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  • Ashford

2024 CUSTOMER CHOICE AWARD

Ashford

Corporate Values

Overview

Ashford has a rating of 4.6 stars from 3,046 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Ashford most frequently mention great price, customer service, and fast delivery. Ashford ranks 2nd among Watch sites.

Proactively asks for customer feedback

This company responds to reviews, but usually not within the first month

Positive reviews (last 12 months): 89.9%
Positive
1,125
Neutral
30
Negative
96

Instant Feedback

9,567 reviews

50
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How would you rate Ashford?
Business's Favorite Review

“Excellent transaction.”

Ed S.
8/4/21

Purchased 8 watches at one time for gifts to friends. Watches arrived promptly and in perfect condition. I was very satisfied with the watches and the service. Friends liked the watches very much and no one has had any problems with them. Excellent transaction.

See full review
Top Positive Review

“Very good”

Tamilselvan W.
6/1/22

Very good. I would recommend everyone to choose ashford.

Reviews (3,046)

Rating

Timeframe

Other

Reviews that mention popular keywords

shopping experience (219) customer service (264) quality watches (52) quality product (61) thanks ashford (22) warranty card (20)
Thumbnail of user iant71
1 review
12 helpful votes
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November 23rd, 2017

It troubles me that some on this site have given a 1 star review when they havent even bought a watch from Ashford, rather based on what others have said, Really? Is that fair or useful? I just received a Hamilton Seaview watch. Customer Service (Brett) responded professionally and instantly to my email queries. Watch arrived ahead of estimated delivery date perfectly packaged with tags, boxes manual etc. Watch is flawless. Will be ordering another watch from these guys. Oh and shipping and handling to Canada was free.

Thumbnail of user gangm
1 review
0 helpful votes
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December 27th, 2022
Verified purchase

Started buying from Ashford almost 20 years ago. Always thought they sold quality products at low prices. My recent purchase after about a 10-year absence has reminded me they still offer good deals. They've been underrated compared to Amazon and Ebay.

Reason I chose this business:

Ashford is an online site I first bought from about 20 years ago.

Thumbnail of user matthewd423
2 reviews
2 helpful votes
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July 11th, 2020

Ordered two watches over the course of about 9 months. Both were priced well. Shipped and arrived fast. Both were in perfect new condition. Can't say that for other online watch sellers. Only wish they had more of a selection of brands but that's probably why their prices are so good.

Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,

Thank you for your review. We hope you are enjoying your watches!

Thumbnail of user gleno6
2 reviews
2 helpful votes
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July 5th, 2016

Watch arrived within days to an international address, packaged very well, exactly as advertised, at a very reasonable price.

Would buy from Ashford again without hesitation.

I'm frankly surprised that there's so many negative reviews.

Thumbnail of user jfl
1 review
0 helpful votes
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August 16th, 2018
Verified purchase

It's been my third purchase with Ashford.
Each time, the whole purchase experience has been absolutely perfect.

The watches, even pre-owned, are of the utmost quality. Shipping is extremely fast and efficient, too (four days from purchase to delivery in France).

I can't be more happy as a customer!

Thumbnail of user petem261
2 reviews
2 helpful votes
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December 1st, 2022

Save your money. I bought two watches from Ashford in fall 2019, a Bucherer and a Glycine, with a total cost of nearly $950. Both are already useless. The stem of the Bucherer came off in my hand while I was winding it, and the Glycine, despite being an automatic watch, loses ten minutes every hour. All Ashford will do is cite to me their two-year warranty and otherwise tells me to kiss off. But no company selling watches at this price point should sell such junk. I'll never buy from Ashford again and discourage who wants a good product for good money from doing so.

* Ashford attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Value
Shipping
Quality
Thumbnail of user ralphh28
1 review
6 helpful votes
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October 24th, 2013

I bought my RW Freelancer watch at ashford about 4 months ago. From the moment it arrived I fell in love with. Well packaged, came with warranty card, along with all goodies and stuff as expected.
This is a pricey watch though with over $1000 less in my wallet, but this is definitely worth every penny. So far runs smoothly no issues.

R. Horn

Thumbnail of user annah1524
1 review
0 helpful votes
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December 4th, 2022
Verified purchase

Love these sunglasses! They were shipped quickly and arrived exactly as described. They were a bit loose on my face, but having worked for an optometrist, I was able to adjust themself myself. Very happy with my purchase and would definitely buy again!

Thumbnail of user joryb10
1 review
0 helpful votes
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February 6th, 2023
Verified purchase

Pricing is very important and Ashford offers exceptional deals that are enhanced while viewing an item with a drop down window offering additional discount to get you to place an order. The shipping was fast as it took only 2 days to receive my watch which also happened to be delivered on a Sunday. Overall experience was outstanding and will be using them to purchase additional items in the future

Reason I chose this business:

Price price price and good reputation.

