business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
New York
1 review
2 helpful votes
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Absolute Disgrace
September 24, 2019

I agree with the numerous other posts citing the absolute lack of customer service exercised by this company. I received an email stating that my return would be refunded to my account and then they proceeded to provide me with a credit instead. When I inquired about it they simply stated that was an automated message and I should not have taken it seriously. I replied that the message was an error on their part and they should honor was they said. They flat out refused and eventually ended the conversation on me! (It was an online chat since they don't have a phone number listed... how convenient.) This company lacks any and all sense of accountability and if it's going to survive (ie. Not lose all of its customers) it really needs to revamp how it approaches customer service situations. Oh, and stay true to what they say! An absolute disgrace.

Date of experience: September 24, 2019
Egypt
1 review
0 helpful votes
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If i had the choice with no star, will choose it! Severe lack of customer service, no mail and no phone to call! And online chat they dont do anything. I've been waiting for a refund for over 3 weeks now, (Severe lack of customer service when there have been multiple issues with multiple orders. Do yourself a favor and do not waste your time or money shopping here. I've been waiting for a refund for over 2 weeks now, and when I reached out to customer service to address the issue, (it was delivered to them over long time ago...), they did nothing to help and told me to just continue waiting. At this point I'm disputing the charges on my credit card and will never shop with them again.

Date of experience: June 17, 2022
Hong Kong
2 reviews
1 helpful vote
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Convenient easy returns
September 19, 2017

I'd say I've returned around half of the things Ive ordered and loved the other half. Sometimes due to fitting or quality, but returns, especially in HK are so easy. Just reseal the bag it came in and drop it off at 711 no questions asked... both this site and Zalora

Date of experience: September 19, 2017
Canada
1 review
8 helpful votes
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NEVER ORDER THERE
February 6, 2020

Tracking number that are useless, no follow up by email... contacted technical support 3 times and they gave me wrong informations like my order is delivered by poste canada. When I called poste canada, they told me they never had that parcel... I'm never ordering there again it's a big fraud.

Date of experience: February 6, 2020
GB
1 review
7 helpful votes
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Steer clear of this company. They are horrendous to deal with. My order was so late I cancelled it. I received a part refund but they kept the postage fee for something I have never received! I am now trying to contact someone to explain what is going on but my emails remain unanswered.

Date of experience: December 8, 2014
Canada
5 reviews
5 helpful votes
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Nice, nice.
November 10, 2016

Im surprised to see some bad reviews. I always have good experience with this service. Great prices, awesome choice of products, and on-time delivery. I havent faced a problem with delivery and returns, so I dont have experience with the customer support people are complaining about. So far, Asos is my first choice for an apparel store.

Date of experience: November 9, 2016
Maryland
1 review
4 helpful votes
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I've ordered from Asos before and did not have an issue, but I am not pleased with my recent/current experience with them. I placed an order earlier in the month for an upcoming wedding. Asos sent me an email with an expected date of delivery. The date came and went. I contacted Asos to inquire about my order. I was told that someone would get back to me within 48 hours, but it has been 3-4 days and I haven't heard nothing. Still waiting. I want the dresses, so I will try contacting them again, but this is terrible customer service. Someone should have definitely gotten in contact with me by now. This is probably the last time I deal with Asos.

Date of experience: November 18, 2016
Maryland
1 review
0 helpful votes
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This online company is terrible. I placed two orders within a couple of days of each other. Paid for premiere next day shipping. They did not come the next day. The one package was missing an item. Two pairs of mens large socks that I ordered were womens socks in a smaller size. I returned most items from the two orders. They only refunded me for one return, also ignored the fact that there was an item missing from one order - and most importantly, you can only contact someone via chat, no phone numbers. Everything about the company is set up to make it so difficult to get your money back that most people would probably give up and sacrifice the money. I managed to get most of mine back, except for the shipping they would not refund. Terrible experience!

Date of experience: June 28, 2022
Texas
1 review
0 helpful votes
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My dress fit perfectly... pls take your measurements... I did and it worked out great. Also my dress arrived 2 days earlier than expected. Kudos for that... It was only an additional $6 to track. Dress was made of durable material... craftsmanship was awesome. Will be shopping there again and recommend it to my plus size divas.

