business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Australia
1 review
1 helpful vote
Follow Pasawin V.
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Be careful ordering from them. If you use this count code and you return some items back. The discount amount will be reverted back when your minimum spending deducted the returned amount is lower. This happened to me and i didn't get any money back at all from the stuff i returned. They discretely tell you this condition and i'm sure most ppl are not aware and can fall into this trick. This is such a scam. Worst online merchandise ever. Service is terrible you can only chat with them. Surely they dont wanna deal ppl that get mad by this.

Date of experience: November 24, 2023
Virginia
1 review
0 helpful votes
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THIS COMPANY SUCKS!
August 8, 2017

I placed an order. They lost the item and kept on saying all different things. After weeks, they told me the order was cancelled. They sent me a complimentary code which does not work. This company was very good before. Now it sucks. The management should train their representatives to provide better customer service. It has become a junk full of liars. They cheated me... still they are not able to resolve the issue. DO NOT TRUST THEM!

Date of experience: August 8, 2017
New Jersey
2 reviews
0 helpful votes
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I'll keep this short. Ordered a dress. One month later. NO DRESS. Tried to contact them. No phone number. Tried e-mailing. No response. Finally got into their "chat." and chatted with a Ben who, to sum it up, pretty much said We sent the dress. Too bad you didn't get it. Better luck next time. No refund. No resend! I'm out 60 bucks and no dress! They SUCK! Do NOT! Order from them.

Date of experience: May 2, 2019
Michigan
3 reviews
12 helpful votes
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Have ordered twice from their US site and overseas shipping was faster than some domestic companies. Returns were easy, and the clothes were as pictured. I'm still getting the hang of the sizing,, which seems a little all over the place. As far as service, I emailed Customer Service about my refund, and they were responsive, if not the warmest. Not sure why all the horrible reviews--it makes me nervous to order again.

Date of experience: November 13, 2014
Florida
1 review
2 helpful votes
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I placed an order more than a month ago and aid for expedited delivery. Not only I did not receive it but they say they did the delivery in a very weird address that does not even exist however, with the "wrong delivery" information they were able to process my credit card. Really? They don't even want to send me my purchase after all the back and forth or return my money. :(( ( Will never buy from here again.

Date of experience: June 13, 2019
Australia
1 review
0 helpful votes
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Wish there was 0 stars
February 18, 2022

Ordered a pair of shoes for christmas last year as a present for my partner (ordered them at the beginning of november with express post which gave plenty of time for them to arrive). It is now february and i have still not yet received them. I have been in contact with ASOS numerous times over the past few months and i just keep being given to so many different people. Also the old excuse we will get back to you, yeah another 3-4 weeks later and i finally get an email due to me chasing them down. Paypal has given me my money back, since then i have contacted ASOS to get the same shoes at the same price as they were on sale at the time. Least they could do would be to match the price for their stuff up and consistent lack of customer service. Oh yeah, that was 2 weeks ago and still nothing! Absolute disgusting customer service! I will never use them ever again nor will anyone i know

Date of experience: February 18, 2022
Canada
1 review
2 helpful votes
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Asos is terrible their products often look nothing like the pictures suggest. Their customer service is even worst. When they no longer care to help you with your problem they stop answering your emails. When you return the products you can spend up to a month without receiving an answer or a refund. They partially refunded my returned goods and I have since been trying to get them to refund the rest but they keep replying my emails with automated ones. They products may seem good but it becomes a struggle once you need answers. They are extremely disorganized.

Date of experience: July 5, 2014
Florida
1 review
1 helpful vote
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Maternity dress
July 31, 2022

I bought a maternity dress on here for a wedding, was very hesitant with all the negative reviews, however the dress was actually gorgeous and great quality! It arrived a few days earlier than the estimated arrival and I had no additional shipping fees (I live in Fl, USA). Sizing while your pregnant is a bit difficult, I ordered a 4, (which is my usual size pre-pregnancy) but it was a bit tight on the top. To be fair, I'm also bigger than usual being pregnant so not really the companies fault lol. Overall very happy with my purchase!

Date of experience: July 31, 2022
GB
2 reviews
6 helpful votes
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I've been a customer of ASOS for many years, and loved getting different things to wear. I would have been a loyal customer for many years to come, but sadly they're going downhill fast, and I won't be using them again. Deliveries either don't come next day as you've paid for, or go to random addresses! Customer services, when they eventually reply to queries or complaints just pay lip service and send out pre written responses. I'm fed up with being inconvenienced, emailing them to no avail, and even when I told them id never use them again, I was given instructions on how to return a parcel (huh? I've been returning parcels for years!) and presented with a bye then email. I would have hoped they'd try to retain customers, but they just don't care, so I leave them frustrated, annoyed and disappointed. My advice - just don't bother with them - your parcels will arrive late or not at all, and don't expect customer services to treat you like a valued customer when you complain.

