business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
653
value
607
shipping
648
returns
574
quality
566
Maryland
1 review
1 helpful vote
Follow Lindsey N.
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No problems...
February 26, 2015

I've bought three dresses within the last month, on 3 separate occasions. The only issue I had was one the beading was coming off, I returned it with no issues. I received all three orders within 5 - 7 days of the order date…
Always get a response via email, from a person, when I've contacted them.

Date of experience: February 26, 2015
GB
1 review
3 helpful votes
Follow Henna D.
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I placed an order on 29/10/2016 for an item and selected next day delivery. The item was not delivered to my home, neither was it left with a neighbour or in a safe place. It was signed for by someone I do not know. I contacted asos immediately on 30/10/2016 and was told they would look into this with the courier. I have contacted asos multiple times since and receive the same generic email stating they are still chasing up things with the courier, even NINE WEEKS LATER.
I was a loyal asos customer who would place orders at least fortnightly and have received appalling and disgraceful customer service. I informed them that I will now be seeking legal advice and received the same generic email, yet again.
Do not order from this company, or you risk paying for an item you will never receive.

Date of experience: January 2, 2017
Utah
1 review
39 helpful votes
Follow Chelsea W.
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Asos sells expired skin care and cosmetic items without telling the consumer first, and then refuses to refund you because it still has a week left before it expires. I bought a foundation a week ago and it was clearly marked it expires in May, and I have one week to use it before it goes bad. ASOS never mentioned in the description or on the website that the items they are selling are near expiration. They just expect the consumer to take the fall for them needing to clear out old inventory.

Date of experience: April 19, 2020
Washington
1 review
0 helpful votes
Follow Kyle K.
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It's been 30-days since my order was shipped from ASOS. I'm still waiting for the package. Estimated delivery date was over three weeks ago and I've had an open dispute with ASOS about the shipment for over two. ASOS hasn't claimed this to be an issue and proceeds to recommend I continue to wait for the package to arrive.

Package is a single shirt, shipping was paid standard shipping, address was street address within U.S. Five emails to ASOS asking for a refund with no progress.

Date of experience: January 14, 2021
AE
3 reviews
3 helpful votes
Follow Melah Z.
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Bad experience!
July 7, 2016

Dont event order from ASOS! The delivery is a joke!

I was supposed to get my shipment in june 28, I emailed them and the reply was there was a problem with shipping the items... why would you take our money for nothing then! They said they will only be able to refund once they have the shipment back in the warehouse! How this is my problem! What if the items were lost does this mean i will never have my money Back!

Stay away from ASOS!

Date of experience: July 7, 2016
Canada
1 review
6 helpful votes
Follow Eileen W.
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I am beyond disappointed with ASOS products. I ordered 257.16 worth of swimwear, and waited excitedly for delivery. Despite the "Free Shipping" that is mentioned everywhere on your website, I was hit with a 90.00 charge at the door for shipping, a completely unexpected charge for me. In fact, had I know about this huge extra charge I would never had purchased the swimwear. You can then imagine my further disappointment when all items were too small. Despite having used your sizing charts,; the bust size is too small. Now I am going to have to ship the items to you, and pay for that shipping. How much money is it going to cost me to NOT to have any new swimwear? And when we took the time to write you and ask, we were basically told, tough luck.

Date of experience: August 5, 2016
Canada
1 review
0 helpful votes
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Customer service is horrible
Bunch of hidden fees and i've waited over 2 and a half months fo my refund still not here
So unorganized their employees all tell you different things literally scammers
I would rather die then order from them

Date of experience: May 25, 2021
California
1 review
1 helpful vote
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Item sizing is completely unreliable on the website. They elude that duties are included in checkout price (which they are not), and return shipping is over $22. I wanted to return an item and would already be paying over half of the item in shipping and duties. Customer service was completely unhelpful and did not want to help in any way. Will never purchase from them again.

Date of experience: September 16, 2022
Texas
1 review
7 helpful votes
Follow Shivani A.
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Never again will I order from this site. The quality of their clothes is somewhat decent, but their sizes are so off that one item will be large and one small for the same size. I tried to create a return, and it was supposed to email me a label. Not only did I not receive an email, now the site won't let me create another return label. I have been emailing customer service for weeks, and they send me generic instructions on "how to create a label". They don't care. They have my money and there's not much I can do. HORRIBLE

Date of experience: May 4, 2020
Canada
1 review
1 helpful vote
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Ordered 135$worth of items which had to come in a month after the original order date(which is already more than a lot) and my order never showed up told me to wait another two weeks. I talked with customer services more than 5 times on different days and they never helped me. Worst customer and delivery services i have ever seen.

Date of experience: June 19, 2019
GB
1 review
0 helpful votes
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Avoid
October 6, 2020

Dreadful experience.
Dreadful experience.
After losing few of my returns they have closed my account. I clearly got punishment for them making mistakes and losing parcels however as much as I accepted this I have made a return of my order that has been partially refunded for some reason whilst all items has been returned.
God knows what was behind that person mind but they have literally pick and chose few items to refund and ignore rest of them that were in the parcel returned back.
Now Asos refusing to refund me for the items I have returned( my whole order) and obviously decided to keep these items too.

