

Because I have been making purchases very often for quality and delivery security, it is the first time that they fail me

Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Thank you for your review. We appreciate all feedback. Please reach out to Customer Service on any issues that you may have.

Thumbnail of user paulb4116
2 reviews
0 helpful votes
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October 17th, 2022
Verified purchase

I was at first apprehensive purchasing from Ashford, having never purchased or known of the company. I did a few checks of reviews online and they were very positive. Living in Australia makes it difficult to know the companies you can trust. Australia is a long way away from the rest of the world. I decided to take a risk and purchase a Glycine watch. I got information back immediately from the company and it wasn't long before my watch had arrived. I was utterly impressed with the quality of the watch and the speed at which it arrived. Well packaged and in perfect condition. I definitely will purchase from Ashford again.

Reason I chose this business:

I wanted another Glycine watch, and the prices were very competitive.

Thumbnail of user netorm
1 review
0 helpful votes
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July 1st, 2024
Verified purchase

Muy buen servicio en ayuda de atención al cliente los recomiendo

Excelente 👌

Service
Thumbnail of user danm1799
1 review
0 helpful votes
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August 14th, 2023
Verified purchase

Watch maker unable to remove link for my wrist fit, screw has too much glue. Contacted Ashford for return/replacement. They told me, per their procedure, they can't take back a watch if the plastic was removed from band. Then how is one suppose to fit the band if the plastic is still on it? The guy basically told me it's not their issue and left it at that. He gave me Gevrils warranty contact info. What about Ashford warranty?! I purchase a lot of watches, and am sad to say that I will never be purchasing from Ashford again. Not my problem was the main reason. At least should have heard me out and tried to help me….Inhad an issue with another on line retailer as Ashford, and they took care of me without question.

Stated above

Reason I chose this business:

They were my go to for warchnpurchaes.

Service
Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,
Thank you for your review. Please reach out to customer service for any assistance you may need

Thumbnail of user balkumarm
1 review
0 helpful votes
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July 26th, 2022
Verified purchase

The delivery was delayed by at least 4-5 days. Firstly, there was some verification required for the payment,. After this was done, it took 4 days to process the order and ship it. EVEN though I paid $29.95 for Next Day Delivery, it took 3 days for the delivery to happen. Not a very pleasant experience. You should now refund the shipping charges of $29.95. UPDATE: Thank you for addressing my issues. It is gratifying to know this. Thank you for refunding the shipping charges. So, it has all ended pleasantly.

* Ashford attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user alanm1100
1 review
0 helpful votes
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December 12th, 2022
Verified purchase
• Updated review

Great selection and good sale prices. Good photos and descriptions. A watch collector won't find a better place to shop. Good communication and tracking when an order ships and fast first-class delivery in the USA.

Reason I chose this business:

Prior purchases have proven Ashford to be a trustworthy source of high quality watches.

Great selection
October 9th, 2022
Verified site experience
• Previous review

Great selection. Detailed information about each watch. Easy checkout.

Reason I chose this business:

Great selection, great prices, fast delivery.

Ashford search page sometimes inaccurate, perhaps due...
September 30th, 2022
Verified site experience
• Previous review

Ashford search page sometimes inaccurate, perhaps due to vast inventory with many watch brands.

Reason I chose this business:

Great selection. Great prices. Fast delivery.

Thumbnail of user majm12
1 review
0 helpful votes
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December 11th, 2022
Verified purchase

Easy Transaction and Fast Delivery. However, I bought a watch from Ashford in the past and although I had my refund in full with no issues, they stipulate that you can't even try the watch on the wrist. That watch had a sealed shrink wrap plastic, so I didn't even get it out of the wrapping.

Thumbnail of user deepj
1 review
12 helpful votes
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June 27th, 2014

They just sell their product, you can not exchange it or
Return it. Just waste of money to buy product from them.
I bought a Ck watch for my wife it was bigger in size so I
Wanted to replace it. They said oh we can not exchange it.
So I wasted my money I think.

Thumbnail of user steves403
1 review
7 helpful votes
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September 27th, 2017

The watch that I purchased was defective. The second hand ran but the time never changed. I did not realize the defect until I had removed the plastic cover. Ashford would not refund my money and I had the send the watch back for warranty work. They claim it will take up to 10 weeks to resolve the issue. I am very skeptical that they will fix the watch. A reputable company would have refunded my money and apologized.

