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  • Ashford

2024 CUSTOMER CHOICE AWARD

Ashford

Corporate Values

Overview

Ashford has a rating of 4.6 stars from 3,059 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Ashford most frequently mention great price, customer service, and fast delivery. Ashford ranks 2nd among Watch sites.

Proactively asks for customer feedback

This company responds to reviews, but usually not within the first month

Positive reviews (last 12 months): 89.9%
Positive
1,131
Neutral
30
Negative
97

Instant Feedback

9,596 reviews

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How would you rate Ashford?
Business's Favorite Review

“Excellent transaction.”

Ed S.
8/4/21

Purchased 8 watches at one time for gifts to friends. Watches arrived promptly and in perfect condition. I was very satisfied with the watches and the service. Friends liked the watches very much and no one has had any problems with them. Excellent transaction.

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Top Positive Review

“Very good”

Tamilselvan W.
6/1/22

Very good. I would recommend everyone to choose ashford.

Reviews (3,059)

Rating

Timeframe

Other

Reviews that mention popular keywords

shopping experience (221) customer service (267) quality watches (52) quality product (62) thanks ashford (22) warranty card (20)
Thumbnail of user lydiam304
1 review
0 helpful votes
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December 13th, 2022
Verified purchase

This purchase is for a gift. I have not opened delivery box. I do want to say here that the picture you show is a black faced watch. I specifically ordered a white-faced watch--visually better to see the time!
I will contact your company after Christmas Holiday, if this is order is not correct. Thank you.

Thank you.

Reason I chose this business:

Through an online search of Seiko watches, I discovered your company carries this brand.

Thumbnail of user brandonp691
1 review
0 helpful votes
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July 5th, 2023
Verified purchase

A good friend recommended I check out Ashford as he had recently purchased a watch through them. I don't think you can find a better deal on a watch. Fast shipping and good packaging. I highly recommend Ashford if you find a watch you're looking for.

Reason I chose this business:

I was recommended Ashford by a friend who has purchased through them before.

Thumbnail of user scottc2058
1 review
0 helpful votes
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October 11th, 2022
Verified purchase

Pretty seemless. I'm kinda narrowminded as far as... I really just wanted this Glycine and Ashford had it for the best price. I have no idea what else they sell or what they do. Now that I have my watch I never plan on buying anything ever again so... unless you sell eggs and bacon I'm gonna put a hold on "stuff" for awhile. Glad I took it out with a Glycine at a great price!

Reason I chose this business:

Because... I was like... they have a hold on Glycine watches for cheap... and they (you guys) kept showing me with ads. So I gave in after awhile...

Thumbnail of user kevinb2835
2 reviews
0 helpful votes
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May 24th, 2023
Verified purchase
• Updated review

Great variety of products. Easy check out process. If you don't have to contact customer service, that is a good sign. This is not my first item I have ordered and I have yet had to contact customer service with a problem.

Reason I chose this business:

Quality products

Very easy to browse and shop
September 3rd, 2022
Verified site experience
• Previous review
Thumbnail of user oscarm480
1 review
0 helpful votes
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November 23rd, 2023
Verified purchase

I purchased 2 timex watches, this was my first time through this website. At first I wasn't sure because I was not familiar with them, but it was worth it, the watches were a VERY GOOD deal! I didn't have to wait long for them to arrive. I would definitely buy from them again and would recomend them as well. Thanks!

Thumbnail of user gails59
1 review
6 helpful votes
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January 6th, 2016

Over the past 3+ years, I've purchased 2 watches for myself and 2 for my college-aged daughter all from Ashford. My watches were a Citizen Ecodrive and a Bulova. For my daughter, I bought a Seiko and a Fossil. All watches have worked well and the packaging was very nice. My daughter has since dropped her Fossil watch down a two-story marble staircase and it no longer runs, but that was her fault.

I have seen nearly identical watches (Bulova) on two of my friends who paid more than double what I paid at Ashford.

I have never had to return anything to Ashford or otherwise deal with their customer service, so I cannot speak to that. All I can say is that I've bought four watches from Ashford for much, much less than I would have spent elsewhere. So far, I'm one happy customer.

