business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
GB
1 review
3 helpful votes
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Ripped off £150 (Asos)
July 29, 2023

Bought trainers returned them over ten days later still no refund kept contacting them all I get is wait more so we can manually refund you still no refund so have to contact again later there staff are so rude like they are doing you a favour yet still no refund will have to take it further as I won't let that amount go

+1
Date of experience: July 29, 2023
Canada
1 review
0 helpful votes
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2 orders screwed up so far. First order the one jeans ripped on the back right away on day one of wearing. (Definitely the cheapest quality material) my second order lost, refunded but no way to log a complaint or no offer for inconveniences. Totally a waste of money

Date of experience: February 11, 2024
Texas
1 review
1 helpful vote
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Asos came through
January 10, 2015

Asos came through. When the package arrived Dec 21 without the dress and shoes only, I was so disappointed! I emailed the customer service rep right away. Then my dress arrived the next day. They must have realized their own mistake and sent the package FedEx. It cost them more to do that, but I got it by Christmas. Yay!

Date of experience: January 7, 2015
New York
1 review
2 helpful votes
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Absolute Disgrace
September 24, 2019

I agree with the numerous other posts citing the absolute lack of customer service exercised by this company. I received an email stating that my return would be refunded to my account and then they proceeded to provide me with a credit instead. When I inquired about it they simply stated that was an automated message and I should not have taken it seriously. I replied that the message was an error on their part and they should honor was they said. They flat out refused and eventually ended the conversation on me! (It was an online chat since they don't have a phone number listed... how convenient.) This company lacks any and all sense of accountability and if it's going to survive (ie. Not lose all of its customers) it really needs to revamp how it approaches customer service situations. Oh, and stay true to what they say! An absolute disgrace.

Date of experience: September 24, 2019
Egypt
1 review
0 helpful votes
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If i had the choice with no star, will choose it! Severe lack of customer service, no mail and no phone to call! And online chat they dont do anything. I've been waiting for a refund for over 3 weeks now, (Severe lack of customer service when there have been multiple issues with multiple orders. Do yourself a favor and do not waste your time or money shopping here. I've been waiting for a refund for over 2 weeks now, and when I reached out to customer service to address the issue, (it was delivered to them over long time ago...), they did nothing to help and told me to just continue waiting. At this point I'm disputing the charges on my credit card and will never shop with them again.

Date of experience: June 17, 2022
Hong Kong
2 reviews
1 helpful vote
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Convenient easy returns
September 19, 2017

I'd say I've returned around half of the things Ive ordered and loved the other half. Sometimes due to fitting or quality, but returns, especially in HK are so easy. Just reseal the bag it came in and drop it off at 711 no questions asked... both this site and Zalora

Date of experience: September 19, 2017
Canada
1 review
8 helpful votes
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NEVER ORDER THERE
February 6, 2020

Tracking number that are useless, no follow up by email... contacted technical support 3 times and they gave me wrong informations like my order is delivered by poste canada. When I called poste canada, they told me they never had that parcel... I'm never ordering there again it's a big fraud.

Date of experience: February 6, 2020
GB
1 review
7 helpful votes
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Steer clear of this company. They are horrendous to deal with. My order was so late I cancelled it. I received a part refund but they kept the postage fee for something I have never received! I am now trying to contact someone to explain what is going on but my emails remain unanswered.

Date of experience: December 8, 2014
Canada
5 reviews
5 helpful votes
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Nice, nice.
November 10, 2016

Im surprised to see some bad reviews. I always have good experience with this service. Great prices, awesome choice of products, and on-time delivery. I havent faced a problem with delivery and returns, so I dont have experience with the customer support people are complaining about. So far, Asos is my first choice for an apparel store.

Date of experience: November 9, 2016
Maryland
1 review
4 helpful votes
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I've ordered from Asos before and did not have an issue, but I am not pleased with my recent/current experience with them. I placed an order earlier in the month for an upcoming wedding. Asos sent me an email with an expected date of delivery. The date came and went. I contacted Asos to inquire about my order. I was told that someone would get back to me within 48 hours, but it has been 3-4 days and I haven't heard nothing. Still waiting. I want the dresses, so I will try contacting them again, but this is terrible customer service. Someone should have definitely gotten in contact with me by now. This is probably the last time I deal with Asos.

Date of experience: November 18, 2016