business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
New Jersey
1 review
0 helpful votes
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BS Customer Service
June 19, 2021

Absolute Bull$#*!! I've order my clothes and it is now over a week late and they've told me 3 times now to keep waiting and waiting. After 3 times chatting with them I try asking for a refund. They tell me I can't get it and have to wait 2 more days AGAIN. Mind you my tracking again hadn't changed for 5 days this time. I had started an initial investigation, which they did not even go through with, then again without them telling me that they had not even processed the first one. All this to still not get my money back. Great :)

Date of experience: June 19, 2021
Canada
1 review
0 helpful votes
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One star is generous. We live in Canada. By the time we paid the surprise fees at the post-office and the return shipping fee, we were out an additional 42.5% on the actual purchase price. Most of the clothes were far, far too small, even after measuring carefully and using the ASOS online sizing tool. It is impossible to contact customer service. We just gave up, sent the clothes back and chalked it up as a terrible learning experience. DO NOT USE THIS COMPANY!

Date of experience: October 1, 2020
Canada
43 reviews
205 helpful votes
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I've been an obsessively loyal and freeeeequent customer of asos since 2006. Absolutely love their insanely vast selection, easy-to-navigate website layout, and flawless customer service! Nothing but the best! ASOS rocks! :D

Date of experience: January 14, 2013
Germany
5 reviews
3 helpful votes
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I honestly have no idea why there are so many negative reviews... I have now ordered a total of three times, and never was I disappointed. Items arrived on time, actually last time I got them a day earlier, and they are exactly what I ordered and expected. Sizing is fine, they run true to size: all in all I ordered three pair of shoes, two jackets, a pair of trousers, a body suit and a dress - everything looks and feels, material-wise, as pictured. Nothing was damaged or missing. Quality is comparable to H&M. Will order from them again.

Date of experience: July 20, 2016
Oman
1 review
1 helpful vote
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WORST EXPERIENCE
August 4, 2019

In Asos You can find a lot of good products but No COD option. I have Bought some Tracksuits was told delivery would arrive in less than 3 weeks., My parcel wasn't delivered after waiting more than a month., Actually am from India and I work in Oman I have tried in both address but they didn't delivered yet.
I find myself in the worst experience I have ever had with an online store., Just buy else where...

Date of experience: August 4, 2019
Germany
1 review
2 helpful votes
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I bought a pair of shoes and sent them back right away because they were poor quality! That was exactly two months ago and I still haven't received my money back. When I contacted them they confirmed the shoes are back in their unit, but they can't send me the money back because of a technical issue! Are you serious? What the hell! That is not my problem. I did my part and delivered the shoes, no you should send me back the money! I already have been in contact with them two times and every time I have to approach them! They don't even have the guts to write and apologize for their own faults! Unbelievable! Is the worst! Never ever buying something over ASOS and I am fully motivated in writing them bad reviews everywhere so at least this way I hope to get their attention and my own money back! The worst!

Date of experience: May 23, 2019
Iowa
1 review
0 helpful votes
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Horrible experience and after reading other reviews I realize I'm not the only one! First they sent me the wrong dress, then they claim they didn't receive it back and wouldn't refund me cause I don't have a proof of return, I dropped it off in a ups box. I ordered the dress again as it was for a wedding and received a broken zipper. Then paid for expedited shipping and it still arrived 2 days late. No number to call and speak with someone. Horrible horrible experience and I will not be shopping again!

Date of experience: June 7, 2019
AE
3 reviews
6 helpful votes
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Ordered a few items of clothing recently and it took quite a while to receive (definitely longer than how long they said it would take). I am happy with what I bought but the shipping company they use (at least for international shipping) is awful. They asked me to send a copy of my passport and ID which I definitely wasn't comfortable doing and was the first time I was ever asked to do so when online shopping.

Date of experience: September 17, 2014
Canada
1 review
0 helpful votes
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They make you pay customs for your orders or the post doesn't release your order and the whole order goes to waste. I cant write the words to express how I feel but please just imagine im calling them the worst possible names for example worthless mothertrucking C+U+N+T+S. Dont buy from here.

Date of experience: October 5, 2022
New Jersey
1 review
0 helpful votes
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Theft
March 19, 2023

I never brought nothing from over seas. Why? Is it fake, real, theft, and ect. I brought an outfit and 2 months later I get charged over $200 from the same country. 13 years I've been with this bank and nothing never happen. Suddenly I get robbed from the country I purchased from. Because people!

Date of experience: March 19, 2023
Florida
1 review
0 helpful votes
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Sent me the wrong colour. Black instead of blue. Customer insured me that I will be sent a replacement product but instead sent me refund and that too not even in full. Refund had to be done after speaking to multiple CS reps. CS also promised me to send me a 50% coupon again so i can buy the product at the same price of 20$ which i bought for on black friday. 2 out of 3 CS told me that i will be getting my coupon but never did. I have been a long time customer but i think this might be it unless it compensated the way i was promised. The baffling part is that you guys kept denying product is out of product when it was available. And incase you delete this review again, I will save it this time and leave a google review too. I have chats saved from all 3 CS representatives but I won't post it cus their names are on it too.