Thumbnail of user tuann4
1 review
3 helpful votes
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July 15th, 2016

Sold a brand new watch in attractive price or cheap price. If you want super cheap from them, just check out slickdeals.net, sometimes they provide a coupon code; then you will get a super cheap. I bought 10 watches in two transactions from them at super cheap price for resale; but at the end I returned to them all in 2 transactions and each time I got a full refund. I followed their direction of return and I did exactly on the return instruction that they provide and I got a full refund of $2200. This online store sell genuine brand new expensive watch at super attractive price and I am very satisfy to buy watch from them. The watches are genuine and brand new.

Thumbnail of user masanorim
1 review
24 helpful votes
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March 14th, 2018

The crown fell off a new watch I bought from them on its initial time adjustment. The customer rep I spoke to told me that the crown being an external item was not covered by warranty. I could not believe what she was saying and i insisted on talking to her supervisor and she told me such a person was not available, when I asked if she was the only one at the company she relented and got me to her supervisor Bret. He gave me the same song and dance and when I became upset he relented and told me they would look at it to see if it can be repaired. Im still not sure I will send it, once its in their hands they could hold it hostage and I am not sure I trust them.

Thumbnail of user suzannef51
2 reviews
0 helpful votes
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October 17th, 2018
Verified purchase

I ordered a watch and the face was too big for me. I called customer service and they were awesome. I ordered another watch and received it 2 days later. I love the new watch and Ashford followed up to make sure I was happy with the new watch. I highly recommend Ashford for their service and their discounts on watches. I have two now!

Thumbnail of user alexz84
1 review
12 helpful votes
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December 14th, 2018
Verified purchase

Purchased Rado watch on a Cyber Monday, but when it arrived it had a different look/color of the dial than on the website and I didn't care for it. Chose another watch and although it was a comparable Rado model was not offered at the Cyber Monday price. Customer service checked with their Sales Manager and he approved the exchange. All handled very professionally and smoothly including UPS charges both way. I was impressed and very pleased.

Thumbnail of user katerinab27
1 review
0 helpful votes
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October 21st, 2023
Verified purchase

I haven't received my parcel. The delivery service lost it or stole it. I wrote about this incident to the store. They delegated the entire solution to the problem to me. I have to decide this with the mail, although I paid the money to the store and they should have made sure that I received the parcel and they chose this delivery service. I had a case with another store, exactly like this, so the store sent me my order again without any problems and then solved this problem itself. Here everything is the other way around. I'm very disappointed.

I haven't received my parcel. the delivery service lost it or stole it. I wrote about this incident to the store. They delegated the entire solution to the problem to me. I have to decide this with the mail, although I paid the money to the store and they should have made sure that I received the parcel and they chose this delivery service. I had a case with another store, exactly like this, so the store sent me my order again without any problems and then solved this problem itself. here everything is the other way around. I'm very disappointed.

Service
Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,

Thank you for your review. Ashford takes all their customer comments and concerns seriously. We apologize for any inconvenience this may have caused you during your purchase.

We hope you are willing to give us a chance!

Please contact our customer service or sales team for assistance you may need.

Kerryclare G.
Manager of Customer Service

Thumbnail of user josephs213
1 review
5 helpful votes
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April 25th, 2017

I purchased a Raymond Weil moonphase from Ashford. Less than 2 months later the thing was broken... I sent it back--- which cost me 50 bucks, then had to wait over a month to get the "repaired" watch back. It was returned and worked for about a week before breaking again. Ashford would not return the watch and instead said that they would "repair" it again. Customer service not helpful, and now, Ive owned the watch for almost a year and have only had it operational for 3 months... A TOTAL JOKE. I will never use them again, they do not do quality repairs and sell substandard watches.

A JOKE!

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From the business

Shop luxury watches for men and women at Ashford.com. All high end watches are listed with discount pricing and come with a 2 yr. Warranty and FREE shipping!

Business Highlights

  • Luxury Discounted Watches
  • Luxury Discounted Jewelry
  • Luxury Discounted Sunglasses

Business History

We are headquartered in one of New York City’s most iconic neighborhoods and a hub for all things luxury, Tribeca!
Although Ashford.com has been in business since 1997 and pioneered the sale of luxury timepieces on the web. We take great pride in being one of the pioneers in the watch ecommerce industry and strive to treat each customer with respect and fairness.

Company Representative

Thumbnail of user ashfordw1
Ashford W.
Customer Service Manager
Usually responds not within the first month

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