ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.
The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.
This summary is generated by AI, based on text from customer reviews
DO NOT PURCHASE FROM THIS WEBSITE. I wish I had read some of these reviews before making my own purchase. If you ship to Canada, they will charge you a hefty fee when receiving the package. My order was $78 and was charged $20 fees, even though it was 'free shipping'. All I was told was that it was out of their control. The worse thing is that the website clearly states that they cover custom/duty fees if your order is under $150.
https://www.asos.com/us/customer-care/payment-promos-gift-voucher/why-are-you-offering-15-discount-to-canadian-customers/
The link above states that you would have to pay duties if your order is above $150 (which mine was not), and that you'd have to pay an admin fee of $10.75 with Canada Post which I ended up having to pay $20.93. Seriously. Shady tactics. Definitely do not recommend.
Ordered some stuff (glad i didn't spend too much) in April, it is still on the way and it's been more than a month now. Tried to contact customer service twice and for the second time they told me my order was sent back to the warehouse without any reason. They also said to wait another 21 days (I'm pretty sure it will be more than that) to get a refund. Kind of disappointed... Also the lady who was helping last time was very blunt and advised me to close the chat window while I was still trying to ask questions. I usually never write bad reviews because oh well it's an e shop and stuff happens, but i mean... at least try to be helpful in resolving issues since you're such a big company
I have had numerous incidents in a short amount of time, orders returned and never acknowledged and orders received with wrong items. Customer service is useless, they just sending automated messages. Not ordering from ASOS again!
Never ever buy from ASOS. It might be a half scam website as you can not contact them via email, phone or live chat. It's simply missing and you won't get a refund. Overall, very cheap quality so male sure you spend minimum in case your money is lost you dont feel bad.
Worst customer service- wouldn't give me a full refund as they've snuck in a new policy to catch customers out and refused to reach a compromise. Been shopping there for 10 years- I will never order from them again. Absolutely disgusting
I hate shopping and picking up clothes or shoes, so for about six months I've been ordering things only from this online store, it has everything in one place, it's easy to find the right size, and this way of shopping saves me a lot of time.
Misleading check-out process. No mention for 38.5% duties surcharge, yet the site is set in local currency and knows where I'm ordering from. Complicated and expensive returns policy and customer service unwilling to help.
Absolutely love love ASOS! Been an avid customer past 3 years. Take it from someone who constantly shops at their website. 1st and foremost shipping takes minimal time. For Plus size gals the options are unlimited and really trendy clothes. Return is breezy and I get refund every time. The only complaint, they are not a physical store else I would have camped there.
Advice: think twice before ordering anything on Asos. My girlfriend ordered two dresses and paid for them. They never arrived but that's ok, mistakes can be made. The problem is that Asos has zero customer service and only responds with procedural mails so we're getting no help at all and literally got robbed by Asos.
Like many others I've paid for next day (evening) delivery, order never arrived, customer service could not be bothered. I just hope I'll get my money back. Friendly advice, don't bother with Asos or at least use paypal which may help get your money back if there's an issue.
ASOS is great... if you receive your orders. That's a big IF. I ordered from them the first time last year and my package never arrived- customer service sent copy-paste messages telling me to wait longer when I contacted them. Finally, after 2 months of not receiving anything, I hounded them for a refund. I FINALLY got my refund a month after that. I should have just left well enough alone but I had a friend who swears by the site and insisted it was just a one-off bad experience. Not so. I placed another small order early this year. Same thing. Terrible customers service, didn't even get what I paid for. What a load of junk. I don't want to fault their employees- it's not their fault, ASOS just needs to re-vamp their whole delivery process! Take a note from Amazon, guys! They are great at delivering things (on time, too!)
No point to pay special delivery, you will get just "we are so sorry, we apologise ", your parcel will never arrive next day!
Plus they deliver your staff to random addresses, giving you a picture of a closed door and that's it, you end up paying for some clothes which other people enjoys. Absolutely disgusted about their services!
"Will I have to pay customs?
