business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
653
value
607
shipping
648
returns
574
quality
566
TW
1 review
13 helpful votes
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ASOS has by far the worst customer service ever. Had refund issues. First time chatting with them, they promised a full refund in 10 days. Never received it. Tried to chat with them again, one manager called "MA" was very rude. Didn't say a word but keeps end my chat. Now my account has been blocked. I can't even chat to them anymore.
Why is this business still running? Why do you even have CS when you offers no help?

Date of experience: May 26, 2023
GB
1 review
3 helpful votes
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The WORST company
November 16, 2022

Firstly asos have got a lot to answer for. Wrong items sent to me, parcels going missing. Returns not been issued. ASOS have blocked my account with no reason given. I have then contacted them to say why it has been blocked. Their response was shocking as it stated they will no longer be replying to my email. I have a condition which makes me in between sizes and as a clothing retailer when you can't try on in the shops of course you are going to return stuff. I also pay a yearly delivery fee which I can no longer use but again asos don't even care. Really poor customer service as they don't want to help at all because the account is blocked. Rather than blocking the loyal customers and really upsetting us why not look into why the orders are never correct or why EVRI fail to deliver the parcels. Shocking way to treat their customers. Really hope they get shut down. I have contacted them so many times regarding my return but still waiting on the money with no help given.

Date of experience: November 16, 2022
South Africa
1 review
2 helpful votes
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Scary
June 13, 2022

From the time I confirmed and paid for my item, to the time I did not receive it a month after their estimated date of arrival, my tracking was untraceable. Their courier partner in my country told me the tracking number does not exist. Agents I chat to online all have the same approach, I'm so sorry, I understand your frustration, yet none of them kept to their word! They are taught to be empathetic, its actually annoying. Once the date passed where I was to receive my order, yet nothing arrived, they asked me to rate my item, I explained what had happened and my review was rejected. Four months later after speaking from agent to agent I finally got my refund. Will definitely not purchase from this site again.

Date of experience: June 13, 2022
Slovakia
1 review
1 helpful vote
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Very stylish, and comfortable for all-day use. These are running shoes, but I will be wearing them for regular occasions and maybe training. They look great and fit perfectly, with no complaint of any kind.

Fast delivery, good new collections, good and fast website, fast support. Best online shop!

Date of experience: May 6, 2022
New Jersey
5 reviews
2 helpful votes
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Good for fast fashion
October 5, 2021

Asos is like H&M, but with more flare and better discounts. MUCH MORE student friendly than any other site comparable to what they specialize in. Still, it's a hit or miss with asos. You could either get something that is fabulous and has perfect quality. Or get some abysmal fabric that sits on you like a convict suit. That's the beauty of asos. You have to really know what they fabric is made of: not just how it appears on photo.

Date of experience: October 4, 2021
Nevada
6 reviews
14 helpful votes
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Excellent service!
November 2, 2018

The service is always excellent! The website has full detailed description and photo of items, usually purchases comes on time. Several times my packages were lost, but Asos sent a new ones very fast. Great store for online shopping.

Date of experience: October 31, 2018
GB
1 review
1 helpful vote
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Ordered a pair of expensive Levi jeans because they looked top notch, but when I got them they had those really annoying fashion slits in both the knees. The picture on there site certainly didn't have them so I am kind of disappointed with what I got. Gonna think next time before I order a pair of jeans off these guys again.

Date of experience: September 12, 2013
Nargiz A.
Azerbaijan
4 reviews
2 helpful votes
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Not so bad
September 30, 2017

I several times ordered different items from asos. I was satisfied with some of my items, sometimes dissatisfied. For me, the main problem is with your shoes. Try to fix it.Until now I bought 4 shoes and 3 of them are not my size. Despite all of them are size 4. Anyway you have very stylish and in good quality clothing.

Date of experience: September 29, 2017
Arkansas
1 review
1 helpful vote
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After reading reviews on asos I think I'll skip the cute black lace up boots. It seems the better business bureau has ALOT of complaints about this company were customers are not
Receiving thier items ordered and also not getting thier refunds. They also have a no contact number only a online assistant through text. This company needs to work on that.

Date of experience: November 25, 2022
California
3 reviews
3 helpful votes
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Bought a sweater and a cardigan, frankly the price was very cheap and the pictures looked good. The actual items received were good, but they don't last. The sweater lost its shape after one wash, and the cardigan seems to be polyester, which easily gets static electricity.

Date of experience: June 12, 2024
Spain
1 review
1 helpful vote
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Package was lost in the DHL local department, which DHL confirmed, however ASOS claiming that wasn't the case as they were told by DHL otherwise. Essentially Asos has blocked my account and ignored the emails.
~400$ lost. Continuing on the legal pastern and suggesting others to avoid this company. It's first time experience in my life, not sure how they still exist.

