business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Mexico
1 review
0 helpful votes
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I feel stupid, I mean these people fools you completely and they are still shameless. I ordered a pair of sneakers, it's been almost 2 months and haven't received anything. I've done EVERYTHING in order to get an efficient answer but all what they've done is send me emails saying they're gonna contact me later. Please people don't do it. Don't waste your time, money and effort on things that are not worth some clothes.

Date of experience: July 26, 2017
Florida
1 review
1 helpful vote
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Don't buy from them
March 3, 2019

I paid extra for express delivery. The dress never came, but the wedding I was going to wear it to did. I have contacted them multiple times to cancel my order and have been repeatedly told that a "specialist" is looking into it. Still no dress, no refund. Although their clothes are very fun and trendy, I will NEVER purchase from them again. I am out $130.00. An expensive lesson I will only need to learn once!

Date of experience: March 3, 2019
GB
1 review
0 helpful votes
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ASOS sizing
July 4, 2020

Everytime I buy an item of clothing on here it arrives with something different. Whether it be the colour or the fact that a size 8/10 would only fit my niece who's 13! I've used them for years and now so disappointed and fed up! I'm a size 8/10 and the clothes never fit me properly!

Date of experience: July 4, 2020
Canada
5 reviews
2 helpful votes
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Wrong size of the item and no refund
March 14, 2021

I should have read previous reviews. I received a wrong size and reported this info to their 'customer support'... Was told that i can return the item, pay return shipping which will not be refunded... Even though the item is wrong and not what i ordered. There are many reviews on the ASOS product pages when people received wrong size - please be aware

Date of experience: March 14, 2021
GB
1 review
0 helpful votes
Follow Alice O.
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Paid for something over a week ago on next day delivery and it's over a week late. They haven't bothered to offer a refund or replacement. And I still haven't received the item even though I was toLd it would definitely arrive today.

Date of experience: October 9, 2022
Illinois
1 review
4 helpful votes
Follow Nic M.
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I recently ordered a blazer from ASOS, though, the delivery was quick, I was very disappointed with the product itself.

1) It smelled like perfume.
2) It was badly worn.

I'm highly upset by the situation I cannot believe I paid so much money for a blazer that I had no idea was used because nowhere on the website does it say used item. I am in the process of returning the item and based on previous reviews I anticipate a fight to get a refund. First and last purchase from this company.

Date of experience: April 7, 2016
Canada
1 review
3 helpful votes
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I ordered a super cool linen blazer from ASOS March 1. I received notification that it was shipped the next day. Well, it's been 3 weeks with no sign of my order and no tracking number was ever sent to me. Luckily I paid with Paypal and filed a dispute yesterday. Today, I receive a generic reply saying that they were sorry that I didn't receive my order and issued me a refund. There was never an attempt to provide the tracking number or the name of the shipper I had asked for, so it makes me question whether my item was ever sent in the first place. My advice to you, as with the others, is to just stay away from this retailer.

Date of experience: March 24, 2015
North Carolina
1 review
2 helpful votes
Follow Halie S.
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I will never shop from ASOS again. I ordered three dresses for an engagement session, and a package came 4 days later. Although my name was on the outside of the package, someone else's order was inside. Completely different items, with someone else's name and information on the return label. Tried contacting ASOS with no response (on fb, email, etc). Finally have to go through my credit card company to dispute the charge (which will take 90 days). BEWARE.

Date of experience: June 6, 2016
Canada
1 review
5 helpful votes
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A horrendous experience
October 11, 2020

This experience has been horrible. I have contacted them via messenger and email and they are unable to stick to their word. One service agent told me I would receive the return cost of my shipment (otherwise I would have sold them myself) and they are refusing to give me the refund now. Pathetic excuses for "customer care", they sent me a mens shoe size in the pair I ordered. That was the first red flag. Never ordering from them again. (from Canada)

Date of experience: October 11, 2020
GB
1 review
3 helpful votes
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Pathetic company - loss of value of the years
December 1, 2023

The company's changed and for the worse, unfortunately. Terrible customer service to begin with, going around in circles no one knows what to do or how to handle the case and I'm being given no indication or reasons to the truth of my subject matter. Cancelled order, blocked account but then allowed to place a second order within the time everything was getting cancelled/ blocked then my account was re-instated with no explanation as to why it was blocked in the first place.

They've also stopped exchanging? What kind of clothing company as 'big' as ASOS does this? On top of this 20% off code as a goodwill gesture - when I can get this myself through a referral scheme? Pathetic beyond all means imaginable.

Date of experience: December 1, 2023