business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Florida
1 review
1 helpful vote
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Clothes are decent, but the customer service is terrible. I qualified for a promotion that was happening, returned part of my order because it did not fit, and the entire promotion was taken off and i received no compensation for my refund. I even actually went NEGATIVE sending back clothes because i needed to buy a box to do so. This doesn't add up, because the promotion had different levels of qualification. I still qualified for the promotion, but simply not the original monetary amount. I returned $105 of clothes, lost my $100 of promotion (which means $5 refunded for $105 worth of clothes,) and am left with a live-chat response of somebody who has no clue of my situation. First time buying from the company, and it's my last. I'm also returning the ENTIRE order. A large company pulling a shady tactic looks terrible, and i do not want to fund a company that's cutting corners with my own money.

Date of experience: May 21, 2018
Canada
2 reviews
0 helpful votes
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It needs to be zero.
September 20, 2020

I ordered two bras from ASOS. The duty charge came to about 150 dollars. Which is fine I expected to pay duties. I open my package to find out that ASOS sent me the wrong size bra.
So I messaged them and they want me to send it back. Which yeah, if I ordered the wrong size I would be okay with sending it back. But now I have to pay to ship it back to the warehouse AND pay new duties on the bra for their screw up? No. When I spoke to customer service about my concerns they basically told me it wasn't their problem and it was mine but that's why they have a discount code? And then never answered me back. Honestly this place is absolutely garbage. I will never shop here again. Waste of time and money.

Date of experience: September 20, 2020
Oregon
2 reviews
4 helpful votes
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Asos packaged up and shipped my package out quickly, which is great! But Fedex lost the package after a day in transit. I was waiting a few days to see if there was any movement, until I finally got a email asking me to rate my items with out any items. After emailing them they started a investigation to see what happened to the package, and it turns out the contents inside the package were missing when Fedex received the package.

8 days after getting any explanation for my package they have yet to offer to re-send the items or refund as they are still investigating. I get there are internal things that need to occur, but that is a ASOS/Fedex issue, not the customers. To no promptly offer to send or refund the items after almost 3 weeks of the initial shipment is just ridiculous.

I've purchased a lot through ASOS, but never again.

Date of experience: June 2, 2021
Norway
1 review
0 helpful votes
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Worst experience ever
September 17, 2022

I ordered on the 6th of September, and I did not receive any emails saying that my order has been shipped or is on its way. I contacted customer service three times. No tracking at all for 12 days. The customer service won't place a new order for me, they won't offer me the same discount code I had when I first placed my order, and they won't pay for express delivery so I maybe can receive my order before my holiday. They ask me to wait 4 more days when the order obviously is lost. Then I won't have time to receive a new order. It's the worst experience I've ever had. Not only are they not willing to resolve the problem, but they also won't even give me my discount code "back" for a mistake they did. This was my first time ordering from Asos, and it will definitely be the last time.

Date of experience: September 17, 2022
Florida
1 review
1 helpful vote
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I have used ASOS for years but I recently encountered a problem and the company was of NO help at all! I did not receive my package for over a week! They did not issue refunds, even Amazon does better and they are valued at a lot more. Terrible customer service! Customers beware... they will eventually disappoint you!

Date of experience: June 21, 2018
Canada
1 review
0 helpful votes
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If you order through this site outside the US be prepared to pay an additional 55% of what u payed for you order in additional postal fees. Absolutely outrageous! I payed $112 on an order that was $205.

Date of experience: May 25, 2021
Morocco
1 review
0 helpful votes
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Run away!
September 25, 2018

Avoid at all costs!
I live in Morocco and I created an account to be delivered in FRANCE at parents' house, stupid that I am I put the equivalent of almost 2,000$ in gift ticket! I made an order of 300$ and a few hours after my account is blocked... I send the passport... and I receive an email that says my account is suspended (thank you Gabriella) and that my future requests will be systematically ignored (without no explanation). When I go on the livechat, the support is execrable and completely rude / harsh!

Result: 2000 $ lost (Aie!). Site to run away at all, it's intolerable to treat people and steal them! If you want proof of orders I can provide you NP!
-------------------------------------------------- ---------------------------
Your ASOS Customer Care Query [ASOS: *******]

Date of experience: September 25, 2018
Pennsylvania
1 review
9 helpful votes
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I bought a hat 3 weeks ago and never received it. I paid extra for 3 day shipping. I've been tracking the package, but it's apparently been stuck in customs. I've sent asos 3 emails, and no reply. They do not have a customer service phone number you can call. I lost $50 and there's nothing I can do about it. Very frustrating.