Thumbnail of user nickb140
1 review
5 helpful votes
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November 13th, 2017

Ashford, essentially is a grey market watch website. You can find deals with amazing prices. I ordered a watch and it took 3 business days to travel across the world to my doorstep. Upon inspection of the watch, it works properly, looks genuine as hell. So, I don't get the hate about Ashford to be honest. Some people argue that the watch doesn't work. For example, a quartz. First, please understand that most of "grey-market" watches are pretty much discontinued watch products that most likely stayed inside the box for years, if not decades. People criticize this business should really educate themselves the nature of "grey-market". Overall, I recommend this website if you're trying to find great deals on watches.

Tip for consumers:
Before buying a watch not only on this website, but other types of online watch sellers as well, please, learn about it first (model, design, number, movement, review, etc.). There are countless information on the Internet. Don't fool yourself.

Service
Value
Shipping
Quality
Thumbnail of user gunelm4
1 review
0 helpful votes
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December 24th, 2023
Verified purchase

I'm very pleased with the customer service. At first I was afraid that it might not be original, so I sent an email to the service and they responded quickly. And in fact the products in Ashford are original. I am very thankful!

Reason I chose this business:

For good prices and quality products

Thumbnail of user chrisv798
1 review
0 helpful votes
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December 17th, 2022
Verified purchase

Ashford delivered fast! Package arrives within three business days which was amazing. Communications was excellent and when I sent a note saying that my purchase went through before I could put in my 5% code they immediately credited me that amount.

I didn't include the 5% code and sent an email. They quickly responded and credited me the amount owed.

Reason I chose this business:

Price and availability of desired product and model.

Service
Thumbnail of user jonh499
4 reviews
4 helpful votes
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December 24th, 2022
Verified purchase

48 hours for a response, then they don't answer your question so the 48 hours starts over. It's been over a week trying to get an RMA, unbelievable. Discount prices = poor customer service. I would avoid this website and business.

Tip for consumers:
They take forever to give you an RMA

Service
Value
Shipping
Returns
Quality
Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,
Thank you for your review. We do apologize for any inconvenience. We do disclose on your inital email request it can take 2 business days for any email response. This is due to the act it is a rather small team and we want to nake sure every customer is answered properly. As for your RA#, we do see that it was issued today, the delay was we do need to catalogue a reason for the return in our system and none was provided until this morning. We again apologize for any inconvenience this may have caused.

Thumbnail of user mariam4108
1 review
0 helpful votes
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July 30th, 2023
Verified purchase

Great selection of beautiful watches. Very easy to use website and ordering experience Competitive pricing. Good communications via email. With notifications regarding shipping and delivery and tracking information.

Reason I chose this business:

Referred to this site by a relative

Thumbnail of user ralphh406
1 review
0 helpful votes
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March 31st, 2023
Verified purchase

My oldest son has been helping me due to recent back surgery.(awful) I knew he liked your watches, but I was hesitant because I had never heard of your company. I can now say to anyone reading this that the service & value are outstanding.

Thumbnail of user sohailf5
1 review
1 helpful vote
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November 11th, 2022
Verified purchase

Ashford advertises their watches as brand new. However, the watch that I received had clearly been used and worn by someone. Although the price was attractive, I was under the impression that the watch would be delivered in a sealed box with all papers, which was not the case.
Now, Ashford wants me to pay for freight and will not send a prepaid return label. Also, I may be charged for the ''free'' shipping, but, we will find out when the refund is eventually made.

Please read their return policy before purchasing.

Not helpful.

Reason I chose this business:

Attractive price.

Service
Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,
Thank you for your review. We ship all the items with everything that is provided by the manufacture. Regrettably, most manufactures no longer factory sealed to avoid waste and be more eco-friendly. We do apologize for any inconvenience. We do state that the shipping fee would only be deducted if it applied to the order. As your order was above $99.00, it would not be deducting any fee from your refund.

Again, we do apologize for any inconvenience.

Thumbnail of user laurenw21
1 review
14 helpful votes
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March 10th, 2015

The watch they sent us stopped working every few hours. When we went to send it back, we had to argue with them on the phone to get them to cover the return shipping cost! They finally said they would "make an exception." Yeah, thanks a lot... send me a defective product, then try to make me pay for shipping... that's good customer service! Oh, and apparently we are not getting the watch back for 8-10 weeks, because that is their turnaround time. There is a reason their products are so cheap... its the only way they can get customers. Buyer, beware!

Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello Lauren,
Thank you for the feedback. Without any details, it is hard to address your specific situation. I can say that our watches are covered under a 2 yr warranty that pretty much mimics the manufacturers warranty and we strive to repair our watches with 100% accuracy, thus the very standard 8 week time frame to test, repair, and re-test the watch before we send it back out. If you had sent it to the manufacturer to be repaired, in our experience, it could take an average of 4 months to get back to you. If you would like us to check on the status of your watch, please contact us directly at CustomerService@ashford.com and we would be happy to do that for you. Thank you!
Best Regards,
Ashford Client Relations

Thumbnail of user redondor
1 review
9 helpful votes
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May 5th, 2016

Bought a Men's Corum Tides watch from Ashford. Beautiful & authentic watch at a great price. There is no way to fake a mechanical moon/tide complication; its real and have never had a problem with the watch. Buying it was smooth and trouble free. Think all these negative reviews are from Jewelry stores which generally sell watches at list price.

Thumbnail of user davidq789
1 review
0 helpful votes
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March 31st, 2024
Verified purchase

Shipping was secure and fast. I recommend using Ashford as the product is genuine and quality is great.

Reason I chose this business:

Online search

Thumbnail of user ilonkah1
2 reviews
0 helpful votes
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October 6th, 2023
Verified purchase
• Updated review

Love these watches, incredible quality. Most watches, even designer watches, do not have Swiss cases and movements. These are the best. The technology speaks for itself with testing from 1986. It's the only energy science product sold at a luxury level.

Reason I chose this business:

Bargain deals with name brands!

Ordering was easy...
November 22nd, 2022
Verified site experience
• Previous review

Ordering was easy...

Thumbnail of user yeok2
1 review
0 helpful votes
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November 14th, 2023
Verified purchase
• Updated review

Shipping charges can be better managed.
Your appointed forwarder with add on charges make your product/services more costly vs other supplier.
Ashford should not just wash your hand because the extra money is paid for by your customer.
Customer look at overall cost and not just product cost.

Service
Straight forward no hassle
August 3rd, 2023
Verified purchase
• Previous review

So far so good but the search function in your website can be better which we can narrow our search

Thumbnail of user christinam1663
2 reviews
0 helpful votes
  • Send Message
April 1st, 2024
Verified purchase

Large selection with great prices! Found a name brand for a great price. I can't wait to wear them; I am sure to get compliments.

Reason I chose this business:

Was looking for a specific pair of sunglasses that this site had on sale. Thanks

Thumbnail of user hanc19
1 review
0 helpful votes
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July 5th, 2022
Verified purchase

I had some difficulty for checking out, but solved by myself quickly.
Good price for the product. Paid an unexpected extra 5% duty beside 13% harmony tax.
For the product, I wish the applied numbers are brushed => might be easier for quick reading. High polish numbers reflect too much light, it takes over the beauty of the dial. The bending second hand might/could carry more personality with slightly more sharp angles. I get an average of - 4 second per day for last 5 days. Over all I enjoy the product.

Reason I chose this business:

Price comparison.

Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,
Thank you for your review. We are happy to hear you had a good experience. Please reach out to customer service for any assistance you may need.
Best regards,
Ashford Watches

Thumbnail of user jenniferc4982
1 review
0 helpful votes
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April 25th, 2024
Verified purchase

Ordering online was fast and simple. Delivery was super fast. Will be ordering again.

Reason I chose this business:

I saw an Ad on facebook

Thumbnail of user taraw11
1 review
25 helpful votes
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January 5th, 2015

After writing my initial reviews on Sitejabber and other websites about the appalling service I encountered with Ashford Watches following a purchase of a Seiko watch that fell apart and was subsequently confirmed as a fake by the manufacturer, their customer relations representative Gloria Forbes posted responses indicating their concern and commitment to resolve the matter.

I contacted her on multiple occasions to provide the information she requested, and the only response I ever got was her claiming that she had not received the information.

I have found this company to be completely untrustworthy, lacking any real commitment to customer service and not in the slightest concerned that they have been found to be selling fake goods. Their only interest has been to try to undermine the impact of poor online reviews with empty promises to resolve matters.

I would advise anyone considering purchasing a watch to avoid Ashford Watches.

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From the business

Shop luxury watches for men and women at Ashford.com. All high end watches are listed with discount pricing and come with a 2 yr. Warranty and FREE shipping!

Business Highlights

  • Luxury Discounted Watches
  • Luxury Discounted Jewelry
  • Luxury Discounted Sunglasses

Business History

We are headquartered in one of New York City’s most iconic neighborhoods and a hub for all things luxury, Tribeca!
Although Ashford.com has been in business since 1997 and pioneered the sale of luxury timepieces on the web. We take great pride in being one of the pioneers in the watch ecommerce industry and strive to treat each customer with respect and fairness.

Company Representative

Thumbnail of user ashfordw1
Ashford W.
Customer Service Manager
Usually responds not within the first month

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