business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Nigeria
1 review
6 helpful votes
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Infuriating
June 24, 2016

Asos's delivery is a joke, they lost 7 of my deliveries - back to back. Please stay away from their site. I know free delivery sounds attractive, it attracted me too, but trust me its a sham.
When i complained customer care kept sending me generic emails with the same content, inefficiency doesn't begin to describe them. They couldn't care less if they try tried.
They do not deserve a minuscule of a star.

Date of experience: June 24, 2016
Canada
1 review
16 helpful votes
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Waste of money
July 21, 2020

I should of looked at reviews because I wouldn't have thought twice and bought from the site. Asos charged me a third for some fees I had to pay before receiving my package, took forever to arrive. The clothes I bought were incredible cheap didn't like a single thing, completely different from the picture. After returning the whole package, they deduced me from the full refund even though everything was in perfect condition, the way I got it.

Date of experience: July 21, 2020
Alaska
2 reviews
3 helpful votes
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Great Customer Service
February 23, 2016

Of all the orders I've done with them I've only encountered problems twice and both were cleared up quickly and cheerfully. The second time they went especially above and beyond. Their in-house denim is of good quality.

Date of experience: February 23, 2016
Pennsylvania
2 reviews
2 helpful votes
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One is pushing it
May 13, 2019

The CEO ought to be ashamed of this place. The service is the worst. Customer service consistently end chats. They offer no sound help at all. Do yourself a favor and NEVER order from this place. Colors aren't what they look like on the site. Sizes are made for kids. And the people working there could give a rat's a$$ about the problem. I took screenshots of the conversation. Despicable.

Date of experience: May 13, 2019
New York
13 reviews
52 helpful votes
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Ive been shopping with asos for years now. The quality is usually low for the prices they charge but I dealt with it. I just received my latest order (a pair of shoes which arrived dirty and stained!) The most revolting thing was that in the shoebox was a candy wrapper! This shows that they have no quality check in place! I contacted them and instead of offering an apology they just matter of factly stated how to return the item. Thanks! Doesnt help me at all considering I now dont have a pair of shoes to wear to an upcoming event. Absolutely horrible customer service.

Date of experience: May 11, 2018
New York
1 review
1 helpful vote
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Very happy with my order
February 19, 2018

I was extremely skeptical about ordering from asos after reading all of the negative reviews, but I was surprised with how satisfied I was with my order. I ordered about $150 worth of clothes (jean skirt, suede boots, body suit, and two shirts!) which qualified me for 2 day express shipping. I wasn't courting on getting my package on time after reading the reviews, but sure enough two days later I came home and saw the package sitting outside my front door. The clothes were of good quality, the only reason why I didn't give 5 stars is because the sizing was a little confusing (im not familiar with European sizes). I would definitely recommend spending a little more to get the express shipping.

Date of experience: February 17, 2018
Arizona
1 review
0 helpful votes
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Don't do it
January 17, 2019

Both time I ordered from ASOS, the "carrier was delayed" and my items were 3 weeks late. I ordered maternity clothing so you can see how this was problematic. The first time it happened, customer service said it wouldn't happen again. So, I took a change. HUGE mistake. They need to fix their carrier problem and be honest with customers. I will never order from them again.

Date of experience: January 17, 2019
GB
1 review
0 helpful votes
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Terrible company
November 10, 2022

Absolutely terrible company i ordered 2 orders one been a coat paid an instalment of £25 through klarna and still haven't received any of my orders, now on day 3 and I pay premium delivery. Spoken 8 times to on line chat who all say the same thing, that my query has been passed to a specialist team and they don't know if I will receive my orders. Logged onto my ASOS account only to find that my account has been blocked. Asked again on on line chat told they can't tell me anything but not too worry the specialist team are looking into it. This is absolutely terrible and has caused me anger, stress to point of me crying. I now know my instalments will be taken each month of £25 to klarna plus the £20 for my other order and there is nothing I can do about it. I know I will never receive these orders. I have been a loyal customer since 2007 and I have spent thousands to this on line shop.

Date of experience: November 10, 2022
Canada
1 review
1 helpful vote
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Unexpected COD charges
December 9, 2020

Purchased online on the Canadian ASOS site. Order included free delivery for a total order of $119. Received the order at the local post office with a COD charge of $16.75. Talk to customer support. It's apparently taxes and duties. There is nowhere on the order or online where it suggests there may be extra charges. This is short sited on ASOS' part and seems like sketchy business practices. I will not order from ASOS again. Lets hope I don't have to return this purchase cause I'll be out my $16.75. I am also VERY DISAPPOINTED, like so many others.

Date of experience: December 9, 2020
Illinois
1 review
1 helpful vote
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Very Pleased!
August 10, 2020

I placed an order for the first time with ASOS two weeks ago, and instantly regretted it when I saw all the horrible reviews. Fortunately, my experienced with ASOS ended up being lovely!