Thumbnail of user qiruiz
1 review
1 helpful vote
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June 7th, 2018

I have read some comment saying "Movado is purely make in Swiss". The fact is there is a Movado factory in China, Guangdong provice, Dongguan city. (welcome to research) It mainly fabricate some small component and assemble. Movado has two type of product of same design. One is totally made in Swiss and much more expensive, another type is swiss made quartz combined with China made components like leather strap. This is a procedure to lessen the cost and increase the number of customer. Whether or not the latter type of watch is worth buying is another story (some people might willing to spend more $200 just to buy a swiss made leather strap), but the second type is totally genuine.
Btw, I used to have doubts after I buy it, and I tried very hard to find any defects on the product, from my observation and using experience I cannot find any.

Thumbnail of user craigo125
1 review
0 helpful votes
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December 14th, 2022
Verified purchase

Everything was very clear and transparent and I was told what was going on. The watch was well packaged and dispatched promptly. There were no issues with delivery or getting it through customs. The watch itself is a quality piece and there were no issues.

Thumbnail of user rebeccap1383
1 review
0 helpful votes
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July 25th, 2022
Verified purchase

I had never ordered from Ashford before but took a chance because I loved the look of the glasses and the price was great. And I was pleasantly surprised with the entire experience from order to receiving. I love them! Will order again. Glad I took a chance!

Reason I chose this business:

Price & quality of product.

Thumbnail of user josephw1580
1 review
0 helpful votes
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July 24th, 2022
Verified purchase

Ashford has the best price listed online for the watch I was looking for. After placing my order, I immediately received an order confirmation email, and received the watch within a week. Great company.

Reason I chose this business:

Great prices and very good reviews online.

Thumbnail of user rochelles160
1 review
0 helpful votes
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January 4th, 2023

I ordered a watch from this company and got an email confirmation about the charge of $64.18. The reference iD I was given was #w*******765. I was provided a tracking number and came to learn that the shipment was alleged to have been delivered to my front door. There was no proof given. Upon calling Ashford to notify them I never got the delivery and telling them that I have home security to prove no one came for a delivery on the date stated by UPS. They told me they would not refund me my money unless I filed a fraudulent police report and fake affidavit. I noticed them that I can prove no one came and yet despite this, the only way they offered any reconciliation was to create false claims to the police. They declined to see my camera footage and doorbell cam. They did not offer any refund unless I committed illegal acts like fraud to via affidavits and police reports. They ultimately stole my money as there was no delivery and no reasonable refund offered.

Service
Value
Shipping
Returns
Quality
Thumbnail of user danielj201
1 review
0 helpful votes
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December 11th, 2018
Verified purchase

Purchased a really nice Armand Nicolet watch at a great price as a holiday gift for a special friend. Ashford customer service and "Chat" service were extremely helpful throughout the entire transaction and delivery process.

Thumbnail of user karenr3418
1 review
0 helpful votes
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April 14th, 2024
Verified purchase

Great easy and fast. Love the quality great price.

Thumbnail of user romans50
1 review
20 helpful votes
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October 10th, 2017

Beware ashford sale 100% fake watches
Don't trust them. They are sale watches that you can't find from original website it's completely fake.
They sale watche that cost $7000. 00 for $1149. 00
It's never happened. So that's the answer.
Have a wonderful day.

Thumbnail of user mauricioc132
1 review
0 helpful votes
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March 31st, 2024
Verified purchase

Good watch and good price, but it was first purchase. I hope to do more purchases in the future.

Service
Thumbnail of user stanleys380
1 review
0 helpful votes
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December 7th, 2022
Verified purchase

The watch came well packaged with stamped warranty and user guides. The watch itself has been incredibly accurate (within +4 seconds in the last 4 days) and the moonphase complication on a black dial gives it an understated elegance - very interesting for a field watch. And the watch is very wearable on a 6.5 inch wrist.

Reason I chose this business:

Reliability and authorised dealer.

Thumbnail of user johnd7843
1 review
0 helpful votes
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April 6th, 2023
Verified purchase

At first I was reluctant of this website. I was drawn by the pricing and the place I usually buy from 'Jom*****' didn't have this particular model. Then there was a delay in shipping and every time I call I was given the runaround (probably because that didn't have a clue either). But better late that's never I guess…

They didn’t have the answers that I needed.

Reason I chose this business:

Deal and because Ashford had it in stock.