Date of experience: June 9, 2016
Ukraine
1 review
4 helpful votes
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Asos to me is the best online store. Their products are superb, their delivery time is fast, coupled with free shipping. They also package their stuffs very well and neat. You can't help but love and buy from Asos.

Date of experience: December 10, 2013
Australia
2 reviews
4 helpful votes
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No complaints
December 1, 2016

I always order from Asos and have nothing negative to say. Everything i order is always correct and the delivery service and timeframe is fantastic! Only 1 time my order arrived late even though i paid for quick delivery but I had no problems speaking with someone and a refund was issued immediately. I'll always use them. Thanks Asos for never disappointing me, and sorry to those who have had bad experiences. Brisbane, Australia.

Date of experience: December 1, 2016
Arizona
5 reviews
3 helpful votes
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Keep your money!
December 12, 2021

My wife saw some clothes and I ordered. They claimed that it shipped per fedex. Fedex never delivered! They still have my money and we never received the order. They stated that I need to wait for FedEx response. If they're late delivering, I'm sure they'll be late responding.

Date of experience: December 12, 2021
Canada
1 review
14 helpful votes
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Ordered a pair of boots off of ASOS. Followed the size chart and size assistant, but boots came in and they were way too big -- my feet could easily slip out of the boot. I messaged customer services to ask for a refund as their item did not fit the size description, and they asked me to pay for shipping back, which was 50% of the price of the boots. I am disappointed. I will not buy from them again.

Date of experience: July 23, 2020
Luxembourg
2 reviews
0 helpful votes
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Totally my fav
September 28, 2021

Amazing store, always high quality and fast shipping.
Surprised that it has such a low rate here... Have never has a single issue with them.
Sizes are sometimes messed up, but it happens to almost every brand and store

Date of experience: September 28, 2021
Canada
1 review
2 helpful votes
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I purchases the Barbie collection shoes and they did not send the original Barbie box and refuse too after I spoke with there so called managers and also charged he 122.00 for custom. Do not buy from them they are dishonest

Date of experience: August 10, 2023
Maryland
1 review
0 helpful votes
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Horrible experience
December 27, 2021

I ordered a $250 e gift voucher for my daughters birthday and it never arrived! Multiple attempts to escalate to no avail. Way to ruin a birthday
How hard is it to deliver an e-gift- will never shop with ASOS again!

Date of experience: December 27, 2021
California
1 review
1 helpful vote
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Purchased a jacket for Christmas gift. Literally 2 hours later it was 40% off. Contacted customer care and was told they could not do a price adjustment and I would have to buy the jacket again and then return the original one. That's exactly what I did and they somehow only refunded me the discounted rate, not the original price. Chatted (because they don't have a phone number to call) with customer care and they pretty much told me oh well and then stopped responding to my chats. Needless to say I will be returning everything and never purchasing from them again

Date of experience: January 11, 2023
Ohio
1 review
1 helpful vote
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Perfect experience!
March 11, 2017

I ordered from Asos earlier this month. It was my first purchase. I read a few reviews about them. I was hesitate, but ended up ordering anyway. The skirt I ordered was gorgeous! Even better than pictures. Great quality and price. It shipped to me in less than a week. Skirt was small, and I had to return. I was refunded the entire amount after a week or so. And this is what I call the perfect shopping experience! I'll definitely be back to order.

Date of experience: March 10, 2017
Canada
1 review
2 helpful votes
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Worst quality ever.
August 29, 2018

I ordered several dresses from ASOS because someone recommended it, and one was nice but the other 4 look like material was cut and just slabbed together... it was literally material like felt or tablecloth. It was horrible and completely hideous. Not to mention the duties that came with the costs. These reasonable priced dresses ended up costing a ton and are not even wearable!

Date of experience: August 29, 2018
California
1 review
1 helpful vote
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Poor Quality
September 28, 2017

I bought a dress for homecoming from asos, I didn't mind spending the $60 as it is for a school dance and I can dress it down for everyday use. However, upon receiving the dress I see it is NOT worth the high price because of the extreme low quality. My dress came in two pieces, a plain cotton underlay (probably could get at forever 21 for $4) and the lace overlay, except it's not really lace it's super thin cheap fabric that has the same design as the lace. It looks completely awful and it's too late to find another dress; extremely extremely dissatisfied

Date of experience: September 28, 2017
Canada
1 review
0 helpful votes
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Free shipping is a lie
December 7, 2020

You don't get no free shipping. There's a hefty fee for a third party delivery company that is charged on each package! 30 bucks per package!
Also you have to go to the post office, wherever that is to you, and pay them with cash because it's a company requirement.
Worst online shopping site ever.

Date of experience: December 7, 2020