Date of experience: March 15, 2016
California
10 reviews
28 helpful votes
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Overpriced junk
September 7, 2015

I recently bought a few items from them, expecting decent quality for the price. They do have some unique and/or hard to find items, however way overpriced. One of the items were small gold cartilage earrings, that in a week turned black. As much as I dislike forever21, they basically have the same junk.

Date of experience: September 7, 2015
GB
1 review
0 helpful votes
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Awful every other order has an issue and their premium delivery can take 7 days which isn't premium, Aman on customer service is useless and their chat function shows they really don't care about their customers

Date of experience: September 1, 2022
Canada
1 review
1 helpful vote
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I ordered from them and cancelled my order right after due to a incorrect size I ordered by accident. They took 100.00 out of my account in April, 2013 and it is November now and I still haven't gotten my money back. After countless emails of sending them the cancellation email and my scanned bank statements they are ignoring my emails weekly. I am going to open up a investigation to get my money back with my bank. Stay far away from them. There customer service is horrible and everytime your speaking to a new person. Don't order from them please.

Date of experience: November 7, 2013
Singapore
1 review
2 helpful votes
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They does not delivers the goods that they sells. No tracking numbers, wrong items, no actions and the customer service is extremely bad. Uses 'template' answers to reply to complains. Refunds processing extremely difficult. Buy anything from them and you will regret doing so.

Date of experience: February 11, 2014
Puerto Rico
1 review
1 helpful vote
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So I bought a dress for an event allowing for sometime for the package to come in. It will officially take over 30 days to get here when buying it stated 20 days... I thought it was a bit much but thought, well maybe they just want to be safe. Nope! It will take longer and they won't refund until you get it back and even so, they do within 21 days. Just don't even... they suck and the customer service also sucks... plenty of other options with less hassle.

Date of experience: May 23, 2019
Canada
1 review
2 helpful votes
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Duty fees
November 25, 2021

If I could them a 0/5 stars I would. They tried to make me pay 90$ Duty fees at the post office for stuff I already paid 200$+ on so I told them to send it back. Nowhere in the process of ordering does it tell you this and in fact it told me "free" shipping. Horrible customer service, I couldn't even call anyone as they don't have a number only live chat. They did nothing for me except tell me I've got to pay it or send it back.

Date of experience: November 25, 2021
Canada
1 review
0 helpful votes
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Bund of thieves
May 12, 2020

I ordered little less than $80 and paid $30 custom. This is ridiculous since they didn't mention this before the purchase and the person who was working at the post office said that they are doing this on purpose to make us pay the custom. I emailed them about this and they said their team is looking into it and never heard back from them for days. I had to contact them again and all they say is we are still looking into it. Funny thing is when I emailed them second time, I forgot to include my personal info including my order number, they didn't even confirm who I am and said they are looking to solve my problem. I also ordered three items and got only two. What a huge disappointment. People don't shop here if you want to loose your money and time. It is big, well-known company, but they are just bunch of thieves who are pretending to help you when something goes not right.

Date of experience: May 12, 2020
GB
1 review
0 helpful votes
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I bought my wedding dress on ASOS and I don't regret. It looks gorgeous on me and needs just a little shaping. Quality is not perfect but I'll wear it only once so it's ok. I saved a lot of money by doing this.

Date of experience: August 31, 2021
Australia
36 reviews
210 helpful votes
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Absolutely love this site, if your male and want style at a fair price but at the same time want something different not the norm then this site is for you actually and her, they have what everyone else has, just different. And as i said at a fair price, I've not once had a bad experience, very nice bunch of people. Always a positive experience, tones of savings, shipping is fast ish. 6 stars for you lot.

(Shipping is FREE) And when it's free I don't mind the wait.

Date of experience: November 21, 2011
GB
1 review
1 helpful vote
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Ordered a pair of expensive Levi jeans because they looked top notch, but when I got them they had those really annoying fashion slits in both the knees. The picture on there site certainly didn't have them so I am kind of disappointed with what I got. Gonna think next time before I order a pair of jeans off these guys again.

Date of experience: September 12, 2013
Canada
1 review
2 helpful votes
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Perfect
October 29, 2015

Ordered an overcoat, and got express delivery for $15. From the UK to Canada that's a really good deal I think. It was estimated that it would have taken a week to get here, but instead UPS got it here in Waterloo in less than two days. Extremely satisfied with the product, the fitting was perfect. Unfortunately the duties costed me $76 CAD as the coat itself was $240.

Date of experience: October 29, 2015