business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
AE
1 review
3 helpful votes
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ASOS- Bad Experience
October 4, 2022

I'm a frequent online shopper, It was first time I tried ASOS and shipping to UAE. They delivered wrong order and the order received was off lesser price with wrong trouser design. It seems to be a scam as I just lost shipping charges which is about 70% of the order value. Perhaps the company is just collecting shipping charges and making money by delivering wrong orders. Very displeased and lost fate in UK apparel companies now. Never again.

Date of experience: October 4, 2022
Ukraine
1 review
3 helpful votes
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I tried to use my gift card voucher and instead my order got cancelled. After requesting me to send my passport scan and my billing address prove and sending it, I got blocked with such text:
Hello, With the information you've provided and after an assessment of your account, we've taken the decision to close your ASOS account.
ASOS have made the decision not to accept any further orders from you. If any orders are placed, they will be cancelled. As we're unable to help you further with this, any emails received about this matter will be automatically closed down with no response. Best Wishes,

Date of experience: August 30, 2018
Canada
1 review
4 helpful votes
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HORRIBLE - I WOULD GIVE A ZERO IF I COULD
February 22, 2022

Terrible experience. My order was delayed, not delivered to my house and went to the post office instead and i was forced to pay over a $100 in custom fees that were hidden. Plus, they dont have free returns, the quality of the clothes i received was terrible and the fit and sizing info on the website is completely wrong. Just wasted over $500 on this $#*!ty company.

Date of experience: February 22, 2022
GB
1 review
0 helpful votes
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Disgraceful customer service!
1. They sent me a product that they knew was faulty
2. They refuse to exchange it and expect me to return it (whilst keeping my money for 3 weeks so I can't pay for another pair)
Robbery and no birthday gift.

+1
Date of experience: November 18, 2020
District of Columbia
1 review
2 helpful votes
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False advertisement, misleading marketing
September 21, 2023

As you place items in your shopping cart, ASOS encourages you to spend $120 and receive a 15% discount or $200 to receive a 20% discount. Our most recent order was above $200. After we returned one item, the order dropped to $160. However, when processing a refund, ASOS completely removed the discount, rather than re-applying, as promised, the 15% discount. So the return for a $45 item was $6. This is misleading, at best, and borders on fraudulent. Deeply disappointed in ASOS' recent approach to customer service, especially after being loyal customers for many years and recommending the site to many friends.

Date of experience: September 21, 2023
Canada
1 review
1 helpful vote
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Hidden customs/admin fees
July 1, 2021

DO NOT PURCHASE FROM THIS WEBSITE. I wish I had read some of these reviews before making my own purchase. If you ship to Canada, they will charge you a hefty fee when receiving the package. My order was $78 and was charged $20 fees, even though it was 'free shipping'. All I was told was that it was out of their control. The worse thing is that the website clearly states that they cover custom/duty fees if your order is under $150.

https://www.asos.com/us/customer-care/payment-promos-gift-voucher/why-are-you-offering-15-discount-to-canadian-customers/

The link above states that you would have to pay duties if your order is above $150 (which mine was not), and that you'd have to pay an admin fee of $10.75 with Canada Post which I ended up having to pay $20.93. Seriously. Shady tactics. Definitely do not recommend.

Date of experience: July 1, 2021
Croatia
1 review
5 helpful votes
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I made order. Receive one wrong item.

Requested return and sent package (30+ days ago). Receive email from ASOS that my refund is in process.

After 30 days I contact customer support for not receiving money back. Insted refund they blocked my account without explanation and won't help me even if I contacted customer support more then 8+ times and sending them emails.

+4
Date of experience: January 13, 2024
Canada
1 review
1 helpful vote
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Ordered some stuff (glad i didn't spend too much) in April, it is still on the way and it's been more than a month now. Tried to contact customer service twice and for the second time they told me my order was sent back to the warehouse without any reason. They also said to wait another 21 days (I'm pretty sure it will be more than that) to get a refund. Kind of disappointed... Also the lady who was helping last time was very blunt and advised me to close the chat window while I was still trying to ask questions. I usually never write bad reviews because oh well it's an e shop and stuff happens, but i mean... at least try to be helpful in resolving issues since you're such a big company

Date of experience: May 23, 2020
AE
2 reviews
5 helpful votes
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Terrible and messed up!
December 28, 2018

I have had numerous incidents in a short amount of time, orders returned and never acknowledged and orders received with wrong items. Customer service is useless, they just sending automated messages. Not ordering from ASOS again!

Date of experience: December 28, 2018
Florida
1 review
0 helpful votes
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Never ever buy from ASOS. It might be a half scam website as you can not contact them via email, phone or live chat. It's simply missing and you won't get a refund. Overall, very cheap quality so male sure you spend minimum in case your money is lost you dont feel bad.

Date of experience: January 12, 2022