+1
Date of experience: June 13, 2024
Australia
1 review
3 helpful votes
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Terrible customer service. Have not received items and they've only sent partial refund. Cannot get in touch with anyone. Their chat service never works... I have been contacting them for over a month now with no luck.

Date of experience: July 28, 2021
South Africa
1 review
2 helpful votes
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Broken Boots Received!
June 22, 2022

Horrible! They sent me broken shoes with ZERO shame!
After paying for express shipping and then receiving my shoes completely BROKEN seriously!
I've read reviews about other South Africa's experiencing this but wow, it's clear they think very little of Africans! It didn't break while shipping! It was in protective packaging and boxes! This is ridiculous! The soles are completely loose!

Date of experience: June 22, 2022
Ukraine
1 review
15 helpful votes
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Super non-customer-oriented service. I indicated 2 different addresses, sent in one parcel to 1 address, which is why I had to pay 20% tax. The support refused to compensate for this, although it is their fault. After exhausted nerves, they offered a 10 percent discount, although they could have done it right away. I have never seen such a bestial attitude towards regular customers. I attach screenshots with correspondence

Date of experience: May 23, 2021
New York
1 review
45 helpful votes
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They will not give you your money back for packages lost in delivery. They'll spin it on you, claim that they'll investigate and hold up a refund for weeks. Constantly say, "please allow more time for delivery" (mind you-I've sent over 25 emails and months have passed-no phone # btw) until you finally give up and let them keep the money. If you buy something at ASOS, it's a huge risk as you'll likely lose your money. I'm not the only person. Check the other reviews.

Date of experience: May 24, 2021
New Jersey
1 review
7 helpful votes
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ASOS REFUND POLICY
June 5, 2023

Can't speak to a live person. Was put on hold for over 30 minutes with the live chat. Until I finally decided to hang up. I'm certain this was their goal to wait me out. Received items less than 24 hours ago. Fabric was poorly made and I wanted to return it. Didn't realize it was final sale. Asked if I can return and receive store credit at least and they said no. Never again.

Date of experience: June 5, 2023
Hong Kong
2 reviews
3 helpful votes
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Unethical
January 27, 2021

Worst online shopping experience ever! Made a purchase where their display stated the product comes in "2-pack". Received only one. Contacted them, asked them to either send the remaining pack or refund pro-rata. They changed their display from 2-pack back to 1, and then tell me they are correct and it was me that has made a mistake/mixed-up. Not sure if this action is legal. Unethical for sure. They even sent me trustpilot review link and tell me to leave a review if unhappy. Beware of this unethical online distributor. Attachments: screenshots of my order details taken on (1) May 14,2020. This screenshot shows the 2-pack info clearly; and (2) May 16,2020 (where ASOS changed the display after I contacted them).

Date of experience: January 27, 2021
Canada
2 reviews
2 helpful votes
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Dont buy if you in canada! Duties!
September 25, 2022

I purchase from another website, and the items come to my door and I don't have to pay for duties. Ever…
With Asos, whatever company they are using, you end up emptying your wallet, to pay extraordinary amounts of duty. I refused an item as the duties were $50. When I complain to them they try to make an excuse and say that it was not their fault. It IS their fault because other companies in the UK I can purchase items from and bam. Right to my door. Most of their stuff is okay but a couple items were really cheap. Either way it's definitely not worth paying the extra money in duties.

Date of experience: September 25, 2022
District of Columbia
1 review
4 helpful votes
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DO NOT WASTE YOUR MONEY OR TIME
April 21, 2022

Severe lack of customer service when there have been multiple issues with multiple orders. Do yourself a favor and do not waste your time or money shopping here. I've been waiting for a refund for over 2 weeks now, and when I reached out to customer service to address the issue, (considering the tracking number shows it was delivered to them over a week ago...), they did nothing to help and told me to just continue waiting. At this point I'm disputing the charges on my credit card and will never shop with them again.

Date of experience: April 21, 2022
Canada
1 review
8 helpful votes
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First and Last Time Buying from ASOS.
June 29, 2023

To say I'm disappointed with this clothing distributor is an understatement...please don't waste your time buying from this website. Their company is particularly money hungry and can care less about their customers. I ordered something to be sent to my home in Canada, not only was it sent to the post office but I was charged $80 in customs fees! The box they shipped out my items in was HUGE! Even though I only ordered a few things that could fit in a medium size box (probably even smaller like a parcel...) They never mention this, and you have to look through articles in their help centre to see something about customs fees. Not transparent at all. What is the point of having discounts if the money you save has to be spent again on the things you've already bought + More! Extremely disappointed

Date of experience: June 29, 2023