Date of experience: December 16, 2022
Wyoming
1 review
0 helpful votes
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I have (yes, I must be stupid) three times from ASOS. 1) Size seven shoes = size 10.2) Black shirt = any random black t-shirt they can send. 3) Still waiting on pkg never received... they don't care... they write "friendly" words but don't do anything to help! HORRIBLE BUSINESS... dishonest, too. Oh, BTW, you can't speak to anyone via phone.

Date of experience: August 9, 2022
Georgia
1 review
0 helpful votes
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So Much Potential
June 8, 2016

I love the variety that Asos provides as far as styles for plus size, maternity, petite, color and patterns. I have confidence that I am going to receive my package timely for the following weekend if purchased early in the week. Also the quality of the fabric is good. My concern is more of the sizes in "club wear" and "sundress wear". You are playing roulette when you order because the clothes are either too big or too small if you order true to size. So I think for club wear and clingy dresses, order a two to three sizes up. For just a casual sun dress order one size up. This is US based sizes. Thr return of the items are free but it takes up to 10 days to process your return and then credit you back then takes additional days. Feels like... the clothes are cute but too much hassle. If I knew it would fit, I would order more often.

Date of experience: June 8, 2016
Switzerland
1 review
0 helpful votes
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Love the website!
October 14, 2017

Never had any problems. Ordered at least 10 times there and I was always super comfortable with the clothing! Received within 10 days and stuff looks as good as in person. Looking forward to ordering a lot more there.
FULLY CONVINCED!

Date of experience: October 14, 2017
Tennessee
1 review
0 helpful votes
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Ordered back in march 2020 got a wrong item returned the shoe never got a refund
Totally forgot about it

November 2020 I got a few stuff but then 2 items were missing. Agent messed up my request for replacement and refund. Got a refund on one never got the replacement now I don't have the size

November 2020 yes I ordered multiples times the past month... ordered shoes on a discounted prize mens size. Got a women's size instead. Talked to agent won't even give me the same prize I had before now its back to the regular prize. So messed up

asking for compensation or some sort of discount for all the hassle but they won't. They're basically stealing our money.

Customer service sucks. Terribly ridiculous. They don't even have supervisors/managers

Wasn't supposed to be doing this review but I spent almost 3 hours resolving this issue over the CHAT but we did not come up to a solution.

They basically stole my money.

Never again ASOS

Date of experience: December 8, 2020
RU
1 review
0 helpful votes
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This is the most terrible service I have ever encountered. Placed an order for $450 worth of items, paid with my card, the next day they canceled the order, blocked the account. For three days, the support service could not say anything except that they transferred the problem to some department and they will soon unblock everything. As a result, they sent a letter that they decided to leave the account blocked without explaining the reasons. They wrote that I can't even return them because all letters from me will be automatically deleted by their system. I repeat, without explaining the reasons! At the same time, 5 days have passed, and the money for the order has not yet returned to my card. Disgusting service!

Date of experience: November 8, 2022
South Carolina
1 review
0 helpful votes
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Asos messed up my delivery address and after hunting them down, talking to 8 different chats and two different email chains, their solution was for me to pay for a shipping label and get my neighbor to send it to me. How is this a solution? The customer service had different solutions each time which led to the problem and get it was on me and my dime to fix it. It was horrible and I felt so angry working with them. They were the worst I have ever experienced and have never seen a company blame the customer and unable to give a pre-paid label for about $15. Its sad and disgrace. Such low lives.

Date of experience: November 9, 2020
Canada
1 review
0 helpful votes
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They write in their fine print that they're not responsible for anything they print on their website. Therefore, when they claim to offer free shipping and returns, they're blatantly lying. They also wouldn't cancel my order as they claimed it was shipped 1:15 minutes after it was placed. Watch out, this company is a scam.

Date of experience: May 10, 2018
California
1 review
1 helpful vote
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Don't bother
January 28, 2018

I spent a frustrating 50 minutes trying to place an order with ASOS on line. They would not place my order until I agreed to register as a continuing customer. I tried very hard to just place a single order. I got caught in a loop with the order process. Screw this "$#*!." They are just not worth the effort. ASOS needs to trouble shoot their order process and make it user friendly. I cancelled my order; so should you.

Date of experience: January 28, 2018
Canada
1 review
0 helpful votes
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Lack of contact
September 29, 2020

We ordered clothes easily enough, but had difficulty inputting the discount code. Then when the clothes arrived, we paid $70 per order in customs in addition to extra taxes. When we tried to contact the company, there was no working means of communication. Instead, it was a loop from FAQ to broken contact links. Don't order from here.

Date of experience: September 29, 2020