Service
Thumbnail of user angelal1928
2 reviews
0 helpful votes
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April 14th, 2024
Verified purchase

This is the 1st Time I have shopped with you and it was great!

Reason I chose this business:

I got your name from Brad's Deals; however, the watch I chose was not in the list of those that I could select from, using Brad's Deals.

Thumbnail of user kevinm3945
1 review
0 helpful votes
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May 4th, 2023
Verified purchase

Smooth, transaction, fast shipping, and the watch is amazing.

However, the watch arrived in a glycine watch box with the wrong warranty cards, and paperwork.

Watch itself was new as it still had a plastic on it and the tags.

Disappointing to receive the wrong box with my watch.

Received watch on March 28th. As of April 4, still awaiting a resolve.

Service
Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,
Thank you for your review. Please reach out to customer service for any assistance.

Thumbnail of user danielav85
1 review
0 helpful votes
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May 30th, 2023
Verified purchase

Bought this as a gift for my son, when traveling. Love the size and the way it sits close to the wrist. The vintage inspired case design adds to the versatility of this MT model. A great find, a great value, and a great buying experience!

Reason I chose this business:

Ample selection and attractive prices

Thumbnail of user venkata2
1 review
0 helpful votes
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October 18th, 2018
Verified purchase

The Service Team was very Prompt in performing the repair of my Rado Watch & Sending back to me. They did an Excellent Job. Especially Ms. Jennifer, the Sales Agent in New York office was very helpful by informing me in each & every step until I received my Watch. I appreciate all their help

Thumbnail of user georgid12
1 review
0 helpful votes
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December 6th, 2022
Verified purchase

This is my 4th order from the shop, but probably my last. The Watch received was for present and it is not working. I had the feedback after I gave it. As it is international order can not return it, also there is no date mentioned on the waranty card so the service center do not accept it under waranty. Overall very bad experience.

So far no reply

* Ashford attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user jucelync
1 review
0 helpful votes
  • Send Message
September 16th, 2022
Verified purchase

If i order the watch and put in the cart. But i usually not check out hurry finally the watch already sold out the problem i want to remove the sold out i need to remove all my orders and go back from the start its so tired. I cannot only minus the sold out and continue order

Reason I chose this business:

Price can also do for my business

Service
Thumbnail of user jasond144
1 review
6 helpful votes
  • Send Message
September 24th, 2017

Bought a new Coach watch, and it didn't work right out of the box. I took it to a watch repair, and I was told it was a defective watch. I called Ashford and I was told I would receive a call from a manager the following day. I never received a call, and when I attempt to contact them I am told the same lie. Stay away from this company.

Thumbnail of user markp108
2 reviews
4 helpful votes
  • Send Message
October 29th, 2015

I bought a Hamilton watch from Ashford and decided I didn't like it, so I returned it. They refunded my charge very quickly. I bought another Hamilton watch from them, which I love. It stopped. I stupidly thought it was the battery so I called customer service. The very helpful and non-condescending rep informed me that my watch was an automatic (which is emblazoned on its face! Duh!) and that all I needed to do was wind it and wear it.

Why am I writing this review? Because of all the horrible ones here. I was apprehensive about ordering from Ashford, but I'm glad I did. My watch was $400 less than at Saks, where I first saw it. The watches at Ashford are not fakes. Do you really think that major watch companies would sit back and allow a website with as much volume as Ashford and allow them to sell fakes? Movado, Hamilton, Tag Heuer... they all have anti-bootleg divisions in their companies.

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From the business

Shop luxury watches for men and women at Ashford.com. All high end watches are listed with discount pricing and come with a 2 yr. Warranty and FREE shipping!

Business Highlights

  • Luxury Discounted Watches
  • Luxury Discounted Jewelry
  • Luxury Discounted Sunglasses

Business History

We are headquartered in one of New York City’s most iconic neighborhoods and a hub for all things luxury, Tribeca!
Although Ashford.com has been in business since 1997 and pioneered the sale of luxury timepieces on the web. We take great pride in being one of the pioneers in the watch ecommerce industry and strive to treat each customer with respect and fairness.

Company Representative

Thumbnail of user ashfordw1
Ashford W.
Customer Service Manager
Usually responds not within the first month

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