If you're ordering to *insert country's name*, you WON'T see any customs charges on your parcel. In case of receiving any unexpected duty or customs charges, please contact your local customs office directly."
Let me translate for you (after finding out what it really meant 5 orders later; some of which didn't incur any additional charges, but still): "I can 100% assure you this definitely WON'T happen. In case it does, though...too bad. Not our fault"
That's on their website by the way.
Needless to say this is a very $#*!ty tactic that is intentionally vague in order to mislead customers into thinking they WON'T get charged for buying abroad when in reality they probably will.
This resulted in me having to pay over 50% more of what I would have otherwise.
Oh, and complaining won't get you anywhere, they will just shrug it off like it's nothing. F disgusting.
Worst experience ever. They ignore emails, DMs, and close chats without any care or concern for the customer at all. NO customer service phone number. Completely unhelpful in every possible way. I have never experienced anything like it.
1 month still no refund. They are a joke respond with same email every time. They sent me wrong size and were sold out in my size. It's an absolute joke will not buy anything from them again. Stick to iconic
Most of the items are faulty and bad quality. Beside this, they will not refund your money back. Even if you're lucky enough to receive a refund, it will be less than you have paid. Useless customer service. Please, avoid!
Order item on a Thursday evening, due for delivery on the Saturday. Unfortunately this dod not happen... but what made this worse was no updates from asos with regards late delivery.
Chatting to them via live chat was an nightmare, over 20 mins and their advisors were unhelpful in every way.
Dont waste your money and regret it! Terrible customer service! The worst experience from Asos ever! I did not believe people's reviews, apparently everyone was right. They will ignore ur follow up emails. Parcel was supposed to be delivered yesterday, it was rescheduled till next month!
Service is incredibly terrible, will not advise anyone! I was waiting express delivery for 2 month and received wrong item. But the most awful thing - now I don't have an option to return because of delivery delay
Excellent site, but enormous selection can be overwhelming and pricing can be on the higher side. Most of the time the clothes I order from here are good quality, but occasionally I've had some iffy experiences where the quality clearly did not match the pricing. But they have free returns, so no big deal. I also love their sales - in fact I have pretty much only purchased from them when there was a sale + coupons.
I've purchased at around 10+ times from ASOS for the past two years. Their customer service rocks too, since I've run into problems with two shipments before and these problems were resolved to my satisfaction each time.
Overall, very positive experience with the site. Pretty good selection, nice additions to the site (like fashion tips/pictures, etc).
Answer: Hello Em, Yes it is true. The site has very poor delivery and customer service. I do not recommend it.
Answer: Doubt it, I don't think they sell any knock off's. Depending on the print you got, some of them don't have stripes. Hope that helps.
Answer: No. They will find 101 reasons to screw you out of your money
Answer: No. If anything it has gottten worse.
Answer: Look, as I wrote here I shopped with them many times and I was never disappointed. I don't know where you buy from, but I live in Italy and it doesn't take more than 4-5 working days for them to deliver the package. If you're concerned about the quality, well, it's not really top-notch, but considering the price it's really good (you can't expect Max Mara quality from a shirt you paid 20 euros). As for the fit be careful because those are UK sizes and they are definitely NOT vanity sizing! Meaning: when you read "model pictured wears UK 8" you may think "they're lying, she's clearly a 6" but they're actually not in most cases. I have a body similar to that of most of their models, I ordered size 6 twice and it was a tiny bit small. So size accordingly. All in all I trust them and I like their product. Perfect low-cost site to shop from online.
Answer: Complain about Asos through the Retail Ombudsman, if more people complain about companies like Asos they will have no choice but to improve their service to their customers.
Answer: Your only option with asos is live chat. I used it just now and also a few days ago and it worked just fine. They solved all my issues. Chat is the only way to contact.
Answer: You have to be a careful shopper. Check the fabric content! I just purchased Is 4 pairs of cargo pants. Same style, different colors. They are 100% cotton and excellent quality. I also purchased things by topshop and free people on this site. Asos has its own brand but sells others. Returns are effortless so I don't know why so many people are complaining. I have very high standards and they haven't let me down yet.