business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
653
value
607
shipping
648
returns
574
quality
566
Canada
1 review
1 helpful vote
Follow Christina C.
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Hidden customs/admin fees
July 1, 2021

DO NOT PURCHASE FROM THIS WEBSITE. I wish I had read some of these reviews before making my own purchase. If you ship to Canada, they will charge you a hefty fee when receiving the package. My order was $78 and was charged $20 fees, even though it was 'free shipping'. All I was told was that it was out of their control. The worse thing is that the website clearly states that they cover custom/duty fees if your order is under $150.

https://www.asos.com/us/customer-care/payment-promos-gift-voucher/why-are-you-offering-15-discount-to-canadian-customers/

The link above states that you would have to pay duties if your order is above $150 (which mine was not), and that you'd have to pay an admin fee of $10.75 with Canada Post which I ended up having to pay $20.93. Seriously. Shady tactics. Definitely do not recommend.

Date of experience: July 1, 2021
Canada
1 review
1 helpful vote
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Ordered some stuff (glad i didn't spend too much) in April, it is still on the way and it's been more than a month now. Tried to contact customer service twice and for the second time they told me my order was sent back to the warehouse without any reason. They also said to wait another 21 days (I'm pretty sure it will be more than that) to get a refund. Kind of disappointed... Also the lady who was helping last time was very blunt and advised me to close the chat window while I was still trying to ask questions. I usually never write bad reviews because oh well it's an e shop and stuff happens, but i mean... at least try to be helpful in resolving issues since you're such a big company

Date of experience: May 23, 2020
AE
2 reviews
5 helpful votes
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Terrible and messed up!
December 28, 2018

I have had numerous incidents in a short amount of time, orders returned and never acknowledged and orders received with wrong items. Customer service is useless, they just sending automated messages. Not ordering from ASOS again!

Date of experience: December 28, 2018
Florida
1 review
0 helpful votes
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Never ever buy from ASOS. It might be a half scam website as you can not contact them via email, phone or live chat. It's simply missing and you won't get a refund. Overall, very cheap quality so male sure you spend minimum in case your money is lost you dont feel bad.

Date of experience: January 12, 2022
GB
1 review
12 helpful votes
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Won't refund you
July 17, 2023

Worst customer service- wouldn't give me a full refund as they've snuck in a new policy to catch customers out and refused to reach a compromise. Been shopping there for 10 years- I will never order from them again. Absolutely disgusting

Date of experience: July 17, 2023
Austria
3 reviews
1 helpful vote
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I hate shopping and picking up clothes or shoes, so for about six months I've been ordering things only from this online store, it has everything in one place, it's easy to find the right size, and this way of shopping saves me a lot of time.

Date of experience: September 5, 2022
Canada
1 review
0 helpful votes
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Misleading check-out process. No mention for 38.5% duties surcharge, yet the site is set in local currency and knows where I'm ordering from. Complicated and expensive returns policy and customer service unwilling to help.

Date of experience: June 17, 2022
Texas
2 reviews
0 helpful votes
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Love shopping at ASOS
September 14, 2017

Absolutely love love ASOS! Been an avid customer past 3 years. Take it from someone who constantly shops at their website. 1st and foremost shipping takes minimal time. For Plus size gals the options are unlimited and really trendy clothes. Return is breezy and I get refund every time. The only complaint, they are not a physical store else I would have camped there.

Date of experience: September 14, 2017
Belgium
1 review
0 helpful votes
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Advice: think twice before ordering anything on Asos. My girlfriend ordered two dresses and paid for them. They never arrived but that's ok, mistakes can be made. The problem is that Asos has zero customer service and only responds with procedural mails so we're getting no help at all and literally got robbed by Asos.

Date of experience: December 18, 2019
Mauritius
1 review
3 helpful votes
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Same story here
November 9, 2019

Like many others I've paid for next day (evening) delivery, order never arrived, customer service could not be bothered. I just hope I'll get my money back. Friendly advice, don't bother with Asos or at least use paypal which may help get your money back if there's an issue.

