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  • Ashford

2024 CUSTOMER CHOICE AWARD

Ashford

Corporate Values

Overview

Ashford has a rating of 4.6 stars from 3,047 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Ashford most frequently mention great price, customer service, and fast delivery. Ashford ranks 2nd among Watch sites.

Proactively asks for customer feedback

This company responds to reviews, but usually not within the first month

Positive reviews (last 12 months): 89.9%
Positive
1,125
Neutral
30
Negative
96

Instant Feedback

9,567 reviews

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How would you rate Ashford?
Business's Favorite Review

“Excellent transaction.”

Ed S.
8/4/21

Purchased 8 watches at one time for gifts to friends. Watches arrived promptly and in perfect condition. I was very satisfied with the watches and the service. Friends liked the watches very much and no one has had any problems with them. Excellent transaction.

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Top Positive Review

“Very good”

Tamilselvan W.
6/1/22

Very good. I would recommend everyone to choose ashford.

Reviews (3,047)

Rating

Timeframe

Other

Reviews that mention popular keywords

shopping experience (219) customer service (264) quality watches (52) quality product (61) thanks ashford (22) warranty card (20)
Thumbnail of user matthewc1937
1 review
0 helpful votes
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June 30th, 2023
Verified purchase

Great price great product as advertised, fast delivery. Ashford did NOT include a proper box or warranty card but the watch was pristine with all films intact and serial numbers and bar codes matching. Shipped in a small black plastic zip clamshell case.

Thumbnail of user dennish1068
1 review
0 helpful votes
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February 18th, 2023
Verified purchase

Need consideration of financial times and have lower prices than your best price price is now. I'm on a fixed budget I really need this watch to be priced $349.00 or lower, if at possible to accommodate me please refund that difference to my pay pal. You would prove Ashford truly cares about their customers. Thank you sincerely Dennis Hollenbeck

Reason I chose this business:

You reduced a previous watch to where I could afford it but I had to return it because the promotional video said it was 45mm and your advertisement online says 48.8mm… I can only wear 48 mm or larger.

Service
Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,
Thank you for your review. We do apologize for any inconvenience. Regrettably, your watch was at the lowest price we can offer.

Please reach out to customer service for any assistance

Thumbnail of user johnh805
1 review
7 helpful votes
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November 23rd, 2017

International buyer. Was aked to supply copy of credit card and ID via email! Very suspect behaviour that I have never encountered before when shopping online.
They didn't even bother to reply to emails.

Thumbnail of user michaelb8815
2 reviews
0 helpful votes
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August 13th, 2022
Verified purchase

Ashford offers a tremendous variety of Hamilton watches at great prices. I received my watch in just a few days. This was my first Hamilton watch. One thing I quickly noticed is that my watch kept stopping. I called customer service and they explained that I had to wind the watch 30-40 times in order to start the automatic winding function. There were no instructions in the package from Hamilton. Fortunately, the Ashford customer service agent quickly solved my problem. Now I'm a satisfied Ashford customer!

Service
Thumbnail of user luismf
1 review
1 helpful vote
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August 27th, 2022
Verified purchase

So I bought a Tissot watch for a fair price that I had to return, reason for return the watch I received was a bit different than the one shown in the picture finish wise, long story short it cost me $18.00 to return a watch that they misrepresented next time I will order from Amazon they don't charge for returns lesson learned. Good bye Ashford.

Tip for consumers:
check return policy.

Products used:
watch

* Ashford attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Value
Shipping
Returns
Thumbnail of user lynng591
1 review
0 helpful votes
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April 22nd, 2023
Verified purchase

Purchase experience has always been smooth as silk. No issues whatsoever. Perfect quality. FYI, years ago I did return a watch. That went smoothly as well. I highly recommend doing business with Ashford.

Thumbnail of user armens3
1 review
4 helpful votes
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February 24th, 2016

First, when I saw other reviews here, I was afraid to order my desired watch, because the rating is very low with lots of comments about fake watches and bad service.
But, after some research, I've found that on amazon and ebay Ashford has very high ratings and excellent user reviews, so I've tried and you know what? I'm really happy with my purchase! I bought "baume and mercier" watch which has really very high quality. Also it was under sale from $3000 to $1400.
So I can say that Ashford's rating is wrong here. Maybe because only negative reviews are post and all others who are satisfied hasn't provided any. That's the case I'm writing this one. Happy shopping.