Date of experience: December 11, 2017
GB
1 review
1 helpful vote
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Dont use
July 3, 2023

First ever order... sent out damaged goods then refuse to accept return saying they have been worn... they were returned in exact condition they were sent... they dont even follow british laws of 14 day money back

Date of experience: July 3, 2023
GB
8 reviews
4 helpful votes
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Unprofessional!
December 27, 2021

Absolutely horrible experience! This was my first order with asos & it will be my last!
Ordered some trainers for my niece & had my order confirmed. A couple of days later I was told it was running late but I would have it soon. Then a few more days after that they emailed to say my order wasn't in stock & have refunded me! It's incredibly unprofessional, it's left me livid! Just the standard automated sorry nonsense! It's not good enough, I will be sure to highlight this farce on every review site possible & on every social media platform!

Date of experience: December 27, 2021
Ireland
1 review
1 helpful vote
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Wrong size
September 25, 2023

I ordered a pair of shoes. Asos sent a pair two sizes too small. Could not exchange, nor would they offer free next day delivery for a replacement pair of shoes. Their solution was to return shoes, get a refund, and order a new pair. Returns take 14 days, so could be a while before the money is refunded. Would not trust ASOS again

Date of experience: September 25, 2023
California
1 review
0 helpful votes
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I've been an ASOS shopper for years and they used to be great at shipping. However, this past year they have lost so many of my packages it's crazy. When I complain they keep making excuses and saying my package will be delivered soon when it is not. Also, the tracking never seems to be updated, the package arrives to the US and that's it, no info after that. They also try to just ship back replacement item when the package is lost and then say that other items in the order are out of stock. It's such a freaking mess. Their customer service is awful. I'm just so disappointed bc i used to love shopping on their site and I don't think I will anymore.

Date of experience: February 14, 2019
GB
1 review
0 helpful votes
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I used to shop at Asos all the time and I've never had a problem. The last 2 orders have been a different story. My most recent order was damaged in transit. I'd ordered next day delivery but the courier never delivered it and returned it straight back to Asos due to it being damaged. I understand accidents happen and as the courier had notified Asos of what had happened I would have expected them to send out a replacement. Instead they made me wait for the item to be returned to them and then another 7 days for a refund and told me just to reorder and pay again if I still wanted the items. Customer service agents are all robots who just copy and paste their policy over and over again and they have no complaints procedure. It's such a shame that there service is so bad when their products always seem to be pretty good. Will never order from them again.

Date of experience: April 27, 2019
Australia
5 reviews
10 helpful votes
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I paid extra for express shipping to receive my order last week. I checked with Australia post as it's been sitting an hour up the road for nearly a week and they said it wasn't marked express! I contacted Asos, provided them with the screen shots from Australia post, they didn't follow up, and won't provide a refund on the express shipping I never got! Just told me to be patient and wait. That's exactly what I paid extra NOT to do! Have put in a paypal claim for the entire order, it's no good to me now. So annoyed and zero assistance from asos.

Date of experience: April 12, 2021
Nevada
1 review
3 helpful votes
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My first few orders went fine until there was an issue when I didn't receive my order. They have no phone number to contact a real person. I was unable to track my package as their website recommends. Your only option is to Chat online which they are very unhelpful and unwilling to help. Buyer Beware! I am removing the APP from my phone as we speak.

Date of experience: March 14, 2016
GB
1 review
0 helpful votes
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Please be careful if you order the same day delivery.
I ordered few items for special occasion -my daughter's birthday, that supposed to be delivery the same day evening time. The courier didn't try to deliver the parcel to us and made just one call, which I did not have time to answer, and he left.
After a dozen of my requests to the company to return the driver and deliver the package or deliver it at least in the morning, my requests were ignored. All I have got is - we are sorry and you parcel will be delivered only next day late evening. All our hopes to handle the present in time were ruined by the inaction of this company.

Date of experience: February 3, 2022
Kazakhstan
1 review
12 helpful votes
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Over a month ago I bought two watches on this website. One for my father, the second - for yourself. But I got nothing. NOTHING.
When I wrote about this in the customer service, they promised to send me a replacement. But it turned out that this watch is out of stock and Asos decided not to return money. They just blocked my account. I was left without a watches and no my money. Today I appeal to the Internet Crime Complaint Center (FBI) with a complaint about fraud Asos site.

Date of experience: October 26, 2015
Singapore
5 reviews
8 helpful votes
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Why 4 stars and not 5?
January 1, 2016

I am a fan of ASOS. I've been ordering from them since 2010. Yes, I've encountered problems from them before as my items did not reach on time as per the date promised hence, the 4 stars. Other than that, I have nothing much to complain about them and will still use their website. Thumbs up and keep up the good job Asos! X

Date of experience: January 1, 2016
Pennsylvania
1 review
2 helpful votes
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AWFUL EXPERIENCE
February 26, 2019

I had multiple good experiences with ASOS until my most recent (and what will be my last) order. I returned the items from my order using the included return label and same packaging, just as I have in the past. However this time, ASOS reported they never received it. Also, hidden in their terms and conditions on some deep portion of their website, says that they recommend you receive a shipping receipt for returns because you are responsible for your items until they receive them. This is not listed anywhere readily available to the consumer, including the multiple confirmation email(s) or the step by step return instructions on the shipping label. I spoke with Hannah from customer service who literally told me there was nothing she can do. Now I am out $230 and have no clothing or anything to show for it. I will never be ordering from ASOS again and will no longer recommend them to friends and family.

Date of experience: February 26, 2019