business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1960th among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
Missouri
1 review
2 helpful votes
Follow Malaina W.
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I bought three things from boohoo and they were all cheap and see through clothing. I do not suggest this website.

Date of experience: July 16, 2020
Cameroon
1 review
1 helpful vote
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WORST ONLINE STORE EVER
September 29, 2016

Shipping is unreliable, customer service unreliable, and the clothes don't reflect what you see on their website. Wish i had read the reviews before placing my orders! EXTREMELY DISSAPOINTED!

Date of experience: September 29, 2016
Tennessee
1 review
0 helpful votes
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NEVER ORDER FROM HERE
January 24, 2023

The clothes are terrible (inconsistent sizing) and the customer service is 10x worse. Do not waste your time or money!

Date of experience: January 24, 2023
Botswana
1 review
0 helpful votes
Follow Wame M.
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I ordered with boohoo on the 7th August, today its 8 October and I still haven't received my order,
I consulted the agent on the 23 of September and I was told to wait till 26September they are investigating the courier company that should have delivered my parcel else they will be a refund on that day. On Sept 27, a consulted them again requesting for a refund, the second agent told me the very same story to wait till 7 October they are investigating the courier company, and if I haven't received my order by Oct07 they will refund me. Today is 08 October, I don't understand if I am banned from chatting with Layla or what's happening, I've long navigated to Chat with Layla and the chat wont even open.
I ordered goods worth $43
The first agent I was talking to was Haseeb, the second agent was Nadiyah Khanom
Even today no refund no nothing

Date of experience: October 8, 2020
Washington
4 reviews
16 helpful votes
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Terribly bad quality
December 21, 2017

Everything I've ordered from this site has been so cheap looking I was too embarrassed to wear it. Sent it all back, and I tried like 3x!

Date of experience: December 21, 2017
Australia
1 review
0 helpful votes
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Incompetent
May 29, 2022

Don't order they send incorrect items and there express postage don't come 4 days. Item is thinier then appeared

Date of experience: May 29, 2022
New York
1 review
0 helpful votes
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Not very happy with this company's service. I bought a garment which was needed in about a week and a half. Per the delivery times posted on the site, standard delivery should have been fine. Yet after ordering and recieving confirmation of shipping, the estimated delivery was not within the time frame listed online. I was not able to cancel so to get it in time, I ordered the same item and paid extra for expedited shipping. The promised delivery date for the second order was early enough, yet BOTH items arrived two weeks late! I had no use for them by that time. The event I bought them for had already passed. I was very unhappy. I had basically just spent over a hundred dollars on nothing and had to go out and hurriedly buy something else for NYE.

I was even more displeased when I discovered that the only way to reach customer service is through Twitter. What the hell? I had to reactivate my old Twitter account to even reach out. What about people who don't have Twitter? How about an email address or phone number? Is that too normal? Anyways... I find Twitter as a customer service outlet to be very silly and inconvenient.

I was refunded the amount I paid for rushed shipping (order #2), and that was fairly easy.

I returned the first order separately, having to pay the cost of shipping myself which was annoying considering the item was completely useless to me solely because of Boohoo's inability to deliver it in the expected time frame... I sent it back over a month ago and still haven't been refunded. Boohoo customer support says to give it 21 days... I don't know what world they live in but their pace seems pretty far off from modern reality. I wish I could take this much time for everything I do... Except I'd be jobless...

Overall they have a nice selection, and for the price I thought the quality of the item I bought was appropriate. But poor service is something I cannot stand. I won't be ordering from them again.

Date of experience: March 1, 2017
California
1 review
1 helpful vote
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I ordered a package on 11/8. It was transferred to the USPS delivery system upon arriving in the US. The package never came, so upon communication with the customer service department from Boohoo, I was instructed to communicate with USPS. After multiple hours of phone calls, emails, and visits to various USPS sites, my package is un-find-able. Throughout this six week process, I've been communicating with Boohoo, who keeps telling me to work it out with USPS. My final communication with USPS was that all of the tracking numbers provided were invalid and they do not have my package. I went back to Boohoo and they tell me they cannot reimburse me until the package is returned. SIX WEEKS I've been waiting for this package, and it should've long been returned - IF USPS COULD EVEN FIND IT. So basically, I'm out of money, and don't have my order. Thanks Boohoo. Excellent customer service. I hope my bad review inspires change, and potential customers to reconsider before ordering, due to the lack of support and thievery of my money.