Thumbnail of user gheorgheg2
1 review
0 helpful votes
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January 27th, 2023
Verified purchase
• Updated review

Extremely high brokerage fees incurred by UPS, in my case it added up to about 22% of the purchase value. It would be great if Ashford would add another, lower cost. Shipping option for Canadians. I am fairly sure this would bring an uptick in the number of shoppers from Canada.

Reason I chose this business:

Good reputation, good price vs. quality ratio, attractive products.

Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Thank you for your review. We appreciate all feedback. Please reach out to Customer Service on any issues that you may have.

Second order placed with Ashford in the last two years,...
December 16th, 2022
Verified site experience
• Previous review

Second order placed with Ashford in the last two years, a smooth experience on both occasions.

Reason I chose this business:

Good reputation, good price vs. quality ratio, attractive products.

Thumbnail of user christopherh460
2 reviews
0 helpful votes
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July 29th, 2022
Verified purchase

I have made many purchases from Ahsford and they are great to work with and offer some of the best prices around. When something you are looking at goes on one of their specials grab it you won't find a better price.

Reason I chose this business:

They are great to work with and they have great deals.

Thumbnail of user chrise90
1 review
22 helpful votes
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November 24th, 2017

Bought two watches. First one: Battery died in a week! Hassle to get the $25 refund on a dead watch (who sells movados that have watches that die that quickly?) Second watch (Rado) Pins fell out during the first wearing! Told them about it, and their response was 'too bad, the bracelet isn't covered'. I'm sorry, I would think that a DEFECTIVE band on a $500 watch would be considered "part of the watch"... but Ashford uses all kinds of loopholes to sell crap products and avoid standing behind them.

Thumbnail of user victort5
1 review
16 helpful votes
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September 11th, 2013

Just bought watch two months ago for over $1400. 00, which I used it may be less than week all together and stopped working, send it back to ashford, spend $50.00 for shipment, and I was told they will try to repair the watch. If I want the watch to be repaired, I would have sent it back to MFG. Customer service would not exchange the lemon watch with new one. I don't know; if ashford does sell refurbish watches under new watch. Is hard to believe brand new watch cost over $1400. 00 works for less than two weeks and need to be repaired. This wis first and last time I will purchase anything from them just Beware of their false advertisement

Thumbnail of user kenr510
1 review
0 helpful votes
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December 6th, 2022
Verified purchase

The watches were excellent - price was reasonable; however, I wish there was a calculation or estimate for duties and other delivery charges. It ended up being an extra $100 CAD! All in all still a good experience and I have bought another watch from Aahford.

Reason I chose this business:

Price and reputation

Thumbnail of user sanjays19
1 review
11 helpful votes
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January 8th, 2016

Recently i purchased 2 watches and one order i canceled at same point of time. After continues follow up and mails, calls (after 15 Days) they send a mail in which they have written Please talk to your Bank with some authorization code to reverse the payment. Its really become a headache to get the money back from them. Really a bad experience.

Thumbnail of user bharathk32
1 review
0 helpful votes
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June 6th, 2023
Verified purchase

I was told 2 days after placing order and after paying expedition fees on my order that the item was never going to make it. When I called they refused to pay back the expedition fees stating my other item still made it. Now, you should have either let me know on day-1 so that I could buy both my items elsewhere or pay me back the expedition fees for the tardy communication. Neither of them were done!

I was told 2 days after placing order and after paying expedition fees on my order that the item was never going to make it. When I called they refused to pay back the expedition fees stating my other item still made it. Now, you should have either let me know on day-1 so that I could buy both my items elsewhere or pay me back the expedition fees for the tardy communication. Neither of them were done!

Service
Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,
Thank you for your email. We do apologize. Regrettably, we do ship from different warehouses, which is informed to your when you receive your order confirmation. As you chose expedited shipping, that applies to the whole order. Since a part of your order was received in 2 business days of shipping, the expedited shipping option was completed.
We do apologize for any inconvenience,

Thumbnail of user coleg46
1 review
1 helpful vote
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May 30th, 2023
Verified purchase

I was shopping for these glasses online and found a great deal at Ashford. They shipped quickly and actually arrived before the estimated delivery date. When they arrived, it was clear they were authentic; the packaging, carrying case, sleeve, and glasses were all 100% authentic Oliver Peoples. Overall, very happy with my purchase and Ashford and would recommend to others.

Reason I chose this business:

Competitive Pricing

Thumbnail of user joel255
1 review
5 helpful votes
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September 12th, 2018

I ordered a rado sintra, paid for second day air. Payment was taken from my account. Patiently waited five days, checking the order for tracking info updates. After 5 days, the order info says it was cancelled. I called customer service immediately and they asked if i had received an email about why t was cancelled. I didnt. They have no answer and said they would email me.

