business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Canada
1 review
2 helpful votes
Follow Breanna L.
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I used the sizing chart to order two pairs of shorts. They arrived and were so huge! When I wrote ASOS they said the sizing chart wasn't really the ultimate guide, but that it says somewhere on the website to order your usual size. How is that helpful? I ended up paying just as much in shipping duties and return fees as the items cost and they refused to do anything about it.

Date of experience: July 30, 2020
Australia
3 reviews
2 helpful votes
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I ordered 4 products online at a reasonable cost, and the the process was uncomplicated. However, the post office didn't bother to deliver my package to the destination. I contacted AusPost and Asos and they were very supportive. Then I had to go there and pick it up, one week after the estimated delivery date.
When I received the package everything was fine. The products looked great like in the picture, and fit me perfectly.

Date of experience: July 4, 2017
Australia
1 review
0 helpful votes
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Poor Customer Service
October 26, 2020

No phone number to call and take days to reply to emails. Terrible customer service.
I ordered a pair of men's shoes $150 and received the wrong size. I sent it back and reordered. Same thing happened again.
In my email complaining this happened twice in a row and since it was their mistake if they. Could send the 3rd order by express post because I needed it for a birthday gift.
I didn't get a reply back.
I ordered for the 3rd time thinking surely they can't get it wrong 3 time's in a row. To my disbelief the wrong size was sent again.
Clearly a size 43 is not 42.
I emailed again and just received an apology back. No effort whatsoever to rectify the issue.
Another deserving store received an order instead.

Date of experience: October 26, 2020
Connecticut
1 review
0 helpful votes
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Ive already spent about 3 hours trying to get this website to work! Im still not sure I placed an order. I fought with the site to create an account. And this super buggy site had me delete tabs on my iOS I had been holding for my work for months! I hate this company!

Date of experience: November 28, 2017
Australia
1 review
0 helpful votes
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Customer service
May 4, 2018

I made a mistake re sizing of shoes, UK versus Aussi etc. Upon sending several emails to ASOS, they responded promptly, and the problem was ironed out.! My mistake: P
The shoes I ordered were of great quality, and I would order again from them...
Cheers :)

Date of experience: May 3, 2018
Oregon
1 review
0 helpful votes
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Customer service nonexistent
March 24, 2022

There is only one way to contact this company if they misplace your order or if something goes wrong-- live chat. The live chat does not work. I spent hours waiting for it to load on multiple browsers, using two different laptops and a phone, before googling it to find that I am not the only one with this issue. If something goes wrong with your order, and god knows it might with how disorganized they are, you will never be able to speak with a human about it. I may never get my money back. I will never shop here again.

Date of experience: March 24, 2022
Pennsylvania
1 review
1 helpful vote
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Order
August 3, 2020

$#*!ing horrible. I ordered a 1 day shipping and I still haven't gotten my stuff. I try and talk to costumer service and i'm waiting for over an hour to $#*!ing text Something. This business is unprofessional on how they handle things.

Date of experience: August 3, 2020
Canada
1 review
0 helpful votes
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Less than 1 star! CharlotteJoy was the person i dealt with. Did nothing to help, was very pathetic. No empathy for customers. I am being taxed twice, and she did nothing to help. Maybe at least offer a code? Customer service sucks!

Date of experience: August 30, 2021
Canada
1 review
0 helpful votes
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Ordered clothes and was offered free delivery. Package was not delivered to my home but instead I needed to go to Canada Post office to pick it up. Ok.

When I went to Canada Post was charged additional $68 dollars COD for my $170 order. Unexplained charges by both ASOS and Canada Post. Only accepted cash and debit. Shady.

ASOS customer service was useless.

Date of experience: May 13, 2022
California
1 review
4 helpful votes
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Wow! I wish i came here to look at the reviews before i decided tu make a purchase with this horrible company, i order two very important item that i needed it for my best friend wedding, i never received them so i got in contact with them and apparently they just lost my package, but they wouldn't admit! And customer service is horrible! They dont even have a supervisor and also they dont want to send you another order or give you your money back, just straight steal you money, places like this one dont have to be open, people need to stop buying from this company if you reading this please take a second and read the others reviews! And save yourself a headache and take your business somewhere else...