Date of experience: December 14, 2018
Saudi Arabia
1 review
0 helpful votes
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Useless company
August 16, 2023

I ordered one month ago no order no response... useless people n it's only scammer. I can't recommend anyone to shop with them.

Date of experience: August 16, 2023
GB
1 review
1 helpful vote
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I received the item I ordered. The colour in the picture is light blue. The item I received is any other colour but blue & is dark grey. SHOCKING CHEAP TACK & if i could give 0 I would

Do these look light Blue? ANYONE?
Date of experience: May 5, 2020
California
1 review
2 helpful votes
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Disappointed
March 5, 2022

Nothing looks like the pictures on the website, everything is trash. Lowest quality. Waist of money.

Date of experience: March 5, 2022
Canada
1 review
1 helpful vote
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Pleasantly Surprised
August 28, 2018

I had never heard of Boohoo before when I came across the website. The clothes looked amazing and the prices were fantastic so I opened a new account right away. I spent a lot of time reviewing the clothes and making my wish list. I ended up buying 12 tops for $263 (including $10.99 for shipping). I placed my order on Aug 19th and selected the 6 business day shipping option. On Aug 20th I received an email confirming that my order had been shipped and was due to arrive between Aug 25th & Aug 29th, I live in Toronto Canada. When I tried to use the tracking link I ended up on the shipping site but the number I thought was the tracking number wasn't correct so I started to worry. I decided to Google Boohoo and was immediately horrified by all of the negative reviews and I thought oh crap what have I done I never should have ordered from this website! I was thankful that I ordered using my PayPal account so I could dispute this transaction if necessary. Well to my surprise the order arrived on time yesterday at my in-laws, they have a concierge that signs for all packages so I send most of my deliveries there. I brought the package home today and tried on all 12 tops and everything fit perfect and the quality was much better than I expected after reading all of the reviews. I have to say I was pleasantly surprised and I love everything! The one negative is there was no return slip in the package so it's a good thing I don't have to make a return. Would I order from Boohoo again... maybe (the negative reviews really worried me). I would only order though using PayPal if I did.

Date of experience: August 28, 2018
GB
1 review
1 helpful vote
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I have shopped with boohoo from the very beginning with several orders from this business spending thousands of pounds. My experience recently has been one of which which would definitely make me reconsider shopping with this business ever again. I've purchased a pair of wedges which I put aside in the hopes that I would wear them for my holiday in the end I ended up purchasing another pair as I had forgotten that I purchased said pair of shoes. On my return from holiday which was in May I messaged boohoo To say that I would like to return them bearing in mind the shoes are brand-new in the box and unworn. Someone wrote back to me saying their returns policy is 28 days tough luck.
I then wrote back saying hi guys, repeat customer I've shopped with you for several years is there something you can do so I can return the shoes. I was then responded by rude member of the team saying tough luck it's past 28 days please resell them if you are low on cash this is extremely rude and insulting behaviour from a so-called senior member of staff who deals with complaints regularly. If this is the level of service they offer I would definitely not reconsider shopping with them again they do not value customers they value money fast money that's all they care about. I have stood by this company having received faulty items missing items, poor quality items, items which were damaged with Menstrual blood and make up but I have continued to shop with them over the years

I have received much better service from other e-commerce businesses such as ASOS and pretty little thing.
Please really think about spending money with these businesses as they do not care about the customer at all. The manner of the emails were Demeaning insulting and rude and not in the slightest bit empathetic I would expect a response from the CEO in regards to this matter as I will be seeking legal action if not resolved ASAP! By far the worst customer service I have ever received!

Date of experience: May 25, 2022
New Jersey
2 reviews
3 helpful votes
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Impressed
December 1, 2018

I ordered from BooHoo with extreme caution because I ordered an outfit from Fashion Nova 5 days before and I was already having issues with them not shipping at all soooooo I took the risk and ordered from BooHoo... I have to say I am so impressed! BooHoo not only delivered ASAP but they sent me a courtesy email letting me know that they did not have something I ordered in stock and they would process the refund immediately. I received the refund today, and my package came from them 2 days ago. Everything was nice as expected, although I did order a size up just to be safe and the pants I ordered I will gift to someone - but I have no disappointments with this site whatsoever. Meanwhile, Fashion Nova took 8 days to even ship my stuff (11 to get to me)and the most expensive item was missing ($70) and it took for ME to reach out and let them know about it before they claimed that they will issue me a credit (which I still haven't received yet) I will order from BOOHOO again any day over FN.

