business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Australia
2 reviews
4 helpful votes
Follow Hana C.
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Reading some of the reviews is making me uneasy, but so far I've had a good experience with ASOS. I ordered a skirt, and it shipped from the UK to Australia in just over a week which I thought was pretty good, and on the same day my dress arrived which I ordered two days after the skirt. I'm new to online shopping, but the service seems pretty quick to me. I've read that some people have trouble with confirmations and tracking the order, but they always send me a confirmation email, an email that let's me know it's been shipped, and the tracking service works well. The sizing is also accurate on the item's I've got so far, and they fit well. I can't really make a comment on customer service though since I haven't had to deal with any issues yet. I haven't had a bad experience with ASOS yet, so I'll keep buying from them.

Date of experience: February 28, 2014
Colorado
1 review
0 helpful votes
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I purchased a maternity dress online size 8 they sent me a size 12. So disappointed I tried it on and of course it was huge on me. It's for a wedding I will be attending. Paid $42 something for it and only got a refund amount of $38. They say "free returns" yeah right! They cash in and do not refund you the whole amount you paid! I will not be shopping with them in the future. I tried it since their clothes looks really nice but I had a bad experience. The material of the dress was awful also. It was so itchy and uncomfortable. Nothing you want to wear being pregnant.

Date of experience: May 18, 2018
Canada
1 review
5 helpful votes
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ASOS say what?
February 21, 2017

Wow, I was pretty excited with my purchases with ASOS. I purchased 2 dresses, a pair of shoes and a clutch online. The next morning I received a strange email asking for for information:
A copy of your passport, ID card or driving licence.
A copy of your payment card statement dated within the last three months, clearly showing your name and billing address. Please blank out your card number, but leave the last four digits visible.
The shipping address and the name of the person who will sign for future orders. If this is a work address, please provide the company name.

Um, hell to the no! What kind of legitimate business runs this way!? The very end of the email was even stranger, talking about how my funds would be released back to me in 10 business days...

Ok, now I feel I have just been scammed:(
Time to call my credit card company!

Date of experience: February 21, 2017
Australia
3 reviews
7 helpful votes
Follow Ima M.
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Satisfying product quality and one of my most trusted site.
Had fitting problem and item was a bit different from description previously, but problem was resolved fast and refund process was efficient.
The only cons for for me is the price is more expensive recently.

Date of experience: November 4, 2015
GB
1 review
1 helpful vote
Follow Roberta M.
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I've purchased from ASOS twice before. But this time, will be my third and last time that I do so. I've never had such bad service from a business that works in partnership with a courier like they do. Especially since the courier has confirmed delivery of MY purchases, YET I do NOT have the goods to hold. And the worst part, and which makes it my last time using ASOS - is that they have no idea where my delivery is, nor know why I do not have it.

Be careful when using them! Couriers aren't as trustworthy as you'd like to think. Christmas is coming up, and people might want products for their family ultimately for free.

I'll update when I find out what happened.

Date of experience: November 25, 2013
France
1 review
1 helpful vote
Follow SNEZHANA B.
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ASOS! Fraudulent site! To be avoided.

I would like to share my story!
I ordered 2 dresses in one order to try on for a friend's wedding!

Of course, I tried on both dresses. Only one fit, so I returned the second one.
The dress that didn't fit was immediately sent back the same day I received the order.

ASOS did not accept the return due to some kind of odor that they say is related to its wear.

With such a short time frame, it is obvious that the observed wear or odor could not have been caused by my trying on the dress.
=> In just a few hours. Received on September 1 and sent back on September 1!

Also, the dress has a large label on the outside of the dress that is very visible, and naturally, the dress cannot be worn with it!

This is a forced sale!

Date of experience: September 25, 2023
Alaska
1 review
2 helpful votes
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A Scam
April 19, 2019

This place is a scam. When asking about my order that was supposed to be received more than a week ago they said, "Oh there's a problem in the warehouse. We'll look into it and send you an email in 24 hours." I didn't receive an email. I logged back in and chatted again - they do not have a telephone number - and they said the exact same thing as yesterday. When I said I'd like my money back they ended th3 chat and have taken away my ability to log in. A SCAM! Stay away from this place.

Date of experience: April 19, 2019
GB
2 reviews
3 helpful votes
Follow R Q.
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Poor customer service
February 24, 2022

Asked to return a northface faulty hoody, hem no stitched on all the way round.
Agreed to return and refund, but won't replace, advised I had to re-order.
However I don't want to pay carriage (as per my original larger order).
ASOS would only agree to 'credit me' the carriage AFTER I re-ordered and paid online, resulting in me messing about further.
I will order elsewhere in future asos, your customer service is not that!

Date of experience: February 24, 2022
GB
2 reviews
6 helpful votes
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My delivery was stolen in the reception of my apartment building despite the delivery service not ringing my doorbell and me being home the whole day. Livid. Contacted both the carrier service (that Asos hires) and Asos.

Asos told me that they will look into it within 48 hours! Really that long! Not only that, but I bought these items for a vacation I was leaving for in three days. A long drawn out refund was not going to do me any favors.
When a business messes up, you expect them to not only fix the problem, but also give you "a hand shake" a note of good will saying that you should continue to use the company. I didn't like the customer service. Very apologetic but not helpful or understanding.

