business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Slovakia
1 review
1 helpful vote
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Very stylish, and comfortable for all-day use. These are running shoes, but I will be wearing them for regular occasions and maybe training. They look great and fit perfectly, with no complaint of any kind.

Fast delivery, good new collections, good and fast website, fast support. Best online shop!

Date of experience: May 6, 2022
New Jersey
5 reviews
2 helpful votes
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Good for fast fashion
October 5, 2021

Asos is like H&M, but with more flare and better discounts. MUCH MORE student friendly than any other site comparable to what they specialize in. Still, it's a hit or miss with asos. You could either get something that is fabulous and has perfect quality. Or get some abysmal fabric that sits on you like a convict suit. That's the beauty of asos. You have to really know what they fabric is made of: not just how it appears on photo.

Date of experience: October 4, 2021
Singapore
6 reviews
16 helpful votes
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The most awesome online shopping experience
January 3, 2024
Updated review

I buy regularly from Asos. I live in Singapore. My orders reach me exactly in the time frame that Asos gives me. They also have a free returns policy which I appreciate so much. Unlike websites like Mango.com which often cancels orders after 10 days due to stock non availability, Asos hasn't done that once.in all my 58 orders for my past 4 years.
The prices are good on Asos and there are regular discounts.
The only downside is I don't know the origin of the products before I order...coz sometimes the quality of the products are a bit substandard and it would reduce the inconvenience of a return.

Date of experience: January 1, 2024

Awesome Web store
July 11, 2023
Previous review

I am a super satisfied customer of Asos. I order almost every month from there. Massive discounts. Free shipping for orders above 90 dollars. Free returns and the most awesome thing is they have employed janio service which comes to my doorstep to collect my returns for free. The shipping takes over 10 days. But it's okay. I love this website. My whole family is hooked to Asos now! Thank you!

Date of experience: July 10, 2023
Texas
2 reviews
0 helpful votes
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Love shopping at ASOS
September 14, 2017

Absolutely love love ASOS! Been an avid customer past 3 years. Take it from someone who constantly shops at their website. 1st and foremost shipping takes minimal time. For Plus size gals the options are unlimited and really trendy clothes. Return is breezy and I get refund every time. The only complaint, they are not a physical store else I would have camped there.

Date of experience: September 14, 2017
GB
1 review
1 helpful vote
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Ordered a pair of expensive Levi jeans because they looked top notch, but when I got them they had those really annoying fashion slits in both the knees. The picture on there site certainly didn't have them so I am kind of disappointed with what I got. Gonna think next time before I order a pair of jeans off these guys again.

Date of experience: September 12, 2013
Arkansas
1 review
1 helpful vote
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After reading reviews on asos I think I'll skip the cute black lace up boots. It seems the better business bureau has ALOT of complaints about this company were customers are not
Receiving thier items ordered and also not getting thier refunds. They also have a no contact number only a online assistant through text. This company needs to work on that.

Date of experience: November 25, 2022
Colorado
1 review
1 helpful vote
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I'm not really sure how some of these reviews that I'm reading are able to get a hold of a customer service person. I was told there was no phone number. Chat but that said getting a person but the answers to everything were so scripted I do not believe there was an actual person. I will never do business with this company again only companies that have phone numbers so you can talk to an actual person. Unfortunately it cost me $300 to find this out. ASOS hates their customers.

Date of experience: May 6, 2024
AE
1 review
2 helpful votes
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Shame on you asos and on aramex also, my order got delayed 1 month. Then when i received it i rejected for return as asos costumer care advised me. Then the return was delayed almost 1month also and have passed the timeframe for return and now i dont have the item amd i wont get a refund what is this logicc! This is unfair and unprofessional and unacceptable shame on you!

Date of experience: May 18, 2024
Sweden
1 review
1 helpful vote
Follow Анна Ч.
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I've been customer to ASOS for a long time because it had free delivery and good return policy which is important to be competitive on the developing market of internet shopping. They've recently changed their return policy, so read carefully! It says "28 days for return" as a headline but you actually only have 14 days to register your return and the rest 14 days are to send your items back.
I always read carefully the return policy so I noticed this change. Unfortunately, I started to register my return last day late in the evening and experienced technical issues to login to my account so I didn't manage to register my return before the midnight. After I updated my iOS I was able to login to my account again but the return button has already disappeared. I contacted the support team directly next day and asked them to help me with returning of some items of the order (some I wanted to keep). They refused and said that it's against return policy even though I explained the situation and said that it has been just a several hours late (not even one day). They also asked me to send print screens of my login issue which I unfortunately didn't do. So my advise - do print screens on every step that you do on their web page or just do not order from ASOS to avoid complications. There are other market places which offer better return and refund policies up to 60 days (not just 14). Really disappointed!

Date of experience: May 11, 2024
California
1 review
19 helpful votes
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Nice selection, but the way they send your stuff is horrible. Don't count on customer service. Bad! Every single item is mostly sent in cheap bag, arrives damaged. You cannot reorder. Make up exploded in last packaging damaging the rest of the items, plus my carpet at home. Other items lost, not delivered. Worst service ever. 40 minutes in chat after chat with always same ending about being contacted some day via email. Put your act together asos people.

Date of experience: October 18, 2021