How wrong is that? I have contacted ombudsman's services it's just a shame that they won't do anything to help you But turns you away every time

What happened to rest of my clothes that I've returned? Will they be resold? And I have to still pay for them?

Save yourself hassle and shop elsewhere

Date of experience: October 6, 2020
Canada
1 review
0 helpful votes
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2 orders screwed up so far. First order the one jeans ripped on the back right away on day one of wearing. (Definitely the cheapest quality material) my second order lost, refunded but no way to log a complaint or no offer for inconveniences. Totally a waste of money

Date of experience: February 11, 2024
Florida
7 reviews
72 helpful votes
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One of The Best
May 26, 2015

I've been shopping at ASOS for a little over a year now and I'm just as in love with it as I was when I first started purchasing from here. Their clothes always come when they say they will, they fit nicely (Usually true to size) and look the same as they do online. Only problem is that they take a long time to be delivered, sometimes 2-3 weeks depending on how busy they are but other than that, amazing. They also always have great sales going on and great deals so it's definitely worth checking out. Probably half my wardrobe is from ASOS, now

Date of experience: May 25, 2015
California
1 review
2 helpful votes
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The good thing about Asos is that they have everything you could want. So you Can shop for all occasions on asos. The bad thing is everything else. The shipping always takes 2+ weeks and I live in the states. They send you wrong items all the time. And the customer service is terrible. They don't care about their customers. If you get sent a wrong size from another company, they just tell you to keep it and they'll send the right one. Asos? Nope. They're so greedy they want it back. Now I have to waste my time for their mistakes

Date of experience: June 23, 2016
GB
1 review
5 helpful votes
Follow ANNA K.
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I like this online store. Beautiful products, good quality. Good customer service. Free delivery and returns. Quick delivery. I paid 9.95 GBP for an annual premium delivery - this is a good option if you are thinking of making more than one purchase. I made an order from UK, the product arrived in one day. Klarna payment is a great solution if you are waiting for your monthly salary.

Date of experience: June 15, 2020
Vardan H.
California
1 review
2 helpful votes
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I purchased couple of clothes and shoes from them and requested 2 day delivery. After 10 days of not receiving it they told me that it is the fedex's fault and now I found out that fedex could not deliver it because there is nothing inside the package to deliver.
I am very mad at them and would rate this irresponsible act 0. Their customer service is abysmal.

Date of experience: June 12, 2019
Ecuador
1 review
0 helpful votes
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NOT WORTH YOUR MONEY!
October 13, 2016

The clothing on the Asos website looks amazing, but once it arrived the quality was so cheap, the colors are dull, the fabric doesn't look at all like the one displayed, even the cut was off, it was supposedly 3/4 long sleeves and the shirt that I got had sleeves way above my elbow. If you want cheap quality clothes go to Aliexpress, same low quality and it will be much cheaper!
Awful experience, the prices didn't at all go with the dirt cheap quality clothing!

Date of experience: October 13, 2016
Canada
1 review
1 helpful vote
Follow Adam H.
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In the beginning, I was somewhat impressed with their online presence and wide range of product offerings. I ended up purchasing 2 coats for around $170 CAD (one of which being on sale). At the time, I was unaware that this company was from the UK as they made it very difficult to find out where they ship from. When I went to pick up my package from the post office, I was hit with a $90 Cost of Delivery fee that I was unprepared to pay for. After paying the fee and getting the package home, I was disappointed with my order as the coats did not fit and quality was not good. I was forced to send them back, which is a $20 fee; something that is free with other online clothing companies. As friendly as the customer service was, their answers were often cut and paste and never actually answered my question as to why I had to pay $90 upon delivery when I was not warned. Overall, if you are from Canada or even the US, there are much better options out there, cheaper options as well.

Date of experience: June 1, 2020
Florida
1 review
1 helpful vote
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Clothes are decent, but the customer service is terrible. I qualified for a promotion that was happening, returned part of my order because it did not fit, and the entire promotion was taken off and i received no compensation for my refund. I even actually went NEGATIVE sending back clothes because i needed to buy a box to do so. This doesn't add up, because the promotion had different levels of qualification. I still qualified for the promotion, but simply not the original monetary amount. I returned $105 of clothes, lost my $100 of promotion (which means $5 refunded for $105 worth of clothes,) and am left with a live-chat response of somebody who has no clue of my situation. First time buying from the company, and it's my last. I'm also returning the ENTIRE order. A large company pulling a shady tactic looks terrible, and i do not want to fund a company that's cutting corners with my own money.

Date of experience: May 21, 2018
Canada
2 reviews
0 helpful votes
Follow M W.
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It needs to be zero.
September 20, 2020

I ordered two bras from ASOS. The duty charge came to about 150 dollars. Which is fine I expected to pay duties. I open my package to find out that ASOS sent me the wrong size bra.
So I messaged them and they want me to send it back. Which yeah, if I ordered the wrong size I would be okay with sending it back. But now I have to pay to ship it back to the warehouse AND pay new duties on the bra for their screw up? No. When I spoke to customer service about my concerns they basically told me it wasn't their problem and it was mine but that's why they have a discount code? And then never answered me back. Honestly this place is absolutely garbage. I will never shop here again. Waste of time and money.

Date of experience: September 20, 2020