Date of experience: November 9, 2019
Canada
1 review
7 helpful votes
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ASOS is great... if you receive your orders. That's a big IF. I ordered from them the first time last year and my package never arrived- customer service sent copy-paste messages telling me to wait longer when I contacted them. Finally, after 2 months of not receiving anything, I hounded them for a refund. I FINALLY got my refund a month after that. I should have just left well enough alone but I had a friend who swears by the site and insisted it was just a one-off bad experience. Not so. I placed another small order early this year. Same thing. Terrible customers service, didn't even get what I paid for. What a load of junk. I don't want to fault their employees- it's not their fault, ASOS just needs to re-vamp their whole delivery process! Take a note from Amazon, guys! They are great at delivering things (on time, too!)

Date of experience: July 29, 2015
GB
1 review
1 helpful vote
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Such a disappointment
September 15, 2022

No point to pay special delivery, you will get just "we are so sorry, we apologise ", your parcel will never arrive next day!
Plus they deliver your staff to random addresses, giving you a picture of a closed door and that's it, you end up paying for some clothes which other people enjoys. Absolutely disgusted about their services!

Date of experience: September 15, 2022
Mexico
1 review
0 helpful votes
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"Will I have to pay customs?
If you're ordering to *insert country's name*, you WON'T see any customs charges on your parcel. In case of receiving any unexpected duty or customs charges, please contact your local customs office directly."

Let me translate for you (after finding out what it really meant 5 orders later; some of which didn't incur any additional charges, but still): "I can 100% assure you this definitely WON'T happen. In case it does, though...too bad. Not our fault"

That's on their website by the way.

Needless to say this is a very $#*!ty tactic that is intentionally vague in order to mislead customers into thinking they WON'T get charged for buying abroad when in reality they probably will.

This resulted in me having to pay over 50% more of what I would have otherwise.

Oh, and complaining won't get you anywhere, they will just shrug it off like it's nothing. F disgusting.

Date of experience: March 4, 2023
New York
1 review
7 helpful votes
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RUN. STAY AWAY.
December 23, 2019

Worst experience ever. They ignore emails, DMs, and close chats without any care or concern for the customer at all. NO customer service phone number. Completely unhelpful in every possible way. I have never experienced anything like it.

Date of experience: December 23, 2019
Australia
1 review
1 helpful vote
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1 month still no refund. They are a joke respond with same email every time. They sent me wrong size and were sold out in my size. It's an absolute joke will not buy anything from them again. Stick to iconic

Date of experience: September 21, 2020
Netherlands
1 review
0 helpful votes
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Most of the items are faulty and bad quality. Beside this, they will not refund your money back. Even if you're lucky enough to receive a refund, it will be less than you have paid. Useless customer service. Please, avoid!

Date of experience: October 4, 2023
GB
1 review
0 helpful votes
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Shambles
May 2, 2022

Order item on a Thursday evening, due for delivery on the Saturday. Unfortunately this dod not happen... but what made this worse was no updates from asos with regards late delivery.
Chatting to them via live chat was an nightmare, over 20 mins and their advisors were unhelpful in every way.

Date of experience: May 2, 2022
AE
1 review
1 helpful vote
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Worst Experience!
November 24, 2020

Dont waste your money and regret it! Terrible customer service! The worst experience from Asos ever! I did not believe people's reviews, apparently everyone was right. They will ignore ur follow up emails. Parcel was supposed to be delivered yesterday, it was rescheduled till next month!

Date of experience: November 24, 2020
RU
1 review
2 helpful votes
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Terrible
July 18, 2020

Service is incredibly terrible, will not advise anyone! I was waiting express delivery for 2 month and received wrong item. But the most awful thing - now I don't have an option to return because of delivery delay

Date of experience: July 18, 2020
North Carolina
2 reviews
3 helpful votes
Follow Diana X.
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Excellent site, but enormous selection can be overwhelming and pricing can be on the higher side. Most of the time the clothes I order from here are good quality, but occasionally I've had some iffy experiences where the quality clearly did not match the pricing. But they have free returns, so no big deal. I also love their sales - in fact I have pretty much only purchased from them when there was a sale + coupons.

I've purchased at around 10+ times from ASOS for the past two years. Their customer service rocks too, since I've run into problems with two shipments before and these problems were resolved to my satisfaction each time.

Overall, very positive experience with the site. Pretty good selection, nice additions to the site (like fashion tips/pictures, etc).

Date of experience: October 17, 2013