business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
Write a Review

About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
grey star
grey star
grey star
grey star
grey star

Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
California
1 review
10 helpful votes
Follow Alain B.
Unfollow Alain B.
Send Message
Share Review
Report Review

Their return policies are terrible. 28 days before you get a refund? Really? Using our money so that you can make more money. That is completely unethical and this company should be investigated. I've already sent in a complaint to the United States governments consumer Financial protection bureau.

Date of experience: May 3, 2021
South Africa
1 review
2 helpful votes
Follow Yusra D.
Unfollow Yusra D.
Send Message
Share Review
Report Review

Scary
June 13, 2022

From the time I confirmed and paid for my item, to the time I did not receive it a month after their estimated date of arrival, my tracking was untraceable. Their courier partner in my country told me the tracking number does not exist. Agents I chat to online all have the same approach, I'm so sorry, I understand your frustration, yet none of them kept to their word! They are taught to be empathetic, its actually annoying. Once the date passed where I was to receive my order, yet nothing arrived, they asked me to rate my item, I explained what had happened and my review was rejected. Four months later after speaking from agent to agent I finally got my refund. Will definitely not purchase from this site again.

Date of experience: June 13, 2022
Slovakia
1 review
1 helpful vote
Follow Artem S.
Unfollow Artem S.
Send Message
Share Review
Report Review

Very stylish, and comfortable for all-day use. These are running shoes, but I will be wearing them for regular occasions and maybe training. They look great and fit perfectly, with no complaint of any kind.

Fast delivery, good new collections, good and fast website, fast support. Best online shop!

Date of experience: May 6, 2022
New Jersey
5 reviews
2 helpful votes
Follow David D.
Unfollow David D.
Send Message
Share Review
Report Review

Good for fast fashion
October 5, 2021

Asos is like H&M, but with more flare and better discounts. MUCH MORE student friendly than any other site comparable to what they specialize in. Still, it's a hit or miss with asos. You could either get something that is fabulous and has perfect quality. Or get some abysmal fabric that sits on you like a convict suit. That's the beauty of asos. You have to really know what they fabric is made of: not just how it appears on photo.

Date of experience: October 4, 2021
GB
1 review
1 helpful vote
Follow andre r.
Unfollow andre r.
Send Message
Share Review
Report Review

Ordered a pair of expensive Levi jeans because they looked top notch, but when I got them they had those really annoying fashion slits in both the knees. The picture on there site certainly didn't have them so I am kind of disappointed with what I got. Gonna think next time before I order a pair of jeans off these guys again.

Date of experience: September 12, 2013
Nargiz A.
Azerbaijan
4 reviews
2 helpful votes
Follow Nargiz A.
Unfollow Nargiz A.
Send Message
Share Review
Report Review

Not so bad
September 30, 2017

I several times ordered different items from asos. I was satisfied with some of my items, sometimes dissatisfied. For me, the main problem is with your shoes. Try to fix it.Until now I bought 4 shoes and 3 of them are not my size. Despite all of them are size 4. Anyway you have very stylish and in good quality clothing.

Date of experience: September 29, 2017
Arkansas
1 review
1 helpful vote
Follow Kris R.
Unfollow Kris R.
Send Message
Share Review
Report Review

After reading reviews on asos I think I'll skip the cute black lace up boots. It seems the better business bureau has ALOT of complaints about this company were customers are not
Receiving thier items ordered and also not getting thier refunds. They also have a no contact number only a online assistant through text. This company needs to work on that.

Date of experience: November 25, 2022
Colorado
1 review
1 helpful vote
Follow Lola R.
Unfollow Lola R.
Send Message
Share Review
Report Review

I'm not really sure how some of these reviews that I'm reading are able to get a hold of a customer service person. I was told there was no phone number. Chat but that said getting a person but the answers to everything were so scripted I do not believe there was an actual person. I will never do business with this company again only companies that have phone numbers so you can talk to an actual person. Unfortunately it cost me $300 to find this out. ASOS hates their customers.

Date of experience: May 6, 2024
AE
1 review
2 helpful votes
Follow Ali J.
Unfollow Ali J.
Send Message
Share Review
Report Review

Shame on you asos and on aramex also, my order got delayed 1 month. Then when i received it i rejected for return as asos costumer care advised me. Then the return was delayed almost 1month also and have passed the timeframe for return and now i dont have the item amd i wont get a refund what is this logicc! This is unfair and unprofessional and unacceptable shame on you!

Date of experience: May 18, 2024
Sweden
1 review
1 helpful vote
Follow Анна Ч.
Unfollow Анна Ч.
Send Message
Share Review
Report Review

I've been customer to ASOS for a long time because it had free delivery and good return policy which is important to be competitive on the developing market of internet shopping. They've recently changed their return policy, so read carefully! It says "28 days for return" as a headline but you actually only have 14 days to register your return and the rest 14 days are to send your items back.
I always read carefully the return policy so I noticed this change. Unfortunately, I started to register my return last day late in the evening and experienced technical issues to login to my account so I didn't manage to register my return before the midnight. After I updated my iOS I was able to login to my account again but the return button has already disappeared. I contacted the support team directly next day and asked them to help me with returning of some items of the order (some I wanted to keep). They refused and said that it's against return policy even though I explained the situation and said that it has been just a several hours late (not even one day). They also asked me to send print screens of my login issue which I unfortunately didn't do. So my advise - do print screens on every step that you do on their web page or just do not order from ASOS to avoid complications. There are other market places which offer better return and refund policies up to 60 days (not just 14). Really disappointed!

Date of experience: May 11, 2024