Date of experience: July 16, 2019
GB
1 review
0 helpful votes
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Never again! Worst customer service and very slow return/refund

I bought two items and one did not fit so I returned it through their collect plus for the curiour to come and collect it. It was collected on 19 October, so after two weeks (last week) I've checked my bank and no refund was issued so I contacted the customer service. They said 72 hours to investigate so I gave them the order number and postage barcode again. It's been a week now and they still have not update me despite contacting them twice after that and all I'm getting from them is they will get back to me as soon as they can. They are very frustrating! Once I get my refund I will never go on that Asos website again!

Date of experience: November 8, 2016
Canada
1 review
0 helpful votes
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No. Just no.
February 28, 2021

I'm very disappointed with the unexpected customs charge which was almost half the cost of the order. The clothes themselves were poor quality and the sizes were off. Returning them would cost me even more money. Customer service was so unkind and cold.

Date of experience: February 28, 2021
Canada
1 review
1 helpful vote
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I loved it
March 10, 2017

I ordered a Needle & Thread dress and then after I placed the order I read asos reviews. People complained about the costumer service and that it took a super long time for their clothes to come. I had the opposite experience. My parcel came exactly when they said and I live in Canada. My dress arrived in perfect condition and it fit perfectly.

Date of experience: March 10, 2017
Australia
1 review
1 helpful vote
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Frustrating
December 12, 2019

Be aware of your account being closed without notification or explanation. An online shopping site which offering free postage and return but then terminate service to customer due to return frequency? I had made thousand dollars of purchasing before getting deactivated without notice, then chasing after their customer service and being terminated time to time during the chat when I need to sort out the return for my last order (which has not been delivered yet and can no longer be lodged a return from my account). I don't think anyone deserve to be humiliated this way when you pay money for a service. ASOS need to learn their lesson. If you can not afford a sale or a service such as free postage or free return, DO NOT offer it.

Date of experience: December 12, 2019
New York
1 review
2 helpful votes
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Purchased $526 of goods at ASOS in multiple sizes/sizes to try on and review. Returned items via their USPS prepaid label as they guarantee free returns. When USPS lost my package, they refused to help track it and basically told me next time to insure it. Buyer beware - poor quality and poor customer care

Date of experience: February 26, 2019
Canada
1 review
2 helpful votes
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My daughter ordered for 129$ Total from ASOS with « free » delivery to Canada. I just had to pay 50,30$ at post office COD. Total was under the limit of 150$, eliminating the customs fee theory. I found a possible link indicating an addition of 5% federal sales tax for Canada, plus a 10,75$ Canadien post admin fees. So how could that amount to 50,30$? I can't stand those types of « surprises », so sorry ASOS, we won't be ordering again anytime soon.

Date of experience: May 7, 2021
Denmark
1 review
1 helpful vote
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They dont send on time
September 21, 2017

I ordered some Items and paid extra. Well the items did not show. As a matter of fact I contacted Asos support who promised the items next day. 6 hours later my whole order were cancelled and I received nothing, I were like "Heyyyy what is happening?". I contacted Asos again. Sadly I just got rude and inappropriate answers. The support from Asos is simply not existing. To cut it short. I cant recommend anyone to buy from asos.com. It is a waste of money and their support does not exist

Date of experience: September 21, 2017
GB
1 review
1 helpful vote
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Rubbish
September 20, 2017

I can't believe how rubbish Asos is these days, something has changed with them recently as I have shipped with them for a long time and always do the year delivery pass but I will not be doing that anymore.

They have made a mess of numerous orders I have placed this year, one order I placed for a Nars concealer they sent me an empty box!

They don't know what they are doing and when you email to get sorted they couldn't care less, my days of shopping with Asos are over which is a shame but they are not a good company anymore.

Date of experience: September 20, 2017
Maine
11 reviews
79 helpful votes
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Great Brand!
May 11, 2018

Reading other people's reviews for ASOS, I think the best way to describe it is that it's a hit or miss kind of business. I live in Maine and has never had any problem ordering anything from them. Return is always free, so I allow myself the luxury of ordering more than I would normally, trying them on, and returning what I don't like. Admittedly the quality of their stuff isn't the highest, and I don't expect anything I buy from them to last long. However, for about $10 a piece, when they're on sale, ASOS is a good site for a college student like myself.

Date of experience: May 9, 2018
Australia
1 review
0 helpful votes
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Shipping fees
November 28, 2022

Asos has great products and options and the app is easy to use. Shipping costs are too high compared to other clothes sites and need to be reduced. I would shop on it more if the shipping was more reasonable.

Date of experience: November 27, 2022