Im glad i found this site and read all the bad reviews. When they email me to authorize a reorder i will be declining. Will never buy from ashford ever again.

Tip for consumers:
be patient. do your research before jumping into a deal that seems to good to be true

Thumbnail of user sohinic1
2 reviews
0 helpful votes
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June 10th, 2022
Verified purchase

Good product, exactly as described. Fast shipping and delivery. Great pricing too. Nothing more I can ask for. The glass is also very stylish and looks sturdy. It suits my average round face nicely. I would recommend the product as well as the seller.

Reason I chose this business:

Great product at a very affordable price

Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,
Thank you for your review. We are glad to hear you had a positive experience. Please reach out to customer service for any assistance you may need.
Best regards,
Ashford Watches

Thumbnail of user kenyonw9
1 review
0 helpful votes
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July 20th, 2022
Verified purchase

Love the watch and shipping + item description were perfect! Some concern that the Serial number isn't on the warranty card as well as the stamp from
Them is almost worn off, so I have some question if manufacturers warranty will exist. Finally, the box isn't the original box it should've come in and the booklets weren't present. Not a massive deal, but should probably just put up a disclaimer that this may be the case.

Reason I chose this business:

Price and seemed legit

Thumbnail of user charliem46
1 review
9 helpful votes
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November 26th, 2015

All of you guys crying about fake watches and poor customer service are stupid. The guy at the coach store, where I took it to get the links taken out, said that it was absolutely real and when I told him what I paid for it he was floored by what a great deal I got. So all you salty Aholes should really do your research before you start $#*!ing online.

Thumbnail of user jayk91
2 reviews
10 helpful votes
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August 5th, 2017

Over the past 3 years I purchased 16 watches from Ashford. Well never again. One of the watches was an Edox - relatively inexpensive at $329. Well the watch arrived broken. It has been sent back to Ashford twice for repair and it is still broken. Ashford REFUSES to exchange it for another one or provide a refund. So - if they refuse to stand behind their products for someone who has purchased 16 watches from them, how do you think they're going to treat you? Do yourself a favor and buy your watches somewhere else. Don't get ripped off by Ashford..

Thumbnail of user michalh8
1 review
0 helpful votes
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February 22nd, 2017

I have bought 15 watches from Ashford and almost everything was O. K.
Mechanical watches were 100% O. K.
Quartz watches had empty bateries in some cases, but replacement was cheap & easy for me, so I didn´t claim it.
Delivery from US to Europe was very very fast and free of charge.
Just one negative point - packaging should be better, I mean more durable.

Thumbnail of user piotrs52
1 review
0 helpful votes
  • Send Message
April 20th, 2024
Verified purchase

Everything is perfect, fast shipping good quality 👍🏻😊

Reason I chose this business:

Good price and quality

Thumbnail of user hpcc
1 review
0 helpful votes
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April 21st, 2024
Verified purchase

Delivered exactly what I wanted. Great experience.

Thumbnail of user williamp477
1 review
21 helpful votes
  • Send Message
September 26th, 2018

Beware of Ashford. They do not stand behind their warranty. I purchased a new Rado in January 2018 and it stopped working in July 2018. They claimed it had excessive water damage. The watch was used daily and was never exposed to excessive water. Just normal wear and tear. I never heard of a warranty doesn't cover normal use. They refuse to repair it under the two year warranty they offer at the time of purchase. It is clear they sell inferior products and do not stand behind their warranty

Thumbnail of user leonidb10
1 review
0 helpful votes
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August 20th, 2022
Verified purchase

I have got a pair of reasonably priced sunglasses of my favorite designer, TB, as a gift. The shades are brand new and well packed, made in China. Delivered promptly. The shades come without a cleaning rug.

Reason I chose this business:

Some good stuff is sold here, and prices areright

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From the business

Shop luxury watches for men and women at Ashford.com. All high end watches are listed with discount pricing and come with a 2 yr. Warranty and FREE shipping!

Business Highlights

  • Luxury Discounted Watches
  • Luxury Discounted Jewelry
  • Luxury Discounted Sunglasses

Business History

We are headquartered in one of New York City’s most iconic neighborhoods and a hub for all things luxury, Tribeca!
Although Ashford.com has been in business since 1997 and pioneered the sale of luxury timepieces on the web. We take great pride in being one of the pioneers in the watch ecommerce industry and strive to treat each customer with respect and fairness.

Company Representative

Thumbnail of user ashfordw1
Ashford W.
Customer Service Manager
Usually responds not within the first month

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