Date of experience: February 9, 2018
Texas
1 review
2 helpful votes
Follow Lou Z.
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I originally loved the fashion forward designs available through this retailer as the USA is always a bit behind Europe. It's also a convenient and easy-to-use service, providing fast shipping and hassle-free returns. However, after years of doing my best to ignore the compromise in quality for the above, I can no longer spend my money on CHEAP, ill-fitting garments that are overpriced. This is the kind of place that will sell you a top for $50 that loses it's shape during the first hour of wear. Their clothes are made from the cheapest fabrics and they are always thin and often times see-through. I have so much stuff in my closet that I have retired after one use, one wash, etc. I'm no longer compromising quality for design but rather the other way around. I never shopped at cheap places like FOREVER 21 and the like but I might as well have been since their quality seems superior than that of ASOS merchandise.

Date of experience: December 31, 2017
Morocco
2 reviews
3 helpful votes
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34 days of waiting, they cancelled it
June 20, 2022

Hello,

I made an order, and i have been waiting for 34 days, asos cancelled my order without even tell me the reasons.
And they lied to me, they told me that i requested to cancel my order.
Asos become worst and not professional as i was.

Best regards,

Date of experience: June 20, 2022
California
2 reviews
21 helpful votes
Follow Evelyn R.
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I ordered on Asos and then realized I submitted the wrong delivery address. I immediately got in touch with Customer Care who told me no problem, they'd ask the delivery service to return the order once despatched. In the meantime, I could just order again. That's what I did... However, then it turned out they could not return the order after all. Their advice: get in touch with the people who live at the other address. Sigh.
Simply ridiculous, they cannot even handle a simple change in delivery address.

Date of experience: March 1, 2016
Canada
1 review
0 helpful votes
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Canadian buyers beware! I went to pick up my ASOS order today and guess what! They surprised me with an extra 25$ COD remittance charge for the shipment of my order! An order where the shipment was supposed to be free! I bought an extra idem that cost me 40$ only in order to get that free shipment. This is extremely frustrating and disappointing. Around 65$ that they made me pay because of lack of information.
Moral of the story, beware! Although I love the new items I bought, I feel like I could've found the exact same things at a different store for not only a better price, but also without this miss communication that caused me an extra fee. I feel like it was not worth losing all that money.

Date of experience: January 3, 2021
Argentina
4 reviews
43 helpful votes
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This site is 99 % reliable. I usually buy on sale products and the quality is really good. Once I didn't receive my order, wrote them a complain letter and they shipped the items again to compensate for the lost time. I deeply recomend it!

Date of experience: March 12, 2013
Canada
1 review
1 helpful vote
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Never got my items
April 5, 2020

I ordered a nike outfit for my daughter birthday and it's been a month now and no one seems to know where it is and asos refused to refund me. I so dissatisfied and disappointed with their service and lack of communication

Date of experience: April 5, 2020
Illinois
1 review
5 helpful votes
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Boo.
January 4, 2017

This is my second time ordering from asos and the same experience both times. I gave them a second chance because their petite selection is awesome. Both times 4 day shipping was promised and both times that wasn't true or even close. The first time took a month. This time it's been 3 weeks and after reaching out to them they give you the same BS answer. "Well look into it" and never do.

Date of experience: January 4, 2017
New Jersey
1 review
0 helpful votes
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Package never came
December 11, 2022

My package was marked as delivered and never was. I showed proof of no delivery on my home security cameras and confirmed that i asked my neighbors but they didn't have my package.

I reached out to ASOS customer service on 4 separate occasions and they refused to do anything to help me until they heard directly from the shipping company that "delivered" it.

I email the shipping company and after 4 days, receive a confirmation email that the package is lost. I then live chat with ASOS and show proof that the package is lost from the shipper and They do absolutely nothing to help me. Instead, they ask me to wait until the shipper emails them back with yet another response.

I immediately disputed this with my bank and I will never ever, shop this site again.

Date of experience: December 11, 2022
GB
1 review
3 helpful votes
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Bad Customer Service
August 11, 2017

I received the wrong item and therefore wasn't able to get the correct one while it's still in stock. They simply said there's nothing they can do with very condescending attitude and did not even apologise. Very very bad experience.

Date of experience: August 11, 2017
GB
2 reviews
3 helpful votes
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I ordered shoes through Asos and these were delivered by Hermes to the wrong address.
The person at the wrong address claimed the shoes and I had to call the police.
I notified both Asos and Hermes and their response was dismal, both of them claiming the right to deliver to a third party without my consent, despite info. To the contrary given to me by Trading Standards.

They refused to give me a refund and said that the problem was all mine.

I would say that if you are thinking of using any of these services, BEWARE!

Date of experience: January 19, 2016
Florida
1 review
0 helpful votes
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The promo code didn't work and customer service didn't help at all, after 25 minutes. I did online chat to try to resolve. Devon wasn't helpful in customer service. I bought only because it was specifically requested for a wedding.

Date of experience: April 7, 2018