Date of experience: November 30, 2018
Alabama
1 review
0 helpful votes
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Poor Quality
June 23, 2022

The outfit had strings hanging from the dress it's literally so thin. I wouldn't recommend to anyone first time and I will say never again.

Date of experience: June 23, 2022
Australia
2 reviews
3 helpful votes
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I ordered from Boohoo not too long ago and I feel like it took forever to get to my house! Decent clothes but slooooww delivery

Date of experience: February 6, 2018
Maryland
1 review
0 helpful votes
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Let me start by saying anyone is quick to post when they have a negative experience and ANY company can have a bad day. But I have a 17 year old son whom is extremely picky and fashion conscious. As we embarked on school shopping for his senior year we agreed online shopping was the best choice for my budget and his since of fashion. Stumbled on Boohoo.com and he liked almost everything I had put in the cart. (My first surprise) We place an order of $160 (sale & coupons) that gave him 3 pair of jeans, 2 joggers, 2 jackets, and 6 shirts. (Unbelievable... my second surprise). I chose free standard shipping and we both were pleased. (Really surprised) Then I decided to surf the web for reviews, mind you after I had just placed my order. I was frightened to see the negative reviews. I was nervous I had just wasted money and delayed my son's school wardrobe, which would have been the biggest catastrophe of it all. I nervously waited for my email tracking which some said didn't work. Not one problem. I got an email that night confirming my order, an email the next day saying it had been shipped, an email the third day with a tracking number and an email a day before our package arrived saying it won't be long now. We anxiously open our package, I fearing the worst based on reviews I had seen about quality, my son just in excitement to see his fashion statements in person. Let me tell you BOOHOO.COM DID NOT DISAPPOINT! Everything was well made, true to size and I had a 17 yr old son giving me a fashion show! All I can say is THANK YOU BOOHOO.COM! Excellent customer service, speedy shipment (free shipping and package received within 7 days), Trendy AFFORDABLE FASHION! We'll definitely be back! Already planning on ordering another pair of joggers.

Date of experience: August 20, 2016
New Jersey
1 review
0 helpful votes
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THEY STEAL YOUR MONEY
January 27, 2017

This company will mess up your sizes and then when you return an item they say they never received it so you are now left with no product and no money. FRAUD OF A COMPANY!

Date of experience: January 27, 2017
Indiana
1 review
0 helpful votes
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I received my package late and that's understandable due to the pandemic but EVERYTHING was to big I'm a small or x-small and everything fit like a large I will never order from them again

Date of experience: October 3, 2020
Maine
1 review
0 helpful votes
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I've been ordering from boohoo for three years now and not once have I had a problem, until now. If I could give this company a lower rating I would. I ordered on April 11 and it said my package would be delivered April 18, I got the confirmation and everything that it was dispatched. Well on April 15 my package basically fell off the grid in New Jersey. I e-mailed them because unlike literally every other retailer in the world, they don't have a phone number. Fast forward a month, 35 E-MAILS LATER, and a very serious threat of reporting them for fraud and they magically came up with a solution when I called them out for lying about contacting the courier about my package (one said it was DHL and the other said it was USPS). I wanted a reissue on the merchandise I ordered because I still wanted it, but nope all I got was a confirmation refund e-mail for not even half of the money I spent. I had to call them out AGAIN for the full amount and I didn't receive a response, just another confirmation for the remaining amount. They're a bunch of scam artists who think you'll just go away and let them keep your money if they give you the go around for long enough. They're honestly disgusting. I will never spend another penny at this unethical and immoral company, nor will any of my family or friends.

P.S. Their customer service department and how they operate is simply atrocious, if you're just going to respond "I'm so sorry about this or I'm sorry you feel that way" 35 times, why bother responding at all? They're obviously trying to fake compassion but all it was was annoying and condescending and really pissed me off by the end of the whole ordeal.

Date of experience: May 12, 2017