I bought 4 pieces of clothing (2 tops, a pair of jeans, and leggings) which they told me would take around a week to ship. All of my purchases ended up coming 2 days early and were all fairly nice quality. I was a little concerned with the pants because I bought them size 'tall' but I am 5'11 and sometimes 'tall' can still be too short. However, the pants fit great and were by-far long enough. Now I live in Chicago so I am not sure if living in an urban city helped my order arrive faster, but overall I really enjoyed shopping with ASOS!

Date of experience: August 9, 2020
Australia
1 review
0 helpful votes
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If I could give them 0 stars I would! I received an email from ASOS on 4th December stating the refund has been processed. It is now 31st December and I have not yet received my money back! I had contacted asos (chat) twice now and by the second time talking to them I got notification that supposedly they had refunded the money into my account. They said that customer care will be in contact with me in 3 days. It's just such shocking service by a well-known company! Extremely unprofessional and I will never shop with them again! My refund was $416! Which is a lot of money to wait for the refund to be in my account. The fact that I've had to follow up twice and do their job for them because they obviously just do not care! Easy enough to take my money but not easy enough to return what is mine! I still have not received the money and needing to wait another week to see the money (if I ever do!).

Date of experience: December 31, 2021
Georgia
1 review
0 helpful votes
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I ordered sum dope $#*! overalls for 70 bucks and they came on time they are new never worn and they look pretty koo... NOT BAD. Dont beleive the hype my first time ordering and everything was good. I recommend this site for anybody wanna stay stylish at a reasonable price..

Date of experience: December 22, 2016
GB
1 review
1 helpful vote
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Great products, horrible customer service. I have been ordering from them for several years, I recently had an issue with an order being sent to a wrong address. When I contacted them, instead of assisting me with my issue they gave me a condescending useless response and directed me to their returns policy! I have been a loyal customer for the past 5 years and was shocked at the caliber of customer service from such a big company. I won't be ordering from them again.

Date of experience: January 3, 2014
Hawaii
1 review
0 helpful votes
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Ordered dress for my daughter was guaranteed arrival on time for her graduation then they delayed shipment 30 days. Can't use dress as graduation over. No phone number and horrible chat conversation with I don't know who. Do yourself a favor and order elsewhere. I don't trust any company that doesn't offer a live human to speak to over phone. Bummed

Date of experience: May 7, 2021
Canada
1 review
1 helpful vote
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Bad Company
December 3, 2020

Promotion was free shipping when you order two pairs of jeans which we did then had to pay for shipping when collecting from post office. Jeans did not fit then we had to pay again for shipping. Still waiting for refund. Their website has no links to monitor debits or credits. Customer service non existent.
Really poor company. Avoid at all costs. Go to the Mall and save yourself the headache

Date of experience: December 3, 2020
New York
1 review
0 helpful votes
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I ordered a package that was suppose to be delivered by oct 12. It's not almost two weeks past that date and the only answer I am given when I try to CHAT (why the hell no customer service number?) is that they are contacting the carrier. The tracking number has shown NO updates on where the package is since Oct 9th?! Said it was leaving NJ, a short distance from my home in PA, and nothing since then. NO ONE knows where it is?! I demanded a refund tonight on their chat and was told he would "hand the issue to the right team". Anyone have any suggestions on how to force this fraudulent company to give your money back?

Date of experience: October 19, 2016
California
11 reviews
55 helpful votes
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Great shopping experiences! They have great items, and i love the student discounts, although i realized that they increase their price quite often :( the shipment length is decent, remembering that i live in the States. The live chat people are not as helpful as their competitors, but i give that a plus for having that service. One of my requests would be the sale, and more discounts please!

Date of experience: November 28, 2013
Germany
2 reviews
1 helpful vote
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My fav
September 21, 2017

Their selection is always on point and delivery is reliable. Half of my wardrobe is from ASOS and everything is really unique and well made. It's cool that they have a wide variety of merch for different price points. You can get designer stuff or a nice dress for a fancy occasion and cool clothes for half the price that you'd get somewhere like Urban or American Apparel.

Date of experience: September 21, 2017
Australia
1 review
4 helpful votes
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I've ordered from Asos for many years, and i've returned many items and if they ever make a mistake they rectify it, they are the best online shopping site in the business, i've tried many others as well and i always read reviews so I have to let people know they are a good honest business not like some of the other sites i've come across.

Date of experience: January 20, 2014
California
3 reviews
4 helpful votes
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I placed my first order and was so excited they had the shoe I was looking for. When it came it was the next size larger. I logged on to see if I made the mistake, and soon found out they were sold out in my size and just shipped the nearest thing. I also noticed that the price had gone down. I emailed them and they said there was nothing they could do. They included a 10% off coupon for my trouble. Very cold email and point blank. Ship our shoes back and keep an eye on the shoe. We may get it in again, we may not. The shoe isn't terribly big, but it's the point. They should credit me on the sale price at the very least. It went down before I even received them. Very poor customer service.

Date of experience: August 4, 2014