business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Netherlands
1 review
0 helpful votes
Follow Marianne A.
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I received the wrong item, which I reported to the ASOS customer service via their site. So far I have sent 4 messages, but have received no response. It's been 3 weeks and there is no way to get in touch with them to find out what I can do to get my money back or to get the right item. Complete radio silence. Will not order here again. If something goes wrong there is no support and no way to get things rectified.

Date of experience: August 13, 2018
Romania
1 review
0 helpful votes
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WORST SITE EVER
June 12, 2023

I placed an order and not even half of the products arrived. Of course, I didn't get the most expensive products (makeup from Charlotte Tilbury). I then spoke on their website chat with an assistant and they confirmed that they would send me others. The next day I received an email that they closed my account because I did not accept the terms and conditions. I sent a message on the chat again because they don't talk on e-mail so they don't have any kind of evidence. On the asos live chat, the conversations disappear after they end, so only they can see them. They told me to contact my bank to return the money. Over a month and a few days have passed and they do not accept my request for a refund saying that I actually received the products. Initially, as I said, I didn't even want the refund, I just wanted my products. I didn't think you could play your customers so badly.

Date of experience: June 12, 2023
Spain
1 review
4 helpful votes
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They sent me the wrong item and now I have to deal with it... The customer service has been completely useless and they didn't offer my any kind of compensation for the time I spent dealing with this issue. I ordered on Asos to save my time... bad idea. You will have to spend so much time writing to their customer support that you will regret your old good physical stores.

Date of experience: April 13, 2016
Massachusetts
1 review
3 helpful votes
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Never shop ASOS again
November 26, 2019

Missing item, part of 2 piece set, sweater with a hole in it, poor quality. They are deceptive, lied about delivery time and tried to tell me I ordered one piece not 2. Really? I ordered the 2 piece sweater dress and not a jumper / sweater. I cannot trust them. Done shopping here.

Date of experience: November 26, 2019
France
2 reviews
0 helpful votes
Follow Travel A.
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I buy quite often from the French version, I like it a lot, quick delivery, very easy to return and free if you pay a yearly fee of 10 euros (worth it if you buy at least a few times a year). Clothes mostly correspond to the picture and the price range (in respect of quality). Website is quite user friendly. I can only speak of my ASOS experience in France of course.

Date of experience: April 30, 2019
Denmark
1 review
1 helpful vote
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Scam, that's what ASOS is, unfortunately their customer service is bad as. You pay extra to get a package on time cause you need it and then they just say " we apologise, you can't get your package that day, plus we can refund your money" like are you serious? How fake can you be?
Too sad they just lost another customer.

Date of experience: May 17, 2019
Singapore
1 review
2 helpful votes
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I will give negative star if i can.
The back of my asos box is not taped, it can be opened easily. 2 out of 3 items are missing (both are makeup). Asos is not responding to my query. What a terrible customer service. Do not trust this company. Especially if you want to order something valuable.

Date of experience: May 15, 2020
California
1 review
0 helpful votes
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Horrible customer service
April 5, 2022

Horrible experience. My order is delayed and stuck in the warehouse for over a week and now will not be delivered in time for what i needed it for. Customer service rep KRISTEL refused to cancel my order nor communicate the warehouse department. She basically just brushed me off with robotic automated messages over and over. She told me to deal with it with the shipping courier. No accountability and time wasting as i do not have the time to run around in circles to interfere a package or refuse as i am not often home. Super frustrating. I've been a customer for years. I can't believe how complicated it is to cancel an order that hasn't been shipped.

Date of experience: April 5, 2022
Canada
1 review
0 helpful votes
Follow Gh F.
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They have caused me nothing but headaches and waste of time.

I placed my order Sep 10, it's Dec 2 and I did not receive my order nor the refund. There is no place to contact them really but an unhelpful chat that's just a waste of time. Terrible terrible experience.

They eve deleted my review once.

Date of experience: December 2, 2021
Florida
1 review
0 helpful votes
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Received damaged box for my shoes
February 5, 2024

I ordered a pair of shoes off of this site and I was shipped a damaged box in terrible condition. I asked for a resolution of this by customer service and they said nothing can be done. I will NEVER order from here again.

Date of experience: February 5, 2024