business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Mexico
3 reviews
3 helpful votes
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Unexpectedly great
May 25, 2021

I was wary about ordering here after reading the reviews however everything went well. The items are of good quality. The delivery took a week longer than initially estimated but the customer service was great and explained the cause of the delay and the date of arrival. Overall a good experience.

Date of experience: May 25, 2021
Canada
1 review
0 helpful votes
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I order couple of the staff with them, 1st thing i had to wait more then my time line, then all in a sudden i had to go pick my staff from the post office and they said i gotta pay for customers and guess how much it is for order of $167 i had to pay $70 bucks customs charge then when when i told them about this asos said these charges r not on there hand, anyway i paid it and bring the staff home, when I opened it i saw its wrong size instead of large its xl and i asked them about the return policy they said i gotta pay for it but they refund me the money back, so ipaid $22 for the return, like a month and ten days ago. Still didn't received the refund of the product or the shipping money, these guys r bunch of crooks, playing with our money online and their customer service suck all buch of automatic computer systems no phone contact or anything

+2
Date of experience: October 25, 2020
Massachusetts
1 review
8 helpful votes
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Paid for express shipping? Don't expect it next day. I had a shipment stolen as well and they won't replace it even though the items are in stock they said "we couldn't find your items." I had to go through an reorder everything. I asked them to use USPS but they continue to use Lasership which is a god awful courier. They ended my chat with a rep when I stated I would like them to add a note to leave inside and not on porch. Very very terrible company.

Date of experience: May 26, 2023
Virginia
1 review
0 helpful votes
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ASOS customer service is insufficient. I haven't received my order Customer service rep. Domicio instead to help me —just stop communication, basically saying he doesn't know what happened to the order It was incompetent and rude. Will not buy from ASOS any more. Julia K

Date of experience: December 11, 2020
GB
1 review
1 helpful vote
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Useless and don't care
October 27, 2018

Useless. In breach of contract and say they can't do anything for another 3 days. They're already 2 days late - you'd think they would want to do something about that but apparently they don't care. Meanwhile, over £400 of my belongings are sat somewhere in Wembley according to my tracking information with no explanation! So either ASOS think it's ok for couriers to steal people's orders, or they think it's ok for couriers to do whatever they like with your stuff for 4-5 days before they actually give you your order! Either one... ridiculous!

Date of experience: October 27, 2018
New York
1 review
41 helpful votes
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I've never experienced such a hassle for online purchases. First-order and didn't receive my package, when contacted customer service noted that the delivery address number and zip code was typed incorrectly and they told me that it is my responsibility to retrieve the package at the wrong address. No refund, no resend after multiple emails requesting that (1 month of back and forth). Waste of money and time. Stay away from them.

Date of experience: June 26, 2020
Canada
1 review
15 helpful votes
Follow Maria M.
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I ordered from ASOS quite a few times as I love all the brands they carry and they sometimes have great deals. However, the customs charges for each order didn't make the orders worth it for me. It was a hit or miss before but now 100 percent of orders will have massive charges on them. If you need to return it's expensive and if you have an issue with your order contacting customer service is an absolute nightmare! It's only worth it if you're from the UK.

Edit: they've changed some rules so now I believe you're able to order up to 120 dollars worth of items without custom charges! Yaaaay!

Date of experience: July 14, 2020
Singapore
1 review
0 helpful votes
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Beyond disappointing
August 18, 2018

Been a month since I placed my order and still NEVER received it. The online tracking says the order was delivered when I was not home. No calls/notes left - how am I supposed to know how/where the order was left? Attempts to contact Customer Service on six separate times all to no avail. Same thing's been repeated over and over, 'we'll get in touch within 12 days'. I've shopped with many others but this never happened. You, ASOS, have the information you need: contact details, etc. You could've contacted when my order reached and I wasn't home. You could've done better. An absolute terrible experience. Beyond disappointing!

Date of experience: August 18, 2018
Canada
1 review
0 helpful votes
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Criminals - Avoid!
February 7, 2021

I ended up purchasing a ton of clothes from ASOS, unbeknownst to me, when it was shipped, I had to pay exorbitant customs fees at the post office.

That left a sour taste in my mouth, but I was excited to try the clothes. That excitement faded when most the clothes was low quality and one artifact was basically ripped.

I proceeded to file a return and that resulted in me once again payed over $20 just to have it shipped back. The return would've been greater than the custom fees so I figured it would be alright.

Except I never received my refund! Essentially, I paid for clothes, paid almost $30 at customs, then paid another $20 to have it shipped back and they kept the $100 worth of clothes and my refund!

They basically robbed me. Awful company. I'm still in disbelief. Please avoid.

Date of experience: February 7, 2021
Romania
18 reviews
68 helpful votes
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Best clothing collection I have ever seen. They have so many quality clothes and every month I cannot help from buying something. They always send the order the next day and I receive it in less than 10 days intact. I also love when they send newsletter with promo codes.

Date of experience: December 2, 2013